Thu, 27 October 2016
In this brief episode, I talk about the definition of unity and provide some examples of unity in action. I cover the intersection of unity and identity, as well as what unity isn't.
I also mention some individuals and companies that have effectively used the unity principle to appeal to their audiences, and how you can do the same.
You can find show notes and more information by clicking here: http://bit.ly/2dBeTDW
Thu, 20 October 2016
Our guest today is Jim Crimmins, author of 7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence. Jim is a professional persuader and has an impressive background of academic and real-world credentials.
We discuss the principles of persuasion and how small businesses or entrepreneurs can leverage these principles to target behavior changes on par with professional marketing agencies. Persuasion is done best when people persuade themselves. Jim illustrates simple ways to target behavior rather than attitudes in order to establish long-lasting shifts in brand awareness.
You can find show notes and more information by clicking here: http://bit.ly/2dk1l46
Thu, 13 October 2016
This week, Wired co-founder and prolific writer/author Kevin Kelly is here to talk about his new book, The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future. As technology only becomes more complex and ever-present, an understanding of future trends is essential.
Kevin discusses the early days of Wired, how humans and artificial intelligence will collaborate in the future, and why there is a shift from owning things to simply accessing them.
You can find show notes and more information by clicking here: http://bit.ly/2d0G8vY
Thu, 6 October 2016
The work of today's guest, Dr. Jennie Wong of Shopping Quizzes, sits right in the sweet-spot for listeners of this show. Her new book 7 Ways to Hack the Mind of the Online Shopper is a short-but-powerful read that combines psychology, marketing, and persuasion science to make your eCommerce presence as good as it can be.
Jennie shares some of her favorite question-asking techniques, how to make your pitch really resonate with your customer, and why instant gratification is crucial to making customers happy.
You can find show notes and more information by clicking here: http://bit.ly/2dBqSae