Thu, 30 November 2017
Today’s guest is the architect of seventy-seven business turnarounds over the past fifty years. Following early successes and troubles in his own professional career, Robert Thomas Bethel discovered his passion for taking over struggling businesses and guiding them toward profitability. Bob has turned around companies in diverse industries—from restaurant chains to engineering firms—and has helped save over ten thousand jobs as a result of his strategic business counsel.
In this episode, Robert shares insight from his new book, Strengthen Your Business: Fail-Proof Strategies from the Man Who Has Rescued 77 Businesses, which details the strategies he has used to fix businesses that owners thought were unfixable. Listen in to learn what you can do now to strengthen your business and prevent dire circumstances in the future.
You can find show notes and more information by clicking here: http://bit.ly/2jp59RV
Thu, 23 November 2017
How often do you negotiate? Even if it’s not an essential part of your job, odds are you’re doing it more than you think. Whether you’re overcoming disagreements about schedules, asking for a raise, or even pleading with your toddler, the truth is that negotiations come up all the time. Today’s guest can help you negotiate more effectively in all of those situations and more.
Keld Jensen is a recognized expert in negotiation. Through his experience as CEO of several publicly traded Scandinavian companies, his participation in numerous start-ups, and as Founder and CEO of MarketWatch Centre For Negotiation A/S, he advocates changing the culture of dealmaking organizations in order to impact the bottom line and increase shareholder value.
Regarded as a thought leader in Europe, Asia, the Middle East, and North America, Keld has authored 24 books, including his most recent, Honest Negotiation. He is one of the most influential authorities in the world today on negotiation as a leadership competency, and he’s here today to share his expertise and explain why all of us need to take an honest look at how well we negotiate.
You can find show notes and more information by clicking here: http://bit.ly/2zS9VBT
Thu, 16 November 2017
What does it take to grow a list of engaged subscribers who are looking for exactly what you're offering? Today’s guest has the answer.
Nathan Ellering is a writer and marketer who has served as the driving force behind the amazing subscriber growth at CoSchedule, a software tool that helps organize marketing and social media projects in one place. Nathan has headed up CoSchedule’s demand generation team since 2014, and in just three years, he’s grown their blog audience from 500 to over 250,000+ monthly subscribers.
In this episode, Nathan shares the best techniques for attracting new readers and subscribers. Tune in to hear the strategies that led to the impressive audience growth at CoSchedule, and how you can apply them to grow your own list.
You can find show notes and more information by clicking here: http://bit.ly/2yZa074
Thu, 9 November 2017
Today’s guest is an expert on decision-making, emotion, and influence. Dr. Tali Sharot has spent the past two decades studying human behavior and conducting dozens of experiments to figure out what causes people to change their decisions, update their beliefs, and rewrite their memories.
An Associate Professor of cognitive neuroscience at University College London—where she directs the Affective Brain Lab—as well as a visiting Professor at MIT, Tali has been featured in or written for the New York Times, Time magazine, The Washington Post, CNN, the BBC, the Today Show, and many others. Her new book, The Influential Mind: What the Brain Reveals About Our Power to Change Others, explores the nature of influence and the critical role emotion plays in persuading others.
In this episode, Tali shares what research tells us about influencing the human mind. Listen in to learn the most effective ways to persuade people, motivate them to take action, and more.
You can find show notes and more information by clicking here: http://bit.ly/2yAAb28
Thu, 2 November 2017
We all have powerful assets at our disposal that we tend to ignore instead of leverage: our stories. Esther Choy joins us to explain why storytelling is so often overlooked, and why we should be using it more often. She explains why stories are persuasive and memorable, what kind of storytelling works best, and in which situations you can use stories.
You'll also learn how charts, images, data, and statistics can make your stories even more persuasive.
You can find show notes and more information by clicking here: http://bit.ly/2gMjJC0