Thu, 27 February 2020
Chris Goward is the founder of Widerfunnel & GO Group Digital, as well as one of the most recognized conversion optimization experts on the planet. Chris founded Widerfunnel with the belief that great customer experiences should be continuously tested to prove their value. Now, he helps massive companies such as Microsoft and Dollar Shave Club improve their growth. In this episode, Chris shares insights from his book, You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing, including how to improve customer experience by testing it out. Listen in to learn how to ethically market online and how to understand the emotion behind the decisions your customers make. |
Thu, 20 February 2020
Robin Dreeke received advanced training and operational experience in social psychology, as well as in the practical applications of the science of relationship development during his time in the Marine Corps. Eventually, Robin rose to direct the behavioral analysis program at the Federal Bureau of Investigation. Recently retired from the FBI, he is the author of three books, including his latest, Sizing People Up: A Veteran FBI Agent’s User Manual for Behavior Prediction. He joins the show today to discuss whether there is an art to deception, as well as why some people are better at hiding how they truly feel. Listen in to learn how to build trust with the people around you, what to look for when sizing people up during an initial meeting, and more. |
Thu, 13 February 2020
Scott Adams is the creator of the Dilbert comic strip, with an estimated 150 million readers across 65 countries. Scott also has dozens of books in print, including his most recent title, Loserthink: How Untrained Brains Are Ruining America, and his daily video streams on the Periscope app, titled Coffee With Scott Adams, are slowly taking over the internet. Today he joins the show to discuss the absurdity of business and why things never really change in that arena—a big part of the reason he never runs out of material for Dilbert. Listen in to learn why we must stop “mind-reading,” the importance of building trust with the people you are trying to persuade, and more. You can find show notes and more information by clicking here: https://bit.ly/386uBUn |
Thu, 6 February 2020
Micah Solomon is one of the world's leading authorities on customer service and company culture. A consultant and keynote speaker on the customer experience, as well as the author of Ignore Your Customers (and They’ll Go Away): The Simple Playbook for Delivering the Ultimate Customer Service Experience, Micah is called on by companies in every industry for help transforming their customer service and bottom-line results. In this episode, he explains why companies must think ahead in order to understand and prepare for what their customers truly want. Listen in to learn what it takes to improve your company culture and create the best experience for your customers. You can find show notes and more information by clicking here: https://bit.ly/38PQOpL |