Thu, 22 February 2018
Sam Mallikarjunan is the co-author of the book How To Sell Better Than Amazon, and he’s here today to explain what it takes to do just that. A Marketing Fellow at HubSpot and former Head of Growth at HubSpot Labs—the somewhat-secret experimental arm of the world’s #1 Sales & Marketing platform—Sam has seen firsthand what it takes to market effectively. He teaches Advanced Digital Marketing at the Harvard Division of Continuing Education and speaks across the country and around the world about startups, business, and marketing.
In this episode, Sam shares his insight on market testing and the importance of focusing the user experience. He also talks about how to use a free tool in order to gain a lifetime customer, as well as the main thing marketers should focus on if they really want to sell better than Amazon.
You can find show notes and more information by clicking here: http://bit.ly/2ET3n8m
Thu, 15 February 2018
Today’s guest is a developmental molecular biologist who has a lifelong fascination with how the mind reacts to and organizes information. Dr. John J. Medina is an affiliate Professor of Bioengineering at the University of Washington School of Medicine, as well as the author of the New York Times bestseller Brain Rules, a provocative book that takes on the way our schools and work environments are designed. He also wrote Brain Rules for Baby—a must-read for parents and early-childhood educators—and recently released his new book, Brain Rules for Aging Well.
In this episode, John discusses fascinating research on what improves people’s ability to recall information, how simple visual changes can trick our brains, and more. He also shares tips for making presentations more effective, as well as practical things you can do to keep your mind sharp as you age.
You can find show notes and more information by clicking here: http://bit.ly/2EefDNm
Thu, 8 February 2018
Today we have two guests on the show! Maryann Karinch and Jim McCormick are experts in body language and sales, and they are here to share how to read other people in selling or persuasion situations so you can present your case in a convincing way.
Maryann has been writing about body language for 14 years, building on her background in theater, where it was very important to be able to communicate emotions effectively and use correct body language. Jim's extensive knowledge of sales comes from his work shaping capital campaigns, sales strategies, and major donor programs for clients from the National World War II Museum to multiple international companies.
The pair combined their areas of expertise in their new book, Body Language Sales Secrets: How to Read Prospects and Decode Subconscious Signals to Get Results and Close the Deal, and they join us today to share tips and tricks you can use to improve your ability to sell. Listen in to learn what you should be doing from a body language perspective to increase your odds of closing the deal.
You can find show notes and more information by clicking here: http://bit.ly/2nyVT0v
Thu, 1 February 2018
Would you trust a doctor who didn't understand physiology? An engineer with no knowledge of physics? Given how obvious those answers seem, it's surprising that so many companies trust marketers who don’t consider behavioural science.
Today’s guest, Richard Shotton, illustrated the absurdity of this fact with the above comparisons in his book, The Choice Factory, and he certainly has plenty of room to speak on the subject. After starting his career 17 years ago as a media planner and working on accounts such as Coke, 118 118, and comparethemarket.com, he now studies how findings from behavioural science can be applied to advertising.
Richard currently serves as Deputy Head of Evidence at Manning Gottlieb OMD, the most awarded media agency in the history of the IPA Effectiveness awards, and he writes about the behavioural experiments he runs for titles such as Marketing Week Campaign, Admap and The Huffington Post. He joins us in this episode to share his findings, how he has used them to increase campaign effectiveness, and more.
You can find show notes and more information by clicking here: http://bit.ly/2nbLveW