Brainfluence (general)

Companies are always looking for new ways to understand their customers, but few might think to look to the science of anthropology for those insights. Dr. Andi Simon, author of the new book On the Brink: A Fresh Lens to Take Your Business to New Heights, shares some of the anthropological tools and strategies she uses to help businesses solve their most pressing problems.

Dr. Andi Simon is a corporate anthropologist and the founder of Simon Associates Management Consultants. She has over twenty years of experience as a senior executive in the financial and health care spaces, and now she helps companies & non-profit institutions develop their purpose, brand positioning, and redesign their culture. 

You can find show notes and more information by clicking here: http://bit.ly/2j2yIr5 

Direct download: BRAINFLUENCE146.mp3
Category:general -- posted at: 6:00am EST

Heard the comment that "SEO is dead?" - guess again! Stephan Spencer, co-author of the 1,000 page Art of SEO, explains why search engine optimization is still one of the most important and flexible ways to drive traffic to your content online. This episode is packed with takeaways that will boost your traffic.

In this interview, Stephan Spencer and I talk in depth about SEO and how it's changing in light of new technology. He answers the question of which search engines other than Google you should think about. Stephan also shares some of his favorite tools for optimizing your site, and we talk about the evolution of SEO as it's been shaped by psychology and persuasion. Stephan also offers a way for you to get a free copy of one of his books, so be sure to listen!

You can find show notes and more information by clicking here: http://bit.ly/2jc9E1i 

Direct download: BRAINFLUENCE145.mp3
Category:general -- posted at: 6:00am EST

Have you ever thought of marketing and meeting a romantic partner as two sides of the same coin? It might sound a bit strange (and maybe even funny), but today's guest makes a great case for why the same persuasion principles apply whether you're selling a product or trying to ask someone out.

Jonathan Mall, a computational neuropsychology expert, and I volley back-and-forth in this episode, comparing the surprisingly similar processes of communicating with people and marketing to them. We go step-by-step through the journey of capturing someone's attention, how to hold it, and how to persuade them to buy in to what you're offering. 

You can find show notes and more information by clicking here: http://bit.ly/2iFRyY6 

Direct download: BRAINFLUENCE144.mp3
Category:general -- posted at: 6:00am EST

You're probably familiar with the thrill of stepping outside your comfort zone and meeting success, perhaps in business, a tricky conversation with a loved one, or speaking in front of a crowd. But you're probably even more familiar with staying firmly planted in that comfort zone, avoiding the discomfort and risk that come along with stretching your capabilities.

Today we're sitting down with Andy Molinsky to talk about his new book Reach: A New Strategy to Help You Step Outside Your Comfort ZoneAndy has conducted research on entrepreneurs, doctors, salespeople, and countless others to examine how we construct and break out of our comfort zones.

Andy begins by talking about why so many people find traditional networking to be uncomfortable or downright off-putting. We also talk about beating impostor syndrome and knowing how to follow your own moral compass. 

You can find show notes and more information by clicking here: http://bit.ly/2ixOJsF 

Direct download: BRAINFLUENCE143.mp3
Category:general -- posted at: 6:00am EST

In his new book Suggestible You: The Curious Science of Your Brain's Ability to Deceive, Transform, and HealErik Vance works to understand the real power behind the placebo effect -- your mind -- and what make the placebo effect so, well, effective.

Erik and I talk about several entertaining and fascinating topics, including homeopathic medicine, the man who popularized hypnosis, and brujos (witch doctors) in Mexico, who Erik convinced to curse him. We really go in depth on the subject of the placebo effect, and the wide-ranging implications of its power if we could better understand just how it works. There are big implications for marketers, too, who can change customer reality by setting the right expectations.

You can find show notes and more information by clicking here: http://bit.ly/2h0qz9T 

Direct download: BRAINFLUENCE142.mp3
Category:general -- posted at: 6:00am EST

Dr. Adam Gazzaley is a renowned neurologist and pioneer of new technologies based on his research. Now he's bringing his expertise to the rest of us with his new book The Distracted Mind: Ancient Brains in a High-Tech World.

Adam and I cover a wide variety of topics, from his development of therapeutic video games to the impact of multitasking on our cognitive abilities. We also talk about how technology has interrupted the functioning of our brains and how we can use techniques like meditation to reclaim focus.

You can find show notes and more information by clicking here: http://bit.ly/2gtMYMb 

Direct download: BRAINFLUENCE141.mp3
Category:general -- posted at: 6:00am EST

Colin Shaw is an expert in customer experience. He shares groundbreaking insights in his new book The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level,  which aims to update how you view customer experience and give you an edge over your competition. Colin joins us to share two of these most resonant imperatives, especially as they relate to psychology and neuromarketing.

Colin and I discuss how he has seen customer experience change over his career and why many businesses are lagging behind in this field. We also talk about how customers employ both rational thinking and intuition when making decisions, and why you must understand this in order to design a better CX.

You can find show notes and more information by clicking here: http://bit.ly/2h3tpq8 

Direct download: BRAINFLUENCE140.mp3
Category:general -- posted at: 6:00am EST

The spotless desk, inbox zero, the to-do-list constructed the night before: these all sound like markers of high productivity. But what about those with a perpetually cluttered workspace, or those who prefer to switch between projects rather than focus on just one?

In this interview, Tim and I talk about why people love systems and organization, and why tolerating some disorder can increase creativity and innovation. Tim also shares the messy habits of some of the world's most creative people, and draws on research from a wide variety of fields to support the idea that working in slight disarray doesn't mean you're unproductive.

You can find show notes and more information by clicking here: http://bit.ly/2g8fv8Z 

Direct download: BRAINFLUENCE139.mp3
Category:general -- posted at: 6:00am EST

You probably know intuitively that you've got to give your customers a good experience when they interact with you and your business. You'd naturally think that if you do this, they're likely to work with you again or recommend you to their friends. Today's guest, however, wants you to know that a lot more goes into customer loyalty than one good interaction.

Noah Fleming is already a successful author in the loyalty space, and now he's back with his new book The Customer Loyalty LoopInside, he breaks down the four stages of the customer experience so you can increase your chances of retaining customers and profiting from repeat sales.

You can find show notes and more information by clicking here: http://bit.ly/2gcw6WR 

Direct download: BRAINFLUENCE138.mp3
Category:general -- posted at: 6:00am EST

It's no secret that writing a great book can establish you as a thought leader in your field, but many would-be authors stumble over the final hurdle: publishing. Thankfully, today's guest is here to simplify that crucial piece of the publishing-puzzle and tell you how you can do it yourself.

Tom Corson-Knowles is a prolific author and self-publisher. One of his most popular books, The Kindle Publishing Bibledetails the process of honing your idea, writing your book, and publishing it yourself. Just a few years after finishing business school, Tom is living his tropical dream by virtue of his publishing prowess - learn his secrets!

You can find show notes and more information by clicking here: http://bit.ly/2fPG3tM 

Direct download: BRAINFLUENCE137.mp3
Category:general -- posted at: 6:00am EST

Many of our guests on this show remind us just how powerful storytelling can be, in marketing and in life. Today's guest finds stories so important that he left his executive job at Procter & Gamble to pursue the study of them full-time.

Paul Smith is an author, speaker, and coach who specializes in helping businesses integrate better storytelling techniques into their practices. For his new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the SalePaul interviewed salespeople and buyers (including procurement professionals) to find out how great stories impact their work.

You can find show notes and more information by clicking here: http://bit.ly/2f71x6r 

Direct download: BRAINFLUENCE136.mp3
Category:general -- posted at: 6:00am EST

Gregory Diehl joins us today to talk about how you can create a breakthrough brand. We discuss his travels and how he's built a sustainable business on the road. Gregory specifically focuses on branding, helping entrepreneurs and businesses build an identity that resonates with their target audiences.

Gregory and I talk about how he has been able to live and work in so many countries and continue to serve his clients. He also talks about why many entrepreneurs struggle to launch new products because of their own biases, and why it's important to have an outside pair of eyes examine your ideas.  Finally, Gregory shares a few of the travel hacks he's gleaned from the past decade.

You can find show notes and more information by clicking here: http://bit.ly/2f1ELLM 

Direct download: BRAINFLUENCE135.mp3
Category:general -- posted at: 6:00am EST

In this brief episode, I talk about the definition of unity and provide some examples of unity in action. I cover the intersection of unity and identity, as well as what unity isn't.

I also mention some individuals and companies that have effectively used the unity principle to appeal to their audiences, and how you can do the same.

You can find show notes and more information by clicking here: http://bit.ly/2dBeTDW 

Direct download: BRAINFLUENCE134.mp3
Category:general -- posted at: 6:00am EST

Our guest today is Jim Crimmins, author of 7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence. Jim is a professional persuader and has an impressive background of academic and real-world credentials.

We discuss the principles of persuasion and how small businesses or entrepreneurs can leverage these principles to target behavior changes on par with professional marketing agencies. Persuasion is done best when people persuade themselves. Jim illustrates simple ways to target behavior rather than attitudes in order to establish long-lasting shifts in brand awareness.

You can find show notes and more information by clicking here: http://bit.ly/2dk1l46

Direct download: BRAINFLUENCE133.mp3
Category:general -- posted at: 6:00am EST

This week, Wired co-founder and prolific writer/author Kevin Kelly is here to talk about his new book, The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future. As technology only becomes more complex and ever-present, an understanding of future trends is essential.

Kevin discusses the early days of Wired, how humans and artificial intelligence will collaborate in the future, and why there is a shift from owning things to simply accessing them. 

You can find show notes and more information by clicking here: http://bit.ly/2d0G8vY 

Direct download: BRAINFLUENCE132.mp3
Category:general -- posted at: 6:00am EST

The work of today's guest, Dr. Jennie Wong of Shopping Quizzes, sits right in the sweet-spot for listeners of this show. Her new book 7 Ways to Hack the Mind of the Online Shopper is a short-but-powerful read that combines psychology, marketing, and persuasion science to make your eCommerce presence as good as it can be.

Jennie shares some of her favorite question-asking techniques, how to make your pitch really resonate with your customer, and why instant gratification is crucial to making customers happy.

You can find show notes and more information by clicking here: http://bit.ly/2dBqSae  

Direct download: BRAINFLUENCE131.mp3
Category:general -- posted at: 6:00am EST

Pride is the most deadly sin... Pride goes before a fall... If you think pride is only for narcissistic jerks, you need to hear what Dr. Jessica Tracy of UBC's Emotion & Self Lab, has discovered in her years of research.

On this episode, Dr. Tracy makes the case that pride, the first "deadly sin" we've all been warned about, is what distinguishes those two types of leaders. As detailed in her new book, Take Pride: Why the Deadliest Sin Holds the Secret to Human SuccessJessica and her colleagues have meticulously argued that pride can enhance your performance, for yourself and your team alike, if manifested in the right way.

You can find show notes and more information by clicking here: http://bit.ly/2dfMTcU 

Direct download: BRAINFLUENCE130.mp3
Category:general -- posted at: 6:00am EST

This week's guest, Dan Roam, has put a modern twist on hacking our image-partial brains. We're excited to speak with Dan Roam, an expert consultant and author of the breakout book The Back of the Napkin. In his new book, Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual MindDan expands on his revolutionary persuasion tactic: harnessing the power of visual communication with simple, elegant drawings.

You can find show notes and more information by clicking here: http://bit.ly/2coM5AS 

Direct download: BRAINFLUENCE129.mp3
Category:general -- posted at: 6:00am EST

Our guest this week is Susan David, an expert on emotions and thinking. Susan not only has her PhD in psychology, she is an author and the CEO of her consulting firm Evidence-Based Psychology. Her new book, Emotional Agility: Get Unstuck, Embrace Change, and Thrive in Work and Lifeis packed with ways to make emotions into valuable workplace tools rather than distractions.

We begin by defining "emotional agility" and discussing Susan's primary goal: letting people bring their emotions to the workplace to become more effective, curious, and challenged employees. We talk about how organizations want to be adaptable more than ever before, which begins with adaptability on an individual level.

You can find show notes and more information by clicking here: http://bit.ly/2c3EwkG 

Direct download: BRAINFLUENCE128.mp3
Category:general -- posted at: 6:00am EST

It may seem like a no-brainer that customers should be a company's priority -- after all, "the customer is always right." But, as this week's guest shows us, all too often companies are more focused on profits than on the value they add to customers' lives through products and services. 

Today we're joined by Gautam Mahajan, author and Value Creation expert, as he shares some of the key insights from his new book Value Creation: The Definitive Guide for Business LeadersWhile he doesn't assert that the customer is indeed always correct, he does argue in favor of a customer-centric philosophy and the many benefits it entails.

You can find show notes and more information by clicking here: http://bit.ly/2cBjHOR 

Direct download: BRAINFLUENCE127.mp3
Category:general -- posted at: 6:00am EST

This week, I'm honored to host the “Godfather of Influence,” Dr. Robert Cialdini. Robert's seminal book Influence is a foundational, bestselling text about why people say "yes" and how to apply psychology when persuading others.

Thirty years later, Robert is back with a paradigm-shifting idea in the form of his book Pre-Suasion: A Revolutionary Way to Influence and PersuadeIn this interview, Robert and I talk about some of the key lessons from his upcoming book, and how you can apply them immediately to step up your persuasion game.

You can find show notes and more information by clicking here: http://bit.ly/2bvqjYC 

Direct download: BRAINFLUENCE126.mp3
Category:general -- posted at: 6:00am EST

Ray is a behavioral economist with a knack for explaining economics in ways that relate to our everyday existence. In his new book, The Inner Lives of Markets: How People Shape Them—And They Shape Us, Ray and co-author Tim Sullivan break down Nobel Prize-winning research and theories into concepts that entrepreneurs and business people can apply.

Ray and I discuss his previous work with eBay, which illustrates how firms convey their trustworthiness to buyers and why bad firms won't copy these tactics. Ray shares a couple of the techniques that firms use to convey their strength to competitors and customers alike.

You can find show notes and more information by clicking here: http://bit.ly/2bY9xHC 

Direct download: BRAINFLUENCE125.mp3
Category:general -- posted at: 6:00am EST

When was the last time your business dealt with growing pains? Or experienced the discomfort of reinvention that often accompanies a novel breakthrough? Change is difficult. There's an entire discipline of leadership termed "change management."

Communication expert Patti Sanchez has studied leaders that promoted change in their organizations by communicating effectively. So, she and her co-author (and boss) Nancy Duarte wrote a book: Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and SymbolsInside, Patti and Nancy break down the tools great leaders can use to inspire action in their team and fuel a movement in their organization.

You can find show notes and more information by clicking here: http://bit.ly/2aVXRC2 

Direct download: BRAINFLUENCE124.mp3
Category:general -- posted at: 6:00am EST

Roland Smart has experience with entrepreneurship and business in ventures both large and small. While he now works for tech-industry giant Oracle, he has spent most of his career working for start-ups and having odd entrepreneurial adventures.

Roland is the author of The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage, which dissects the fundamentally changed world of marketing in the digital age. The book and the man himself are both chock-full of advice about how marketers can update their thinking about the field to match its rapidly changing landscape. 

You can find show notes and more information by clicking here: http://bit.ly/2aKqTF7   

Direct download: BRAINFLUENCE123.mp3
Category:general -- posted at: 6:00am EST

Imagine you raised €16 million for charities in your country, got knighted by your queen, and then got kicked out of your hometown. Would you think to become a digital nomad, enhancing your business and your personal freedom in the process?

This is precisely the situation this week's guest found herself in. Esther Jacobs is the co-author of Digital Nomads: How to Live, Work and Play Around the Worldbased off of her own transition to a life of location-independent entrepreneurship. Esther and her co-author, André Gussekloo, detail the myriad opportunities of today's digitally connected world, and how entrepreneurs can make the most of it.

You can find show notes and more information by clicking here: http://bit.ly/2adxncd 

Direct download: BRAINFLUENCE122.mp3
Category:general -- posted at: 6:00am EST

More often than not, the eight-hour workday feels like a mildly productive slog. Some people work more quickly and efficiently than others, yet everybody is held to the same clock-in, clock-out schedule. So how can working less actually boost productivity, creativity, and success across the board?

Stephan and I cover a lot of ground in this interview: his appearance on Shark Tank, why the United States has some of the lowest happiness levels of industrialized countries, and how Tower has evolved into a beach-lifestyle brand are just a few of the highlights. The Five-Hour Workday challenges the stagnant workweek to catch up with the technological advances of the last few decades.

You can find show notes and more information by clicking here: http://bit.ly/2alO9ta 

Direct download: BRAINFLUENCE121.mp3
Category:general -- posted at: 6:00am EST

What one simple tactic will improve your negotiation skills and outcomes? Why do most people think they're immune to social pressures? Can being aware of these influences make you more likely to overcome them? Jonah Berger joins us this week to answer these questions and more about why people act the way they do.

Jonah's book, Invisible Influence: The Hidden Forces that Shape Behavioris all about the subtle social influences that affect our decision-making processes every day. Through research, Jonah and others have revealed that many things -- products, people, and decisions included -- don't succeed or fail just based on quality, but more often because of unseen social forces. Jonah also details the fascinating connection between individual motivation and the success of others around you.

You can find show notes and more information by clicking here: http://bit.ly/2ab1ANP 

Direct download: BRAINFLUENCE120.mp3
Category:general -- posted at: 6:00am EST

What could UGGs, Tesla, and cronuts (yes, the pastry) possibly have in common? This week, I sit down with author and speaker Mike Michalowicz to talk about the marketing strategies that make these products and services highly sought-after.

In his new book Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna, Mike walks through a five-step process that small businesses can use to capitalize on opportunities in the marketplace. Because positioning yourself at the right time is the key to this process, even an weak product can be very successful at the right moment.

You can find show notes and more information by clicking here: http://bit.ly/29CubJS 

Direct download: BRAINFLUENCE119.mp3
Category:general -- posted at: 6:00am EST

There’s no guest this week, just me – Roger Dooley. I’m going to do a brief intro to the concept of “social proof,” one of Robert Cialdini’s famous Six Principles of Influence.

I’ll also cover some recent research on the right and wrong ways to use social proof. Social proof of any kind will usually improve your persuasion effort, but not always. And some social proof is better than others. Tune in to amp up your persuasive efforts!

You can find show notes and more information by clicking here: http://bit.ly/29h1DTZ 

Direct download: BRAINFLUENCE118.mp3
Category:general -- posted at: 6:00am EST

Al Ramadan's new book, Play Bigger - How Pirates, Dreamers, and Innovators Create and Dominate Markets, co-authored with Dave Peterson, Christopher Lochhead, and Kevin Maney, is a study of legendary category-breaking companies like Apple, Google, and other Silicon Valley giants. In this interview, Al touches on some of the characteristics of these companies that make them so industry-defining.

In each case, these firms redefined their category, ultimately leading to market domination. But, this isn't just for big brands - even small companies and individuals can use category design to achieve success.

You can find show notes and more information by clicking here:  http://bit.ly/28Z9Yxn

Direct download: BRAINFLUENCE117.mp3
Category:general -- posted at: 6:00am EST

Many of us leap to conclusions when trying to solve our problems, whether they are personal, financial, or otherwise. But is there a better, more thought-out way to find solutions?

Matthew E. May is a specialist in critical thinking, as well as a prolific author of books about ideas and how to improve them. His new book, titled Winning The Brain Game: Fixing the 7 Fatal Flaws of Thinking, aims to point out seven common, yet destructive, flaws in our thinking patterns. Matthew's book (and interview!) will help you understand these flaws, how you can change the way you think, and why it's crucial to do so.

You can find show notes and more information by clicking here: http://bit.ly/1XQR4NB 

Direct download: BRAINFLUENCE116.mp3
Category:general -- posted at: 6:00am EST

How can images of naked women and sculptures made out of urinal structures thwart a terrorist or help you save your company lots of money? Amy Herman teaches the Art of Perception to help us step back and engage the most powerful technology tools we have - our eyes.

You can find show notes and more information by clicking here: http://bit.ly/1Pjtq3I

Direct download: BRAINFLUENCE115.mp3
Category:general -- posted at: 6:00am EST

Just about every self-help author and life coach tries to pump you up by getting you to think better of yourself and your capabilities. Ryan Holiday, it’s safe to say, has a somewhat different path to success.

Ryan is a business and media strategist who has advised authors, artists, and companies. Among other accomplishments, he was a key part of American Apparel’s meteoric rise in sales.

Ryan is also the author of three books. His latest title, Ego is the Enemy, sheds light on all the negative ways your ego may be affecting your business without you knowing it.

You can find show notes and more information by clicking here: http://bit.ly/1U4Uyrs

Direct download: BRAINFLUENCE114.mp3
Category:general -- posted at: 6:00am EST

On this episode, we're discussing practical techniques copywriters can use to link to the brain's reward system and impact decision making by influencing memory so consumers will execute accordingly after being exposed to your marketing content.

You can find show notes and more information by clicking here: http://bit.ly/1XTGl3k

Direct download: BRAINFLUENCE__113.mp3
Category:general -- posted at: 6:00am EST

Ep #112: Brand Seduction - How to Make Your Brand Memorable with Daryl Weber

On this episode, we'll be discussing how the unconscious side of brands connect with their audience, and how creative marketers can use this information as inspiration for new ad campaigns.

I'm speaking with Daryl Weber, author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. He'll teach us strategies he learned with brands like Nike and Coca Cola, explaining brand building and neuromarketing techniques that embed the brand in consumer memories.

You can find show notes and more information by clicking here: http://bit.ly/1ORa4b8

Direct download: BRAINFLUENCE112.mp3
Category:general -- posted at: 6:00am EST

Have you ever tried to reason with an argumentative, emotional child? How about working with multiple, very different groups to find common ground? Negotiating emotional situations can be difficult...unless you have help.

This week, I'm talking to Dan Shapiro who is known around the world for his work in the field of negotiation and conflict resolution. Shapiro founded and directs the Harvard International Negotiation Program, which focuses on the human dimensions of conflict resolution.

You can find show notes and more information by clicking here: http://bit.ly/1V5rPoc

Direct download: BRAINFLUENCE111.mp3
Category:general -- posted at: 6:00am EST

Most of our guests here on Brainfluence Podcast are experts; they run the gambit from persuasion experts and conversion experts to leadership experts, marketing experts, and many more. So, you won’t be surprised to hear this week’s guest is an expert, too. But, you might be surprised at his area of expertise. Anders Ericsson of Florida State University is, in fact, an expert in expertise!

Do you think perfect pitch is a skill only a few gifted people have? In fact, if you start early enough, any child can develop perfect pitch - a skill that will last a lifetime.

Learn about how people REALLY become experts. 

You can find show notes and more information by clicking here: http://bit.ly/24FRsyE

Direct download: BRAINFLUENCE110.mp3
Category:general -- posted at: 6:00am EST

Would you like to be perceived as a true leader, as someone who can command the attention of your peers and convince them to follow your ideas with ease? Do you want to be seen as someone who's able to persuade the leaders in your industry and as one to watch and follow?

What you're looking for, that special something that attracts those above and below you like a magnet, is what my today's guest calls Executive Presence.

Tune in to learn how you can step up your game and cultivate your own executive presence!

You can find show notes and more information by clicking here: http://bit.ly/1OcB4MA

Direct download: BRAINFLUENCE109.mp3
Category:general -- posted at: 6:00am EST

Paul Rouke joins me today to talk about his book The Growth Strategy That's Being Ignored: A Story of Untapped Potential, and how his research has been changing the way companies have been shaping their consumers' online experience for over twelve years.

Paul is an expert in conversion optimization, and he walks us through how any business can achieve superior results without investing more in paid ads, SEO, content marketing, or other expensive traffic-boosting strategies.

You can find show notes and more information by clicking here: http://bit.ly/21b492s

Direct download: BRAINFLUENCE108.mp3
Category:general -- posted at: 6:00am EST

This week on The Brainfluence Podcast, my guest has the unique distinction of being credited with coining the term FOMO, or "Fear of Missing Out." Patrick McGinnis is a venture capitalist and writer based in New York City. His firm, Dirigo Advisors, provides strategic advice to investors and businesses operating in Latin America and other emerging markets.

You can find show notes and more information by clicking here: http://bit.ly/25YWTKB

Direct download: BRAINFLUENCE107.mp3
Category:general -- posted at: 6:00am EST

While we have talked multiple times about persuasion, typically about how to persuade others or how to avoid being swindled by con artists, this interview with Al Pittampali brings an entirely new theory to the table. Al and I talk about how being open to persuasion, at least some of the time, may make you a smarter leader and help your team, company, and life to be more successful.

You can find show notes and more information by clicking here: http://bit.ly/23uSXPH

Direct download: BRAINFLUENCE106.mp3
Category:general -- posted at: 6:00am EST

My guests today are superstars in the world of sales and knowing what tools to use in this ever-changing world. Tim Brown and Dan Streeter are the co-authors of Old School with New Tools: The Extra 5% that Takes You to the Top of Your Sales Game and Keeps You There.

You can find show notes and more information by clicking here: http://bit.ly/23fHcwj

Direct download: BRAINFLUENCE105.mp3
Category:general -- posted at: 6:00am EST

Christopher S. Penn is an author, speaker, professor, thought leader and a key influencer in marketing. Chris has made a name for himself as an authority in innovation, digital marketing and marketing technology. 

His latest book, Leading Innovation, is focused on the intersection of leadership and creativity. Chris and I talk about how to become a leader that inspires innovation, the perils and opportunities of publishing books, and more.

You can find show notes and more information by clicking here: http://bit.ly/1ThEEuK

Direct download: BRAINFLUENCE104.mp3
Category:general -- posted at: 6:00am EST

Join Bob Berg and I today, as we explore the world of business and selling in parable form. Using an engaging story line, Bob has drawn in thousands of entrepreneurs to learn how to sell with a purpose and bring value to everyone they meet. You don’t want to miss this episode’s value packed lessons and actionable tips that can change your mindset forever.

You can find show notes and more information by clicking here: http://bit.ly/1Vyax2N

Direct download: BRAINFLUENCE103.mp3
Category:general -- posted at: 6:00am EST

James Garvey’s latest book, The Persuaders: The Hidden Industry that Wants to Change Your Mind, is one I think marketers should read. As most of The Brainfluence Podcast listeners are a part of the persuasion industry in one way or another, this interview will hit home even if you disagree with parts. Listen in as James brings his sometimes skeptical eye to bear on the world of marketing, ethics and persuasion.

You can find show notes and more information by clicking here: http://bit.ly/1S0QGpP

Direct download: BRAINFLUENCE102.mp3
Category:general -- posted at: 6:00am EST

I invited Jay to talk about his latest book, Hug Your Haters, that addresses the fear of engaging with potentially nasty or even mean customers. Jay shares how you can learn to embrace these "haters" and turn them into inspiration for even better customer care.

Jay makes the point that we spend vast amounts of money on marketing and sales in the quest for new customers, but only a tiny fraction of that on serving our current customers.

Tune in to this engaging conversation to discover how you can use customer service as your new marketing plan and bring your customers back time and time again.

You can find show notes and more information by clicking here: http://bit.ly/1TGjyaE

Direct download: BRAINFLUENCE101.mp3
Category:general -- posted at: 6:00am EST

Matthew Willcox joins me today to share his expertise on how people make choices. We talk about how marketers can leverage psychological studies on human behavior to market more effectively. With Matthew’s help, you can help your customers make the easy choice and buy from your business.

You can find show notes and more information by clicking here: http://bit.ly/1VMioHX

Direct download: BRAINFLUENCE100.mp3
Category:general -- posted at: 6:00am EST

Listen in as Justin talks about his predictions in the world of sales and shares his revolutionary approach for creating a powerful sales team. Turn up the volume and get ready to take notes, because you are not going to want to miss Justin's strategies for building a sales machine that will ensure your company’s success for years to come.

You can find show notes and more information by clicking here: http://bit.ly/1KFF8ZA

Direct download: BRAINFLUENCE099.mp3
Category:general -- posted at: 6:00am EST

This week on The Brainfluence Podcast, I am joined by New York Times best-selling author Maria Konnikova. Maria’s first book, Mastermind: How to Think Like Sherlock Holmes, was a favorite with the brain-oriented crowd. Her newest book, The Confidence Game, is an in-depth exploration of con artists – their minds, motives, and methods. Join us as Maria and I dive into her research and the legitimate lessons you can learn from the con men of the world.

You can find show notes and more information by clicking here: http://bit.ly/1OaLKK1

Direct download: BRAINFLUENCE098.mp3
Category:general -- posted at: 6:00am EST

Join Martin and I as we delve into his incredible journey into marketing, which remarkably started as a LEGO-obsessed child. Martin has built his career on traveling the world and honing his observational skills and knowledge through non-traditional ways. You don’t want to miss this episode as Martin shares his tips on how you can adopt his marketing techniques in your own business, without having to leave the comforts of your own community.

You can find show notes and more information by clicking here: http://bit.ly/1SdunzR

Direct download: BRAINFLUENCE097.mp3
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Carla Clark is The Draw Shop’s neuroscience and psychology expert. She is also BrainBlogger’s Psychology and Psychiatry Section Editor and writer. Carla is a scientific consultant in multiple fields, including psychology and neuropsychology, biotechnology, molecular biology and biophysical chemistry.

Listen in as we talk about why animation outperforms live video in terms of both attention and memory formation.

You can find show notes and more information by clicking here: http://bit.ly/1KSO0FD

Direct download: BRAINFLUENCE096.mp3
Category:general -- posted at: 6:00am EST

This week on The Brainfluence Podcast, I am honored to bring you Morag Barrett. Morag first started out in retail banking with Royal Bank of Scotland Group in the UK. She was responsible for global leadership and executive development in a major US telecommunications company.

She has a team-building framework that will help you not only get people on the same page but will work to cure toxic environments.

You can find show notes and more information by clicking here: http://bit.ly/1SbNb15

Direct download: BRAINFLUENCE095.mp3
Category:general -- posted at: 6:00am EST

Martin joins me today to share his journey from monk to marketing expert. With his expertise, artists of all kinds can learn to market their work and gain a following rivaling any gallery or publisher.

You can find show notes and more information by clicking here: http://bit.ly/1ncptGO

Direct download: BRAINFLUENCE094.mp3
Category:general -- posted at: 6:00am EST

This week is the second half of our countdown, which means we’re highlighting the most-read posts of the year. Some of these posts had thousands of shares on Twitter, LinkedIn, and Facebook.

You can find show notes and more information by clicking here: http://bit.ly/1SOz7uR

Direct download: BRAINFLUENCE093.mp3
Category:general -- posted at: 6:00am EST

For the first episode of 2016, I thought it would be good inspiration to review the most important concepts from the Neuromarketing posts of 2015. We’ve crowdsourced our post rankings by using views and shares as the key metrics. I think you’ll agree that our readers have picked the best of the best.

Listen in for ideas you can start using today to make your own 2016 the best year ever!

You can find show notes and more information by clicking here: http://bit.ly/1RXYDOW

Direct download: BRAINFLUENCE092.mp3
Category:general -- posted at: 6:00am EST

This week, I am excited to bring you Constant Berkhout. Constant is an expert in retail marketing and shopper experience. He has been working in and around the field of retail marketing since childhood, by hanging out in the supermarket owned by his aunt and uncle and helping serve customers.

Constant’s new book, Retail Marketing Strategy: Delivering Shopper Delight, is a detailed look at how the leading retail companies in the world are making money by ensuring their customers receive a unique and utterly unforgettable experience. You definitely don’t want to miss this episode’s insights and tools that are sure to help you create an entirely unique buying experience that will bring customers back time after time.

You can find show notes and more information by clicking here: http://bit.ly/1NJlHwH

Direct download: BRAINFLUENCE091.mp3
Category:general -- posted at: 6:00am EST

Ryan interviewed me for his podcast since apparently none of the greatest leaders in the world were available. We covered a range of neuromarketing topics that had never been addressed on the Brainfluence podcast. So, with Ryan’s permission, I’m including our conversation here.

You can find show notes and more information by clicking here: http://bit.ly/1J1a31f

Direct download: BRAINFLUENCE090.mp3
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Today, I am excited to bring you Loretta Graziano Breuning, Ph.D., the founder of the Inner Mammal Institute and author of the new book, Habits of a Happy Brain: Retrain Your Brain to Boost Your Serotonin, Dopamine, Oxytocin and Endorphin Levels.

You can find show notes and more information by clicking here: http://bit.ly/1YdWP33

Direct download: BRAINFLUENCE089.mp3
Category:general -- posted at: 6:00am EST

Brian is a best-selling author regular contributor to leading business and industry publications including Adage, Forbes, Wired, and VentureBeat. He joins us here today to share his latest insights on how design is a critical part of a brand experience, and how businesses need to consciously design the experience they offer.

You can find show notes and more information by clicking here: http://bit.ly/1OIzhm1

Direct download: BRAINFLUENCE088.mp3
Category:general -- posted at: 6:00am EST

This week on The Brainfluence Podcast, my guest is the internationally acclaimed marketing and public relations expert, David Meerman Scott. David is the author/co-author of ten books, three of which became international bestsellers.

Learn how David's marketing book is now being turned into a movie, what has changed for marketers as we head into 2016, and much more!

You can find show notes and more information by clicking here: http://bit.ly/1lUUAps

Direct download: BRAINFLUENCE087.mp3
Category:general -- posted at: 6:00am EST

Denise Lee Yohn joins me today to share her research and the backstory of her latest book and how it applies to not just to big enterprises but businesses of any size. Listen in to discover the strategies that companies like HEB, Costco, and PIRCH are using to grow their brands.

You can find show notes and more information by clicking here: http://bit.ly/1N57eb0

Direct download: BRAINFLUENCE086.mp3
Category:general -- posted at: 6:00am EST

Sir John joins me to share his comedic, yet practical, advice that is helping entrepreneurs worldwide hack their schedules and get more done. Listen in to discover how to increase your productivity, use comedy to increase your following, and mind hack your way to incredible success.

You can find show notes and more information by clicking here: http://bit.ly/1OcKhGg

Direct download: BRAINFLUENCE085.mp3
Category:general -- posted at: 6:00am EST

How can you avoid being an entrepreneurial failure? Most startups don’t achieve success, but author and entrepreneur Gabriel Weinberg has decoded the pattern followed by the most successful startups. 

You can find show notes and more information by clicking here: http://bit.ly/20IAvmj

Direct download: BRAINFLUENCE084.mp3
Category:general -- posted at: 6:00am EST

This week on The Brainfluence Podcast, my special guest is Spencer Lanoue.  After reading a great article he wrote about what’s actually working today in lead generation and list building, I wanted to get him on the show to share his insights.

You can find show notes and more information by clicking here: http://bit.ly/1RLYivh

Direct download: BRAINFLUENCE083.mp3
Category:general -- posted at: 6:00am EST

Got an idea for a better software mousetrap? An app that you know people would find really useful? But, are you unsure how to go from idea to code? I invited Poornima Vijayashankar to share her incredible experiences with technology and the entrepreneurial world. Listen in to discover how you can break into the software and tech space, find the engineers who can make it happen, and get the customers to help you develop and grow your business beyond your wildest dreams.

You can find show notes and more information by clicking here: http://bit.ly/1kJWIj5

Direct download: BRAINFLUENCE082.mp3
Category:general -- posted at: 6:00am EST

My guest this week is Susan Weinschenk. Susan is a behavioral scientist with a Ph.D. in Psychology and over 30 years of experience. She is the CEO of The Team W, Inc., and a consultant to Fortune 1000 companies, start-ups, non-profits, as well as the government.

I've shared Susan's book, Neuro Web Design, in the past. Today, we talk about her latest book, 100 MORE Things Every Designer Needs To Know About People.

You can find show notes and more information by clicking here: http://bit.ly/1ZSy7bY

Direct download: BRAINFLUENCE081.mp3
Category:general -- posted at: 6:00am EST

Anchoring and framing biases are cognitive biases we are all programmed with. They can be powerful tools for improving results of your marketing, advertising, and sales efforts. Today, we take a close look at these tools in action and how simple changes to your product presentation can generate big sales increases.

You can find show notes and more information by clicking here: http://bit.ly/1G4iQ1f

Direct download: BRAINFLUENCE080.mp3
Category:general -- posted at: 6:00am EST

My guest this week, you might say, is a business scientist. George Danner is a Texas Aggie engineer and has a Masters from MIT. He has 30 years of experience in corporate strategy across a wide variety of industries: manufacturing, energy, telecommunications, transportation, and financial services. 

What George brings to the show is his unique perspective on solving business problems using the scientific method. He explains how even apparently impossible problems, like improving the efficiency of government offices, can be cracked with the right approach.

And, these techniques aren't just for big organizations - even entrepreneurs and small businesses can use the same approach.

You can find show notes and more information by clicking here: http://bit.ly/1McDRYG

Direct download: BRAINFLUENCE079.mp3
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This week on The Brainfluence Podcast, our guest is one of the most experienced practitioners in the neuromarketing industry - Darren Bridger. Darren is the co-founder of two pioneering neuromarketing companies: NeuroCo and The MindLab. Darren has degrees in Psychology and Psychological Research Methods; and in his spare time, he has written books on marketing, decision-making, and memory.

You can find show notes and more information by clicking here: http://bit.ly/1ODqfXX

Direct download: BRAINFLUENCE078.mp3
Category:general -- posted at: 6:00am EST

Brady Wilson, founder of Juice Inc. and author of Beyond Engagement: A Brain-Based Approach That Blends the Engagement Managers Want with the Energy Employees Need, joins me today to share his knowledge of employee and employer engagement in the workplace. He can help you improve your business so that your employees love coming to work. Turn up your volume and tune in! This is one episode you can’t afford to miss.

You can find show notes and more information by clicking here: http://bit.ly/1j4w4Rg

Direct download: BRAINFLUENCE077.mp3
Category:general -- posted at: 6:00am EST

My guest this week on The Brainfluence Podcast has quite a diverse resume. Joseph LeDoux is an author, professor and a local NYC rockstar as the lead singer and songwriter in the rock band, The Amygdaloids. He is the Henry and Lucy Moses Professor of Science at NYU in the Center for Neural Science, and he directs the Emotional Brain Institute at NYU.

You can find show notes and more information by clicking here: http://bit.ly/1KPCPCB

Direct download: BRAINFLUENCE076.mp3
Category:general -- posted at: 6:00am EST

Todd joins us today to share his incredible journey through the creation of his books. Taking the lessons he has learned in his life, business and consulting, Todd has created the ultimate guide to changing the world one manageable step at a time. With his help, you can finally change your life, and the world, with your authentic message and purpose.

You can find show notes and more information by clicking here: http://bit.ly/1EULv8m

Direct download: BRAINFLUENCE075.mp3
Category:general -- posted at: 6:00am EST

In this solo podcast, I explain the data and then get into what the scientists found would actually work with selling to the different groups. In particular, they found that tightwads could be persuaded to part with their money rather easily… with the right message!

You can find show notes and more information by clicking here: http://bit.ly/1Fa6gaR

Direct download: BRAINFLUENCE074.mp3
Category:general -- posted at: 6:00am EST

Want to deliver better speeches, pitches, and presentations? This week on The Brainfluence Podcast, my guest has a truly impressive resume. Michael Port has been called “an uncommonly honest author" by the Boston Globe, a "marketing guru" by The Wall Street Journal, and a “sales guru” by the Financial Times. Michael is a NY Times bestselling author of six books, including Book Yourself Solid, The Think Big Manifesto and his hot new release, Steal the Show.

You can find show notes and more information by clicking here: http://bit.ly/1JsK1Oh

Direct download: BRAINFLUENCE073.mp3
Category:general -- posted at: 6:00am EST

Our guest this week has a title that I know everyone will love. William Greenwald is the founder and Chief Neuroleaderologist at the Windsor Leadership Group, a global executive development and leadership coaching firm specializing in the neuropsychology of team and leadership behavior. He works with global executives and organizations to accelerate their strategy, optimize their performance, and build high performing teams and service cultures.

You can find show notes and more information by clicking here: http://bit.ly/1DZzqi1

Direct download: BRAINFLUENCE072.mp3
Category:general -- posted at: 6:00am EST

My guest today is someone who has been instrumental in helping me get this show out to you every single week. Probably best known as the “Podcast Marketing Guy," Ben Krueger has become the go-to authority on positioning, cultivating and growing small businesses through the power of podcast marketing.

You can find show notes and more information by clicking here: http://bit.ly/1IXSecW

Direct download: BRAINFLUENCE071.mp3
Category:general -- posted at: 6:00am EST

Our guest this week on The Brainfluence Podcast has an incredible story. Tim Grahl is a book marketing expert who has worked with many best-selling authors, most of them you would recognize instantly, like Dan Pink, Charles Duhigg, Chip and Dan Heath. He is also the author of the book, Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book.

This spring, he had five clients on the New York Times best-seller list at the same time.

And, as you will find out, Tim's techniques aren't just for books. They can be used for any kind of product launch or to build your personal platform as a thought leader.

You can find show notes and more information by clicking here: http://bit.ly/1HnhHvn

Direct download: BRAINFLUENCE070.mp3
Category:general -- posted at: 6:00am EST

Today, Jeffrey Battin, Eric Nyberg, Ph.D., and Sanjay Chopra  are here to discuss their exciting new project and the possible applications. We talk about the ways that most companies are interacting currently with their consumers: where they go wrong and how the Cognistx has the potential to change everything.

Eric Nyberg was part of CMU's partnership with IBM in developing Watson, the artificial intelligence system that beat human competitors in the Jeopardy Challenge. Eric's insights are a key part of creating a smarter customer experience on ecommerce sites.

You can find show notes and more information by clicking here: http://bit.ly/1JQJCpt

Direct download: BRAINFLUENCE069.mp3
Category:general -- posted at: 6:00am EST

My guest today on The Brainfluence Podcast is quite a unique scholar. Al Roth is the Craig and Susan McCaw Professor of Economics at Stanford University, as well as the Gund Professor of Economics and Business Administration Emeritus at Harvard University. He is the author of Who Gets What And Why: The New Economics of Matchmaking and Market Design. He also happens to have been awarded the Nobel Prize for Economics in 2012.

You can find show notes and more information by clicking here: http://bit.ly/1HI5WmK

Direct download: BRAINFLUENCE068.mp3
Category:general -- posted at: 6:00am EST

My guest today an unusual message for you. Would you like to be better at what you do? Do you want to be a successful leader or entrepreneur? Traditional advice would be to focus on fixing your weaknesses. This week’s guest, Thuy Sindell, has a better way.

The key lies in your hidden strengths. These are not the primary strengths you already know, but rather things you are already somewhat good at. These can be improved into a new set of high level performance tools.

You can find show notes and more information by clicking here: http://bit.ly/1Czrq6c

Direct download: BRAINFLUENCE067.mp3
Category:general -- posted at: 6:00am EST

Dr. Barry Schwarrtz joins us today to discuss what all business owners need to know about the choices they are offering their clients. He explains the research behind his book and how too many choices can be hurting your business. Listen in to learn how you can find the right balance of options that will enable your customers to buy with confidence.

You can find show notes and more information by clicking here:  http://bit.ly/1S4Ha2N

Direct download: BRAINFLUENCE066.mp3
Category:general -- posted at: 6:00am EST

Joining The Brainfluence Podcast this week is Dan Ward. Dan is a US Air Force veteran, who after spending 20 years in the service, retired after three engineering degrees and a Bronze Star. He founded Dan Ward Consulting LLC to help companies to reduce costs, time and the complexity of their innovations.

Dan has pioneered an active approach toward simplicity. In many problem-solving situations, our natural instinct is to use a solution that actually adds complexity. Dan explains how to counter that tendency to save time and money.

You can find show notes and more information by clicking here: http://bit.ly/1NrxiiR

Direct download: BRAINFLUENCE065.mp3
Category:general -- posted at: 6:00am EST

David Forbes is the creator of the MindSight® emotional assessment technologies, a suite of applied neuropsychological methods for understanding consumer emotion and motivation. MindSight® is designed to help brands create an authentic personal connection with customers and analyze specific subconscious emotions that drive consumer behavior. David has won the Advertising Research Foundation (ARF) Great Mind award for that work.

He's also the author of the the new book, The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy. Learn about the nine basic motivators that drive all of your customers' behavior and more.

Get full show notes and more information here: http://bit.ly/1HcLMUW

Direct download: BRAINFLUENCE064.mp3
Category:general -- posted at: 6:00am EST

Matt Britton joins us today to talk about what all business owners need to know about the millennial generation. He explains the premise behind his book and how the millennial generation is changing trends worldwide. Listen in to find out how you should be adapting your business models, watching the trends and embracing technology to ensure your business' survival.

You can find show notes and more information by clicking here: http://bit.ly/1MYkb8H

Direct download: BRAINFLUENCE063.mp3
Category:general -- posted at: 6:00am EST

Today, I’m excited to welcome Robbie Kellman Baxter to the show. Robbie joins us today to talk about the concepts laid out in her new book, The Membership Economy. She explains why almost any kind of business can, and should, consider a subscription and membership model. Listen in to find out how businesses can start taking the membership approach and begin building a vibrant and profitable community.

Get full show notes and more information here: http://bit.ly/1e1f5gn

Direct download: BRAINFLUENCE062.mp3
Category:general -- posted at: 6:00am EST

Joining The Brainfluence Podcast this week is Jeff Goins. Jeff is a full-time blogger, writer, speaker, and entrepreneur. After seven years of working for a nonprofit, Jeff realized he was not fulfilled with his work. He changed the direction of his life and now writes and speaks for a living, running an online business that helps writers and creative entrepreneurs chase their dreams.

You can find show notes and more information by clicking here: http://bit.ly/1LYXJv5

Direct download: BRAINFLUENCE061.mp3
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Our special guest this week is Dan Ariely. Dan is a scientist and author who is well known to our listeners and readers. He is the James B. Duke Professor of Psychology & Behavioral Economics at Duke University and the author of several bestsellers, including Predictably Irrational. Dan’s newest book is Irrationally Yours: On Missing Socks, Pickup Lines, and Other Existential Puzzles.

You can find show notes and more information by clicking here: http://bit.ly/1cYGaQa

Direct download: BRAINFLUENCE060.mp3
Category:general -- posted at: 6:00am EST

I’m solo-podcasting this week in order to answer one of the most commonly asked questions I receive: "How do I prepare for or start a career in neuromarketing?" Since universities do not (yet) offer a degree specializing in neuromarketing and, for the most part, avoid even the mention of this focus, this is not an easy path to navigate on one's own.

We'll look at what neuromarketing jobs require, how to look for a college degree program to prepare for neuromarketing careers, and more.

You can find show notes and more information by clicking here: http://bit.ly/1IIgPHS

Direct download: BRAINFLUENCE059.mp3
Category:general -- posted at: 6:00am EST

Martha Pease joins us today to share some insights laid out in her new book, Think Round: How To Own The Future By Focusing 100% Of Your Company On Customers & Consumers 100% Of The Time. Martha explains why she believes her approach can help simplify dealing with complex customer sets and get everyone within an organization on the same page. Don’t miss this episode full of ideas to help you get your customer’s undivided attention.

Get full show notes and more information here: http://bit.ly/1e05NAS

Direct download: BRAINFLUENCE058.mp3
Category:general -- posted at: 6:00am EST

Our special guest this week is fellow author Jonathan Gabay. I invited Jonathan to share some of the major concepts he writes about in Brand Psychology. In this wide-ranging conversation, we also discuss the intricacies of branding in the current market: what makes some copy better than others, how big data affects marketing, hierarchy of needs for the modern brander and much more.

Get full show notes and more information here: http://bit.ly/1GZp2a3

Direct download: BRAINFLUENCE057.mp3
Category:general -- posted at: 6:00am EST

I invited Justin Rondeau, Conversion Optimization Manager at Digital Marketer, to talk about some of the not-so-obvious ways of increasing conversion rates that he has developed over the course of his career. He also shares some surprising test results that might shake your current beliefs about conversion rate optimization (CRO) techniques. Listen in to learn some game-changing tips, dos and don’ts of conversion, how long you should run tests before you can be confident in your results, and much more!

Get full show notes and more information here: http://bit.ly/1zaPbQq

Direct download: BRAINFLUENCE056.mp3
Category:general -- posted at: 6:00am EST

Dorie Clark joins me today to talk about her book and how, through her extensive study and interviews, she determined the key steps to become a thought leader. In this wide-ranging discussion, we talk about why everyone needs to become recognized as an expert in their field, how to conduct cheap but efficient research, and much more. You don’t want to miss Dorie’s practical and highly actionable tips that may just help you become the Seth Godin of your niche.

You can find show notes and more information by clicking here: http://bit.ly/1bfijei

 

Direct download: BRAINFLUENCE055.mp3
Category:general -- posted at: 6:00am EST

Erica joins us today to talk about connectional intelligence. She also analyzes companies and groups who have successfully started using this process, and explains how you too can take advantage of it to advance your company faster and farther than you ever thought possible.

You can find show notes and more information by clicking here:

http://bit.ly/1IbLqdm

Direct download: BRAINFLUENCE054.mp3
Category:general -- posted at: 6:00am EST

Today, Ben Parr is here to talk about his new book, CAPTIVOLOGY: The Science of Capturing People’s Attention. We dive into the history of how attention works, and how the environment that affects human attention has changed. Ben translates his extensive research on attention into tips that any business owner, author, and journalist can use to captivate the attention of customers and readers everywhere.

You can find show notes and more information by clicking here: http://bit.ly/1y6DGJr

Direct download: BRAINFLUENCE053.mp3
Category:general -- posted at: 6:00am EST

This week, on The Brainfluence Podcast, my guest is David Devonis, PhD. Dr. Devonis is a professor and the program coordinator of Psychology at Graceland University in Iowa. His new book, History of Psychology 101, part of Springer’s Psych 101 series, was recently awarded “Outstanding Academic Title” status by the American Library Association.

You can find show notes and more information by clicking here: http://bit.ly/1ONT82b

Direct download: BRAINFLUENCE052.mp3
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On this episode of The Brainfluence Podcast, my guest is fellow Wiley author, Andy Frawley. Andy is the President of Epsilon, a firm that strives to create customer connections that build brand and business equity. His new book is Igniting Customer Connections: Fire Up Your Company's Growth By Multiplying Customer Experience & Engagement.

You can find show notes and more information by clicking here: http://bit.ly/1MYVk3d

Direct download: BRAINFLUENCE051.mp3
Category:general -- posted at: 6:00am EST

On this episode of The Brainfluence Podcast, our guest is Amy Wilkinson. Amy is a strategic adviser, entrepreneur, author and lecturer at the Stanford Graduate School of Business. She is also the author of the new book, The Creator’s Code: The Six Essential Skills of Extraordinary Entrepreneurs.

You can find show notes and more information by clicking here: http://bit.ly/1Fz1ztK

Direct download: BRAINFLUENCE050.mp3
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This week on The Brainfluence Podcast, my guest is Elissa Moses. Elissa is the head of the global Ipsos Neuro & Behavioral Science Centre. Her expertise includes every form of neuromarketing technology, from simple implicit tests and web-based facial coding to gold-standard fMRI.

You can find show notes and more information by clicking here: http://bit.ly/1Bv43Xv

Direct download: BRAINFLUENCE049.mp3
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Today, Guy Kawasaki joins me to discuss his journey through school, writing and rewriting his books, and the current company he is supporting - Canva. We talk about how Guy created a 100% improvement in your social media engagement overnight, his idea for three books every entrepreneur should read, and lots more..

You can find show notes and more information by clicking here: http://bit.ly/18HvZ0X

 

Direct download: BRAINFLUENCE048.mp3
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This week, my guest on The Brainfluence Podcast is Neale Martin. Neale is an author, entrepreneur, and consultant. He is currently a faculty member at the Coles College of Management at Kennesaw State University as a Professor of Innovation. As founder and CEO of Subline Behavior Marketing, a consulting and education firm, Neale has been working with his clients for over a decade.

You can find show notes and more information by clicking here: http://bit.ly/1BQEF12

Direct download: BRAINFLUENCE047.mp3
Category:general -- posted at: 6:00am EST