Thu, 28 April 2016
Paul Rouke joins me today to talk about his book The Growth Strategy That's Being Ignored: A Story of Untapped Potential, and how his research has been changing the way companies have been shaping their consumers' online experience for over twelve years.
Paul is an expert in conversion optimization, and he walks us through how any business can achieve superior results without investing more in paid ads, SEO, content marketing, or other expensive traffic-boosting strategies.
You can find show notes and more information by clicking here: http://bit.ly/21b492s
Thu, 21 April 2016
This week on The Brainfluence Podcast, my guest has the unique distinction of being credited with coining the term FOMO, or "Fear of Missing Out." Patrick McGinnis is a venture capitalist and writer based in New York City. His firm, Dirigo Advisors, provides strategic advice to investors and businesses operating in Latin America and other emerging markets.
You can find show notes and more information by clicking here: http://bit.ly/25YWTKB
Thu, 14 April 2016
While we have talked multiple times about persuasion, typically about how to persuade others or how to avoid being swindled by con artists, this interview with Al Pittampali brings an entirely new theory to the table. Al and I talk about how being open to persuasion, at least some of the time, may make you a smarter leader and help your team, company, and life to be more successful.
You can find show notes and more information by clicking here: http://bit.ly/23uSXPH
Thu, 7 April 2016
My guests today are superstars in the world of sales and knowing what tools to use in this ever-changing world. Tim Brown and Dan Streeter are the co-authors of Old School with New Tools: The Extra 5% that Takes You to the Top of Your Sales Game and Keeps You There.
You can find show notes and more information by clicking here: http://bit.ly/23fHcwj