Thu, 28 December 2017
Today’s guest is a repeat visitor to the show whose last episode proved to be one of our most popular. Dan Ariely is the James B. Duke professor of psychology and behavioral economics at Duke University, and his work has long influenced the field of persuasion. Also the New York Times bestselling author of Predictably Irrational: The Hidden Forces That Shape Our Decisions and Payoff: The Hidden Logic That Shapes Our Motivations, Dan has convinced his readers—and listeners of his 2012 TED Talk—to look beyond logic when trying to communicate and persuade.
In this episode, Dan shares surprising truths about motivation and trust in work and society. Listen in to learn the most powerful ways to motivate people, what we should focus on in order to make people feel their work is meaningful, and more.
You can find show notes and more information by clicking here: http://bit.ly/2C3SVcQ
Thu, 21 December 2017
We’ve all heard the claim that print is dead, but is that really true? In this special episode, our very own Roger Dooley discusses what research suggests about the ongoing print vs. digital debate. He also shares interesting information he has observed about how print and digital interact from the sales of his book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing.
Listen in to hear the truth about what people truly prefer, as well as fascinating psychological concepts that come into play when dealing with print materials.
You can find show notes and more information by clicking here: http://bit.ly/2jXpSxw
Thu, 14 December 2017
Today’s guest is Tom Shapiro, founder and CEO of the branding, web design, and marketing agency Stratabeat, Inc. Throughout his career, Tom has developed marketing strategies for more than a dozen Fortune 500 clients, including AT&T, Hewlett-Packard, and P&G. He also served as Director of Digital Strategy at iProspect for five years, a time that saw the agency grow from 85 to more than 700 employees.
Tom’s marketing insights have been published in CMO.com, CNN.com, Forbes, and many others. His wisdom can also be found in his new book, Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth.
In this episode, Tom discusses powerful and innovative marketing strategies, what it takes to increase revenue, and much more. Listen in to hear his tips and inspiring stories of what companies have done to explode their growth.
You can find show notes and more information by clicking here: http://bit.ly/2nKEzbf
Thu, 7 December 2017
In this episode, we’ll hear from one of the top sales experts and trainers in the country. John Asher, CEO of Asher Strategies, learned about leadership and sales in an unusual place: the Navy, where served as captain of two nuclear-powered fast attack submarines.
After co-founding an engineering firm in 1986, John and his team grew the company at a compounded growth rate of 42% per year for 14 straight years. He later started a sales and marketing advisory business, training over 70,000 salespeople in 22 countries on his efficient and effective sales process to quickly close new business.
Now a #1 rated speaker for Vistage, a worldwide network of CEOs, John joins us today to discusses what makes a good salesperson, tips for building trust with prospective clients, and more. He also shares insights from his new book, Close Deals Faster: The 15 Shortcuts of the Asher Sales Method. Be sure to tune in and hear his expert advice.
You can find show notes and more information by clicking here: http://bit.ly/2BEJIF0