Thu, 24 June 2021
Very few of our guests have a nickname or a tagline, but Jim Morris does: Tagline Jim. He’s worked as a copywriter and creative director at ad agencies like FCB and DDB Worldwide and as a freelance copywriter for 25 years. Jim is responsible for dozens of successful taglines, including We are Flintstones Kids, Ten Million Strong and Growing, the cornerstone of one of the longest-running ad campaigns of the last half century.
Listen in as we discuss whether taglines have become obsolete with the rise of social media, why they have fallen out of grace with marketers in recent years, and why so many taglines don’t really mean anything. Jim also shares his views on why there is so much bad advertising in the market and the reasons behind it, including the impact of groupthink, lawyers, and neuromarketing in the advertising space.
You can find show notes and more information by clicking here: https://bit.ly/3xyVP2v
Thu, 17 June 2021
Ron Friedman, Ph.D., is an award-winning psychologist who has served on the faculty of several prestigious colleges in the United States, and has consulted for political leaders, nonprofits, and many of the world’s most recognized brands. Popular accounts of his research have appeared in major newspapers and magazines, such as The New York Times and Psychology Today. Ron is also the founder of ignite80, a learning and development company that translates research in neuroscience, human physiology, and behavioral economics into practical strategies that help working professionals become healthier, happier, and more productive.
Listen in as we discuss the powerful third path on the way to success: reverse engineering. You'll learn what it means to reverse engineer greatness, how to structure conversations to elicit the most useful information, and why modeling after someone else’s success is generally not a good idea. Ron also shares the one insight that will give you the freedom to forge your own path on your way to greatness.
You can find show notes and more information by clicking here: https://bit.ly/3iLXVYJ
Thu, 10 June 2021
Ray Iveson has 30 years of experience developing measurement systems related to product efficacy. The inventor or co-inventor of more than 70 novel and proprietary measurement systems, technical methods, software systems, and consumer perception models, Ray currently serves as Vice President of the Methods and Measurements and Global Quality Assurance Department at The Duracell Company.
In this episode, he shares why the way in which consumers respond to products is just as important as the qualitative measurements that make up new product development. Listen in to learn how he correlates those measurements to the overall consumer experience and perception, as well as the importance of measuring the things you’re not being told by consumers in order to get the complete picture of how your product really stacks up.
You can find show notes and more information by clicking here: https://bit.ly/34WEnbF
Thu, 3 June 2021
Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Melina obtained her bachelor’s degree in Business Administration: Marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in Behavioral Economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc. magazine.
Listen in as Melina shares her extensive insights into all the things that customers want but cannot tell us they want, including whether you should lead with the most expensive option when it comes to selling and how to use partitioning to our advantage. We also dive into some of the neuroscience behind behavioral economics and discuss why people buy and how to use that “why” to build better sales, relationships, and messaging.
You can find show notes and more information by clicking here: https://bit.ly/3yQo8uD