Brainfluence (general)

Denise Lee Yohn is a consultant, speaker, author, and brand building expert. She was Sony Electronics Inc.’s first brand leader as Vice President and General Manager of brand and strategy. Denise has led brand strategy at ad agencies for accounts like Burger King, Land Rover, and Unilever, just to name a few.

Denise is a fellow Wiley author. Her book, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest, is celebrating its one-year anniversary. You can also find her writings in publications like Harvard Business Review, Forbes, SmartBrief on Leadership, GigaOm, and Advertising Age. As if that’s not enough, Denise has also been a guest author at Neuromarketing, with a great post on comparing levels of customer service to Maslow’s Hiearchy of Needs. Listen in to learn from Denise’s years of research and hands-on experience to ensure your brand is known not only for your product, but your customer experience that will keep you in business for years to come. 

You can find show notes and more information by clicking here: http://bit.ly/1DuTBRl

Direct download: BRAINFLUENCE046.mp3
Category:general -- posted at: 6:00am EST

This week, I have a special treat for The Brainfluence Podcast listeners. My guests are the three lead researchers from Temple University's Center for Neural Decision Making at the Fox School of Business. Professors Angelika Dimoka, Paul Pavlou and Vinod Venkatraman have received a $286,000 research grant from the Advertising Research Foundation (ARF), a non-profit group that provided TV ads from major sponsor companies in the consumer-goods, financial, technology, travel, and pharmaceutical industries.

Their mission was to test all of the popular neuromarketing technologies and see which could actually predict consumer behavior. The results may surprise you!

You can find show notes and more information by clicking here: http://bit.ly/1A7Dnyo

Direct download: BRAINFLUENCE045.mp3
Category:general -- posted at: 6:00am EST

This week, flying, or I should say, "sailing" solo, I am bringing this podcast to you from the middle of the ocean in Southeast Asia. The inspiration for this episode came from my experiences on my cruise I am currently on. I believe that these experiences (the good and the bad) can very well apply to your marketing game plan.

You can find show notes and more information by clicking here: http://bit.ly/1x1oaXO

Direct download: BRAINFLUENCE044.mp3
Category:general -- posted at: 6:00am EST

Noah is an expert in strategic marketing and customer loyalty and he has provided coaching and consulting to thousands of business owners, executives, and individuals to help them cultivate loyal customers. His newest book, Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving, was written to give real world examples of companies who have created loyal and devoted customers. Listen in to learn about the simple changes you can make to completely change your customers experience shopping with you, so they will never go to your competitors again! 

You can find show notes and more information by clicking here: http://bit.ly/1ElpDAZ

Direct download: BRAINFLUENCE043.mp3
Category:general -- posted at: 6:00am EST

My guest this week on The Brainfluence Podcast is entrepreneur, author, speaker, and worldwide connector, Peter Shankman. Peter is recognized nationally and globally for radically new ways of thinking about social media, PR, marketing, advertising, creativity, and much more. Peter started his career in Vienna, VA, with America Online as a Senior News Editor, helping found the AOL Newsroom.

He is the author of Can We Do That? and Nice Companies Finish First, and his newest book, Zombie Loyalists. Just as the title implies, in his book Peter teaches companies to use great service to create rabid fans. 

You can find show notes and more information by clicking here: http://bit.ly/1CuwIe8

Direct download: BRAINFLUENCE042.mp3
Category:general -- posted at: 6:00am EST

This week on The Brainfluence Podcast, my special guest is Joe Leech. Joe is the Director of User Experience at CX Partners, working with clients such as Marriott, Disney, LateRooms, theTrainline, Peugeot, Virgin and eBay. He is also the author of Psychology for Designers and writes for various websites, magazines, in addition to being a speaker and consultant.

You can find show notes and more information by clicking here: http://bit.ly/14tdESj

Direct download: BRAINFLUENCE041.mp3
Category:general -- posted at: 6:00am EST

On this episode of The Brainfluence Podcast, I am joined by Peep Laja. Peep is an entrepreneur and conversion optimization expert. He's been doing digital marketing for over 10 years in Europe, Middle East, Central America and the U.S. His resume is extremely diverse: he ran a software company in Europe, an SEO agency in Panama, a real estate portal in Dubai, and worked for an international non-profit.

Listen in to learn how you too can raise the bar on your content and dramatically increase your conversion rates. 

You can find show notes and more information by clicking here: http://bit.ly/1wOUBIG

Direct download: BRAINFLUENCE040.mp3
Category:general -- posted at: 6:00am EST

Joining The Brainfluence Podcast this week is Dr. Andrew Hill. Dr. Hill is a cognitive neuroscientist who has, among other things, studied how attention operates in the brain. He currently lectures at UCLA, teaching courses in Neuroscience and Psychology. He is also the Director at the Alternatives Brain Institute, where they use neurofeedback and meditation to help clients increase their mindfulness. 

You can find show notes and more information by clicking here: http://bit.ly/1xuAR41

Direct download: BRAINFLUENCE039.mp3
Category:general -- posted at: 6:00am EST

I first met Bart at the Conversion Jam Conference in Stockholm, where we both were speakers. I found it fascinating and fun that we were able to approach the same business website conversion problems from completely different angles. Bart has some real opinions on translating brain and behavior research into actionable strategies, and he has a knack for taking complex science and explaining it in terms that business people can understand. Bart is on today to share some of those tips and tactics to help you use economic psychology to increase your sales. 

You can find show notes and more information by clicking here: http://bit.ly/1zlLw0M

Direct download: BRAINFLUENCE038.mp3
Category:general -- posted at: 6:00am EST

This week is a departure from the usual format. It’s an interview, but I’m the one being interviewed. In this episode, I speak with Alex Harris about a variety of conversion and marketing optimization topics.  We taped it for his video podcast, MarketingOptimization.TV, but I thought we covered so much useful content that I asked Alex if I could publish the audio version here.

 

You can find show notes and more information by clicking here: http://bit.ly/1Dx4OTD

Direct download: BRAINFLUENCE037.mp3
Category:general -- posted at: 6:00am EST

My guest this week on The Brainfluence Podcast is author, speaker, and now, TV personality, Dan Pink. With New York Times 5 best-sellers to his credit, including Drive and To Sell is Human, Daniel has done more than anyone to bring behavior research to the non-academic world. He is a best-selling author with 20 years of experience in studying and writing about behavioral science, motivation, persuasion, and more. 

We talk about the fascinating and sometimes funny hidden camera experiments in Dan's new TV show, Crowd Control, on Nat Geo.  

You can find show notes and more information by clicking here: http://bit.ly/1z153ky

Direct download: BRAINFLUENCE036.mp3
Category:general -- posted at: 6:00am EST

Through observations of nonverbal behavior and the use of the Personal Discernment Inventory, the Myers Briggs Type Indicator and his proprietary techniques, Robin has built highly-effective tools for all aspects and stages of interpersonal communication. He combined all these tools and techniques and has created his one-of-a-kind formula.

You can find show notes and more information by clicking here: http://bit.ly/1pKyarF

Direct download: BRAINFLUENCE035.mp3
Category:general -- posted at: 6:00am EST

This week’s show comes to you from Austin, Texas, where I chat with fellow Austinites, Bryan and Jeffrey Eisenberg. They are the co-authors of New York Times bestsellers like Call to Action and Waiting for Your Cat to Bark. For almost 20 years, Bryan and Jeffrey have helped B2B and B2C companies such as HP, Google, Intel, Cancer Treatment Centers of America, GE Healthcare, Overstock, NBC Universal, Edmunds, Travelocity, and others to craft marketing strategies that work, emphasizing the optimization of customer experience in order to convert more leads, subscriptions, and sales. 

You can find show notes and more information by clicking here: http://bit.ly/1FqmfRr

Direct download: BRAINFLUENCE034.mp3
Category:general -- posted at: 6:00am EST

This week’s guest on The Brainfluence Podcast, is scientist, author, entrepreneur and speaker Paul J. Zak. Paul is the founding Director of the Center for Neuroeconomics Studies at Claremont Graduate University and the founder of O-Factor, Inc. He's a pioneer in the study of oxytocin and the neurochemistry of human behavior.

You can find show notes and more information by clicking here: http://bit.ly/1qi7yi9

 

Direct download: BRAINFLUENCE033.mp3
Category:general -- posted at: 6:00am EST

This week, we’re going to talk about how the way you describe your product or service can actually change what the customer experiences. While some business operate under the old maxim of “underpromise and overdeliver”, you may not only be selling your business and product short, but you may be creating a less-than-stellar customer experience.

You can find show notes and more information by clicking here: http://bit.ly/1tQj7eA

 

Direct download: BRAINFLUENCE032.mp3
Category:general -- posted at: 6:00am EST

After last week’s epic interview with Dr. Robert Cialdini, I decided to do a short solo recording focused on the intersection of magic, neuroscience, and selling. 

Today we dive into how to master the art of the top magicians to captivate and hold our audience's focus. Listen in to learn how you too can learn to harness your body and your mind to ensure that your customers can't take their eyes off of you.

You can find show notes and more information by clicking here:

http://bit.ly/1Gc0MPn

Direct download: BRAINFLUENCE031.mp3
Category:general -- posted at: 6:00am EST

This week, I am delighted to welcome a legend in the field of persuasion and influence, Dr. Robert Cialdini.  His best-selling book Influence has sold over two million copies and has been translated into 27 languages. He is currently Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. We cover a variety of topics, including how small changes can have a big impact on the behavior of others.

You can find show notes and more information by clicking here: http://bit.ly/1wD8uvJ

Direct download: BRAINFLUENCE030.mp3
Category:general -- posted at: 6:00am EST

This week on The Brainfluence Podcast, our guest is Paul Roetzer. Paul is the founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, whose focus is on getting and measuring results using marketing technology. Paul is also a fellow Wiley author, having written The Marketing Agency Blueprint and The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success.

You can find show notes and more information by clicking here: http://bit.ly/1s0NtGU

Direct download: BRAINFLUENCE029.mp3
Category:general -- posted at: 6:00am EST

Today, we are exploring the sensory weapons that retailers need to be wielding against their eCommerce competitors, and how appealing to all five senses of consumers can give retailers the upper hand. Listen in to the podcast to learn how the sensory side of retail works, and how several examples of real companies have capitalized on this with huge success.

 You can find show notes and more information by clicking here: http://bit.ly/1sE9ul9

Direct download: BRAINFLUENCE028.mp3
Category:general -- posted at: 6:00am EST

Our special guest this week on the Brainfluence Podcast is Scott Stratten. Scott is the President of the company, UnMarketing, a sought after-keynote speaker and an expert in viral, authentic and social marketing, utilizing a proprietary system called Un-Marketing. He is also the bestselling author of multiple business books, including his newest book Unselling: The New Customer Experience.

You can find show notes and more information by clicking here: http://bit.ly/10Dy5e1

Direct download: BRAINFLUENCE027.mp3
Category:general -- posted at: 6:00am EST

This week on The Brainfluence Podcast, I welcome Kyle Henderson to the show. Kyle is the founder and chief product officer at YouEye, Inc. 

Using your customers' own computers, smart phones and tablets, YouEye enables your to get insight and instant feedback on website design, media and even products. Kyle and I discuss usability testing, the challenges of mobile, and the "cognitive funnel" aspect of ecommerce.

You can find show notes and more information by clicking here: http://bit.ly/1ozuJ0U

Direct download: BRAINFLUENCE026.mp3
Category:general -- posted at: 6:00am EST

Crowdlaunching is a novel way to launch a product that has been developed but needs to build buzz and community. Crowdlaunching co-creator Moses Ma is one of the three principal founders of FutureLab and the managing partner of Next Generation Ventures, where he helps launch enterprise, e-Commerce and e-Learning start-ups.

Moses has created some of the world’s best-selling computer games and have been praised as a tech visionary in Times Magazine and the New York Times. Drawing upon years of experience as an innovation consultant for companies worldwide, Moses co-authored his new book, Agile Innovation: The Revolutionary Approach to Accelerate Business, Inspire Engagement, and Ignite Creativity.

You can find show notes and more information by clicking here: http://bit.ly/1Dx4CkT

Direct download: BRAINFLUENCE025.mp3
Category:general -- posted at: 6:00am EST

This week on The Brainfluence Podcast, I welcome Anna Simpson to the show. Anna is the Curator of the Futures Centre and Editor of Green Futures, a publication of the Forum for the Future in Singapore. She is an accomplished journalist and speaker, specializing in the future of business and society. She most recently spoke at the Sustainability Communications Forum in London and the World Forum for a Responsible Economy in Lille. Anna is the author of the new book, The Brand Strategist’s Guide to Desire: How to Give Consumers What They Actually Want.

You can find show notes and more information by clicking here: http://bit.ly/1s5ZXgW

Direct download: BRAINFLUENCE024.mp3
Category:general -- posted at: 6:00am EST

Our special guest this week, Ann Handley, claims the distinction of being the world’s first Chief Content Officer. Ann is a co-founder of ClickZ and is currently CCO at MarketingProfs. She is also a columnist for Entrepreneur magazine, keynote speaker, co-author of the best-selling Content Rules with C.C. Chapman and author of the brand new Everybody Writes, Your Go-To Guide To Creating Ridiculously Good Content.

You can find show notes and more information by clicking here: http://bit.ly/1q9zTWD

Direct download: BRAINFLUENCE023.mp3
Category:general -- posted at: 6:00am EST

This week, we discuss why having an enemy can be beneficial for any business. This has its roots in the psychological theory of Social Identity that was pioneered by Henri Tajfel. This British psychologist showed that humans are wired to see themselves as a member of a group, and could easily be influenced to identify with fellow group members and discriminate against members of rival groups. We'll show how businesses like Apple have exploited this concept on their path to global domination.

You can find show notes and more information by clicking here: http://bit.ly/1A0YMDJ

Direct download: BRAINFLUENCE022.mp3
Category:general -- posted at: 6:00am EST

Today’s Brainfluence Podcast is the first of its kind, as we are recording in person on the University of Texas, Austin campus. Our guest is Dr. Art Markman, who is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing and a cognitive scientist. Art’s book, Smart Change: Five Tools to Create New and Sustainable Habits in Yourself and Others delves into how the motivational system works. Art explores how to utilize the brain mechanisms that drive behaviors, either for good or for bad.

You can find show notes and more information by clicking here: http://bit.ly/1q3Cpwl

Direct download: BRAINFLUENCE021.mp3
Category:general -- posted at: 6:00am EST

Our special guest this week is one of the leading experts on neuromarketing and consumer neuroscience, Dr. Thomas Ramsøy. Thomas is the Director of the Center for Decision Neuroscience at Copenhagen Business School and Copenhagen University Hospital, the founder and CEO of Neurons, Inc., and author of the book Introduction to Neuromarketing and Consumer Neuroscience. Thomas holds a Ph.D. in Neurobiology and Neuroimaging from the University of Copenhagen, along with Masters Degrees in Economics and Neuropsychology. With Thomas’s guidance in his book, he demonstrates the commercial application of neuroscience into business and marketing that can be applied to just about any business.

You can find show notes and more information by clicking here: http://bit.ly/1pfChd4

Direct download: BRAINFLUENCE020.mp3
Category:general -- posted at: 6:00am EST

This week, I welcome Joel Weinberger, Ph.D. to the Brainfluence Podcast. Joel is a practicing Clinical Personality and Motivation Psychologist, professor of Advanced Psychological Studies at the Derner Institute at Adelphi University in New York and judge for the Ogilvy Awards. He is a founding partner of Implicit Strategies, which was founded by Joel and Dr Drew Westin, who are both internationally recognized neuroscientists and psychologists. Drawing on their combined decades of research and clinical experience, Implicit Strategies is working to change the face of market research as we know it.

 

You can find show notes and more information by clicking here:
http://bit.ly/1uIB0eM

Direct download: BRAINFLUENCE019.mp3
Category:general -- posted at: 6:00am EST

Jim’s Book, Riveted, breaks down the similarities between what attracts people to art, religion, sports, books, and gossip. The goal of Riveted is to find what ties all of these things in our world together, why certain pieces of art compel us, or why a book can hold our attention for hours. In his book, Jim strives to help readers to be open to new information and stimulus. Listen in as Jim explains how to become more compelling in both your brand and your business to capture the imagination of your customers.

You can find show notes and more information by clicking here: http://bit.ly/X0qaWz

Direct download: BRAINFLUENCE018.mp3
Category:general -- posted at: 6:00am EST

his week, I welcome to the show Christian Madsbjerg. Christian is the co-founder and director of client relations at ReD Associates as well as the co-author of the book, The Moment of Clarity – Using the Human Sciences to Solve Your Toughest Business Problems. 

With Christian’s guidance, you can radically change the way in which you solve problems to alter the course of your business. Listen in for Christian’s valuable advice, and a sneak peak at what Christian and ReD Associates offers to their clients.

You can find show notes and more information by clicking here: http://bit.ly/1zsMyFv

Direct download: BRAINFLUENCE017.mp3
Category:general -- posted at: 6:00am EST

This week, I am excited to bring Nancy Duarte on the show. Nancy is the founder and CEO of Duarte, Inc, a communication expert, thought leader, and award-winning author of Slide:ology, The HBR Guide to Persuasive Presentations, Resonate and her latest, the free E-book Slidedocs. She is one of Inc.com’s Top 100 Leadership and Management Experts, and her company, the fifth largest female employer in the Silicon Valley, has created over a quarter of a million presentations for their clients worldwide. 

Listen in for a sneak peek into Nancy’s books and company to maximize the potential of your presentations.

You can find show notes and more information by clicking here: http://bit.ly/1pcQdD1

 

Direct download: BRAINFLUENCE016.mp3
Category:general -- posted at: 6:00am EST

Our guest this week, Carla Nagel is at the forefront of pushing neuromarketing to a higher level of professionalism and understanding. Carla is the founder and executive director of the Neuromarketing Science and Business Association (NMSBA). Her goal is to create an association to promote neuromarketing, connect with people worldwide, and work towards a resolution of the pressing ethical issues. We cover a range of topics, ranging from fear of advertising enhanced by neuromarketing to how new techniques make neuromarketing accessible for any marketing budget.

You can find show notes and more information by clicking here: http://bit.ly/1jKvHdY

Direct download: BRAINFLUENCE015.mp3
Category:general -- posted at: 6:00am EST

Our special guest this week is conversion expert Brian Massey. Brian is the Conversion Scientist™, the founder of Conversion Sciences, creator of The Conversion Scientist blog, and author of Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. Listen in as Brian sheds light on several of the greatest tools you can use to maximize the potential of your website.

You can find show notes and more information by clicking here: http://bit.ly/1lPwBju

Direct download: BRAINFLUENCE014.mp3
Category:general -- posted at: 6:00am EST

This week, I am excited to bring Chris Goward on the program. Chris is the founder one of the most sought-after marketing optimization agencies, Wider Funnel, and best-selling author of You Should Test That. Chris’s book takes a mixed approach using what he calls his conceptual manifesto as to why companies need to radically change up their marketing approach. With Chris’s help, you can dive into finding the right questions to ask in order to achieve the desired results from your website. Listen in for a sneak peek into Chris’s models and concepts to maximize your potential. 

You can find show notes and more information by clicking here: http://bit.ly/1quQWSM

 

Direct download: BRAINFLUENCE013.mp3
Category:general -- posted at: 6:00am EST

On this episode of The Brainfluence Podcast, Peter McLaughlin joins us to share another side of the conversation we started last week with Dr. Nick Morgan. After a life-changing cancer diagnosis coupled with Lyme disease, Peter started digging into the massive amounts of research on alternative cures. His research led to the discovery of the power of the placebo effect and how truly powerful the human mind is. Drawing upon his unique experiences and talents he wrote Becoming The Customer – Empathy, Influence, and Closing the Sale and has since turned it into a sales development program.

 You can find show notes and more information by clicking here: http://bit.ly/1v4byij

Direct download: BRAINFLUENCE012.mp3
Category:general -- posted at: 6:00am EST

This week, I am pleased to welcome Dr. Nick Morgan to the show. His latest book, Power Cues, delves into the latest discoveries of human communication that integrate brain and behavioral sciences. With Nick’s guidance, you'll communicate with physical gestures, sounds and posture that match and enhance your message. Listen in for a preview of Nick’s practical, yet powerful methods of maximizing your impact with audiences large and small.

 You can find show notes and more information by clicking here: http://bit.ly/1nPgDdl

Direct download: BRAINFLUENCE011.mp3
Category:general -- posted at: 6:00am EST

Tune in as Chris Nodder breaks down design techniques and marketing strategies that can be used to influence people to do what you want them to do. Don’t miss this episode full of insights into the psychology of user interaction design!

Get full show notes here: http://bit.ly/1q1Gx0v

Direct download: BRAINFLUENCE010.mp3
Category:general -- posted at: 6:00am EST

On this episode,we are talking about the Persuasion Slide Theory, developed by Roger Dooley in 2013. This theory was first presented at the ConvesionSUMMIT in Frankfurt, Germany as a model or container into which other persuasion theories can fit. It integrates many different theories of persuasion that tend to operate separately of each other into a practical and applicable business model. 

 You can find show notes and more information by clicking here: http://bit.ly/1kIaScz

 

Direct download: BRAINFLUENCE009.mp3
Category:general -- posted at: 6:00am EST

John’s latest book, Duct Tape Selling, shows how employing the strategies of today’s inbound marketing will maximize sales results. It is full of practical advice for small and medium businesses, helping them to develop sales superstars. If you think Sales and Marketing don’t mix, you are in for a surprise.

Direct download: BRAINFLUENCE008.mp3
Category:general -- posted at: 6:00am EST

Challenging conventional notions of how to be a  prosperous entrepreneur can leave one with some pretty uncomfortable labels, such as “oddball,” “eccentric,” or even “freak.” In this episode of The Brainfluence Podcast, Chris Brogan shares how he is reclaiming the term “freak” as a brand of empowerment and success..

Direct download: BRAINFLUENCE007.mp3
Category:general -- posted at: 6:00am EST

The “father of neuromarketing” Dr. David Lewis joins me on this episode to discuss the incredible evolution of consumer neuroscience.

Direct download: BRAINFLUENCE006.mp3
Category:general -- posted at: 6:00am EST

Gini teaches how to communicate with honesty, responsibility and authentically to truly earn the trust of your customers, investors and community. 

You must tune in to hear the wealth of actionable information Gini shares on this week’s episode. Don’t miss it! 

Direct download: BRAINFLUENCE005.mp3
Category:general -- posted at: 6:00am EST

On this week's episode, we are talking to Carl Marci about the science of persuasion and engagement across all forms of media.

Direct download: BRAINFLUENCE004.mp3
Category:general -- posted at: 6:00am EST

I am excited to introduce Steven Kotler to this week's episode of The Brainfluence Podcast.

Direct download: BRAINFLUENCE003.mp3
Category:general -- posted at: 6:00am EST

This week, I am pleased to welcome Nir Eyal to the show

Direct download: BRAINFLUENCE002.mp3
Category:general -- posted at: 6:00am EST

I'm very pleased to welcome Nathalie Nahai to the very first episode of The Brainfluence Podcast. Nathalie got her roots in psychology before she started pursuing a career in the music industry designing websites. About 4 or 5 years ago, she thought about combining her knowledge of psychology in the online space.

Direct download: BRAINFLUENCE001.mp3
Category:general -- posted at: 6:36pm EST