Brainfluence

Jeff Gothelf's work centers around transformation, both in the digital and professional development sense. Jeff works as a coach, consultant, and keynote speaker helping companies bridge the gaps between business agility, digital transformation, product management, and human-centered design. He is the co-author of the award-winning book Lean UX and Sense & Respond, and his newest solo effort is Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You.

In this episode, we talk about the importance of continuous learning, the difference between employability security and employment security, and how to cultivate the former to always be able to land on your feet. Jeff also shares his perspective on why persistence is everything—especially when it comes to showing up and getting your message out there—and how sharing your expertise is the best way to land new opportunities.

You can find show notes and more information by clicking here: https://bit.ly/3aZ0hzb

Direct download: BRAINFLUENCE361.mp3
Category:general -- posted at: 6:00am EST

Wayne Turmel is co-founder of the Remote Leadership Institute and co-author of The Long-Distance Teammate: Stay Engaged and Connected While Working Anywhere. He has spent the last two decades obsessed with how people communicate at work, and his work has helped organizations on four continents develop the communication skills needed to lead people, projects, and teams—and to make the adjustment to remote working and virtual teams.

Listen in as Wayne shares his perspective on how the pandemic has shifted the conversation around webcams and virtual meetings, and has even caused the creation of a new verb – “Zoom” – in only a few short months. You’ll learn the key ingredients needed to cultivate engagement in remote teams and how we can all be more visible in our organizations without being self-serving or unlikeable in the process.

You can find show notes and more information by clicking here: https://bit.ly/3pyvrBd

Direct download: BRAINFLUENCE360.mp3
Category:general -- posted at: 6:00am EST

Annie Duke is an author, speaker, and consultant in the decision-making space. She was awarded a National Science Foundation Fellowship to study Cognitive Psychology at the University of Pennsylvania, and—when she was close to completing her Ph.D.—put that on hold to become a poker professional. Annie won more than $4 million dollars in tournaments before retiring from poker almost ten years ago. Now the co-founder of The Alliance for Decision Education, Annie joins the show for a second time to share insights from her new book, How to Decide: Simple Tools for Making Better Choices.

Listen in as she explains why the decision-making process does not have to be fraught with anxiety and self-doubt, but rather that it’s a skill we can all learn. You'll discover why we often get stuck in decision-making, as well as how we can overcome the second-guessing and analysis paralysis that often plagues the process so we can make better choices with more ease and confidence.

You can find show notes and more information by clicking here: https://bit.ly/2Oz16Wz

Direct download: BRAINFLUENCE359.mp3
Category:general -- posted at: 6:00am EST

Raja Rajamannar is one of the world’s top marketers, and he’s in a better position to spot trends and anticipate change than just about anyone else. Chief Marketing & Communications Officer for Mastercard, as well as president of the company’s healthcare business, Raja is also president of the World Federation of Advertisers. He has been named one of the industry’s most tech-savvy CMOs by Adweek, one of the World’s Five Most Influential CMOs by Forbes, one of the World’s Ten Most Innovative CMOs by Business Insider, and Global Marketer of the Year by the World Federation of Advertisers.

In this episode, Raja shares why there is a crisis of confidence among organizations when it comes to their marketing departments, but also why the future of marketing is bright if new technologies and innovations can be adopted and implemented with the least amount of friction possible. Listen in to learn why the future of marketing is in all of the senses—including how sonic branding is becoming even more relevant with the mass adoption of smart speakers by consumers—and the key things to consider when branding for sound.

You can find show notes and more information by clicking here: https://bit.ly/3oMzr0E

Direct download: BRAINFLUENCE358.mp3
Category:general -- posted at: 6:00am EST

Kevin Oakes is the is CEO and co-founder of i4cp, the Institute for Corporate Productivity, a top research firm that discovers the people practices of high-performance organizations. Previously, Kevin was CEO of the first company created by Microsoft co-founder Paul Allen, as well as President of SumTotal Systems, one of the world’s largest providers of talent and learning solutions. He joins the show today to share insights from his new book, Culture Renovation: 18 Leadership Actions to Build an Unshakeable Company.

Listen in as Kevin discusses the relevant and meaningful differences between best practices and “next practices,” why structural changes in an organization are critical for creating a great culture, and the major shift that Microsoft undertook that was key to its growth. You'll hear seasoned advice for entrepreneurs who want to create a great organizational culture and the current trend that Kevin hopes will continue long after the pandemic ends.

You can find show notes and more information by clicking here: https://bit.ly/39tY0v4

Direct download: BRAINFLUENCE357.mp3
Category:general -- posted at: 6:00am EST

Adam Alter is a professor of marketing and the Stansky Teaching Excellence Faculty Fellow at New York University’s Stern School of Business, as well as an affiliated professor of social psychology in NYU’s psychology department. In 2020, he was voted Professor of the Year by the student body and faculty at NYU's Stern School of Business. Also the New York Times bestselling author of two books, Adam has shared his ideas with thousands of people across dozens of audiences, including through his TED Talk, the Joe Rogan podcast, the World Economic Forum, and at dozens of companies and non-profits, including Google, Microsoft, and Amazon.

In this episode, we’re exploring the sweet spot between marketing and psychology to uncover why people make decisions and reach the judgments that ultimately shape their lives. Listen in as Adam shares how cognitive fluency can help or hinder persuasion, how the pandemic has forced a cultural shift over how we view screen time, and why word choice is an important consideration in brand names and marketing copy.

You can find show notes and more information by clicking here: https://bit.ly/3olqX0m

Direct download: BRAINFLUENCE356.mp3
Category:general -- posted at: 6:00am EST

Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand and culture transformation group. He has been named one of the “World’s 100 Most Influential People” by Time magazine, and for three years running, Thinkers50 has selected Martin to be among the world’s top 50 business thinkers. He is also a high-profile speaker and author of seven New York Times best-selling books.

In this episode, Martin explains why empathy levels are at an all-time low (thanks in part to Twitter character limits and even botox), as well as how common sense is disappearing along with it. Listen in to learn how we are increasingly falling victim to technology instead of using common sense and how the pandemic has changed the way we think about—and do—business.

You can find show notes and more information by clicking here: https://bit.ly/3ilyACH

Direct download: BRAINFLUENCE355.mp3
Category:general -- posted at: 6:00am EST

Philip Shelper has extensive experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone. He is CEO and Founder of leading loyalty consulting agency Loyalty & Reward Co, which serves clients such as McDonald's, Klarna, NPD Group, Schneider Electric, and P&G. As a member of several hundred loyalty programs himself—and an obsessive researcher of loyalty psychology and loyalty history—Phil understands the essential dynamics of what makes a successful loyalty program.

Listen in as he discusses the benefits, challenges, and psychology behind loyalty programs, including how emotions come into play and the behavioral theories that are particularly powerful for successful programs. You'll learn why the concept of “surprise and delight” is a cornerstone and a challenge of many programs, as well as how the pandemic has not only affected loyalty programs and their offerings, but also exposed the vulnerabilities within many companies and sectors.

You can find show notes and more information by clicking here: https://bit.ly/2JWGqpn

Direct download: BRAINFLUENCE354.mp3
Category:general -- posted at: 6:00am EST

Lots of people make resolutions to start the year, but most such resolutions are abandoned quickly. Roger Dooley explains how to use the principles of behavior design and the Fogg Behavior Model to accomplish positive change and achieve major goals at the start of a year or at any other time.

He’ll give you actionable tips and real-life examples of how to apply these principles to your life and ensure that you’re not one of the 80% of people who ditch their resolutions in the first month of the year. Listen in to learn why specificity is important, resources you can use to achieve your goals, and how to use friction to your advantage.

You can find show notes and more information by clicking here: https://bit.ly/3b7q20A

Direct download: BRAINFLUENCE353.mp3
Category:general -- posted at: 6:00am EST

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