Thu, 28 January 2021
Adam Alter is a professor of marketing and the Stansky Teaching Excellence Faculty Fellow at New York University’s Stern School of Business, as well as an affiliated professor of social psychology in NYU’s psychology department. In 2020, he was voted Professor of the Year by the student body and faculty at NYU's Stern School of Business. Also the New York Times bestselling author of two books, Adam has shared his ideas with thousands of people across dozens of audiences, including through his TED Talk, the Joe Rogan podcast, the World Economic Forum, and at dozens of companies and non-profits, including Google, Microsoft, and Amazon.
In this episode, we’re exploring the sweet spot between marketing and psychology to uncover why people make decisions and reach the judgments that ultimately shape their lives. Listen in as Adam shares how cognitive fluency can help or hinder persuasion, how the pandemic has forced a cultural shift over how we view screen time, and why word choice is an important consideration in brand names and marketing copy.
You can find show notes and more information by clicking here: https://bit.ly/3olqX0m
Thu, 21 January 2021
Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand and culture transformation group. He has been named one of the “World’s 100 Most Influential People” by Time magazine, and for three years running, Thinkers50 has selected Martin to be among the world’s top 50 business thinkers. He is also a high-profile speaker and author of seven New York Times best-selling books.
In this episode, Martin explains why empathy levels are at an all-time low (thanks in part to Twitter character limits and even botox), as well as how common sense is disappearing along with it. Listen in to learn how we are increasingly falling victim to technology instead of using common sense and how the pandemic has changed the way we think about—and do—business.
You can find show notes and more information by clicking here: https://bit.ly/3ilyACH
Thu, 14 January 2021
Philip Shelper has extensive experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone. He is CEO and Founder of leading loyalty consulting agency Loyalty & Reward Co, which serves clients such as McDonald's, Klarna, NPD Group, Schneider Electric, and P&G. As a member of several hundred loyalty programs himself—and an obsessive researcher of loyalty psychology and loyalty history—Phil understands the essential dynamics of what makes a successful loyalty program.
Listen in as he discusses the benefits, challenges, and psychology behind loyalty programs, including how emotions come into play and the behavioral theories that are particularly powerful for successful programs. You'll learn why the concept of “surprise and delight” is a cornerstone and a challenge of many programs, as well as how the pandemic has not only affected loyalty programs and their offerings, but also exposed the vulnerabilities within many companies and sectors.
You can find show notes and more information by clicking here: https://bit.ly/2JWGqpn
Thu, 7 January 2021
Lots of people make resolutions to start the year, but most such resolutions are abandoned quickly. Roger Dooley explains how to use the principles of behavior design and the Fogg Behavior Model to accomplish positive change and achieve major goals at the start of a year or at any other time.
He’ll give you actionable tips and real-life examples of how to apply these principles to your life and ensure that you’re not one of the 80% of people who ditch their resolutions in the first month of the year. Listen in to learn why specificity is important, resources you can use to achieve your goals, and how to use friction to your advantage.
You can find show notes and more information by clicking here: https://bit.ly/3b7q20A