Brainfluence (general)

Jason Bradshaw created his first business at fourteen, selling telecommunications and computer equipment in the Australian city of Toowoomba. With a keen interest in the power of the customer and employee experience, he tested and implemented strategies for improving experiences in a variety of sectors. During his time in the telecommunications industry, he improved the customer experience in a number of verticals by over 100 percent, saved tens of millions of dollars in a matter of months in retail and media, and created tens of millions in revenue improvement through his initiatives.

In this episode, Jason shares his thoughts on the fusion of the customer and employee experience, what metrics you should really be looking at to determine the experience your customers are having, and his single best piece of advice for improving that experience. He will also give his insider perspective on where he sees the automobile industry evolving, including whether the dealership model will become a thing of the past.

You can find show notes and more information by clicking here: https://bit.ly/3lNUyOU

Direct download: BRAINFLUENCE342.mp3
Category:general -- posted at: 6:00am EDT

Erich Joachimsthaler is an award-winning author, co-author, speaker, visiting professor at many of the world’s leading schools, and Founder and CEO of VIVALDI, one of the largest independent global strategy and business transformation firms. He is also a branding expert, and his latest book, THE INTERACTION FIELD: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society, shines a light on a new way of looking at a successful business model for the future.

Listen in as Erich explains the differences and similarities between interaction fields, ecosystems, and platforms, as well as why interaction fields are the business model of the future—with a focus on collaboration over competition. He will also share the missed opportunity that Burberry had to overcome many friction challenges and how Tesla is a true example of an interaction field in how it solves problems simultaneously for consumers, industry, and society.

You can find show notes and more information by clicking here: https://bit.ly/2GOhUoF

Direct download: BRAINFLUENCE341.mp3
Category:general -- posted at: 6:00am EDT

Ashley Whillans is a professor at Harvard Business School and a leading scholar in the time and happiness research field. Twice, she’s been named a Rising Star of Behavioral Science by the Behavioral Science & Policy Association, and in 2016 she cofounded a "nudge unit"—namely, the Department of Behavioral Science in the Policy, Innovation, and Engagement division of the British Columbia Public Service Agency. Ashley is also the author of the new book, TIME SMART: How to Reclaim Your Time and Live a Happier Life.

She joins the show today to discuss how she is helping people to live happier and healthier lives using insights from behavioral science. Listen in to learn how making small decisions in our daily lives can bring us more joy, as well as how time poverty affects our happiness—despite the fact that we theoretically have more leisure time than we've ever had. You'll also discover how the technology paradox has actually taken time away from us and what we can do to better protect our time with so much of our lives going virtual.

You can find show notes and more information by clicking here: https://bit.ly/3iBqZ14

Direct download: BRAINFLUENCE340.mp3
Category:general -- posted at: 6:00am EDT

Tim Ash was the co-founder and CEO of SiteTuners for 19 years, and he helped to create over $1.2 billion in value for companies like Google, Expedia, and Nestle. Now a globally acknowledged authority on evolutionary psychology and digital marketing, Tim joins the show today to share insights from his new book, Unleash Your Primal Brain: Demystifying how we think and why we act.

Listen in as he shares the importance of understanding the brain if you are in marketing in order to understand what makes people want to purchase a product. You will learn about the evolution of our brains, the changes in human behavior that Tim has observed since the beginning of the pandemic, and more.

You can find show notes and more information by clicking here: https://bit.ly/34bevbB 

Direct download: BRAINFLUENCE339.mp3
Category:general -- posted at: 6:00am EDT

Duane Varan, Ph.D., is the CEO of MediaScience, a leading provider of lab-based audience/marketing research with labs in Austin, Chicago, and New York. Known as the champion of transparency and validation of neuromarketing methods, Duane is the author of over 50 peer-reviewed papers. Today he joins the show to discuss how his neuromarketing firm is coping through the pandemic.

Listen in as Duane explains how they are making lab-based research safer by creating in-home tools for subjects to use remotely. You will learn what a neurocube is (including how it is used), interesting takeaways from political neuromarketing during the 2016 election, and more.

You can find show notes and more information by clicking here: https://bit.ly/2FVA9rv 

Direct download: BRAINFLUENCE338.mp3
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Nir Bashan is an author and creativity expert who has worked with Hollywood and music stars like Woody Harrelson and Rod Stewart. Nir has won a Clio award, and has even been nominated for an Emmy. Through working with the rich and famous, he has come to discover something that may shock you: creative superstars are really no different from you or me! 

Listen in as Nir shares how he has taught thousands of leaders and individuals around the globe to harness the power of creativity to improve profitability, increase sales, boost customer service, and ultimately create more meaning in their work. You'll learn why creativity is not the revolutionary new product that you may think it is, as well as the number one enemy of creativity—and how to avoid it.

You can find show notes and more information by clicking here: https://bit.ly/2Rl4ulP

Direct download: BRAINFLUENCE337.mp3
Category:general -- posted at: 6:00am EDT

Michael Port is an author, speaker, small business marketing consultant, and public speaking teacher. Best known for his writing, public speaking, and regular contributions to Entrepreneur magazine, Michael is also the founder of the Book Yourself Solid School of Coach Training and the school of Heroic Public Speaking, along with his wife and business partner, Amy Port.

He joins the show today to discuss how his business has adapted to the changes caused by the pandemic, as well as how to overcome the limitations of virtual presentations. Listen in to learn what it takes to engage audiences intellectually and emotionally—whether in-person or virtually—and why quality over quantity is especially important in the digital era.

You can find show notes and more information by clicking here: https://bit.ly/322Zl84

Direct download: BRAINFLUENCE336.mp3
Category:general -- posted at: 6:00am EDT

Trey Gowdy is a former state and federal prosecutor, four-term member of the U.S. Congress, and the author of Doesn't Hurt To Ask: Using The Power of Questions To Communicate, Connect, and Persuade. Drawing on his experience in both the courtroom and Congress, he comes at the topic of persuasion from a rather different angle than most experts. If you’re keen to use the power of persuasion to succeed, this is definitely an episode you won’t want to miss.

Listen in to find out the role of a prosecutor in the United States (it probably isn’t what you think!), why Trey has never asked a jury to convict in his opening statements, and why you should be persuadable to be effectively persuasive. You'll learn what Trey thinks of the Kamala Harris nomination for vice president and whether he sees hope for the future as we head into the end of 2020.

You can find show notes and more information by clicking here: https://bit.ly/32HfvDh 

Direct download: BRAINFLUENCE335.mp3
Category:general -- posted at: 6:00am EDT

Vanessa Van Edwards is the founder of Science of People, where she teaches entrepreneurs, businesses, and trillion-dollar companies how to grow their businesses using science-based people skills. She is also the author of the bestselling book, Captivate: The Science of Succeeding with People.

In this episode, Vanessa explains how to assume familiarity when meeting new people—whether in person or online—to make an immediate connection with them. Listen in to learn how to start a conversation without making the other person feel awkward and how to make a positive, long-lasting first impression.

You can find show notes and more information by clicking here: https://bit.ly/3aNIOaQ 

Direct download: BRAINFLUENCE334.mp3
Category:general -- posted at: 6:00am EDT

You are probably asking for more favors than you realize. Think about it: How often are you reaching out to schedule a meeting, get an order, or get another person to do something that will ultimately benefit you? Even the emails you send and phone calls you make likely have a favor request embedded in them.

So in this all-new solo episode, I'm offering nine ways to boost your success rate when asking for favors—all based on science! Listen in to learn the importance of reciprocation, why it is beneficial to identify common interests with the person you are asking a favor from, and more.

You can find show notes and more information by clicking here: https://bit.ly/30YbcE6 

Direct download: BRAINFLUENCE333.mp3
Category:general -- posted at: 6:00am EDT

Dr. Nick Morgan is one of America’s top communication speakers, theorists, and coaches. He has been commissioned by Fortune 50 companies to write for CEOs and presidents alike. Nick’s latest book, Can You Hear Me?, is a guide to communicating effectively in a virtual world, via email, Zoom, webinars, and any other medium that makes emotions and meaning harder to convey.

In this episode, Nick shares the biggest mistakes he is seeing companies make during their virtual communications, as well as how to portray your friendliness through the written word—without facial expressions. Listen in to learn how to keep energy up and employees/colleagues engaged, how to make a video call visually pleasing, and more.

You can find show notes and more information by clicking here: https://bit.ly/2F0HB4r 

Direct download: BRAINFLUENCE332.mp3
Category:general -- posted at: 6:00am EDT

*Original air date: May 11, 2017.*

In this rare solo episode of the podcast, I'm running through the top 10 science-based headshot hacks you should use. Whether you are choosing a headshot for professional bio pages, your own website, or social media, these tips will help. Scientists have thoroughly analyzed the specific headshot and profile photo factors that will help you project intelligence, trustworthiness, and friendliness. You only get one chance at a first impression, make it count!

You can find show notes and more information by clicking here: http://bit.ly/2pwPUIu  

Direct download: BRAINFLUENCE331.mp3
Category:general -- posted at: 6:00am EDT

Larry Siegel is the Gary P. Brinson Director of Research at the CFA Institute Research Foundation and an independent consultant, writer, and speaker. He has written, co-authored, or edited a large number of journal articles, magazine articles, and CFA Institute Research Foundation monographs, and his book, Fewer, Richer, Greener: Prospects for Humanity in an Age of Abundance, reached #1 in Economics and #1 in History on Amazon shortly after its release.

In this episode, Larry shares his take on abundance from a fact-based perspective and debunks some common notions about the direction in which the world is headed. Listen in to hear why he says we have every reason to be optimistic about the future—despite the doomsday stories that so often make up the news cycles—and why the coronavirus pandemic has exposed society’s fault lines the way it has. If you’re in need of a bit of optimism in your life, this is an episode you don't want to miss!

You can find show notes and more information by clicking here: https://bit.ly/3hHMZYg

Direct download: BRAINFLUENCE330.mp3
Category:general -- posted at: 6:00am EDT

Peter Ramsey is the founder of Built for Mars, a UX consultancy with the simple goal of helping people build better product experiences. He is known for publishing detailed teardowns of the user experience for known brands such as Disney+, MailChimp, and many more. His latest project was a detailed evaluation of common processes at a dozen traditional and challenger banks and fintech firms.

An entrepreneur and expert in user experience, Peter joins the show today to discuss the metrics that can be measured to evaluate your company's user experience, as well as the steps that can be taken to improve these results. Listen in to learn the benefits of using a site search on your website, why companies rely too much on data, and more.

You can find show notes and more information by clicking here: https://bit.ly/2Ww7zTm 

Direct download: BRAINFLUENCE329.mp3
Category:general -- posted at: 6:00am EDT

*Original air date: October 13, 2018.*

James Clear has been covered by USA TodayForbesFast Company, Inc., and US News & World Report. He writes about psychology, habit formation, and peak performance at JamesClear.com, his personal website that sees a million visits per month. His articles also frequently appear in outlets like TimeEntrepreneurBusiness InsiderLifehacker, and The Next Web.

An author, entrepreneur, and photographer, James joins the show to share insights from his new book, Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones. Listen in to learn what it takes to form positive habits, how making small changes adds up over time, and how to set yourself up for success.

You can find show notes and more information by clicking here: http://bit.ly/2NFB5Pg  

Direct download: BRAINFLUENCE328.mp3
Category:general -- posted at: 6:00am EDT

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing. A popular keynote speaker who has been invited to speak in more than a dozen countries across four continents, Neal teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). He is also the host of the Maximize Your Social Influence podcast and the author of four books on social media, including his latest, The Age of Influence: The Power of Influencers to Elevate Your Brand.

Listen in as Neal shares his insights on the new age of social media and digital marketing, as well as his number one piece of advice for becoming an influencer in your niche. You'll learn how to build social proof with your audience, how the influencer pyramid has changed as social media has evolved, and why the "know, like, and trust" factor is just as important in the online space as it is offline.

You can find show notes and more information by clicking here: https://bit.ly/2O0REHP

Direct download: BRAINFLUENCE327.mp3
Category:general -- posted at: 6:00am EDT

Laura Patterson is a trusted authority with a 25+ year career in sales and is recognized as one of the pioneers in Marketing Performance Management. Selected as one of the Top 50 women in marketing technology by Martechexec and chosen to be among the Top 20 Women in Business according to the Sales Lead Management Association, Laura has worked across functions spanning customer relationship management, strategic and product marketing, analytics, and marketing operations. Today, she is at the helm of VisionEdge Marketing.

In this episode, Laura shares her passion for marketing, as well as insights from her recent book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth, which has received industry acclaim. Listen in to learn why the old adage “if you build it, they will come” is a fallacy, how to assess whether your company is actually putting the customer first, and what it takes to create long-term and sustainable company growth. 

You can find show notes and more information by clicking here: https://bit.ly/2COEKKL

Direct download: BRAINFLUENCE326.mp3
Category:general -- posted at: 6:00am EDT

Prince Ghuman is is a Professor of Neuromarketing at Hult International Business School, holding dual roles as the U.S. Director of Consumer Marketing and the Global Director of B2B Marketing for OFX. Matt Johnson is a professor, researcher, and writer specializing in the application of neuroscience and psychology to the business world. Together, Matt and Prince have co-authored Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains, a book about the surprising relationships between our brains and brands.

Today Prince and Matt join the show to discuss the impact that certain marketing may be having on your brain—without you being conscious of it. Listen in to learn why it is so important to make your advertising transparent and ethical in order to build trust with your customers and how to create a memorable experience to build loyal customers and a long-lasting brand.

You can find show notes and more information by clicking here: https://bit.ly/30Er4vJ 

Direct download: BRAINFLUENCE325.mp3
Category:general -- posted at: 6:00am EDT

Jez Groom has been practicing behavioral science for over ten years, working with some of the biggest organizations around the world. In 2016 he founded Cowry Consulting, the leading behavioral economics consultancy, and is currently a visiting fellow of Behavioural Science at City University.

April Vellacott has been studying the field of human behavior for nearly a decade, and holds degrees in Psychology and Behavior Change. As a behavioral consultant at Cowry Consulting, she helps global clients apply behavioral science in their organizations.

Together, Jez and April are the authors of the new book, Ripple: The big effects of small behaviour changes in business, and they join the show today to share how small behavior changes can have wide-reaching effects. Listen as they give real-life examples of how nudge theory has had massive impacts on outcomes, why friction is sometimes a good thing, and how behavioral principles can benefit any business.

You can find show notes and more information by clicking here: https://bit.ly/3heaQPE

Direct download: BRAINFLUENCE324.mp3
Category:general -- posted at: 6:00am EDT

Dan Hill, Ph.D., is an internationally recognized expert on the role of emotions in politics, business, sports, and popular culture. Dan has spoken to audiences in over 25 countries, and pioneered the use of facial coding in market research in 1998. His company, Sensory Logic, Inc., has done work for over half the world’s top 100 consumer-oriented B2C companies, and he has appeared in numerous media outlets, including CNN, Bloomberg TV, and The Wall Street Journal.

In this episode, Dan shares insights from his latest book, First Blush: People's Intuitive Reactions to Famous Art. Listen in to learn about his groundbreaking study on what imagery grabs our attention (or doesn’t), how it applies to marketing and advertising, and why you may want to think of people as cats when you’re crafting advertising messages.

You can find show notes and more information by clicking here: https://bit.ly/3dal6pI

 

Direct download: BRAINFLUENCE323.mp3
Category:general -- posted at: 6:00am EDT

Robbie Kellman Baxter is a bestselling author, speaker, and consultant with more than 20 years of experience providing strategic business advice to major organizations like Netflix and LinkedIn. In the past 10 years, her company, Peninsula Strategies, has advised over 100 organizations on subscription and growth strategy. She has been featured in the Wall Street Journal and CNN, as well as interviewed on over 50 podcasts—including once before on this one.

In this episode, we’re diving into her zone of genius with subscription models and discussing the risks and benefits of moving to a subscription or membership model. Listen in to learn what to consider before taking the leap, how to measure the success of your subscription approach, and how subscription models have changed not just the marketing behind a product, but also the product itself.

You can find show notes and more information by clicking here: https://bit.ly/36er9qE

Direct download: BRAINFLUENCE321.mp3
Category:general -- posted at: 6:00am EDT

Tom Peters is the co-author of In Search of Excellence, the book that changed the way the world does business and is often tagged as the best business book ever. Seventeen books and thirty-five years later, he is still at the forefront of the “management guru industry” that he single-handedly invented. Tom joins the show today to share how businesses are operating during this crisis, as well as the two new manifestos he has created to help cope with the current pandemic: Excellence Now: The 27 "Number Ones" and Excellence 2020 Observations: Leading with Compassion and Care in Troubled Times.

Listen in as he explains how to be an outstanding leader by being empathetic and desperate for employees to succeed. You will learn how this pandemic has shown which companies truly care about their employees, how these businesses can do better, and Tom's best advice on how to lead your team to a successful future.

You can find show notes and more information by clicking here: https://bit.ly/2XszX8k 

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Steve Sims is an expert marketer within the luxury industry and the founder of Bluefish, one of the top personal concierge services in the world. Also known as the “Real Life Wizard of Oz” for his ability to make the impossible possible, Steve has worked with Elton John and Elon Musk and has been quoted in various publications, including the Wall Street Journal, Forbes, and London’s The Sunday Times. He joins the show today to share his lessons on success for any size business.

Listen in as Steve explains why communication is so integral to success, as well as the most important question that you should be asking your clients. You'll learn why sometimes ignorance is a superpower, how he turned one client into James Bond for a day, and what it takes to make amazing things happen in life and business.

You can find show notes and more information by clicking here: https://bit.ly/2LrjoEd

Direct download: BRAINFLUENCE320.mp3
Category:general -- posted at: 6:00am EDT

Steve Martin is a behavioral scientist and the CEO of INFLUENCE AT WORK UK, a leading global behavioral science consultancy. His work applying influence and persuasion science to business, organizational, and public policy has been featured in the national and international press, including the New York Times and BBC.

In this episode, Steve shares insights from his newest book, Messengers: Who We Listen To, Who We Don't, and Why, which he co-authored with Joseph Marks. Listen to learn why we are more inclined to listen to certain people over others, whether the way you look or dress truly does affect how others perceive you, and how to fine-tune your persuasion skills to improve your business's success.

You can find show notes and more information by clicking here: https://bit.ly/2WbaBfV 

Direct download: BRAINFLUENCE319.mp3
Category:general -- posted at: 6:00am EDT

Mike Robbins is a sought-after speaker and consultant who has worked with some of the top organizations in the world, including Google and Microsoft. Also a regular contributor to Forbes, the host of a weekly podcast, and the author of five books, Mike joins the show today to explain how to build trust within your team and create a culture of high performance.

Listen in as we discuss what qualities allow teams to come together and thrive, as well as how to address conflict within your team. You will learn how to be a balanced leader—including how to be perceived as someone who can lead the group while still being authentic and vulnerable—how to build a deeper connection with your team, and more.

You can find show notes and more information by clicking here: https://bit.ly/2yTKHEk 

Direct download: BRAINFLUENCE318.mp3
Category:general -- posted at: 6:00am EDT

Mike Michalowicz is a bestselling author, entrepreneur, and lecturer who is currently running his third multimillion-dollar venture, Profit First Professionals. Also a former small business columnist for the Wall Street Journal and the former business makeover specialist on MSNBC, Mike has traveled the globe speaking with thousands of entrepreneurs to help them improve their businesses.

In this episode, Mike shares insights from his newest book, Fix This Next: Make the Vital Change That Will Level Up Your Business, including why the biggest challenge business owners have is knowing what their biggest challenge actually is. Listen in as he discusses why every business has its own hierarchy of needs, as well as how to stop running in endless circles putting out fires—and instead focus on the next thing that will effortlessly move your business forward.

You can find show notes and more information by clicking here: https://bit.ly/2XWh2Vm

Direct download: BRAINFLUENCE317.mp3
Category:general -- posted at: 6:00am EDT

Rana el Kaliouby, Ph.D., is a pioneer in artificial emotional intelligence (emotion AI), as well as the co-founder and CEO of Affectiva, the acclaimed AI startup. Also an acclaimed TED Talk and Aspen Ideas speaker, Rana was named one of America's Top 50 Women in Tech by Forbes and included in Fortune's 40 Under 40 list. Today she joins the show to break down the science behind our emotions, facial recognition, and emotional responses.

Listen in as she shares insights from her new book, Girl Decoded: A Scientist's Quest to Reclaim Our Humanity by Bringing Emotional Intelligence to Technology, including how reliable facial expressions truly are for detecting feelings and how much individual or cultural variation there is when it comes to emotion. You'll learn why emotional intelligence is so important, how emotion AI is improving teleconferencing, and more.

You can find show notes and more information by clicking here: https://bit.ly/2XNphTs 

Direct download: BRAINFLUENCE316.mp3
Category:general -- posted at: 6:00am EDT

Stefan H. Thomke is a leading authority on the management of innovation, as well as the William Barclay Harding Professor of Business Administration at Harvard Business School. The author of Experimentation Works, Stefan has written over one hundred articles, case studies, and notes in books and journals, including the Harvard Business Review, Management Science, and MIT Sloan Management Review. He has also chaired numerous executive education programs in companies around the world and is a frequent conference speaker and advisor to global business leaders.

In this episode, Stefan explains the benefits of conducting experiments within your company, as well as the importance of reflecting on all experiment outcomes—even if they are negative—in order to learn from them. Listen in to discover how to successfully incorporate experimentation into your business, the common thread in positive customer experiences, and how to evoke the desired emotion in your customers.

You can find show notes and more information by clicking here: https://bit.ly/2RkmKML 

Direct download: BRAINFLUENCE315.mp3
Category:general -- posted at: 6:00am EDT

Dr. Péter Érdi serves as the Henry R. Luce Professor of Complex Systems Studies at Kalamazoo College, and he is the founding co-director of the study abroad program, Budapest Semester in Cognitive Science. Also the author of books on mathematical modeling of chemical, biological, and other complex systems, he has been published by big names such as Princeton University Press and MIT Press.

Today Péter joins the show to discuss a topic many people are familiar with but may not know much about: rankings, ratings, and lists. Listen in as he shares insights from his new book, Ranking: The Unwritten Rules of the Social Game We All Play, and explains why people attempt to rank everything in their lives, why we put so much faith in these rankings, and why lists are so attractive to us.

You can find show notes and more information by clicking here: https://bit.ly/2yrWdGL 

Direct download: BRAINFLUENCE314.mp3
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Mathew Sweezey is the Director of Market Strategy for Salesforce. Also a researcher, award-winning marketer, and keynote speaker at conferences around the world, Mathew routinely works with the world's largest and most well-respected brands, including UPS and Home Depot. He is the author of Marketing Automation for Dummies, as well as his latest book, The Context Marketing Revolution.

In this episode, Mathew explains how he improves customer experience by looking at modern media, technology, and consumer behavior. Listen in to learn how to use contextual marketing to reduce friction for consumers, how to motivate buyers in the age of social media, and more.

You can find show notes and more information by clicking here: https://bit.ly/2UukZ0i 

Direct download: BRAINFLUENCE313.mp3
Category:general -- posted at: 6:00am EDT

Ben Cohen is a sports reporter for the Wall Street Journal who writes about the NBA, the Olympics, and other topics that don't involve extraordinarily athletic people. While he is definitely the first sports reporter to join this show, he may also be the first sports reporter to write about behavioral science and cognitive biases.

In this episode, Ben covers both of those topics and more as he shares insights from his new book, The Hot Hand. Listen in to learn about the science and mystery of streaks, how The Hot Hand Fallacy may be faulted, and how to differentiate between random and skilled performances.

You can find show notes and more information by clicking here: https://bit.ly/38YyaLV 

Direct download: BRAINFLUENCE312.mp3
Category:general -- posted at: 6:00am EDT

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on change, influence, and consumer behavior. Also a leader in how products, ideas, and behaviors catch on, Jonah joins the show today to share insights from his most recent book, The Catalyst, including how to start influencing and stop manipulating your customers.

Listen in as he explains why persuasion is so hard and why simply telling people the facts is not always enough. You'll learn the importance of giving your customers and employees a choice instead of telling them what to do, the key to negotiation, and what it takes to get your customers to persuade themselves.

You can find show notes and more information by clicking here: https://bit.ly/33in2IS 

Direct download: BRAINFLUENCE311.mp3
Category:general -- posted at: 6:00am EDT

Jim McKelvey is a serial entrepreneur, inventor, philanthropist, and artist. The co-founder of Square, where he still serves on the Board of Directors, and founder Invisibly, an ambitious project set to rewire the economics of online content, Jim joins the show today to explain the benefits of reducing friction in your customers' transactions and more.

Listen in as he shares insights from his new book, The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time, as well as the story behind Square. You'll learn how to push through the hardships you may face as an entrepreneur, boost your credibility, and simplify things in your business.

You can find show notes and more information by clicking here: https://bit.ly/2PP0Kc9 

Direct download: BRAINFLUENCE310.mp3
Category:general -- posted at: 6:00am EDT

Jeanne Bliss has been helping companies like Land’s End and Microsoft Corp create deeper bonds with their customers for 35 years. She has shepherded a whole new breed of leader into the marketplace, guiding over 20,000 leaders around the world to understand that improving lives should be their most important strategic vision. Today Jeanne joins the show to share insights from her book Would You Do That To Your Mother? and explains how to be clear about how you want to be remembered.

You can find show notes and more information by clicking here: https://bit.ly/2PmD5zl 

Direct download: BRAINFLUENCE309.mp3
Category:general -- posted at: 6:00am EDT

Chris Goward is the founder of Widerfunnel & GO Group Digital, as well as one of the most recognized conversion optimization experts on the planet. Chris founded Widerfunnel with the belief that great customer experiences should be continuously tested to prove their value. Now, he helps massive companies such as Microsoft and Dollar Shave Club improve their growth.

In this episode, Chris shares insights from his book, You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing, including how to improve customer experience by testing it out. Listen in to learn how to ethically market online and how to understand the emotion behind the decisions your customers make.

You can find show notes and more information by clicking here: https://bit.ly/37R6HeU 

Direct download: BRAINFLUENCE308.mp3
Category:general -- posted at: 6:00am EDT

Robin Dreeke received advanced training and operational experience in social psychology, as well as in the practical applications of the science of relationship development during his time in the Marine Corps. Eventually, Robin rose to direct the behavioral analysis program at the Federal Bureau of Investigation. Recently retired from the FBI, he is the author of three books, including his latest, Sizing People Up: A Veteran FBI Agent’s User Manual for Behavior Prediction.

He joins the show today to discuss whether there is an art to deception, as well as why some people are better at hiding how they truly feel. Listen in to learn how to build trust with the people around you, what to look for when sizing people up during an initial meeting, and more.

You can find show notes and more information by clicking here: https://bit.ly/38tpiif 

Direct download: BRAINFLUENCE307.mp3
Category:general -- posted at: 6:00am EDT

Scott Adams is the creator of the Dilbert comic strip, with an estimated 150 million readers across 65 countries. Scott also has dozens of books in print, including his most recent title, Loserthink: How Untrained Brains Are Ruining America, and his daily video streams on the Periscope app, titled Coffee With Scott Adams, are slowly taking over the internet.

Today he joins the show to discuss the absurdity of business and why things never really change in that arena—a big part of the reason he never runs out of material for Dilbert. Listen in to learn why we must stop “mind-reading,” the importance of building trust with the people you are trying to persuade, and more.

You can find show notes and more information by clicking here: https://bit.ly/386uBUn 

Direct download: BRAINFLUENCE306.mp3
Category:general -- posted at: 6:00am EDT

Micah Solomon is one of the world's leading authorities on customer service and company culture. A consultant and keynote speaker on the customer experience, as well as the author of Ignore Your Customers (and They’ll Go Away): The Simple Playbook for Delivering the Ultimate Customer Service Experience, Micah is called on by companies in every industry for help transforming their customer service and bottom-line results.

In this episode, he explains why companies must think ahead in order to understand and prepare for what their customers truly want. Listen in to learn what it takes to improve your company culture and create the best experience for your customers.

You can find show notes and more information by clicking here: https://bit.ly/38PQOpL 

Direct download: BRAINFLUENCE305.mp3
Category:general -- posted at: 6:00am EDT

Scott Stratten is a former music industry marketer, the president of UnMarketing, and the author of five best-selling business books. After running one of the most successful viral video agencies in the world for nearly a decade, Scott began focusing on speaking at big events to help companies navigate their way through the landscape of business disruption.

He has always had an interesting perspective—usually looking for logic and reason—and in this episode, he shares his thoughts on several topics around marketing. Listen in to gain insights from his new book, The Jackass Whisperer: How to deal with the worst people at work, at home and online—even when the Jackass is you, and learn how to stop stressing about the annoying people and situations in your life.

You can find show notes and more information by clicking here: https://bit.ly/2Rg8jJQ 

Direct download: BRAINFLUENCE304.mp3
Category:general -- posted at: 6:00am EDT

Will Leach is the founder of TriggerPoint, a leading behavioral research and design consultancy specializing in Mindstate Marketing. With over 25 years of behavioral insights experience, Will is also a behavioral design instructor at the Cox School of Business BLC at Southern Methodist University and the CEO of the Mindstate Group, a company that teaches how to apply behavioral design to marketing and innovation.

In this episode, Will explains what marketers need to understand in order to truly get into the minds of customers and understand their decision-making process. Listen in to gain key insights from his book, Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing, and learn how you too can use behavioral psychology to optimize marketing for your business.

You can find show notes and more information by clicking here: https://bit.ly/30njJi1 

Direct download: BRAINFLUENCE303.mp3
Category:general -- posted at: 6:00am EDT

Jono Bacon is a leading community and management strategy consultant, speaker, and author. Now the founder of a company that provides community and management advice, Jono has consulted and advised a range of organizations. He previously served as director of community at GitHub, Canonical, XPRIZE, and OpenAdvantage.

In this episode, Jono explains why building an online community is easier than ever and shares insights from his new book, People Powered: How Communities Can Supercharge Your Business, Brand, and Team. Listen in to learn how you can grow your business through an online community and how to make sure that community is easily accessible.

You can find show notes and more information by clicking here: https://bit.ly/2T8jXrF 

Direct download: BRAINFLUENCE302.mp3
Category:general -- posted at: 6:00am EDT

David Meerman Scott spotted the real-time marketing revolution in its infancy—and wrote five books about it. One of them, The New Rules of Marketing and PR, sold more than 400,000 copies in English and is available in 29 languages. He joins the show today to explain how superficial online communications have made tech-weary people hungry for true human connection and what you can do to help your business thrive.

Listen in as he shares how organizations have learned to win by tapping into the mindset that relationships with customers are more important than the products they sell. You'll gain insights from his new book, Fanocracy: Turning Fans into Customers and Customers into Fans, and discover how you can create the kind of customer experience that keeps people coming back.

You can find show notes and more information by clicking here: https://bit.ly/2MYKhk7 

Direct download: BRAINFLUENCE301.mp3
Category:general -- posted at: 6:00am EDT

BJ Fogg is the founder of the Behavior Design Lab at Stanford University and one of the best known behavioral scientists out there. He teaches industry innovators how human behavior really works, and he created the Tiny Habits Academy to help people around the world improve their lives and the lives of their clients.

In this episode, BJ shares insights from his book, Tiny Habits: The Small Changes That Change Everything, and explains how to quickly and easily improve your habits. Listen in to learn what it takes to increase your motivation, how to break bad habits, and what we can all do to design for positive change.

You can find show notes and more information by clicking here: http://bit.ly/2Q6nzsk 

Direct download: BRAINFLUENCE300.mp3
Category:general -- posted at: 6:00am EDT

Dr. Gleb Tsipursky is CEO of Disaster Avoidance Experts, and has spent over two decades consulting, coaching, and training hundreds of clients across the world. With over 15 years in academia—including seven as a professor at Ohio State University—he has published dozens of peer-reviewed papers in academic journals like Behavior and Social Issues and the Journal of Social and Political Psychology. His thought leadership is also featured in Fast Company, CBS News, and Time.

In this episode, Gleb shares insights from his recent book, Never Go With Your Gut: How Pioneering Leaders Make The Best Decisions and Avoid Business Disasters, such as how to seize opportunities and avoid serious problems in your business. Listen in to learn why you shouldn’t always trust your gut, why it's important to plan for both success and failure, and more.

You can find show notes and more information by clicking here: https://bit.ly/2Z8reZu 

Direct download: BRAINFLUENCE299.mp3
Category:general -- posted at: 6:00am EDT

Steve Susi joined Amazon Advertising as its NYC creative director in 2012, where his team would deliver original brand experiences on behalf of hundreds of advertisers and millions of customers worldwide. Becoming its first group creative director, and then two years later becoming its first executive creative director, he moved to London to lead creative operations across Europe, Asia, and Canada. 

Now back in New York City consulting iconic brands, Steve joins the show today to share how to create the ultimate brand experience for your customers. Listen in as he offers insights from his book, Brand Currency: A Former Amazon Exec on Money, Information, Loyalty, and Time, including how to raise the bar in your business and how to make your customers feel special.

You can find show notes and more information by clicking here: https://bit.ly/2LQeD7K 

Direct download: BRAINFLUENCE298.mp3
Category:general -- posted at: 6:00am EDT

Dr. Sabrina Starling is the founder of Tap the Potential, a company that specializes in transforming small businesses into highly profitable, great places to work. Never one to accept the status quo or back down from a challenge, Dr. Starling's How To Hire The Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. Her latest book, How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees, is an international bestseller on Amazon.

In this episode, Dr. Starling explains why leaders need to stop solving every single problem their teams come across, as it creates an unhealthy, co-dependent relationship. You’ll learn how to bring the best out in your team, how to be a problem solver, and how to hire correctly for your business.

You can find show notes and more information by clicking here: https://bit.ly/2DTffW4 

Direct download: BRAINFLUENCE297.mp3
Category:general -- posted at: 6:00am EDT

Harrison Monarth coaches C-suite leaders, senior executives, high potential managers, and other top professionals on effective leadership and positive behavior change for professional and organizational success. The CEO and Founder of Gurumaker, Harrison has served clients such as General Motors, Hewlett-Packard, AT&T, Merrill Lynch, and plenty more.

In this episode, he shares insights from his book, Executive Presence: The Art of Commanding Respect Like a CEO, including how to optimize your interactions and hold people's attention. Listen in to learn how to influence people without making them feel manipulated, why we should all figure out our weak spots, and how to create your own executive presence.

You can find show notes and more information by clicking here: https://bit.ly/34oMegv  

Direct download: BRAINFLUENCE296.mp3
Category:general -- posted at: 6:00am EDT

Michael J. Gelb is the world’s leading authority on the application of genius thinking to personal and organizational development. A pioneer in the fields of creative thinking, accelerated learning, and innovative leadership, Michael is the author of 16 books, including How to Think Like Leonardo Da Vinci and his latest, The Healing Organization: Awakening the Conscience of Business to Help Save the World, which was co-authored with Professor Raj Sisodia.

In this episode, we discuss whether a fundamentally different operating system for business can lead to better outcomes for customers, employees, and communities—while also providing above-average financial results. Listen in to learn how you can become a humane and positive leader, the benefits of forward-thinking, and more.

You can find show notes and more information by clicking here: https://bit.ly/2qt8AP8 

Direct download: BRAINFLUENCE295.mp3
Category:general -- posted at: 6:00am EDT

Nancy Duarte is a communication expert who has been ranked in the top 100 of Women in Leadership and has been featured in many papers and magazines like Fortune, Forbes, and The Wall Street Journal. A leader in persuasion and the author of five bestselling books, Nancy has cracked the code for effectively incorporating story patterns into business communications.

In this episode, she shares insights from her latest work, DataStory: Explain Data and Inspire Action Through Story, and discusses what is changing in communication and persuasion during presentations. Listen in to learn what it takes to hold people’s attention, whether animation is the right way to keep things interesting, and more.

You can find show notes and more information by clicking here: https://bit.ly/33HQpDO 

Direct download: BRAINFLUENCE294.mp3
Category:general -- posted at: 6:00am EDT

Marc J. Epstein and Rob Shelton are co-authors and thought leaders in innovation. Considered one of the global leaders in governance, performance measurement, and accountability in both corporations and not-for-profit organizations, Marc was, until recently, Distinguished Research Professor of Management at Jones Graduate School of Business at Rice University. Rob is a globally recognized Silicon Valley-based consultant, author, and speaker on entrepreneurial excellence.

The duo joins the show today to share insights from their newest book, The Brilliant Jerk Conundrum, on how to handle a person in the office who is very annoying and unpleasant—but also very good at their job. Listen in to learn how to know when to step in and redirect a visionary, the importance of an active board, and what to do if you find yourself working for a brilliant jerk. 

You can find show notes and more information by clicking here: https://bit.ly/2CgMIsF 

Direct download: BRAINFLUENCE293.mp3
Category:general -- posted at: 6:00am EDT

Joseph Michelli is an internationally sought-after speaker, organizational consultant, and one of Global Gurus' top 10 thought leaders in customer service. Also the author of numerous national bestsellers, such as The Starbucks Experience and The New Gold Standard, Joseph encourages leaders and frontline workers to grow and invest passionately in all aspects of their lives.

In this episode, he shares insights from his latest work, The Airbnb Way, including the strategies Airbnb uses to improve customer experience and build brand loyalty. Listen in to learn hacks for building trust, how to provide quality customer service, and what you can do to reduce friction in your own business.

You can find show notes and more information by clicking here: https://bit.ly/34figL8 

Direct download: BRAINFLUENCE292.mp3
Category:general -- posted at: 6:00am EDT

John Jantsch is a marketing consultant, speaker, and the closest thing to an entrepreneurial guru you will find. Author of books like Duct Tape Marketing, Duct Tape Selling, The Referral Engine, and his newest work, The Self-Reliant Entrepreneur, John is on a 30-year entrepreneurial journey to challenge today’s entrepreneur to remain fiercely self-reliant while chasing their own version of success.

In this episode, he explains his take on why we do the things we do, as well as what it takes to build a better you. Listen in to learn how to form your own opinions and overcome your past so it doesn't define your future.

You can find show notes and more information by clicking here: https://bit.ly/2BGMWZG 

Direct download: BRAINFLUENCE291.mp3
Category:general -- posted at: 6:00am EDT

Lee Hartley Carter is a partner at Maslansky + Partners, a research-driven language strategy firm that specializes in finding the right messages based on one simple idea: It’s not what you say that matters, it’s what you hear. Today Lee joins the show to share the key to persuasion and other insights from her book, Persuasion: Convincing Others When Facts Don’t Seem to Matter.

Listen in as Lee breaks down confirmation bias and the backfire effect, as well as the importance of listening to what your customer actually wants. You'll learn why discipline is so important, how empathy comes into play, and whose opinion really matters when it comes to persuasion.

You can find show notes and more information by clicking here: https://bit.ly/2pAi7D0 

Direct download: BRAINFLUENCE290.mp3
Category:general -- posted at: 6:00am EDT

Safi Bahcall is a physicist and an award-winning entrepreneur. His insights into business success look at the factors that motivate behavior in organizations—and those motivations are not what you’ll learn in business school. Today Safi joins the show to share these insights and more from his book, Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries.

Listen in as he explains why good teams with excellent people and the best intentions kill great ideas, as well as what we can do about it. You'll learn what a “phase change” is, why we should be paying more attention to human motivation and human incentives, and more.

You can find show notes and more information by clicking here: https://bit.ly/2IINx0W 

Direct download: BRAINFLUENCE289.mp3
Category:general -- posted at: 6:00am EDT

Ron Tite is the founder and CEO of Church+State, an award-winning advertising writer, and the creative director for multiple respected brands. He speaks to leading organizations about creativity, innovation, branding, and corporate strategy, and he joins the show today to teach you how to make good things happen for you and your organization.

In this episode, Ron shares ideas and examples from his new book Think. Do. Say.: How to seize attention and build trust in a busy, busy world. You’ll learn what forced him to come up with something that’s interesting and successful without doing what everyone expected and how he gained the confidence to speak his mind.

You can find show notes and more information by clicking here: https://bit.ly/31V7t8o 

Direct download: BRAINFLUENCE288.mp3
Category:general -- posted at: 6:00am EDT

Elise Keith is the founder and Meeting Maven for Lucid Meetings, where she leads their research, publication, and product management efforts. As a software developer, business owner, and someone who doesn’t like to have her time wasted, Elise has a unique perspective on meetings. Today she joins the show to teach us how to run meetings that get things done and that employees won’t dread attending.

Listen in as Elise shares tips and tricks from her book Where The Action Is: The Meetings That Make or Break Your Organization. You'll learn what you can do to increase employee engagement, the 16 different types of meetings, and how to get better business results.

You can find show notes and more information by clicking here: https://bit.ly/2lfSG89 

Direct download: BRAINFLUENCE287.mp3
Category:general -- posted at: 6:00am EDT

Rory Sutherland is one of the most influential advertising professionals in the world today. Having worked as the Vice Chairman of Ogilvy since 1988, Rory has formed a behavioral science practice within the agency, where his team works to uncover the hidden business and social possibilities that emerge when you apply creative minds to the latest thinking in psychology and behavioral science.

In this episode, Rory shares insight from his book, Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, and breaks down why we do the things we do. Listen in as he explains how to increase the perceived value of an offer, what you must never do in customer service, and more.

You can find show notes and more information by clicking here: https://bit.ly/2mijiFK 

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Category:general -- posted at: 6:00am EDT

Paul Smith is one of the world’s leading experts in business storytelling. One of Inc. Magazine’s Top 100 Leadership Speakers of 2018, Paul is also a storytelling coach and the bestselling author of Sell with a Story and The 10 Stories Great Leaders Tell. He joins the show today to share his best storytelling secrets to help you become a more persuasive and inspiring leader.

Listen in as Paul explains what makes storytelling so important, as well as the 10 stories you need to incorporate into your business if you want to set a direction for your organization. You'll learn why most great leaders are also great storytellers and what it takes to tell the kinds of stories that motivate and stick with people.

You can find show notes and more information by clicking here: https://bit.ly/2kfMBbo 

Direct download: BRAINFLUENCE285.mp3
Category:general -- posted at: 6:00am EDT

Nir Eyal is a writer, consultant, and teacher on the intersection of psychology, technology, and business. Dubbed “The Prophet of Habit-Forming Technology” by The M.I.T. Technology Review, Nir has founded two tech companies and his writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. He is also the author of the bestselling book, Hooked: How to Build Habit-Forming Products, as well as Indistractable: How to Control Your Attention and Choose Your Life.

In this episode, Nir explains how to reduce distractions and be as productive as you want to be in your day. Listen in to learn how to address the internal triggers that cause your distraction and channel them into helpful acts of traction so you can make the most of your time.

You can find show notes and more information by clicking here: https://bit.ly/2koNPRu 

Direct download: BRAINFLUENCE284.mp3
Category:general -- posted at: 6:00am EDT

John Rossman is the author of Think Like Amazon: 50 ½ Ideas to Become a Digital Leader. A former Amazon executive, John launched and scaled the Marketplace business, which now accounts for more than 50% of all units sold at Amazon.com. He now heads Rossman Partners, a niche business advisory firm that helps clients succeed and thrive in the digital era.

In this episode, John explains how to measure and improve customer satisfaction, as well as the importance of challenging the status quo. Listen in to discover how your company can compete with more agility and effectiveness, how to improve digital strategies, and more.

You can find show notes and more information by clicking here: https://bit.ly/30EgEJC

Direct download: BRAINFLUENCE283.mp3
Category:general -- posted at: 6:00am EDT

Oren Klaff is one of the world's leading experts on sales, raising capital, and negotiation. With more than 1,000,000 copies in print worldwide, his first book, Pitch Anything, is required reading throughout Silicon Valley and Wall Street, and Oren has been featured in hundreds of periodicals, podcasts, and blogs.

In this episode, he shares insights from his new book, Flip The Script, and explains how selling has changed over the past decade. Listen in as Oren explains how to hold people's attention and stop interruptions throughout presentations, as well as what it takes to convert leads and close deals.

You can find show notes and more information by clicking here: https://bit.ly/2ZnrbaK

Direct download: BRAINFLUENCE282.mp3
Category:general -- posted at: 6:00am EDT

Brian Ahearn is the Chief Influence Officer at Influence PEOPLE, as well as a dynamic international keynote speaker, trainer, coach, and consultant. Specializing in applying the science of influence and persuasion in everyday situations, Brian was named one of the Top 100 Influencers of 2016 by the Science of Digital Marketing and is one of only 20 individuals in the world who currently hold the Cialdini Method Certified Trainer designation.

In this episode, Brian explains how to take Cialdini’s research on the psychology of persuasion and apply it in the digital era through social media. Listen in as we discuss powerful everyday opportunities to persuade that are lasting and ethical—and where too many people in business get it wrong.

You can find show notes and more information by clicking here: https://bit.ly/31JlOnZ

Direct download: BRAINFLUENCE281.mp3
Category:general -- posted at: 6:00am EDT

Duane Varan is the CEO of MediaScience, a leading provider of lab-based audience/marketing research. Recognized as a champion of transparency and validation of neuromarketing methods, Duane has lectured in over 150 cities worldwide and has written over 50 peer-reviewed papers. He has also received numerous awards, including the Australian Prime Minister’s University Teacher of the Year award.

You can find show notes and more information by clicking here: https://bit.ly/2TlMYOs 

Direct download: BRAINFLUENCE280.mp3
Category:general -- posted at: 6:00am EDT

Brian Solis is a leading digital anthropologist and futurist, and has been called "one of the greatest digital analysts of our time.” Also a world-renowned keynote speaker and an award-winning author, Brian studies the impact of disruptive technologies on business and works to humanize trends to help people understand how the world is changing, as well as what to do about it.

In this episode, he shares insights from his new book, Lifescale: How to Live a More Creative, Productive and Happy Life, which breaks down the struggles of living in a world rife with constant digital distractions. Listen in as he explains how to minimize your digital distractions and overcome the unforeseen consequences of living a technology-filled life.

You can find show notes and more information by clicking here: https://bit.ly/3184nNs 

Direct download: BRAINFLUENCE279.mp3
Category:general -- posted at: 6:00am EDT

Today we are replaying a very well-received episode with Dr. BJ Fogg from late last year. BJ is a behavioral scientist at Stanford University, where he runs the Behavior Design Lab. He teaches his models and methods in graduate seminars, and his work has been applied by his students and others to create successful products, including Instagram.

In this episode, BJ explains how we can use behavior design strategies to develop beneficial habits and create positive change. You’ll learn the numerous factors that influence our behavior, what makes people do the things they do, and hacks for changing habits and motivating yourself.

You can find show notes and more information by clicking here: https://bit.ly/2Mb1yqE 

Direct download: BRAINFLUENCE278.mp3
Category:general -- posted at: 6:00am EDT

Blake Morgan is recognized as a leader in customer experience. A keynote speaker and the author of two books on the subject—including More is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences—Blake joins the show to discuss the future of customer experience and how you can guarantee your business is valuable to customers.

Listen in as she shares the important distinction between customer service and customer experience, as well as why being valuable doesn't necessarily mean being profitable. You'll learn what it takes to customize an experience, the importance of having a good workplace culture, and more.

You can find show notes and more information by clicking here: https://bit.ly/2YSmBlu 

Direct download: BRAINFLUENCE277.mp3
Category:general -- posted at: 6:00am EDT

Dr. Matthew L. Tompkins is an American magician-turned-psychologist who completed his DPhil in Experimental Psychology at the University of Oxford. His research focuses on the cognitive psychology of illusions, and his experience as a professional magician—before he began his academic career—continues to influence his work. Today he joins the show to discuss experimental psychology and share insights from his book, The Spectacle of Illusion.

Listen in as Matt explains the similarities between magic/illusions and psychology, as well as how people can experience what feels like a paranormal situation using conventional psychological methods. You’ll learn how much of magic is driven by attention, what Anomalistic Psychology is, and more.

You can find show notes and more information by clicking here: https://bit.ly/2G6Qh6Y 

Direct download: BRAINFLUENCE276.mp3
Category:general -- posted at: 6:00am EDT

Colin Shaw is the Founder and CEO of Beyond Philosophy, one of the world's leading customer experience consultancy and training companies. Also a prolific blogger, the author of six bestselling books, and co-host of The Intuitive Customer podcast, Colin joins the show to discuss how to improve your brand's customer experience and what many businesses are doing wrong.

Listen in to learn the crucial difference between what customers say and what they do, as well as how to properly measure customer experience. You'll learn what it takes to build trust with your customers and how to give them the fantastic experience they deserve.

You can find show notes and more information by clicking here: http://bit.ly/32f24tu 

Direct download: BRAINFLUENCE275.mp3
Category:general -- posted at: 6:00am EDT

Krista Neher is the CEO of Boot Camp Digital, a best-selling author, and an international speaker. With over 10 years of branding and marketing experience, Krista is a social media pioneer, having run one of the first successful corporate Twitter accounts—before social media was even a recognized phrase. Today she joins the show to share insights from her book, Digital Marketing That Actually Works, and offer advice for making digital marketing work for your company.

Listen in to learn about the importance of looking at quality instead of only looking at quantity and cost in regards to KPIs, as well as what's going on with the state of SEO today. You'll hear Krista’s thoughts on conversion optimization, when it's time to start using content marketing, and how to create better content.

You can find show notes and more information by clicking here: http://bit.ly/2RPcBqf 

Direct download: BRAINFLUENCE274.mp3
Category:general -- posted at: 6:00am EDT

Andrew Tarvin claims to be the world’s first Humor Engineer, teaching people how to get better results while having more fun. Combining his background as a project manager at Procter & Gamble with his experience as an international comedian, Drew has worked with thousands of people at 200+ organizations—including P&G, GE, and Microsoft—to help them use humor in the workplace to improve communication, morale, and company loyalty.

In this episode, Drew discusses the benefits of making your workplace more fun, as well as how to decide when it is appropriate to use humor within your workspace. He also shares insights from his new book Humor That Works: The Missing Skill for Success and Happiness at Work, including tips for using humor more effectively and how to incorporate it into your life.

You can find show notes and more information by clicking here: http://bit.ly/2X2dhtD 

Direct download: BRAINFLUENCE273.mp3
Category:general -- posted at: 6:00am EDT

Jason Hreha is one of the world’s leading applied behavioral scientists. He studied neuroscience at Stanford University, where he was the lead researcher in the world-renowned Stanford Persuasive Technology Lab. Today he joins the show to discuss how he started in behavioral science and how he applies his knowledge to complex business and product design problems.

Listen in to hear why Jason thinks social media platforms are more addictive these days and what’s changed from previous years of online messaging. You'll learn how Jason founded an industry-changing behavioral science unit at Walmart, as well as his take on simplification, motivation, and instigation.

You can find show notes and more information by clicking here: http://bit.ly/2IKLl8s 

Direct download: BRAINFLUENCE272.mp3
Category:general -- posted at: 6:00am EDT

Art Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin, as well as Executive Director of the IC2 Institute. The author of over 150 scholarly papers on topics such as reasoning, decision making, and motivation, Art has also written several books, including Smart Thinking, Smart Change, and Brain Briefs.

In this episode, he shares insights from his upcoming book, Bring Your Brain to Work, and discusses what it takes to interview like a pro. Listen in to learn how to improvise in an interview situation, what you can do to become more productive, and more.

You can find show notes and more information by clicking here: https://bit.ly/2EUuoHl 

Direct download: BRAINFLUENCE271.mp3
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Doug Hall is an inventor, researcher, and educator, as well as the founder of the Eureka! Ranch, Innovation Engineering Institute, and Brain Brew Custom Whisk(e)y. Doug has been named one of America’s top innovation experts by Inc. magazine, The Wall Street Journal, Dateline NBC, CNBC, CIO Magazine, and the CBC, and unlike other inventors who decide to keep their methods secret, he is dedicated to teaching innovation through his books and courses.

In this episode, Doug shares insight from his latest book, Driving Eureka!: Problem-Solving with Data Driven Methods & the Innovation Engineering System, and what it takes to become a master innovator. Listen in to learn how he went about starting up Brain Brew Custom Whisk(e)y, what he's doing to continue growing his business bigger and better, and what we can all do to become “meaningfully unique.”

You can find show notes and more information by clicking here: https://bit.ly/2Xl4nIn  

Direct download: BRAINFLUENCE270.mp3
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James Crabtree is a Singapore-based author and journalist, an Associate Professor of Practice at the Lee Kuan Yew School of Public Policy, and a senior fellow at the school’s Centre on Asia and Globalisation. His best-selling book, The Billionaire Raj: A Journey Through India’s New Gilded Age, covers the rise of India’s new billionaire class in a radically unequal society and was short-listed for the Financial Times McKinsey book of the year.

In today's episode, James discusses India’s economy, as well as what he learned from years of working for the Financial Times and leading the newspaper's coverage of Indian business. Listen in to learn how India’s e-commerce sector is growing, what surprised James the most when talking with India's elite, and the problem he sees with the country's legal structure.

You can find show notes and more information by clicking here: https://bit.ly/2VOd5lX 

Direct download: BRAINFLUENCE269.mp3
Category:general -- posted at: 6:00am EDT

Lisa Bodell is an award-winning author and CEO of FutureThink, an innovation firm that thrives on simplicity. A futurist and expert on the topic of change, Lisa’s mission is to provoke fresh thinking and help people solve problems in intentionally simple ways. She has appeared on NPR and FOX News, and has been published in Fast Company, The New York Times, and WIRED.

In this episode, Lisa shares insights from her book, Why Simple Wins, including how complexity issues not only hold companies back, but can also cost them money. Listen in to learn where many complexity issues start, how Lisa gauges these kinds of problems in the organizations she helps, and what you can do to start identifying similar issues within your own organization.

You can find show notes and more information by clicking here: http://bit.ly/2VNvlMa 

Direct download: BRAINFLUENCE268.mp3
Category:general -- posted at: 6:00am EDT

Roger Dooley is an author, international keynote speaker, founder of the consultancy Dooley Direct, and co-founder of College Confidential, the leading college-bound website. He writes the popular blog  Neuromarketing  as well as a column at  Forbes.com, and his books include Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and his latest release, Friction: The Untapped Force That Can Be Your Most Powerful Advantage

In this episode, Roger shares key concepts from his new book that everyone should know, including strategies for both large and small organizations to boost sales. Listen in to learn how friction affects everything from human behavior and work environments to buying decisions and individual habits.

You can find show notes and more information by clicking here: https://bit.ly/2vPnf6p 

Direct download: BRAINFLUENCE267.mp3
Category:general -- posted at: 6:00am EDT

Michael Goldsby, PhD is the Stoops Distinguished Professor of Entrepreneurship and Executive Director of the Entrepreneurship Center at Ball State University. Also the co-author of Entrepreneurship The Disney Way, which he co-wrote with Rob Mathews, Mike joins the show today to discuss the unbeatable combination of entrepreneurship, passion, and creativity that Walt Disney had to establish one of the most successful businesses in history.

You can find show notes and more information by clicking here: https://bit.ly/2PNIRJA 

 

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Ryan Levesque is the CEO of The ASK Method® Company, #1 national bestselling author of Ask, and co-founder of Bucket.io. Today, he joins the show to share insights from his latest book, Choose: The Single Most Important Decision Before Starting Your Business. With plenty of entrepreneurial experience, Ryan will give his most valuable tips on how to launch and expand your business.

Listen in to discover the importance of asking the right questions and what Ryan says is a critical incorrect choice many entrepreneurs make that leads to failure. You’ll learn how you can teach something you are passionate about—even if you're not an expert—and the steps you can take to ensure a successful business.

You can find show notes and more information by clicking here: https://bit.ly/2J0ESaT 

Direct download: BRAINFLUENCE265.mp3
Category:general -- posted at: 6:00am EDT

Adrian Swinscoe is a customer experience consultant and advisor, as well as a frequent writer, podcaster, conference speaker, panelist, and interviewer. Today, he interviews Roger about how friction—defined as any unnecessary or wasted effort, time, or money in accomplishing a task—impacts not only our experience as customers, but also our everyday lives.

Listen in to discover how friction can hinder everything from the success of businesses to breaking bad habits, as well as some areas where friction can actually be a good thing. You’ll learn how to identify friction and what we can do to reduce it in our lives.

You can find show notes and more information by clicking here: http://bit.ly/2KLMY9Y 

Direct download: BRAINFLUENCE264.mp3
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Greg Satell is a popular author, speaker, and trusted advisor. The author of Cascades: How to Create a Movement that Drives Transformational Change and Mapping Innovation (which was selected as one of the best business books of 2017 by 800-CEO-Read), Greg has been published in Harvard Business Review and Ink, and has been recognized as a thought leader by many others.

In this episode, Greg breaks down what it really takes to grow awareness and coordinate movement for change. Listen in to learn the keys to viral marketing, advice for increasing awareness, and how to get people to take part in a cause.

You can find show notes and more information by clicking here: http://bit.ly/2U97GQD 

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Category:general -- posted at: 6:00am EDT

Dr. Tedi Asher is the first—and only—art museum neuroscientist. Shortly after completing her Ph.D. at Harvard Medical School, she became the Neuroscience Researcher at the Peabody Essex Museum (PEM) in Salem, Massachusetts. There, she helps to inform the exhibition design strategy by analyzing emerging neuroscientific findings and proposing recommendations to increase engagement and visitor impact.

In this episode, Tedi shares the details of her unique line of work, as well as how directing people's viewing impacts their experience. Listen in to hear about her findings on engagement, examples of her experiments, and more.

You can find show notes and more information by clicking here: http://bit.ly/2VnI3No 

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Mitch Joel has been called “one of North America’s leading visionaries” and the “Rock Star of Digital Marketing” by Strategy Magazine. A multi-talented podcast host, entrepreneur, and author, Mitch is the founder of Six Pixels Group and former co-founder and president of Twist Image, which he later sold to WPP. He frequently speaks to groups like Wal-Mart, Starbucks, Microsoft, and Twitter, and has been giving between 40 and 60 keynote presentations per year since 2005.

In this episode, Mitch breaks down where we are with technology today, as well as insights from his book Ctrl Alt Delete, which Amazon named one of the best business books of 2013. Listen in to hear why Mitch says many businesses remain "in purgatory" and what companies need to consider when it comes to their websites and how they connect.

You can find show notes and more information by clicking here: http://bit.ly/2JPiIKQ 

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Cal Newport isn’t on Twitter, Facebook, Instagram, or any other social media platform—and for good reason. An associate professor of computer science at Georgetown University, Cal has spent a lot of time studying and writing about how humans interact with technology. He’s the author of six books, including Deep Work, So Good They Can't Ignore You, and his latest, appropriately titled Digital Minimalism.

In this episode, Cal explains how social media has become more and more addictive and how this fragments our attention to make real concentration increasingly difficult. Listen in to learn the benefits of digital minimalism, how to draw the line between beneficial online activities and those that have a negative impact, and what you can do to give yourself a digital detox.

You can find show notes and more information by clicking here: http://bit.ly/2U08Th1 

Direct download: BRAINFLUENCE260.mp3
Category:general -- posted at: 6:00am EDT

Rick DeLisi is the principal executive advisor for the Gartner Group, where he focuses on helping executives unlock the extraordinary potential of communication to solve business problems and contribute to the bottom line. The co-author of The Effortless Experience: Conquering the New Battleground for Customer Loyalty, Rick works with clients in a range of communications and customer experience topics, and he joins the show today to talk about one in particular: customer effort.

Listen in to hear how creating minimal effort for customers builds loyalty, as well as examples of how to make an experience feel like less effort—without changing the requirements. You’ll learn where most companies tend to fall flat when it comes to resolving problems, how a lot of businesses mistakenly end up being entirely company-centric, and the best way to predict if a customer will remain loyal in the future.

You can find show notes and more information by clicking here: http://bit.ly/2F8EX8V 

Direct download: BRAINFLUENCE259.mp3
Category:general -- posted at: 6:00am EDT

Nathan Latka is the principal of Latka Capital, executive producer and host of The Top Entrepreneurs podcast, and CEO of two companies he recently purchased. Also the founder of the software company Heyo and star of the hit Facebook Watch show Latka's Money—which sees more than one million viewers tuning in every episode—Nathan has followed a unique path to success.

He joins the show today to share insights from his new book, How To Be A Capitalist Without Any Capital, in which he lays out the specifics of his process and results. Listen in to learn what entrepreneurial "rules" Nathan says should be broken and why you don’t need money or great ideas to be successful.

You can find show notes and more information by clicking here: http://bit.ly/2VLdpgv 

Direct download: BRAINFLUENCE258.mp3
Category:general -- posted at: 6:00am EDT

Steve Woodruff is known as the King of Clarity. For more than 30 years, he has consulted with businesses ranging from solo startups to Top Five Pharma to help them achieve clarity in their brand and craft clear brand messaging. He also offers insight for businesses to use clarity as a way to create a competitive advantage in his new book, Clarity Wins: Get Heard. Get Referred.

In this episode, Steve explains where companies tend to miss the mark when it comes to both mission statements and sales messaging. Listen in to learn the key elements of clarity, common mistakes businesses make when targeting their audiences, and why being pigeonholed isn't such a bad thing after all.

You can find show notes and more information by clicking here: http://bit.ly/2IJKxUv 

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Category:general -- posted at: 6:00am EDT

Don Rheem is an expert on workplace culture. The CEO and founder of E3 Solutions, Don has traveled the globe to speak to business leaders about employee engagement and is one of the most popular speakers in Vistage International, the world’s largest organization for CEOs. He is also the author of Thrive By Design: The Neuroscience That Drives High-Performance Cultures.

In this episode, Don breaks down what it takes to create a workplace environment that allows employees to do well and stay engaged. Listen in to learn the true root cause of employee disengagement, how evolutionary psychology impacts our perception of a workplace, and what managers can do to increase engagement among their employees.

You can find show notes and more information by clicking here: http://bit.ly/2tz16Ik 

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Albert-László Barabási is a network scientist who has done extensive research on success. The Robert Gray Dodge Professor of Network Science and a Distinguished University Professor at Northeastern University, Albert-László's work has led to many breakthroughs, including the discovery of scale-free networks in 1999, which continues to make him one of the most cited scientists today.

In this episode, he shares the scientific measures of success, as well as what his research has shown about the key factors that help to create it. Listen in to hear insights from his latest book, The Formula: The Universal Laws of Success, on how to gain traction and visibility, the common misconception about creativity in youth, and more.

You can find show notes and more information by clicking here: http://bit.ly/2tlt2ze 

Direct download: BRAINFLUENCE255.mp3
Category:general -- posted at: 6:00am EDT

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. The instructor of a personal branding course at UCLA, Shane has consulted with Fortune 500 companies, influencers with digital products, and top celebrities. He has also been published by Ink, Huffington Post, Forbes, and more.

In this episode, Shane shares what we can all do to become better influence marketers. Listen in to hear his advice on how to find and reach out to influencers, what kinds of things to consider about the people you want to promote your brand, and advice for asking for promotion even if you don’t have a big budget.

You can find show notes and more information by clicking here: http://bit.ly/2WGPOPD 

Direct download: BRAINFLUENCE254.mp3
Category:general -- posted at: 6:00am EDT

Mark Schaefer is a thought leader, globally-recognized keynote speaker, educator, business consultant, and author. He has worked in global sales, PR, and marketing positions for more than 30 years, and has been featured on media outlets such as CNN, Wall Street Journal, New York Times, and CBS News. The man behind {grow}, one of the top marketing blogs in the world, Mark has written six bestselling books, including The Tao of Twitter and The Content Code, which Ink magazine named as one of its top five marketing books of the year.

In this episode, Mark shares insights from his newest book, Marketing Rebellion: The Most Human Company Wins. Listen in to learn what it takes to gain customer loyalty in today’s society, marketing strategies that will help companies stay relevant, and what major consumer trend marketers must understand to be successful.

You can find show notes and more information by clicking here: http://bit.ly/2HCYpzc 

Direct download: BRAINFLUENCE253.mp3
Category:general -- posted at: 6:00am EDT

Gary Hoover is a rare combination of a business scholar and practitioner. He founded both the first book superstore chain, Bookstop—later purchased by Barnes & Noble—and one of the world’s leading company information websites, Hoovers.com, which is now owned by Dun & Bradstreet. In 2009, Gary became the first Entrepreneur-in-Residence at the highly ranked McCombs Business School of the University of Texas at Austin, a role he now serves in the same University’s graduate School of Information.

Gary joins the show today to share what he's learned along his entrepreneurial journey and from working as an instructor and mentor for the last ten years, as well as how he is able to digest a book's contents in 15 - 30 minutes. Listen in to learn his process for grasping the essence of a book in the most efficient way possible, hear some of his top reading picks, and gain insights from his book, The Lifetime Learner's Guide to Reading and Learning.

You can find show notes and more information by clicking here: http://bit.ly/2S6PcmF 

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Category:general -- posted at: 6:00am EDT

Thomas Ramsøy is a leading expert on neuromarketing and consumer neuroscience. With an academic background in economics, neuropsychology, neurobiology, and neuroimaging, Thomas is the founder of the applied neuroscience company, Neurons, Inc., and the Center for Decision Neuroscience at the University of Copenhagen. He is active in publishing research in scientific journals and serves on the editorial board for leading journals such as Frontiers in Neuroscience, Scientific Reports, Journal of Marketing, and Journal of Consumer Psychology.

In this episode, Thomas shares a somewhat different application of neuroscience, as well as insights from his latest book, co-authored with Kyle Nel and Nathan Furr, Leading Transformation: How to Take Charge of Your Company's Future. Listen in to learn how neuroscience can be applied to organizational change and innovation, the positive and negative implications of behavioral design, and what research tells us about the best way to produce positive change.

You can find show notes and more information by clicking here: http://bit.ly/2Hn2VBG 

Direct download: BRAINFLUENCE251.mp3
Category:general -- posted at: 6:00am EDT

Amy Radin has been at the forefront of rewiring brands and has built a track record of success moving ideas to performance. A Fortune 100 Chief Marketing and Innovation Officer, advisor and investor, board member, and thought leader, Amy has worked with giant brands like American Express, Citi, E*TRADE, and AXA. She recently added "author" to her resume with the publication of her new book, The Change Maker's Playbook: How to Seek, Seed and Scale Innovation in Any Company.

In this episode, Amy shares what it takes to be a great innovator, as well as what often stands in the way of new ideas. Listen in to learn what goal to keep in mind when looking for insights into innovation, what companies should be focusing on but rarely do, and what it really means to be customer centric.

You can find show notes and more information by clicking here: http://bit.ly/2Co7N47 

Direct download: BRAINFLUENCE250.mp3
Category:general -- posted at: 6:00am EDT

Kyle Nel is the CEO and co-founder of Uncommon Partners, a consulting and training firm that specializes in business transformation. Recognized on the 2015 Advertising Age 40 Under 40 list, Kyle previously held positions in market research with Lowe's and the Walmart Global Insights Group. He also launched a disruptive technology startup accelerator and incubator in Bangalore, India.

Kyle joins today’s show to share insights from the new book he co-authored with Nathan Furr and Thomas Zoega Ramsoy, Leading Transformation: How to Take Charge of Your Company's Future. Listen in to hear his tips for getting people to think outside the box, why he recommends bringing in partners you normally wouldn't consider working with, and what it really takes to generate new, disruptive ideas that create change.

You can find show notes and more information by clicking here: http://bit.ly/2GU2ij1 

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Brian Ahearn is the Chief Influence Officer at Influence PEOPLE, as well as a dynamic international keynote speaker, trainer, coach, and consultant. Named one of the Top 100 Influencers of 2016 by the Science of Digital Marketing, Brian specializes in applying the science of influence and persuasion in everyday situations. He is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer designation, and his LinkedIn course, Persuasive Selling, has been viewed over 150,000 times.

In this episode, Brian shares examples of how Cialdini's Principles of Persuasion can be utilized in marketing, as well as in our everyday lives. Listen in to hear how the scarcity mindset drives people into action, what you can do to gain more perceived authority, and more.

You can find show notes and more information by clicking here: http://bit.ly/2EU468R 

Direct download: BRAINFLUENCE248.mp3
Category:general -- posted at: 6:00am EDT

Steven E. Landsburg is a Professor of Economics and the University of Rochester and the man behind the popular “Everyday Economics” column in Slate magazine. Also the author of More Sex Is Safer Sex, The Big Questions, Can You Outsmart an Economist?, and the bestselling The Armchair Economist, Steven has written over thirty journal articles in mathematics, economics, and philosophy. His work has been featured in Forbes, the Wall Street Journal, and other publications.

In this episode, Steven breaks down the surprising realities behind economic and social phenomena. Listen in to hear how height and pay are correlated, why we should all be grateful for people who hoard money, and why more sex is safer sex.

You can find show notes and more information by clicking here: http://bit.ly/2PQYEWf 

Direct download: BRAINFLUENCE247.mp3
Category:general -- posted at: 6:00am EDT

Shep Hyken is a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. Also a National Speakers Association Hall of Fame inductee and New York Times bestselling author, Shep works with companies and organizations that want to build loyal relationships with their customers and employees. His past clients include American Airlines, Anheuser-Busch, American Express, and many more.

Shep joins this episode to share insights from his latest book, The Convenience Revolution, which focuses on eliminating friction for customers. Listen in to hear his advice for building brand loyalty, the mindset companies should adopt when it comes to convenience, and what it really takes to create customer amazement.

You can find show notes and more information by clicking here: http://bit.ly/2EdQJjv 

Direct download: BRAINFLUENCE246.mp3
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Dr. BJ Fogg is a behavior scientist with deep experience in innovation and teaching. The head of the Behavior Design Lab at Stanford University, BJ teaches his models and methods in graduate seminars, and his work has been applied by his students and others to create successful products, including Instagram. He has personally coached over 40,000 people in forming new habits using his breakthrough method called “Tiny Habits,” and his TEDx talk, “Forget big change, start with Tiny Habits” has over a million views.

In this episode, BJ shares how we can use behavior design strategies to develop beneficial habits and create positive change. Listen in to learn the major factors that drive our behavior, hacks for changing habits, and the key thing innovators need to understand about what makes people do the things they do.

You can find show notes and more information by clicking here: http://bit.ly/2SxFmHa 

Direct download: BRAINFLUENCE245.mp3
Category:general -- posted at: 6:00am EDT

John Bargh is recognized as one of the world’s leading experts on the science of priming and the unconscious mind. The James Rowland Professor of Psychology, Professor of Management at Yale University, and founder of Yale's Automaticity in Cognition, Motivation, and Evaluation (ACME) lab, John has conducted revolutionary research focused on non-conscious drivers of human behavior for more than three decades. He has written nearly 200 scholarly research and theoretical papers—for which he has received major awards and honors, including a Guggenheim Fellowship, induction into the American Academy of Arts and Sciences, and the Distinguished Career Award from the American Psychological Association—and is the author of one of Business Insider's outstanding reads of 2017, Before You Know It: The Unconscious Reasons We Do What We Do.

In this episode, John dives into the research behind priming and how certain stimuli can shape our perception and behavior. Listen in to learn how images and strategic cues influence us, what we can do to counteract negative priming effects, and ways you can set up intentional primes in your own life to create positive outcomes.

You can find show notes and more information by clicking here: http://bit.ly/2rcUVbR 

Direct download: BRAINFLUENCE244.mp3
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Jay Baer and Daniel Lemin help the world's most iconic brands use technology to win new customers and keep the customers they've already earned. Respectively the President and Senior Strategist of the online customer service and digital marketing consultancy Convince & Convert, Jay and Daniel are both best-selling authors and marketing experts. Jay is a 7th-generation entrepreneur who has created five multi-million dollar companies, and Daniel, who has been featured in The New York Times, USA Today, CBS Radio, and Fox News, is the author of the online reputation guide Manipurated.

The duo joins the show today to share insights from their new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. Listen in to learn what makes word of mouth crucial for businesses, why relying on organic word of mouth isn't enough, and what companies must do in order to get customers talking.

You can find show notes and more information by clicking here: http://bit.ly/2BmsNJa 

Direct download: BRAINFLUENCE243.mp3
Category:general -- posted at: 6:00am EDT