Thu, 27 November 2014
This week’s show comes to you from Austin, Texas, where I chat with fellow Austinites, Bryan and Jeffrey Eisenberg. They are the co-authors of New York Times bestsellers like Call to Action and Waiting for Your Cat to Bark. For almost 20 years, Bryan and Jeffrey have helped B2B and B2C companies such as HP, Google, Intel, Cancer Treatment Centers of America, GE Healthcare, Overstock, NBC Universal, Edmunds, Travelocity, and others to craft marketing strategies that work, emphasizing the optimization of customer experience in order to convert more leads, subscriptions, and sales.
Thu, 20 November 2014
This week’s guest on The Brainfluence Podcast, is scientist, author, entrepreneur and speaker Paul J. Zak. Paul is the founding Director of the Center for Neuroeconomics Studies at Claremont Graduate University and the founder of O-Factor, Inc. He's a pioneer in the study of oxytocin and the neurochemistry of human behavior.
You can find show notes and more information by clicking here: http://bit.ly/1qi7yi9
Thu, 13 November 2014
This week, we’re going to talk about how the way you describe your product or service can actually change what the customer experiences. While some business operate under the old maxim of “underpromise and overdeliver”, you may not only be selling your business and product short, but you may be creating a less-than-stellar customer experience.
You can find show notes and more information by clicking here: http://bit.ly/1tQj7eA
Thu, 6 November 2014
After last week’s epic interview with Dr. Robert Cialdini, I decided to do a short solo recording focused on the intersection of magic, neuroscience, and selling.
Today we dive into how to master the art of the top magicians to captivate and hold our audience's focus. Listen in to learn how you too can learn to harness your body and your mind to ensure that your customers can't take their eyes off of you.
You can find show notes and more information by clicking here: