Thu, 26 February 2015
This week, my guest on The Brainfluence Podcast is Neale Martin. Neale is an author, entrepreneur, and consultant. He is currently a faculty member at the Coles College of Management at Kennesaw State University as a Professor of Innovation. As founder and CEO of Subline Behavior Marketing, a consulting and education firm, Neale has been working with his clients for over a decade.
You can find show notes and more information by clicking here: http://bit.ly/1BQEF12
Thu, 19 February 2015
Denise Lee Yohn is a consultant, speaker, author, and brand building expert. She was Sony Electronics Inc.’s first brand leader as Vice President and General Manager of brand and strategy. Denise has led brand strategy at ad agencies for accounts like Burger King, Land Rover, and Unilever, just to name a few.
Denise is a fellow Wiley author. Her book, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest, is celebrating its one-year anniversary. You can also find her writings in publications like Harvard Business Review, Forbes, SmartBrief on Leadership, GigaOm, and Advertising Age. As if that’s not enough, Denise has also been a guest author at Neuromarketing, with a great post on comparing levels of customer service to Maslow’s Hiearchy of Needs. Listen in to learn from Denise’s years of research and hands-on experience to ensure your brand is known not only for your product, but your customer experience that will keep you in business for years to come.
You can find show notes and more information by clicking here: http://bit.ly/1DuTBRl
Thu, 12 February 2015
Ep #45: Scientists Get Closer to The “Buy Button” in The Brain with Angelika Dimoka, Paul Pavlou and Vinod Venkatraman
This week, I have a special treat for The Brainfluence Podcast listeners. My guests are the three lead researchers from Temple University's Center for Neural Decision Making at the Fox School of Business. Professors Angelika Dimoka, Paul Pavlou and Vinod Venkatraman have received a $286,000 research grant from the Advertising Research Foundation (ARF), a non-profit group that provided TV ads from major sponsor companies in the consumer-goods, financial, technology, travel, and pharmaceutical industries.
Their mission was to test all of the popular neuromarketing technologies and see which could actually predict consumer behavior. The results may surprise you!
You can find show notes and more information by clicking here: http://bit.ly/1A7Dnyo
Thu, 5 February 2015
This week, flying, or I should say, "sailing" solo, I am bringing this podcast to you from the middle of the ocean in Southeast Asia. The inspiration for this episode came from my experiences on my cruise I am currently on. I believe that these experiences (the good and the bad) can very well apply to your marketing game plan.
You can find show notes and more information by clicking here: http://bit.ly/1x1oaXO