Brainfluence (general)

Steven E. Landsburg is a Professor of Economics and the University of Rochester and the man behind the popular “Everyday Economics” column in Slate magazine. Also the author of More Sex Is Safer Sex, The Big Questions, Can You Outsmart an Economist?, and the bestselling The Armchair Economist, Steven has written over thirty journal articles in mathematics, economics, and philosophy. His work has been featured in Forbes, the Wall Street Journal, and other publications.

In this episode, Steven breaks down the surprising realities behind economic and social phenomena. Listen in to hear how height and pay are correlated, why we should all be grateful for people who hoard money, and why more sex is safer sex.

You can find show notes and more information by clicking here: http://bit.ly/2PQYEWf 

Direct download: BRAINFLUENCE247.mp3
Category:general -- posted at: 6:00am EST

Shep Hyken is a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. Also a National Speakers Association Hall of Fame inductee and New York Times bestselling author, Shep works with companies and organizations that want to build loyal relationships with their customers and employees. His past clients include American Airlines, Anheuser-Busch, American Express, and many more.

Shep joins this episode to share insights from his latest book, The Convenience Revolution, which focuses on eliminating friction for customers. Listen in to hear his advice for building brand loyalty, the mindset companies should adopt when it comes to convenience, and what it really takes to create customer amazement.

You can find show notes and more information by clicking here: http://bit.ly/2EdQJjv 

Direct download: BRAINFLUENCE246.mp3
Category:general -- posted at: 6:00am EST

Dr. BJ Fogg is a behavior scientist with deep experience in innovation and teaching. The head of the Behavior Design Lab at Stanford University, BJ teaches his models and methods in graduate seminars, and his work has been applied by his students and others to create successful products, including Instagram. He has personally coached over 40,000 people in forming new habits using his breakthrough method called “Tiny Habits,” and his TEDx talk, “Forget big change, start with Tiny Habits” has over a million views.

In this episode, BJ shares how we can use behavior design strategies to develop beneficial habits and create positive change. Listen in to learn the major factors that drive our behavior, hacks for changing habits, and the key thing innovators need to understand about what makes people do the things they do.

You can find show notes and more information by clicking here: http://bit.ly/2SxFmHa 

Direct download: BRAINFLUENCE245.mp3
Category:general -- posted at: 6:00am EST

John Bargh is recognized as one of the world’s leading experts on the science of priming and the unconscious mind. The James Rowland Professor of Psychology, Professor of Management at Yale University, and founder of Yale's Automaticity in Cognition, Motivation, and Evaluation (ACME) lab, John has conducted revolutionary research focused on non-conscious drivers of human behavior for more than three decades. He has written nearly 200 scholarly research and theoretical papers—for which he has received major awards and honors, including a Guggenheim Fellowship, induction into the American Academy of Arts and Sciences, and the Distinguished Career Award from the American Psychological Association—and is the author of one of Business Insider's outstanding reads of 2017, Before You Know It: The Unconscious Reasons We Do What We Do.

In this episode, John dives into the research behind priming and how certain stimuli can shape our perception and behavior. Listen in to learn how images and strategic cues influence us, what we can do to counteract negative priming effects, and ways you can set up intentional primes in your own life to create positive outcomes.

You can find show notes and more information by clicking here: http://bit.ly/2rcUVbR 

Direct download: BRAINFLUENCE244.mp3
Category:general -- posted at: 6:00am EST

Jay Baer and Daniel Lemin help the world's most iconic brands use technology to win new customers and keep the customers they've already earned. Respectively the President and Senior Strategist of the online customer service and digital marketing consultancy Convince & Convert, Jay and Daniel are both best-selling authors and marketing experts. Jay is a 7th-generation entrepreneur who has created five multi-million dollar companies, and Daniel, who has been featured in The New York Times, USA Today, CBS Radio, and Fox News, is the author of the online reputation guide Manipurated.

The duo joins the show today to share insights from their new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. Listen in to learn what makes word of mouth crucial for businesses, why relying on organic word of mouth isn't enough, and what companies must do in order to get customers talking.

You can find show notes and more information by clicking here: http://bit.ly/2BmsNJa 

Direct download: BRAINFLUENCE243.mp3
Category:general -- posted at: 6:00am EST

Nigel Travis is the Executive Chairman of the Board and former CEO of Dunkin’ Brands. Previously serving as the President and COO of Blockbuster, Inc., as well as the President and CEO of Papa John’s, Nigel has become an expert in transforming company culture and getting results. His new book, The Challenge Culture: Why the Most Successful Organizations Run on Pushback, reflects on his decades of leadership and shares his unique approach to achieving prosperity.

In this episode, Nigel explains how cultivating a challenge culture within companies leads to greater alignment and better business solutions. Listen in to hear his advice on engaging everyone within an organization, the important lessons he’s learned about leadership over the years, and useful ways of gaining insights and improving policies.

You can find show notes and more information by clicking here: http://bit.ly/2DkCOIi 

Direct download: BRAINFLUENCE242.mp3
Category:general -- posted at: 6:00am EST

David C. Baker teaches people how to turn unique knowledge into a profitable business. Referred to as the "expert’s expert" by The New York Times, David has written five books, advised over 900 firms, and keynoted conferences in over 30 countries. His work has also been featured in The Wall Street Journal, Forbes, USA Today, BusinessWeek, and more.

David joins this episode to share insights from his newest book, The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth. Listen in to hear tips to help you develop your expertise, how the way we deliver expert services is changing, and what it takes to effectively combine expertise and entrepreneurship.

You can find show notes and more information by clicking here: http://bit.ly/2yXWT49 

Direct download: BRAINFLUENCE241.mp3
Category:general -- posted at: 6:00am EST

Bernard Ross and Omar Mahmoud are the authors of Change for Good: Using Behavioral Economics for a Better World, and they're here to share how we can use behavioral science and neuromarketing to benefit society. Bernard’s areas of expertise include strategic thinking, change leadership, innovation, and organizational transformation, while Omar has over 30 years of experience in multinational corporations and international organizations.

Currently working as the director of =mc—a management consultancy working worldwide for ethical organizations—and the Chief of Market Knowledge for UNICEF International Private Fundraising & Partnership division, respectively, Bernard and Omar join this episode to share their research and how we can apply it. Listen in to learn proven tactics for influencing behavior, the ethical concerns surrounding persuasive psychology, and important things to keep in mind when it comes to asking for donations.

You can find show notes and more information by clicking here: http://bit.ly/2OjVdXo 

Direct download: BRAINFLUENCE240.mp3
Category:general -- posted at: 6:00am EST

Dr. Nick Morgan is one of the country's top communication speakers, theorists, and coaches. He has written speeches for Fortune 50 CEOs and presidents, as well as coached people to give Congressional testimony, to appear in the media, and to deliver unforgettable TED talks. The author of Give Your Speech, Change the World, Power Cues, and Trust Me, Nick has also written hundreds of articles for local and national publications.

In this episode, he shares insights from his newest book, Can You Hear Me?: How to Connect with People in a Virtual World. Listen in to hear which important cues we lose when communicating virtually, why even typically kind people can easily become online trolls, and what we can do to remain sensitive to emotion in the world of online communication.

You can find show notes and more information by clicking here: http://bit.ly/2PnlloW 

Direct download: BRAINFLUENCE239.mp3
Category:general -- posted at: 6:00am EST

Josh Bernoff is a prolific blogger and the bestselling author of Writing Without Bullshit: Boost Your Career by Saying What You Mean. Frequently quoted in publications like The New York Times and The Wall Street Journal, Josh has keynoted major conferences on television, music, marketing, and technology. He also blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy.

In this episode, Josh shares how to streamline your writing and get to the point before you lose readers. Listen in to hear his tips for creating more effective content, identifying and eliminating passive voice, and more.

You can find show notes and more information by clicking here: http://bit.ly/2S1Xae3 

Direct download: BRAINFLUENCE238.mp3
Category:general -- posted at: 6:00am EST

James Clear has been covered by USA Today, Forbes, Fast Company, Inc., and US News & World Report. He writes about psychology, habit formation, and peak performance at JamesClear.com, his personal website that sees a million visits per month. His articles also frequently appear in outlets like Time, Entrepreneur, Business Insider, Lifehacker, and The Next Web.

An author, entrepreneur, and photographer, James joins the show to share insights from his new book, Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones. Listen in to learn what it takes to form positive habits, how making small changes adds up over time, and how to set yourself up for success.

You can find show notes and more information by clicking here: http://bit.ly/2NFB5Pg 

Direct download: BRAINFLUENCE237.mp3
Category:general -- posted at: 6:00am EST

Dr. Carl Marci is a lot of things: a medical doctor, an entrepreneur, and a pioneer in neuromarketing. Currently serving as Chief Neuroscientist of Nielsen Consumer Neuroscience, as well as a faculty member at Harvard Medical School, Carl travels around the world helping marketers and market researchers understand neuroscience, measuring engagement, and non-conscious processing in advertising.

He joins the podcast today to share the key lessons he’s learned over the years about what makes effective advertisements. Listen in to hear what almost half of an ad's sales performance can be attributed to, important differences in how people consume media on various devices, and what Carl says is the real challenge that marketers must overcome.

You can find show notes and more information by clicking here: http://bit.ly/2OCH8IH 

Direct download: BRAINFLUENCE236-1.mp3
Category:general -- posted at: 6:00am EST

Today’s podcast is the second episode of our two-part series focused on The Persuasion Code, a new book co-authored by Christophe Morin and Patrick Renvoise. We're joined this time by Patrick, co-founder and Chief Neuromarketing Officer at SalesBrain. Along with Christophe, Patrick is also the co-author of what is likely the first book about neuroscience in marketing, Neuromarketing: Understanding the "Buy Button" in Your Customer's Brain.

Prior to co-founding SalesBrain, Patrick was in charge of business development at Silicon Graphics, and then at LinuxCare. He soon developed a fascination with the human brain and began investigating a scientific model to explain how people make buying decisions. Patrick spent two years researching and formalizing the first 100% science-based persuasion model called NeuroMAP™, a proprietary, award-winning methodology that has been used by over 6,000 companies worldwide.

In this episode, Patrick shares the major drivers of human behavior that all marketers should understand. Listen in to learn what's at the core of our decision-making, how to alleviate common pain points for customers, and what companies can do to ensure they're communicating their value propositions as effectively as possible.

You can find show notes and more information by clicking here: http://bit.ly/2xF1x6p 

Direct download: BRAINFLUENCE235.mp3
Category:general -- posted at: 6:00am EST

Welcome to the first of a two-part series that will focus on the new book, The Persuasion Code, co-authored by Christophe Morin and Patrick Renvoise. Today we’re speaking with Christophe, who serves as the CEO and Chief Pain Officer at SalesBrain. With a Ph.D. in Media Psychology and over 30 years of marketing and business development experience, Christophe was formerly the Chief Marketing Officer for rStar Networks—a public company that developed the largest private network ever deployed in US schools. He also previously worked as VP of Marketing and Corporate Training for Grocery Outlet Inc, the largest grocery remarketer in the world.

In this episode, Christophe shares his expertise on understanding and predicting consumer behavior using neuroscience. Listen in to learn what it takes to create convincing campaigns and what makes marketing messages really stick.

You can find show notes and more information by clicking here: http://bit.ly/2xz7kdx 

Direct download: BRAINFLUENCE234.mp3
Category:general -- posted at: 6:00am EST

Tiffani Bova has helped companies like Microsoft, Cisco, IBM, Dell, and more expand their market share and grow their revenues. Today, she is the Global Customer Growth and Innovation Evangelist at Salesforce, as well as the author of Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business. Previously VP, Distinguished Analyst, and Research Fellow with Gartner, Tiffani is a top Twitter influencer in customer experience, sales, AI, the future of work, cloud, and marketing with more than one million Twitter impressions per month.

In this episode, she explains where so many companies get it wrong when it comes to growth. Listen in to learn the key components of effective growth strategies, why timing and sequence are so important, and what must be in place before marketing efforts can truly work.

You can find show notes and more information by clicking here: http://bit.ly/2Mszv2h 

Direct download: BRAINFLUENCE233.mp3
Category:general -- posted at: 6:00am EST

Carmine Gallo is a public speaking and communication expert who has coached some of the world’s most respected brands, including Apple, Disney, Wal-Mart, and many more. A popular keynote speaker and the bestselling author of Talk Like TED and The Storyteller's Secret, Carmine teaches CEOs and leaders to deliver dynamic presentations and share inspiring stories that sell products, grow brands, and inspire change.

In this episode, Carmine shares insights from his newest book, Five Stars: The Communication Secrets to Get from Good to Great. Listen in to hear the key components of great communication, why storytelling is so important to get your message across, and tips for figuring out your own story to help you better engage audiences.

You can find show notes and more information by clicking here: http://bit.ly/2wHCH4m 

Direct download: BRAINFLUENCE232.mp3
Category:general -- posted at: 6:00am EST

My guest today has been called "one of the truly deep thinkers in the arena of technology and culture" (Geoff James of CBS Interactive Media), and his writing has been deemed "a brilliant vision of where we must take our enterprises to survive and thrive" (Tom Peters). Thomas Koulopoulos is the chairman of the Boston-based global innovation think tank Delphi Group—which was named one of the fastest growing private companies in the US by Inc. Magazine—a columnist for Inc.com, an adjunct professor at Boston University Graduate School of Management, and an Executive in Residence at Bentley University.

Formerly the Executive Director of the Babson College Center for Business Innovation and Executive Director of the Dell Innovation Lab, Thomas has written eleven books, including Cloud Surfing: A New Way to Think About Risk, Innovation, Scale & Success and Gen Z Effect: The Six Forces Shaping the Future of Business. In this episode, he shares insights from his newest book, Revealing the Invisible: How Our Hidden Behaviors Are Becoming the Most Valuable Commodity of the 21st Century, as well as his predictions for how advancements in technology and AI will shape our future. Listen in to hear how human behavior and innovation are linked, and how the inevitable technological shifts will make our lives easier and more productive.

You can find show notes and more information by clicking here: http://bit.ly/2MI3XdK 

Direct download: BRAINFLUENCE231.mp3
Category:general -- posted at: 6:00am EST

John Padgett is a leader in transforming customer experience with technology. He is the Chief Experience Innovation Officer at Carnival Corporation—the operator of cruise lines like Princess Cruises, Holland America, Seabourn, and more—where he leads a team with diverse skills to create game-changing guest experiences.

A key player in the development of Disney’s MyMagic+ technology—which led to a $1 billion investment in technology infrastructure at Walt Disney World in Orlando—and Ocean Medallion—the first-of-its-kind wearable device that creates an interactive guest experience—John has 31 patent registrations and 92 trademarks to his credit. He has also won multiple innovation awards for wearable devices, experience itinerary scheduling, and optimization, digital experience interaction platforms, and operational processes.

In this episode, John shares how innovative technology can significantly improve customer experience, as well as the possibilities of applying similar technology in the broader world. Listen in to learn what companies should all keep in mind about keeping clients happy, the most important thing about any customer interactions, and what it really takes to create a frictionless experience.

You can find show notes and more information by clicking here: http://bit.ly/2nE3ieB 

Direct download: BRAINFLUENCE230.mp3
Category:general -- posted at: 6:00am EST

Mike Michalowicz had founded and sold two companies—one to private equity and another to a Fortune 500—by his 35th birthday. The author of Profit First, Surge, The Pumpkin Plan, The Toilet Paper Entrepreneur, and his newest release, Clockwork: Design Your Business To Run Itself, Mike is now running his third multi-million dollar venture, Profit First Professionals.

Mike has traveled the globe to speak with thousands of entrepreneurs, and he's here today to share where many business owners get it wrong. Listen in to learn the key business elements that every entrepreneur needs to understand, what makes it so hard for business owners to separate themselves from their work, and the crucial thing that all businesses need to figure out in order to thrive.

You can find show notes and more information by clicking here: http://bit.ly/2BkmWWB

Direct download: BRAINFLUENCE229.mp3
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Allan Dib is a serial entrepreneur, rebellious marketer, and technology expert. He has started and grown multiple businesses in various industries including IT, telecommunications, and marketing, one of which grew from a startup to four years later earning a spot in Business Review Weekly's Fast 100 list as one of Australia's fastest growing companies.

As a highly sought after business coach, consultant, and public speaker, Allan frequently shares his proven strategies and cutting-edge tactics with people all over the world. In this episode, he shares insights from his book, The 1-Page Marketing Plan, which has sold over 60,000 copies and is used as a marketing text in university classrooms across the U.S. Listen in to learn Allan's system for selecting the right niche, common marketing mistakes to avoid, and tips for differentiating your business.

You can find show notes and more information by clicking here: http://bit.ly/2AYjPn0 

Direct download: BRAINFLUENCE228.mp3
Category:general -- posted at: 6:00am EST

Today’s guest has a provocative theory about the business firm as we know it. Ralph Welborn is CEO of CapImpact, a predictive analytics and advisory firm focused on new growth models, and he says the way most businesses do things today isn't the best way to create growth and profit.

A former senior executive at both IBM and KPMG, Ralph spent 25 years advising public and private sector firms around the world. He joins the show to share insights from his new book—co-authored with Sajan Pillai—Topple: The End of the Firm-Based Strategy and the Rise of New Models for Explosive Growth. Listen in to learn how the competitive landscape has changed, what it means to look at it through the lens of business ecosystems, and the important questions businesses should be asking themselves when planning their strategies.

You can find show notes and more information by clicking here: http://bit.ly/2LOFLp9 

Direct download: BRAINFLUENCE227.mp3
Category:general -- posted at: 6:00am EST

The concept of the starving artist is so widespread that sometimes it’s hard to imagine anyone—other than a few outliers—really succeeding in their craft. But my guest today says we shouldn't buy into that idea, and that it's actually much more possible to succeed as an artist than people think.

Jeff Goins is a writer, speaker, entrepreneur, and the best-selling author of five books, including The Art of Work and You Are a Writer (So Start Acting Like One). His award-winning blog Goinswriter.com is visited by millions of people every year, and through his online courses, events, and coaching programs, he helps thousands of writers succeed every year.

In this episode, Jeff shares insights from his new book, Real Artists Don’t Starve, and explains why we shouldn't buy into the concept of all artists struggling to make ends meet. Listen in to hear his advice for any serious artist who wants to get their career off the ground.

You can find show notes and more information by clicking here: http://bit.ly/2v6Jp35 

Direct download: BRAINFLUENCE226.mp3
Category:general -- posted at: 6:00am EST

Have you ever caught yourself daydreaming, and then mentally scolded yourself for wasting time? Well, next time, don’t be so hard on yourself. My guest today is here to explain why wasting time isn’t such a bad thing. In fact, he says it’s necessary for creativity, self-identity, and overall health.

Alan Lightman is a physicist, novelist, and essayist with a Ph.D. in theoretical physics from Caltech. One of the first people to receive dual faculty appointments in science and in the humanities at MIT, Alan is the author of five novels, two collections of essays, a book-length narrative poem, and several books on science. His novel Einstein’s Dreams was an international bestseller and has been translated into thirty languages.

His new book new book is In Praise of Wasting Time, and he joins the show today to share the truth about the importance of downtime. Listen in to learn how to make sure you give yourself the mental breaks you need and why we should all be wasting time every day.

You can find show notes and more information by clicking here: http://bit.ly/2L7loUA 

Direct download: BRAINFLUENCE225.mp3
Category:general -- posted at: 6:00am EST

Just about all of us have to do presentations of some kind or another, and David Hooker is an expert on making those presentations more effective. David is the Lead Evangelist for Prezi, a cloud-based presentation software that uses motion, zoom, and spatial relationships to bring ideas to life. With more than 85 million users of their software, David and his team have built stunning visuals for scientists, entrepreneurs, and celebrities like Bono and NPR’s Guy Raz.

In this episode, David discusses how images impact communication and shares valuable insights on creating engaging presentations. Listen in to learn how even the most unskilled artist can create effective images, what it means to be visually literate, and how to improve your own visual literacy as a consumer.

You can find show notes and more information by clicking here: http://bit.ly/2N9bBtH 

Direct download: BRAINFLUENCE224.mp3
Category:general -- posted at: 6:00am EST

In today’s world of ever-shrinking attention spans and the seemingly endless barrage of marketing messages out there, is it really possible for brands to stand out anymore? My guest today says yes, and he’s here to explain how to do it.

Nick Westergaard is a strategist, speaker, author, and educator who serves as the Chief Brand Strategist at Brand Driven Digital. A contributor to the Harvard Business Review and host of the popular On Brand podcast, he helps build better brands at organizations of all sizes—from small businesses and Fortune 500 companies to President Obama’s Jobs Council.

In this episode, Nick shares key insights on effective branding from his new book, Brand Now: How to Stand Out in a Crowded, Distracted World. Listen in to hear how to develop a brand personality, where there are opportunities to "flip the script" to stand out from competitors, and what it takes to create real brand impact.

You can find show notes and more information by clicking here: http://bit.ly/2NqjlIw

Direct download: BRAINFLUENCE223.mp3
Category:general -- posted at: 6:00am EST

Few people have contributed more to understanding human behavior and decision-making than Dr. Antonio Damasio. A University Professor, David Dornsife Professor of Neuroscience, Psychology and Philosophy, and Director of the Brain and Creativity Institute at the University of Southern California, Los Angeles, Dr. Damasio has brought groundbreaking insights to the science of emotions and consciousness through his research, theories, and books. His work has been cited over 100,000 times, and his books have been translated into dozens of languages.

In this episode, Dr. Damasio shares insights from his most recent book, The Strange Order of Things, which addresses the evolutionary development of the mind and the role of homeostasis in the generation of cultures. Listen in to learn how our minds and cultures are linked, where decision-making really happens, and the important role our emotions play in key areas of life.

You can find show notes and more information by clicking here: http://bit.ly/2Iyiimi 

Direct download: BRAINFLUENCE222.mp3
Category:general -- posted at: 6:00am EST

Want to earn your audience's trust in the first 15 seconds you are on stage? Want to be seen as authentic and likable? Science has the answers.

In this episode, Noah shares the science behind what makes audiences perceive presenters as likable and trustworthy, as well as advice for improving your own communication. Listen in to hear what makes speakers seem authentic, tips for helping people clearly understand your message, and the surprising findings that came from his extensive research on communication.

Noah is the CEO and Co-Founder of Quantified Communications, and a pioneer in applying technology and AI to help people strengthen the way they communicate. Recognized as one of the most innovative domain experts in the rapidly growing field of people analytics and behavioral intelligence, Noah was featured on the main stage at TED2016 speaking about how leaders talk. He also spoke at SXSW on the Intelligent Future, delivered a TED-Ed Lesson in the Playing with Language Series with over nine million views, and was nationally broadcast discussing the future of personal analytics on NPR All Tech Considered.

You can find show notes and more information by clicking here: http://bit.ly/2yrGDKO 

Direct download: BRAINFLUENCE221.mp3
Category:general -- posted at: 6:00am EST

Tom Peters co-authored a book that changed the way the world does business, and which is often called the best business book ever. In addition to the massively successful In Search of Excellence, Tom authored or co-authored seventeen other books, including his latest, The Excellence Dividend: Meeting the Tech Tide with Work that Wows and Jobs that Last.

Still breaking new ground in management thought leadership thirty-five years after In Search of Excellence, Tom received the 2017 Thinkers50 Lifetime Achievement Award. He joins the show today to discuss how too many companies get it wrong when it comes to effective business practices and finding the proper focus. Listen in to hear what Tom says company leaders must understand, his unexpected stance on maximizing shareholder value, and more.

You can find show notes and more information by clicking here: http://bit.ly/2HIKTF6 

Direct download: BRAINFLUENCE220.mp3
Category:general -- posted at: 6:00am EST

Today’s guest has quickly built a reputation as one of the leading minds in B2B marketing. Sangram Vajre is the Co-Founder & CMO of Terminus—a software as a service platform for account-based marketing—and the mastermind behind #FlipMyFunnel. He’s also the author of Account-Based Marketing For Dummies, and was named one of the 2018 top B2B influencers to watch by B2B News Network.

Sangram brings his ABM expertise to conferences across the nation, including Dreamforce, #FlipMyFunnel conferences, PFL’s Big Sky Big Ideas, and Hypergrowth, and he joins this episode to share that knowledge with us. Listen in to hear typical B2B marketing mistakes companies make, where marketers should be focusing their energy, and more.

You can find show notes and more information by clicking here: http://bit.ly/2M3Ppl2 

Direct download: BRAINFLUENCE219.mp3
Category:general -- posted at: 6:00am EST

My guest today works at the intersection of artificial intelligence, neurochemistry, and human behavior. Ramsay Brown is Co-Founder and COO of Boundless Mind (formerly Dopamine Labs), where he and his team work on persuasive AI and behavioral design. A NeuroTechnologist trained at USC's Brain Architecture Center, Ramsay worked on Brain Mapping and pioneered an app that was something like Google Maps for the Brain.

Ramsay is an emerging leader in Persuasive Technology & Neuroinformatics and has been featured on 60 Minutes, The Today Show, TechCrunch, Big Think, The Guardian, and GQ. In this episode, he shares how persuasive technology is shaping human behavior, what his company is doing to ensure they're promoting change for the better, and how society as a whole can become more neuro-literate.

You can find show notes and more information by clicking here: http://bit.ly/2LDTvzQ 

Direct download: BRAINFLUENCE218.mp3
Category:general -- posted at: 6:00am EST

It may seem like the best way to grow a business is to acquire new customers, but today’s guest is here to explain the major flaws in that logic. Joey Coleman is the Chief Experience Composer at Design Symphony, a branding firm that specializes in creating unique, attention-grabbing customer experiences. His clients range from individual entrepreneurs to Fortune 500 companies, and from non-profits to government agencies.

In this episode, Joey shares his expert advice on improving customer retention, as well as insights from his new book, Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days. Listen in to learn why focusing on existing customers is so important and how to turn a one-time sale into a long-term relationship in just a few months.

You can find show notes and more information by clicking here: http://bit.ly/2KGWAxP 

Direct download: BRAINFLUENCE217.mp3
Category:general -- posted at: 6:00am EST

Today’s guest is a former hostage negotiator for the FBI. Now you may be wondering what hostage negotiations have to do with you, but the answer is: a lot. Chris Voss has demonstrated that his techniques—which are rooted in brain science—crush the traditional approach to business negotiation, and we can all use his advice for negotiating within our own lives.

Chris’ company, The Black Swan Group, specializes in solving business communication problems using hostage negotiation solutions, and he joins the podcast today to share his expertise, as well as insights from his new book, Never Split the Difference: Negotiating As If Your Life Depended On It. Listen in to learn tricks for negotiating in highly emotional situations, advice for building trust, and more.

You can find show notes and more information by clicking here: http://bit.ly/2IIG2rU 

Direct download: BRAINFLUENCE216.mp3
Category:general -- posted at: 6:00am EST

My guest this week is going to help us with a problem that makes many of us cringe—actually, she’s going to help with cringing itself. Melissa Dahl is an expert on awkwardness, and she's here today to share advice for dealing with this uncomfortable feeling. A senior editor covering health and psychology for New York's The Cut, Melissa cofounded New York’s popular social science site, Science of Us, in 2014. You may have also seen her work in Elle, Parents, or TODAY.com.

In this episode, you'll hear fascinating insights from Melissa's new book, Cringeworthy: A Theory of Awkwardness, on the science behind feeling awkward. She also gives tips for helping yourself to feel less awkward in social situations. Listen in to hear all that and more!

You can find show notes and more information by clicking here: http://bit.ly/2I8oz8U 

Direct download: BRAINFLUENCE215.mp3
Category:general -- posted at: 6:00am EST

Jeffrey Shaw is many things: a photographer, an entrepreneur, the host of popular business podcast Creative Warriors, a featured storyteller on The Moth, a nationally acclaimed keynote speaker, and the author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. As one of the most sought-after portrait photographers in the U.S. for more than three decades, Jeffrey has photographed the families of such notables as Tom Seaver, Pat Riley, David Bloom, and Stephanie Seymour, and his portraits have appeared on the Oprah Show, in People and O magazines, and more.

But his keen eye isn’t just for photography. Jeffrey has also honed his ability to sense the needs of others, as well as trends in business. He uses this skill to teach entrepreneurs how to attract their ideal customers by speaking their secret language, and he joins this episode to share his expertise. Listen in to learn what it takes to build a brand people trust, how to avoid the common mistakes too many entrepreneurs make, and where to start learning and developing lingo that will resonate with customers.

You can find show notes and more information by clicking here: http://bit.ly/2HEtiPz 

Direct download: BRAINFLUENCE214.mp3
Category:general -- posted at: 6:00am EST

Steve Bistritz knows firsthand how to work with C-level executives. With over 40 years of high-tech sales, sales management, and training management experience—as well as over 27 years working with IBM in sales and training-related positions—Steve is the President and Founder of sales training and consulting company SellXL.com. He is also a popular keynote speaker and the co-author of the best-selling book Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top.

In this episode, Steve shares key takeaways from the book, which provides expert advice rooted in 10 years of empirical research conducted through interviews with C-Suite executives in 500 diverse companies and government bodies. Listen in to learn how to gain access to the most relevant executives for any buying decision, common mistakes that too many salespeople make, and more.

You can find show notes and more information by clicking here: http://bit.ly/2vBMPhR 

Direct download: BRAINFLUENCE213.mp3
Category:general -- posted at: 6:00am EST

Any good marketer should try to keep up with Google’s ever-changing metrics, and today’s guest is one of the best resources for doing so. Rand Fishkin is the founder of SparkToro, and was previously cofounder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series and his blog. He also shares business advice—as well as his personal story—in his new book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.

In this episode, Rand shares the stories behind his entrepreneurial adventures and misadventures, as well as the major lessons he learned along the way. Listen in to hear what Rand says every entrepreneur must keep in mind when looking into funding, timely SEO advice for businesses, and more.

You can find show notes and more information by clicking here: http://bit.ly/2Hz4pFy 

Direct download: BRAINFLUENCE212.mp3
Category:general -- posted at: 6:00am EST

Today's guest is an international speaker and bestselling author on innovation and design. Most recently serving as the Global VP of Innovation and Officer at VF Corporation (a parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, and Nautica), Soon Yu regularly consults business leaders on developing meaningful Iconic Signature Elements, Signature Moments, and Signature Communication.

Soon has been featured in the Wall Street Journal, Washington Post, Entrepreneur Magazine, and New York Times, and he joins us today to share valuable advice on to how to build a brand's iconicity. Listen in to hear tips from his new book, Iconic Advantage®, and learn what it really takes for brands to become iconic.

You can find show notes and more information by clicking here: http://bit.ly/2GSLu7G 

Direct download: BRAINFLUENCE211.mp3
Category:general -- posted at: 6:00am EST

Heather Ann Havenwood is a serial entrepreneur whose early career accomplishments include starting an online publishing company and taking it from zero to a seven-figure revenue in less than a year. She is also a prolific author—with titles ranging from dating to podcasting to entrepreneurship—and has been named one of the Top 50 Must-Follow Women Entrepreneurs for 2017 by Huffington Post.

Heather joins the podcast today to share insights from her newest book, Sexy Boss: How Female Entrepreneurs are Beating the BIG Boys While Changing the Rule Book for Money, Success and Even Sex. Listen in to hear the important lessons she learned from the struggles along her entrepreneurial journey, as well as her advice for female entrepreneurs to help them become a powerful force in the world.

You can find show notes and more information by clicking here: http://bit.ly/2GC5deX 

Direct download: BRAINFLUENCE210.mp3
Category:general -- posted at: 6:00am EST

Have you ever met someone new, and then five minutes later realized you couldn’t remember that person’s name? Or have you ever tried to learn a language and been frustrated by your inability to recall many of the words that you just learned? Today’s guest can help you with those common memory struggles and more.

Dr. Anthony Metivier is the founder of the Magnetic Memory Method, a systematic, 21st Century approach to memorizing just about anything. What separates his approach from others is that he doesn’t focus on memorizing long strings of digits or training for memory championships. Instead, he focuses on things that are part of your daily life, such as names and faces, material for tests and exams, and foreign language vocabulary.

In this episode, Anthony shares the simple memory techniques that he describes as easy, elegant, effective and fun. Listen in to learn how to use them to improve your memory.

You can find show notes and more information by clicking here: http://bit.ly/2DV1Fil 

Direct download: BRAINFLUENCE209.mp3
Category:general -- posted at: 6:00am EST

How many emails do you delete or scroll past every day without even reading them? Just taking a minute to think about that should give you a good idea of how utterly ineffective most marketing emails are. So what does it take to stand out in a crowded inbox? Today’s guest is here to tell us.

Erin Gargan is an award-winning entrepreneur, best-selling author, and digital persuasion expert who helps sales, marketing, and event professionals become more persuasive online communicators. She sold her first two companies—Jump Digital Media and PMS.com—before the age of 30, and in 2010, she founded Socialite Agency, a social media firm whose clients include The Oscars, ABC/Disney, VISA, Target, Hitachi, Siemens, and more.

In this episode, Erin breaks down her sales messaging formula that has been leveraged by some of the world’s biggest brands and shares advice from her new book, Digital Persuasion: Sell Smarter in the Modern Marketplace. Listen in to learn how to avoid the common mistakes most email marketers make and what you can do to stand out online.

You can find show notes and more information by clicking here: http://bit.ly/2u7ns6C 

Direct download: BRAINFLUENCE208.mp3
Category:general -- posted at: 6:00am EST

Sometimes, learning from your mistakes doesn't work. When a decision you made turns out badly, your first instinct is to not repeat that. But, that decision may well have been the best one with the information you had.

Or, have you ever over-analyzed a decision so much that you prevented yourself from actually making a choice? It seems we've all been there, and today's guest is here to tell us how to overcome this situation of paralysis by analysis, as well as how to become a better decision maker.

Annie Duke is a World Series of Poker bracelet winner, the winner of the 2004 Tournament of Champions, and the only woman to win the NBC National Poker Heads Up Championship. Merging her poker expertise with her cognitive psychology graduate work at UPenn, Annie is now a full-time professional speaker and decision strategist.

In this episode, Annie explains the science behind how we evaluate decisions and how to reframe our thinking to look at decisions objectively. You'll hear insights from her new book, Thinking In Bets: Making Smarter Decisions When You Don’t Have All the Facts, on the biggest problems we have as decision makers, how the wrong kind of decision-making can hurt innovation, and more.

You can find show notes and more information by clicking here: http://bit.ly/2FIaKQo 

Direct download: BRAINFLUENCE207.mp3
Category:general -- posted at: 6:00am EST

Today’s guest is a master at turning seemingly wild ideas into new realities and showing the rest of us how we can do the same. Awarded the Future Thinker Award from Thinkers50 and named the #1 person most likely to influence the future of management in both theory and practice, Nilofer Merchant has been called the “Jane Bond of Innovation”—and for good reason.

She has personally launched more than 100 products, netting $18 billion in sales, and has held executive positions at everywhere from Fortune 500 companies like Apple and Autodesk to startups in the early days of the Web. Her ideas have been featured in publications like the Harvard Business Review, Forbes, and Wired, as well as in her TED Talk, "Got a meeting? Take a walk."

In this episode, Nilofer shares insider expertise from her new book, The Power of Onlyness: Make Your Wild Ideas Mighty Enough to Dent the World, and explains how we can connect our ideas to the world around us and create change.

You can find show notes and more information by clicking here: http://bit.ly/2Fn4xGn 

Direct download: BRAINFLUENCE206.mp3
Category:general -- posted at: 6:00am EST

Today we have a returning guest on the show! Denise Lee Yohn is an expert on brand leadership, a speaker and consultant, and a writer whose work appears in Fast Company, Entrepreneur, Knowledge@Wharton, and more. She is also the bestselling author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest.

Denise's new book is Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies, and she joins this episode to share insights from the book on how to create brand authenticity and on-brand customer experience. Listen in to hear her tips for creating purpose in your company, teaching employees to understand customers, and what it really takes to achieve brand-culture fusion.

You can find show notes and more information by clicking here: http://bit.ly/2FYKAH0 

Direct download: BRAINFLUENCE205.mp3
Category:general -- posted at: 6:00am EST

Rohit Bhargava is a trend curator whose insights on trends, marketing, and the future have been utilized by dozens of the biggest brands and organizations in the world, including Intel, Under Armour, and the World Bank.

A marketing expert and the founder of the Non-Obvious Company, Rohit is also the Wall Street Journal bestselling author of five books on topics as wide-ranging as the future of business, building a human brand with personality, and why leaders never eat cauliflower. His newest book, Non-Obvious 2018 Edition: How To Predict Trends And Win The Future, features fifteen all-new trends across five categories, including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship.

In this episode, Rohit shares his marketing insight and predictions for the future, what he looks at to determine if something is really a trend, and what you can do to become a better trendspotter yourself. Tune in to hear all that and more!

You can find show notes and more information by clicking here: http://bit.ly/2Fr1oG8 

Direct download: BRAINFLUENCE204.mp3
Category:general -- posted at: 6:00am EST

Sam Mallikarjunan is the co-author of the book How To Sell Better Than Amazon, and he’s here today to explain what it takes to do just that. A Marketing Fellow at HubSpot and former Head of Growth at HubSpot Labs—the somewhat-secret experimental arm of the world’s #1 Sales & Marketing platform—Sam has seen firsthand what it takes to market effectively. He teaches Advanced Digital Marketing at the Harvard Division of Continuing Education and speaks across the country and around the world about startups, business, and marketing.

In this episode, Sam shares his insight on market testing and the importance of focusing the user experience. He also talks about how to use a free tool in order to gain a lifetime customer, as well as the main thing marketers should focus on if they really want to sell better than Amazon.

You can find show notes and more information by clicking here: http://bit.ly/2ET3n8m

Direct download: BRAINFLUENCE203.mp3
Category:general -- posted at: 6:00am EST

Today’s guest is a developmental molecular biologist who has a lifelong fascination with how the mind reacts to and organizes information. Dr. John J. Medina is an affiliate Professor of Bioengineering at the University of Washington School of Medicine, as well as the author of the New York Times bestseller Brain Rules, a provocative book that takes on the way our schools and work environments are designed. He also wrote Brain Rules for Baby—a must-read for parents and early-childhood educators—and recently released his new book, Brain Rules for Aging Well.

In this episode, John discusses fascinating research on what improves people’s ability to recall information, how simple visual changes can trick our brains, and more. He also shares tips for making presentations more effective, as well as practical things you can do to keep your mind sharp as you age.

You can find show notes and more information by clicking here: http://bit.ly/2EefDNm 

Direct download: BRAINFLUENCE202.mp3
Category:general -- posted at: 6:00am EST

Today we have two guests on the show! Maryann Karinch and Jim McCormick are experts in body language and sales, and they are here to share how to read other people in selling or persuasion situations so you can present your case in a convincing way.

Maryann has been writing about body language for 14 years, building on her background in theater, where it was very important to be able to communicate emotions effectively and use correct body language. Jim's extensive knowledge of sales comes from his work shaping capital campaigns, sales strategies, and major donor programs for clients from the National World War II Museum to multiple international companies.

The pair combined their areas of expertise in their new book, Body Language Sales Secrets: How to Read Prospects and Decode Subconscious Signals to Get Results and Close the Deal, and they join us today to share tips and tricks you can use to improve your ability to sell. Listen in to learn what you should be doing from a body language perspective to increase your odds of closing the deal.

You can find show notes and more information by clicking here: http://bit.ly/2nyVT0v 

Direct download: BRAINFLUENCE201.mp3
Category:general -- posted at: 6:00am EST

Would you trust a doctor who didn't understand physiology? An engineer with no knowledge of physics? Given how obvious those answers seem, it's surprising that so many companies trust marketers who don’t consider behavioural science.

Today’s guest, Richard Shotton, illustrated the absurdity of this fact with the above comparisons in his book, The Choice Factory, and he certainly has plenty of room to speak on the subject. After starting his career 17 years ago as a media planner and working on accounts such as Coke, 118 118, and comparethemarket.com, he now studies how findings from behavioural science can be applied to advertising.

Richard currently serves as Deputy Head of Evidence at Manning Gottlieb OMD, the most awarded media agency in the history of the IPA Effectiveness awards, and he writes about the behavioural experiments he runs for titles such as Marketing Week Campaign, Admap and The Huffington Post. He joins us in this episode to share his findings, how he has used them to increase campaign effectiveness, and more.

You can find show notes and more information by clicking here: http://bit.ly/2nbLveW 

Direct download: BRAINFLUENCE200.mp3
Category:general -- posted at: 6:00am EST

We would all love to do less and get more done, but the question is: how? Morten T. Hansen is here to give us the answer based on his extensive research.

A management professor at University of California, Berkeley, Morten is the coauthor of the New York Times bestseller Great by Choice, and the author of the highly acclaimed Collaboration and Great at Work. His research has won several prestigious awards, and he is ranked one of the world’s most influential management thinkers by Thinkers50.

In this episode, Morten shares key behaviors that stand out among top performers, as well as tips for changing your habits to improve your own productivity. Listen in to learn how to make the most of your time, what to avoid in the workplace, and more.

You can find show notes and more information by clicking here: http://bit.ly/2rkS5Er 

Direct download: BRAINFLUENCE199.mp3
Category:general -- posted at: 6:00am EST

Today’s guest has made it her mission to use behavioral science to improve inclusion and diversity. A behavior economist and expert in organizational change, Tinna Nielsen is the founder of the non-profit change-organization Move the Elephant for Inclusiveness, the co-founder of the non-profit Inclusion Nudges Initiative, and the co-author of the Inclusion Nudges Guidebook. She is also a strategic partner for inclusiveness and gender parity at the United Nations, and she collaborates with organizations, practitioners, and social entrepreneurs worldwide to redesign communities and organizations.

In this episode, Tinna shares the surprising truth about the unconscious snap judgments we all make, as well as the devastating experience that led to her realization of what it really takes to influence people to change their behavior. Listen in to learn what types of unconscious biases we all have, as well as how to prevent those biases from affecting our communities.

You can find show notes and more information by clicking here: http://bit.ly/2DkWaOI 

Direct download: BRAINFLUENCE198.mp3
Category:general -- posted at: 6:00am EST

Have you ever thought about what brands in your life you can’t imagine living without? Maybe the thought of giving up your Apple computer gives you anxiety, or the idea of shopping anywhere other than Amazon makes you cringe. Those are the types of reactions that indicate how strongly we become attached to brands—if their marketing is done right. 

Today’s guest, Brian Sheehan, knows all about what it takes to create that kind of powerful brand attachment. Now the Professor of Advertising at the S.I. Newhouse School of Public Communications at Syracuse University, he teaches courses in advertising, advertising management, advertising strategy, digital advertising, and international advertising. In this episode, he shares insights from his new book, Loveworks: How the World’s Best Marketers Make Emotional Connections to Win in the Marketplace, and explains what it takes to become a brand that consumers can’t live without. 

You can find show notes and more information by clicking here: http://bit.ly/2COKMdj 

Direct download: BRAINFLUENCE197.mp3
Category:general -- posted at: 6:00am EST

We all have to ask for favors from time to time, but did you know there are certain things you can do to increase the likelihood that someone will say yes? From getting the timing right to planting the seed for a future favor, using psychology can significantly improve your odds of getting people to oblige.

In this episode, our very own Roger Dooley shares science-based tactics that will increase your chance of success the next time you ask for a favor. Some of them may surprise you!

You can find show notes and more information by clicking here: http://bit.ly/2lx1oLb 

 

Direct download: BRAINFLUENCE196.mp3
Category:general -- posted at: 6:00am EST

Today’s guest is a repeat visitor to the show whose last episode proved to be one of our most popular. Dan Ariely is the James B. Duke professor of psychology and behavioral economics at Duke University, and his work has long influenced the field of persuasion. Also the New York Times bestselling author of Predictably Irrational: The Hidden Forces That Shape Our Decisions and Payoff: The Hidden Logic That Shapes Our Motivations, Dan has convinced his readers—and listeners of his 2012 TED Talk—to look beyond logic when trying to communicate and persuade.

In this episode, Dan shares surprising truths about motivation and trust in work and society. Listen in to learn the most powerful ways to motivate people, what we should focus on in order to make people feel their work is meaningful, and more.

You can find show notes and more information by clicking here: http://bit.ly/2C3SVcQ 

Direct download: BRAINFLUENCE195.mp3
Category:general -- posted at: 6:00am EST

We’ve all heard the claim that print is dead, but is that really true? In this special episode, our very own Roger Dooley discusses what research suggests about the ongoing print vs. digital debate. He also shares interesting information he has observed about how print and digital interact from the sales of his book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing.

Listen in to hear the truth about what people truly prefer, as well as fascinating psychological concepts that come into play when dealing with print materials.

You can find show notes and more information by clicking here: http://bit.ly/2jXpSxw 

Direct download: BRAINFLUENCE194.mp3
Category:general -- posted at: 6:00am EST

Today’s guest is Tom Shapiro, founder and CEO of the branding, web design, and marketing agency Stratabeat, Inc. Throughout his career, Tom has developed marketing strategies for more than a dozen Fortune 500 clients, including AT&T, Hewlett-Packard, and P&G. He also served as Director of Digital Strategy at iProspect for five years, a time that saw the agency grow from 85 to more than 700 employees.

Tom’s marketing insights have been published in CMO.com, CNN.com, Forbes, and many others. His wisdom can also be found in his new book, Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth.

In this episode, Tom discusses powerful and innovative marketing strategies, what it takes to increase revenue, and much more. Listen in to hear his tips and inspiring stories of what companies have done to explode their growth.

You can find show notes and more information by clicking here: http://bit.ly/2nKEzbf 

Direct download: BRAINFLUENCE193.mp3
Category:general -- posted at: 6:00am EST

In this episode, we’ll hear from one of the top sales experts and trainers in the country. John Asher, CEO of Asher Strategies, learned about leadership and sales in an unusual place: the Navy, where served as captain of two nuclear-powered fast attack submarines.

After co-founding an engineering firm in 1986, John and his team grew the company at a compounded growth rate of 42% per year for 14 straight years. He later started a sales and marketing advisory business, training over 70,000 salespeople in 22 countries on his efficient and effective sales process to quickly close new business.

Now a #1 rated speaker for Vistage, a worldwide network of CEOs, John joins us today to discusses what makes a good salesperson, tips for building trust with prospective clients, and more. He also shares insights from his new book, Close Deals Faster: The 15 Shortcuts of the Asher Sales Method. Be sure to tune in and hear his expert advice.

You can find show notes and more information by clicking here: http://bit.ly/2BEJIF0 

Direct download: BRAINFLUENCE192.mp3
Category:general -- posted at: 6:00am EST

Today’s guest is the architect of seventy-seven business turnarounds over the past fifty years. Following early successes and troubles in his own professional career, Robert Thomas Bethel discovered his passion for taking over struggling businesses and guiding them toward profitability. Bob has turned around companies in diverse industries—from restaurant chains to engineering firms—and has helped save over ten thousand jobs as a result of his strategic business counsel.

In this episode, Robert shares insight from his new book, Strengthen Your Business: Fail-Proof Strategies from the Man Who Has Rescued 77 Businesses, which details the strategies he has used to fix businesses that owners thought were unfixable. Listen in to learn what you can do now to strengthen your business and prevent dire circumstances in the future.

You can find show notes and more information by clicking here: http://bit.ly/2jp59RV 

Direct download: BRAINFLUENCE191.mp3
Category:general -- posted at: 6:00am EST

How often do you negotiate? Even if it’s not an essential part of your job, odds are you’re doing it more than you think. Whether you’re overcoming disagreements about schedules, asking for a raise, or even pleading with your toddler, the truth is that negotiations come up all the time. Today’s guest can help you negotiate more effectively in all of those situations and more.

Keld Jensen is a recognized expert in negotiation. Through his experience as CEO of several publicly traded Scandinavian companies, his participation in numerous start-ups, and as Founder and CEO of MarketWatch Centre For Negotiation A/S, he advocates changing the culture of dealmaking organizations in order to impact the bottom line and increase shareholder value.

Regarded as a thought leader in Europe, Asia, the Middle East, and North America, Keld has authored 24 books, including his most recent, Honest Negotiation. He is one of the most influential authorities in the world today on negotiation as a leadership competency, and he’s here today to share his expertise and explain why all of us need to take an honest look at how well we negotiate.

You can find show notes and more information by clicking here: http://bit.ly/2zS9VBT 

Direct download: BRAINFLUENCE190.mp3
Category:general -- posted at: 6:00am EST

What does it take to grow a list of engaged subscribers who are looking for exactly what you're offering? Today’s guest has the answer.

Nathan Ellering is a writer and marketer who has served as the driving force behind the amazing subscriber growth at CoSchedule, a software tool that helps organize marketing and social media projects in one place. Nathan has headed up CoSchedule’s demand generation team since 2014, and in just three years, he’s grown their blog audience from 500 to over 250,000+ monthly subscribers.

In this episode, Nathan shares the best techniques for attracting new readers and subscribers. Tune in to hear the strategies that led to the impressive audience growth at CoSchedule, and how you can apply them to grow your own list.

You can find show notes and more information by clicking here: http://bit.ly/2yZa074 

Direct download: BRAINFLUENCE189.mp3
Category:general -- posted at: 6:00am EST

Today’s guest is an expert on decision-making, emotion, and influence. Dr. Tali Sharot has spent the past two decades studying human behavior and conducting dozens of experiments to figure out what causes people to change their decisions, update their beliefs, and rewrite their memories.

An Associate Professor of cognitive neuroscience at University College London—where she directs the Affective Brain Lab—as well as a visiting Professor at MIT, Tali has been featured in or written for the New York Times, Time magazine, The Washington Post, CNN, the BBC, the Today Show, and many others. Her new book, The Influential Mind: What the Brain Reveals About Our Power to Change Others, explores the nature of influence and the critical role emotion plays in persuading others.

In this episode, Tali shares what research tells us about influencing the human mind. Listen in to learn the most effective ways to persuade people, motivate them to take action, and more.

You can find show notes and more information by clicking here: http://bit.ly/2yAAb28 

Direct download: BRAINFLUENCE188.mp3
Category:general -- posted at: 6:00am EST

We all have powerful assets at our disposal that we tend to ignore instead of leverage: our stories. Esther Choy joins us to explain why storytelling is so often overlooked, and why we should be using it more often. She explains why stories are persuasive and memorable, what kind of storytelling works best, and in which situations you can use stories.

You'll also learn how charts, images, data, and statistics can make your stories even more persuasive.

You can find show notes and more information by clicking here: http://bit.ly/2gMjJC0

Direct download: BRAINFLUENCE187.mp3
Category:general -- posted at: 6:00am EST

Our guest today is Om Marwah, the first person to hold the position of Global Head of Behavioral Science at Walmart and Sam's Club. Om’s group applies research in psychology to customer shopping, business strategy, e-commerce, and more, focusing not just on Walmart’s one billion shoppers but also the company’s 2.4 million associates.

The founder of the Behavioral Science and Marketing Summit, Om also works as an instructor at UCLA and teaches students how to take ideas from the academic world and apply them in business. In this episode, he shares his insight on building a great customer experience, as well as tips for fostering long-term engagement. Listen in so you can start applying his advice today.

You can find show notes and more information by clicking here: http://bit.ly/2yGv14U 

Direct download: BRAINFLUENCE186.mp3
Category:general -- posted at: 6:00am EST

Does the thought of starting your own business seem daunting? Many people have bought into the idea that being an entrepreneur means lots of sleepless nights and 18-hour workdays, but Dorie Clark is here today to shatter that myth. She explains why creating an entrepreneurial income stream is not only something you could do, but also something you should do.

Described by The New York Times as an “expert at self-reinvention and helping others make changes in their lives,” Dorie Clark consults and speaks for clients including Google, Microsoft, and the World Bank. She is a frequent contributor to the Harvard Business Review, as well as the author of Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine.

Her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive, breaks down what it really takes to create an entrepreneurial side career, and why it’s much more achievable than you might think.

You can find show notes and more information by clicking here: http://bit.ly/2ykeu4K 

Direct download: BRAINFLUENCE185.mp3
Category:general -- posted at: 6:00am EST

Today’s guest is an entrepreneur at the forefront of marketing, branding, positioning and communicating “The Next Big Thing.” The founder and president of Cunningham Collective, a marketing, brand and communication strategy firm, Andy Cunningham has played a key role in the launch of many new technology categories and products (including helping Steve Jobs launch the Apple Macintosh) over the past 35 years.

Her new book, Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition (McGraw-Hill), explains the winning framework she uses to transform markets and industries. Today, she joins us to share insights from the book and divulge her expertise in branding and positioning.

You can find show notes and more information by clicking here: http://bit.ly/2xseHAt

Direct download: BRAINFLUENCE184.mp3
Category:general -- posted at: 6:00am EST

Do you ever feel like you’re not communicating as effectively as you’d like? Though we all know communication is an important and necessary part of life, the truth is that it doesn’t always come easily. Thankfully, there are tactics we can use to improve how we relate to others, as well as how others relate to and perceive us. Here today to explain more about that is Alan Alda.

An internationally recognized actor, writer, and director, Alan has won seven Emmy Awards, received three Tony nominations, and earned an Academy Award nomination. He is also an active member of the science community, having hosted the award-winning series Scientific American Frontiers for eleven years and founded the Alan Alda Center for Communicating Science at Stony Brook University.

Already the author of two bestselling books, Never Have Your Dog Stuffed: And Other Things I’ve Learned and Things I Overheard While Talking To Myself, Alan recently released his third book, entitled If I Understood You, Would I Have This Look on My Face? My Adventures in the Art and Science of Relating and Communicating. Tune into today's episode to hear takeaways from his newest book, as well as his advice for improving your communication.

You can find show notes and more information by clicking here: http://bit.ly/2yhdi4W 

Direct download: BRAINFLUENCE183.mp3
Category:general -- posted at: 6:00am EST

Have you ever felt like you were addicted to a product? Food, beverage, device, or otherwise, it seems everyone has been there. But what is it about certain products that keeps you coming back for more and more…and more?

In this episode, Robert H. Lustig, M.D., MSL, breaks down the science behind addiction and how businesses are using it to take over their customers' brains. The author of the acclaimed Fat Chance: Beating the Odds Against Sugar, Processed Foods, Obesity and Disease (Avery, 2012), Robert is professor of pediatrics in the Division of Endocrinology and a member of the Institute for Health Policy Studies at University of California, San Francisco.

Today, he shares insights from his new book, The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains. Listen in to hear how corporations get customers to confuse pleasure and happiness in order to keep them hooked.

You can find show notes and more information by clicking here: http://bit.ly/2yAQiuw 

Direct download: BRAINFLUENCE182.mp3
Category:general -- posted at: 6:00am EST

We’re living in a time that some have referred to as the “retail apocalypse,” but that doesn’t mean there’s no hope for retailers. It just means retailers need to change their business model to keep up. The question is: how?

Today’s guest, Matthew Bertulli, brings us the answer. The Co-Founder & CEO of Demac Media, an award-winning eCommerce Agency that has helped process more than $500 million in online sales to date, Matthew has had a direct hand in the creation and growth of more than 100 eCommerce businesses over the last decade. A self-taught software developer, he has a strong foundation for his retail upbringing into the eCommerce space.

You can find show notes and more information by clicking here: http://bit.ly/2wAZJI6 

Direct download: BRAINFLUENCE181.mp3
Category:general -- posted at: 6:00am EST

We’ve all heard a certain saying about curiosity and the unfortunate fate of a cat, but have you ever wondered where that questioning mindset comes from in the first place? What is it that makes us eager to know more? Dr. Mario Livio is here today to answer that question and explain how marketers can use the science behind curiosity to make appealing advertisements.

An internationally renowned astrophysicist, a best-selling author, and a popular speaker, Dr. Livio has published more than 400 scientific papers on topics ranging from Dark Energy and cosmology to black holes and extrasolar planets. He is also the author of six popular science books, including The Golden Ratio, Brilliant Blunders, and Is God A Mathematician? (the basis for the 2016 Emmy-nominated NOVA program The Great Math Mystery).

His newest book is entitled Why? What Makes Us Curious, and he joins us to discuss that very subject. Tune in to find out where curiosity comes from and how you can use it produce powerful marketing messages.

You can find show notes and more information by clicking here: http://bit.ly/2wRuX1Y 

Direct download: BRAINFLUENCE180.mp3
Category:general -- posted at: 6:00am EST

What makes a superconsumer, and why are they so important? Today’s guest, growth strategy expert Eddie Yoon, is here to answer those questions and more. Eddie is the founder of the growth think tank and advisory firm, Eddie Would Grow, and has helped numerous businesses—ranging from cable media to pet food, and from consumer robotics to standby generators—go from several hundred million to nearly a billion dollars.

Eddie is also the author of the acclaimed book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth (Harvard Business School Press, 2016), as well as over 40 articles, including Make Your Best Customers Even Better (Harvard Business Review magazine, March 2014) and Why It Pays to Be a Category Creator (Harvard Business Review magazine, March 2013). He has been a keynote speaker in the U.S., Africa, Australia, Denmark, the UK, and Japan.

Today, he’s here to share what makes superconsumers, and why marketers need to understand how to reach them for the sake of growing their businesses.

You can find show notes and more information by clicking here: http://bit.ly/2eK7oB2 

Direct download: BRAINFLUENCE179.mp3
Category:general -- posted at: 6:00am EST

Our guest, Alexander Jutkowitz, has spent over 20 years helping brands find and tell their stories, and he joins us today to share techniques you can use to do the same.

A content marketing and strategy expert, Alexander has worked in more than 30 countries to lead communication, marketing, and political campaigns. He's worked with multinational corporations, not-for-profits, trade associations, and more. The co-founder of GROUP SJR and Truffle Pig, Alexander also serves as CEO of Hill+Knowlton Strategies and as a board member of The Advertising Council. Today he shares insights from his new book, The Strategic Storyteller, as well as valuable tips to help you find your story and connect with customers.

You can find show notes and more information by clicking here: http://bit.ly/2wMQ45G 

Direct download: BRAINFLUENCE178.mp3
Category:general -- posted at: 6:00am EST

First impressions are formed in milliseconds, are long lasting, and are incredibly important. Knowing nothing about candidates other than their photos, subjects were 70% accurate in predicting the outcome of actual elections. Our guest on this episode, Alexander Todorov, describes this research and shares other insights about first impressions. His new book Face Value: The Irresistible Influence of First Impressions collects his research and that of other scientists on how facial features, expressions, and other factors can influence people’s judgments and actions.

Alex’s research gives us some valuable insights into how we are seen by other people. He also shares some tips on how to match your look with the image you want to portray and the importance of a smile.

You can find show notes and more information by clicking here: http://bit.ly/2uFckOs

Direct download: BRAINFLUENCE176.mp3
Category:general -- posted at: 6:00am EST

Studies have found that 95% of people in influential positions think they are more influential than they really are. No matter what level of leadership you're at or how many followers you have, your true influence lies in your ability to move people to action. Stacey Hanke is on the show today to discuss her new book Influence Redefined: Be the Leader You Were Meant to Be, Monday to Monday and share how true influencers gain trust and communicate to draw people in.

You can find show notes and more information by clicking here: http://bit.ly/2vgvrNt

Direct download: BRAINFLUENCE175.mp3
Category:general -- posted at: 6:00am EST

When it comes to writing a book that sells year after year, Ryan Holiday definitely knows the formula. His books have all been best-sellers, and more importantly, they have continued to sell well long after their issue dates. In this episode, he discusses the principles for crafting a longstanding work, whether it's a book, a product, or even a restaurant,  from his newest book, Perennial Seller: The Art of Marketing Work that Lasts.

Ryan shares what differentiates a book that keeps selling over the years from a book that sells well initially but gradually disappears from view. He emphasizes that from the outset of creating a book, you need to be thinking ahead about what content and marketing efforts will truly make the book last. Finding the perfect balance between content that adds value and strategic marketing is crucial.

You can find show notes and more information by clicking here: http://bit.ly/2uQftcD

Direct download: BRAINFLUENCE174.mp3
Category:general -- posted at: 6:00am EST

Amazon is the company that every other company wants to be. They dominate ecommerce and are a serious player in every market they enter. And, their customers love them.

In this episode, best-selling authors Bryan and Jeffrey Eisenberg share lessons from their new book, written with co-author Roy Williams, Be Like Amazon: Even Lemonade Stands Can Do It. They have a passion for learning from Amazon and applying their strategies to businesses big and small.

You can find show notes and more information by clicking here: http://bit.ly/2vYUylo

Direct download: BRAINFLUENCE173.mp3
Category:general -- posted at: 6:00am EST

Former Navy SEAL Chris Fussell knows what it takes to work as part of a high-functioning team. In this episode, he shares some of his expertise on team-building while discussing his new book, One Mission: How Leaders Build a Team of Teams, and how businesses and civilian teams can benefit from using some military-style strategies.

Chris dispels many stereotypes about military leadership methods in this episode. He shares examples of how to get an edge on opponents using a more trusting and less hierarchal decision-making process. He emphasizes the need for leadership to create an atmosphere for successful collaboration by creating a unifying message that gets the group focused on a goal bigger than themselves. And finally, we discuss how recognizing the advantage of different viewpoints and conflicting ideas is a key to success.

You can find show notes and more information by clicking here: http://bit.ly/2u9MYF1 

Direct download: BRAINFLUENCE172.mp3
Category:general -- posted at: 6:00am EST

Get ready to get psyched up and motivated with today’s guest, Daniel McGinn. Dan is senior editor at the Harvard Business Review and the author of the new book Psyched Up: How the Science of Mental Preparation Can Help You Succeed. In it, he explores how the right mental preparation can dramatically change the way you perform in all areas, from sports competitions to business meetings alike.

Dan starts by shedding light on why your mind reacts the way it does under stress and how you can use that reaction to channel excitement rather than fear. We also discuss studies from Dan's book, including how mind-altering thoughts and rituals can have a positive effect on our performance. Dan then shares specific ways to weave proven psychological techniques into the way you work, from musical or meditative style centering to pep talks and rituals.

You can find show notes and more information by clicking here:http://bit.ly/2uEGmhs

Direct download: BRAINFLUENCE171.mp3
Category:general -- posted at: 6:00am EST

Is it actually OK to discuss gender differences in the workplace? For years, the mere suggestion that men and women might think differently would have meant a mandatory sensitivity training session. Things are changing, though. Gender expert Barbara Annis provides breakthrough, science-based ideas and solutions that will improve results and maximize team performance.

Using scientific studies and data from clients, Barbara shows that it’s far better to understand gender differences rather than hide or ignore them. She encourages companies to do their research and check their assumptions. They should steer away from basing assessments and work expectations on “sameness.”

You can find show notes and more information by clicking here: http://bit.ly/2tPVFXs

 

Direct download: BRAINFLUENCE170.mp3
Category:general -- posted at: 6:00am EST

As our guest Art Markman can attest, the intersection between business and human irrationality is becoming increasingly fascinating to academics and CEOs alike. 

Art returns to the podcast in this episode to talk about how businesses are beginning to realize how essential it is to understand the less rational actions of customers. He also shares some of the insights from his new book about how to lead a happy life, whether or not "brain games" really work, and why time seems to fly as we get older.

You can find show notes and more information by clicking here: http://bit.ly/2rRiowS 

Direct download: BRAINFLUENCE169.mp3
Category:general -- posted at: 6:00am EST

Video consumption is exploding, and is rapidly overtaking written content as the top medium for communication and content marketing. Veteran filmmaker Vern Oakley's new book, Leadership in Focus: Bringing Out Your Best on Camerateaches leaders in particular how they can create authentic, pitch-perfect video content to connect with their audiences - be they employees, consumers, or constituents.

Vern and I talk about how and why video consumption is growing so quickly and its advantages over written content. Vern tells us why so many people freeze up on camera, and what you can do to come across as the most authentic version of yourself. He explains how you can be more credible, friendly, and trustworthy. We also discuss how to gauge your audience and hit the right note with your communication and editing style. 

You can find show notes and more information by clicking here: http://bit.ly/2rN6b1j 

Direct download: BRAINFLUENCE168.mp3
Category:general -- posted at: 6:00am EST

Ken Blanchard, author of the massive best seller One Minute Manager, is the most prolific author we've had on the show, and he's showing no signs of stopping. His new book, co-authored with Claire Diaz-Ortiz, is One Minute Mentoring: How to Find and Work with a Mentor — And Why You’ll Benefit from Being One.

In this interview, Ken and I talk about his longtime writing career and how he writes books that stand the test of time. We discuss the typical business-book format and voice, and why he and co-authors have decided to buck that trend. Ken also shares his tips for finding a mentor and why he's a big fan of cross-generational mentorship.

You can find show notes and more information by clicking here: http://bit.ly/2rba6Rf 

Direct download: BRAINFLUENCE167.mp3
Category:general -- posted at: 6:00am EST

My guest today may be one of the few to say that we ask our advertisements to do too much. But in an age that sees us constantly bombarded by marketing, he has a point - it may be unrealistic to expect a simple banner ad to drive traffic.

Jeff and I talk about advertising friction and how it keeps both people and brands from realizing their goals. Jeff talks about how customers today don't want to be interrupted and how our brains have learned to block out advertising. We highlight some of the biggest and best brands in the advertising game, and how they use inspiring content to keep customers engaged.

You can find show notes and more information by clicking here: http://bit.ly/2rzo7ut 

Direct download: BRAINFLUENCE166.mp3
Category:general -- posted at: 6:00am EST

Our guest today reinvented himself from a bestselling author to a media entrepreneur. Tucker Max left Duke Law School in 2001 with a law degree and no interest in becoming a lawyer. Instead, he wrote a book, I Hope They Serve Beer in Hell, that hit the New York Times bestseller list and created the genre known as "fratire." Eventually, the book would lead to a movie deal and spend more than 100 weeks on the New York Times list. Two of Tucker's other books landed on the NYTimes list as well.

Tucker’s latest venture is Book in a Box, a business that helps busy entrepreneurs and executives write and publish books by managing the process and supporting them every step of the way.

In our conversation, he shares practical advice on turning your knowledge and expertise into a book that people will read and buy.

You can find show notes and more information by clicking here: http://bit.ly/2rCEKXy

Direct download: BRAINFLUENCE165.mp3
Category:general -- posted at: 6:00am EST

Bryce Hoffman's time at the U.S. Army’s Red Team Leader Program at the University of Foreign Military and Cultural Studies became the core of his new book, Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything. 

In this episode, Bryce introduces the concept of red teaming and how militaries and companies around the world use the strategy to stress-test their decisions. We discuss how red teaming can help you uncover blindspots in your thinking and overcome cognitive biases that might otherwise lead you into a business quagmire.

You can find show notes and more information by clicking here: http://bit.ly/2qJ3ig2 

Direct download: BRAINFLUENCE164.mp3
Category:general -- posted at: 6:00am EST

Today’s guest transitioned from being a screenwriter to his current role as a successful blogger. Eric Barker’s humorous, practical blog, "Barking Up the Wrong Tree", presents science-based answers and expert insight on how to be awesome at life. With hundreds of thousands of regular readers, Eric has garnered attention for his regular search for what really works!

You'll learn why valedictorians seem to be cursed, whether nice guys really finish last, and lots more!

You can find show notes and more information by clicking here: http://bit.ly/2qnpuM8 

Direct download: BRAINFLUENCE163.mp3
Category:general -- posted at: 9:03am EST

Science has thoroughly analyzed what specific aspects of headshots and profile photos can help you project intelligence, trustworthiness, and likability. You only get one chance at a first impression, make it count!

I've gathered ten science-based hacks for making your headshot communicate the values you want it to - be that friendliness, trust, or dominance. I cover some key findings from research about pupil size, whether or not people favor one side of your face, and whether or not you should smile in your photo.

You can find show notes and more information by clicking here: http://bit.ly/2pwPUIu 

Direct download: BRAINFLUENCE162.mp3
Category:general -- posted at: 6:00am EST

Affiliate marketing is an incredibly effective marketing technique that combines a knowledgeable brand and an influential partner - but it wasn't always that straightforward. Robert Glazer is on the show today to talk about his new book, Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketingand explain why affiliate marketing is experiencing a revival.

You can find show notes and more information by clicking here: http://bit.ly/2qB62to 

Direct download: BRAINFLUENCE161.mp3
Category:general -- posted at: 6:00am EST

Content marketing remains one of the most potent and popular ways to connect with customers - but it's going to change profoundly as consumers and technology continue to increase their influence. 

In this episode, Jon and I talk about why the term "prosumer" is a perfect way to describe all the things that today's consumer is capable of - not just consuming content, but producing and influencing it, too. Jon also shares some of the futurist thought he studied when writing his book, as well as his predictions for the marketing landscape of the future. We also discuss the changes brands and companies will have to make to remain influential. 

You can find show notes and more information by clicking here: http://bit.ly/2pfKzpC 

Direct download: BRAINFLUENCE160.mp3
Category:general -- posted at: 6:00am EST

There's tons of advice out there about how to grow your audience quickly - but today's guest has some direct, outside-the-box strategies that you probably haven't heard before. Noah Kagan of Sumo and AppSumo is known for using a friendly tone and highly-targeted content to drive growth, and he's here to share his strategies with you.

Noah explains why it's essential to limit your time and money when you're creatively tackling a task, and why he so intently focuses on a narrow target market. He shares the strategy he implemented at Mint to grow their audience in the nine months leading up to launch, and how he applies the same innovative attitude to his work at Sumo.

You can find show notes and more information by clicking here: http://bit.ly/2pajKGl 

Direct download: BRAINFLUENCE159.mp3
Category:general -- posted at: 6:00am EST

With technology and innovation zipping along faster than ever - and especially with rapid gains in AI - it feels like we have to confront the question: are we finally reaching the Death of the Salesman? Tiffani Bova of Salesforce is here to weigh in on the great oncoming changes in sales and artificial intelligence that should make business better for all.

Tiffani is a self-described sales futurist and the Global Customer Growth and Innovation Evangelist for Salesforce.com. She focuses on the intersection of innovation, technology, and people to help companies grow bigger and better serve their customers.

Brands are rapidly learning to keep up with shifting customer needs, and sales must do the same - and Tiffani Bova has some great ideas about how you can stay ahead of the curve.

You can find show notes and more information by clicking here: http://bit.ly/2p5I9we 

Direct download: BRAINFLUENCE158.mp3
Category:general -- posted at: 6:00am EST

Data is fascinating, and the proliferation of pseudo-scientific headlines and fancy charts across the internet only feed our obsession with numbers. But data can also be easily manipulated to support a narrative that is flashier and more interesting than the truth. How do you recognize it when this is the case? Dr. John Johnson has some ideas. 

We start off by debunking a couple humorous cases of manipulated data (think: pregnant men in the UK and grilled cheese leading to a better love life) and John explains why we're so susceptible to questionable data. John also shares his thoughts on the relationship between content marketing and data, and some statistics about the credibility boost enjoyed by articles with seemingly scientific graphics. 

You'll learn how YOU can use numbers to persuade more effectively - but use this knowledge for good!

You can find show notes and more information by clicking here: http://bit.ly/2oKHIoa 

Direct download: BRAINFLUENCE157.mp3
Category:general -- posted at: 6:00am EST

A lot has changed on the web since today's guest was first on the show - and even more so in the five years since she published her now-classic book on web psychology. Have marketers gotten better at applying our knowledge of psychology to their online endeavors? And what's around the next curve? Nathalie Nahai has these answers, and more.

In this episode, we talk about the uptick in psychological marketing on the internet and the ethics discussions its spurred. Nathalie summarizes some new insights about personality and how they're used to target the right audience. We also debate the idea that technology is addictive, and imagine the future of a more seamless, less screen-dominated future.

You can find show notes and more information by clicking here: http://bit.ly/2obfu90 

Direct download: BRAINFLUENCE156.mp3
Category:general -- posted at: 6:00am EST

Challenging the long-established science of interpreting facial expressions, facial coding, is just one of the surprises in this episode. The belief that the brain is divided into rational and emotional components is an ancient one, and hard to dispel. But our guest today, Dr. Lisa Feldman Barrett, and her team are doing work that debunks many of the old stereotypes we have about emotion, facial expressions, and rationality. She joins us to talk about her new book How Emotions Are Made: The Secret Life of the Brain and shares some of its most groundbreaking insights.

You can find show notes and more information by clicking here: http://bit.ly/2nzthFE 

Direct download: BRAINFLUENCE155.mp3
Category:general -- posted at: 6:00am EST

Many of us think of creativity as an isolated incident - a flash of brilliance that inspires a bold painting or a perfect business decision. Yet research increasingly finds that discipline is key to fostering creativity. 

Erik Wahl begins this interview by sharing his love of art and the core mission of his book - to dispel the idea that creativity is a fleeting, singular moment rather than a daily practice. We talk about the coexistence of strict routine and freedom of mind, and how artists and successful businesses alike apply these principles to their work. Erik also shares his thoughts on why it's okay to keep a day job to protect your ability to create without commoditizing your work.

You can find show notes and more information by clicking here: http://bit.ly/2mQDLjx 

Direct download: BRAINFLUENCE154.mp3
Category:general -- posted at: 6:00am EST

It seems like the term "addiction" gets thrown around quite often when we discuss technology: we're "addicted" to screens, to Facebook, to likes, and so on. But one of my first-ever guests on the show, Nir Eyal, is back to talk about why blaming technology for our behavior is misguided and counterproductive.

We kick things off by discussing the difference between habits and addiction and why Nir intentionally won't work with companies that aim to capitalize on the latter. We also talk about how new frontiers in the tech world relate to what Nir taught us in his book Hooked, and what the future of voice interfaces might be like.

You can find show notes and more information by clicking here: http://bit.ly/2mTd8e6 

 

Direct download: BRAINFLUENCE153.mp3
Category:general -- posted at: 6:00am EST

Now more than ever you need to stand out and be recognized as an expert in your field. Today's guest, Mark Schaefer, joins us to share some critical insights and personal branding advice from his new book KNOWN: The handbook for building and unleashing your personal brand in the digital age

Mark and I begin by recalling his prediction (made three years ago) that content marketing would cease to be effective, which we're starting to see today. We then chat about his book, why he wanted to write it now, and how it's different from other personal branding how-tos. Mark offers some great tips for finding your niche, making sure it's sustainable enough to build a platform on, and what he learned from well-known, successful people across many fields. 

You can find show notes and more information by clicking here: http://bit.ly/2luBSVF 

Direct download: BRAINFLUENCE152.mp3
Category:general -- posted at: 6:00am EST

Email has become a seemingly inescapable feature of our modern lives - but it doesn't have to be overwhelming or time-consuming. In this interview, writer Jocelyn Glei shares some great email-busting tips from her new book Unsubscribe: How to Kill Email Anxiety, Avoid Distractions, and Get Real Work Done

Jocelyn begins by talking about the psychology and neurochemistry of email and the two things that make it particularly addictive: random rewards and completion bias. Jocelyn also shares some of her best tips for cutting down on time spent writing emails, and how to conserve time and energy when writing e-correspondence. She even leaves us with some advice about how to make your emails stand out amongst the clutter of your recipient's inbox.

You can find show notes and more information by clicking here: http://bit.ly/2l1VpwN 

Direct download: BRAINFLUENCE151.mp3
Category:general -- posted at: 6:00am EST

Change is one of the few things you can rely on in life, in the personal, technological, and business realms alike. Today's guest, Dave Gray, explores how we can intentionally harness change in his new book Liminal Thinking: Create the Change You Want by Changing the Way You Think, using quirky, engaging illustrations to help him explain the concept of liminal thinking.

We start off discussing Dave's first career as a news illustrator and why drawings can be such an effective teaching tool. Dave also explains the concept of liminal thinking that he explores in his new book, including how you can intentionally create liminal phases in your life to spur change. Dave and I also relate liminality and illustration to the business sector, and talk about why managers are often the obstacle to turning around failing companies.

You can find show notes and more information by clicking here: http://bit.ly/2lJ4z15 

Direct download: BRAINFLUENCE150.mp3
Category:general -- posted at: 6:00am EST

Do bigger bonuses or fatter paychecks lead to greater effort and better results? Dan Ariely answers these and other questions as he explains the science of motivation.

Dan's first book, the NYTimes bestseller Predictably Irrational, refuted the idea that people make fundamentally rational choices in their lives and purchases. His newest book Payoff: The Hidden Logic That Shapes Our Motivations, pulls together myriad studies to help us better understand motivation, its limitations, and how we can better harness it.

Dan and I talk about the state of social science research today, including how his work has shaped the field and the replication crisis we're currently experiencing. He also talks about the importance of trust in work and society, and how we can impact even our best people as we attempt to weed out bad apples. We also chat about some of the experiments from his new book and why money isn't the all-powerful motivator we think it is.

You can find show notes and more information by clicking here: http://bit.ly/2knuY6J 

Direct download: BRAINFLUENCE149.mp3
Category:general -- posted at: 6:00am EST

Paul Zak has created waves throughout his career, first with his fascinating research on oxytocin and its effects on the relationships, trust, and morality that make us human. His latest book, Trust Factor: The Science of Creating High Performance Companies, uses neuroscience and practical actions to help you measure and manage your organizational culture and inspire teamwork and accelerate business outcomes.

Trust Factor is one of the most science-based books I've seen on what makes companies tick and what separates the high performers from the rest.

You can find show notes and more information by clicking here: http://bit.ly/2jNDU5b 

Direct download: BRAINFLUENCE148.mp3
Category:general -- posted at: 6:00am EST

Although it might seem counterintuitive that businesses would fear innovation, today's guest makes an excellent case for why they do (and why they shouldn't). Building on a career of research into creativity and leadership, professor Jennifer Mueller illuminates decision makers' biases against innovation in her new book Creative Change: Why We Resist It . . . How We Can Embrace It

Jennifer and I talk about several of her recent published papers, including one that's been affectionately dubbed the "why men don't ask for directions" project. Jennifer discusses the punishment leaders often face for seeking help with crises, and why the qualities that might make you an outwardly convincing leader don't guarantee any actual skill in leadership. We then dig into precisely why decision makers in companies are often fearful of innovative or creative ideas and end up squashing them, to the detriment of both their employees and their business.

You can find show notes and more information by clicking here: http://bit.ly/2jpFkAd 

Direct download: BRAINFLUENCE147.mp3
Category:general -- posted at: 6:00am EST