In this podcast episode, host Roger Dooley interviews Melina Palmer, author of What Your Employees Need and Can't Tell You, about change initiatives in companies. They discuss the misconception that 70% of change initiatives fail and the importance of approaching change thoughtfully. Melina emphasizes the significance of small, everyday changes and micro-decisions that influence employees' reactions to change. They also explore the impact of employee engagement on successful change, the importance of creating the right environment for change, and the barriers to employee engagement. They touch on Elon Musk's approach to change at Twitter and the power of small steps in achieving change. The conversation also delves into cognitive biases and their impact on the change process, as well as conflicts and stereotypes between different departments within organizations. Melina suggests building connections across departments and fostering a sense of unity to overcome these challenges.

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Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and was named the #1 psychology podcast people in business should listen to by Psychology. Melina’s first book is What Your Customer Wants (And Can’t Tell You).

Direct download: Melina_Palmer_23.mp3
Category:general -- posted at: 2:10pm EDT

In this fascinating episode of Brainfluence, pioneering neuromarketer Dr. Carl Marci discusses how modern technology is impacting our brains. He shares insights from his new book Rewired, explaining how excessive smartphone use and constant multitasking are reducing productivity, increasing anxiety/depression, and rewiring our neural pathways in concerning ways. Marci provides concrete examples of how tech “superstimuli” exploit the brain’s reward system, making constant distraction hard to resist. While acknowledging the benefits of technology, he advocates balancing human connection and focus. Marci offers perspective as both a neuroscientist and psychiatrist, blending the latest research with clinical insights. This is an eye-opening exploration of how we can optimize technology’s advantages while avoiding its potential mental health costs.

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Dr. Carl D. Marci is physician, neuroscientist, author and entrepreneur. He is currently a Chief Psychiatrist and Managing Director of Mental Health and Neuroscience at OM1, a ventured-backed health technology real-world data company. He is also part-time staff psychiatrist at MGH and part-time Assistant Professor of Psychiatry at Harvard Medical School. Dr. Marci has worked at multiple early stage health technology and mental health delivery companies in the past. He has extensive training health research, the use of biological measures and the neuroscience of emotion through two National Institutes of Health fellowships. He holds seven US patents, has published numerous articles in peer-reviewed science journals, gives lectures regionally, nationally, and internationally and is a leader in the fields of social & consumer neuroscience and digital health. Dr. Marci is also a Henry Crown Fellow at the Aspen Institute and is a member of the Aspen Global Leadership Network.


Direct download: Carl_Marci_23.mp3
Category:general -- posted at: 12:52pm EDT