Brainfluence (general)

Have you ever felt like you were addicted to a product? Food, beverage, device, or otherwise, it seems everyone has been there. But what is it about certain products that keeps you coming back for more and more…and more?

In this episode, Robert H. Lustig, M.D., MSL, breaks down the science behind addiction and how businesses are using it to take over their customers' brains. The author of the acclaimed Fat Chance: Beating the Odds Against Sugar, Processed Foods, Obesity and Disease (Avery, 2012), Robert is professor of pediatrics in the Division of Endocrinology and a member of the Institute for Health Policy Studies at University of California, San Francisco.

Today, he shares insights from his new book, The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains. Listen in to hear how corporations get customers to confuse pleasure and happiness in order to keep them hooked.

You can find show notes and more information by clicking here: http://bit.ly/2yAQiuw 

Direct download: BRAINFLUENCE182.mp3
Category:general -- posted at: 6:00am EDT

We’re living in a time that some have referred to as the “retail apocalypse,” but that doesn’t mean there’s no hope for retailers. It just means retailers need to change their business model to keep up. The question is: how?

Today’s guest, Matthew Bertulli, brings us the answer. The Co-Founder & CEO of Demac Media, an award-winning eCommerce Agency that has helped process more than $500 million in online sales to date, Matthew has had a direct hand in the creation and growth of more than 100 eCommerce businesses over the last decade. A self-taught software developer, he has a strong foundation for his retail upbringing into the eCommerce space.

You can find show notes and more information by clicking here: http://bit.ly/2wAZJI6 

Direct download: BRAINFLUENCE181.mp3
Category:general -- posted at: 6:00am EDT

We’ve all heard a certain saying about curiosity and the unfortunate fate of a cat, but have you ever wondered where that questioning mindset comes from in the first place? What is it that makes us eager to know more? Dr. Mario Livio is here today to answer that question and explain how marketers can use the science behind curiosity to make appealing advertisements.

An internationally renowned astrophysicist, a best-selling author, and a popular speaker, Dr. Livio has published more than 400 scientific papers on topics ranging from Dark Energy and cosmology to black holes and extrasolar planets. He is also the author of six popular science books, including The Golden Ratio, Brilliant Blunders, and Is God A Mathematician? (the basis for the 2016 Emmy-nominated NOVA program The Great Math Mystery).

His newest book is entitled Why? What Makes Us Curious, and he joins us to discuss that very subject. Tune in to find out where curiosity comes from and how you can use it produce powerful marketing messages.

You can find show notes and more information by clicking here: http://bit.ly/2wRuX1Y 

Direct download: BRAINFLUENCE180.mp3
Category:general -- posted at: 6:00am EDT

What makes a superconsumer, and why are they so important? Today’s guest, growth strategy expert Eddie Yoon, is here to answer those questions and more. Eddie is the founder of the growth think tank and advisory firm, Eddie Would Grow, and has helped numerous businesses—ranging from cable media to pet food, and from consumer robotics to standby generators—go from several hundred million to nearly a billion dollars.

Eddie is also the author of the acclaimed book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth (Harvard Business School Press, 2016), as well as over 40 articles, including Make Your Best Customers Even Better (Harvard Business Review magazine, March 2014) and Why It Pays to Be a Category Creator (Harvard Business Review magazine, March 2013). He has been a keynote speaker in the U.S., Africa, Australia, Denmark, the UK, and Japan.

Today, he’s here to share what makes superconsumers, and why marketers need to understand how to reach them for the sake of growing their businesses.

You can find show notes and more information by clicking here: http://bit.ly/2eK7oB2 

Direct download: BRAINFLUENCE179.mp3
Category:general -- posted at: 6:00am EDT

Our guest, Alexander Jutkowitz, has spent over 20 years helping brands find and tell their stories, and he joins us today to share techniques you can use to do the same.

A content marketing and strategy expert, Alexander has worked in more than 30 countries to lead communication, marketing, and political campaigns. He's worked with multinational corporations, not-for-profits, trade associations, and more. The co-founder of GROUP SJR and Truffle Pig, Alexander also serves as CEO of Hill+Knowlton Strategies and as a board member of The Advertising Council. Today he shares insights from his new book, The Strategic Storyteller, as well as valuable tips to help you find your story and connect with customers.

You can find show notes and more information by clicking here: http://bit.ly/2wMQ45G 

Direct download: BRAINFLUENCE178.mp3
Category:general -- posted at: 6:00am EDT

First impressions are formed in milliseconds, are long lasting, and are incredibly important. Knowing nothing about candidates other than their photos, subjects were 70% accurate in predicting the outcome of actual elections. Our guest on this episode, Alexander Todorov, describes this research and shares other insights about first impressions. His new book Face Value: The Irresistible Influence of First Impressions collects his research and that of other scientists on how facial features, expressions, and other factors can influence people’s judgments and actions.

Alex’s research gives us some valuable insights into how we are seen by other people. He also shares some tips on how to match your look with the image you want to portray and the importance of a smile.

You can find show notes and more information by clicking here: http://bit.ly/2uFckOs

Direct download: BRAINFLUENCE176.mp3
Category:general -- posted at: 6:00am EDT

Studies have found that 95% of people in influential positions think they are more influential than they really are. No matter what level of leadership you're at or how many followers you have, your true influence lies in your ability to move people to action. Stacey Hanke is on the show today to discuss her new book Influence Redefined: Be the Leader You Were Meant to Be, Monday to Monday and share how true influencers gain trust and communicate to draw people in.

You can find show notes and more information by clicking here: http://bit.ly/2vgvrNt

Direct download: BRAINFLUENCE175.mp3
Category:general -- posted at: 6:00am EDT

When it comes to writing a book that sells year after year, Ryan Holiday definitely knows the formula. His books have all been best-sellers, and more importantly, they have continued to sell well long after their issue dates. In this episode, he discusses the principles for crafting a longstanding work, whether it's a book, a product, or even a restaurant,  from his newest book, Perennial Seller: The Art of Marketing Work that Lasts.

Ryan shares what differentiates a book that keeps selling over the years from a book that sells well initially but gradually disappears from view. He emphasizes that from the outset of creating a book, you need to be thinking ahead about what content and marketing efforts will truly make the book last. Finding the perfect balance between content that adds value and strategic marketing is crucial.

You can find show notes and more information by clicking here: http://bit.ly/2uQftcD

Direct download: BRAINFLUENCE174.mp3
Category:general -- posted at: 6:00am EDT

Amazon is the company that every other company wants to be. They dominate ecommerce and are a serious player in every market they enter. And, their customers love them.

In this episode, best-selling authors Bryan and Jeffrey Eisenberg share lessons from their new book, written with co-author Roy Williams, Be Like Amazon: Even Lemonade Stands Can Do It. They have a passion for learning from Amazon and applying their strategies to businesses big and small.

You can find show notes and more information by clicking here: http://bit.ly/2vYUylo

Direct download: BRAINFLUENCE173.mp3
Category:general -- posted at: 6:00am EDT

Former Navy SEAL Chris Fussell knows what it takes to work as part of a high-functioning team. In this episode, he shares some of his expertise on team-building while discussing his new book, One Mission: How Leaders Build a Team of Teams, and how businesses and civilian teams can benefit from using some military-style strategies.

Chris dispels many stereotypes about military leadership methods in this episode. He shares examples of how to get an edge on opponents using a more trusting and less hierarchal decision-making process. He emphasizes the need for leadership to create an atmosphere for successful collaboration by creating a unifying message that gets the group focused on a goal bigger than themselves. And finally, we discuss how recognizing the advantage of different viewpoints and conflicting ideas is a key to success.

You can find show notes and more information by clicking here: http://bit.ly/2u9MYF1 

Direct download: BRAINFLUENCE172.mp3
Category:general -- posted at: 6:00am EDT

Get ready to get psyched up and motivated with today’s guest, Daniel McGinn. Dan is senior editor at the Harvard Business Review and the author of the new book Psyched Up: How the Science of Mental Preparation Can Help You Succeed. In it, he explores how the right mental preparation can dramatically change the way you perform in all areas, from sports competitions to business meetings alike.

Dan starts by shedding light on why your mind reacts the way it does under stress and how you can use that reaction to channel excitement rather than fear. We also discuss studies from Dan's book, including how mind-altering thoughts and rituals can have a positive effect on our performance. Dan then shares specific ways to weave proven psychological techniques into the way you work, from musical or meditative style centering to pep talks and rituals.

You can find show notes and more information by clicking here:http://bit.ly/2uEGmhs

Direct download: BRAINFLUENCE171.mp3
Category:general -- posted at: 6:00am EDT

Is it actually OK to discuss gender differences in the workplace? For years, the mere suggestion that men and women might think differently would have meant a mandatory sensitivity training session. Things are changing, though. Gender expert Barbara Annis provides breakthrough, science-based ideas and solutions that will improve results and maximize team performance.

Using scientific studies and data from clients, Barbara shows that it’s far better to understand gender differences rather than hide or ignore them. She encourages companies to do their research and check their assumptions. They should steer away from basing assessments and work expectations on “sameness.”

You can find show notes and more information by clicking here: http://bit.ly/2tPVFXs

 

Direct download: BRAINFLUENCE170.mp3
Category:general -- posted at: 6:00am EDT

As our guest Art Markman can attest, the intersection between business and human irrationality is becoming increasingly fascinating to academics and CEOs alike. 

Art returns to the podcast in this episode to talk about how businesses are beginning to realize how essential it is to understand the less rational actions of customers. He also shares some of the insights from his new book about how to lead a happy life, whether or not "brain games" really work, and why time seems to fly as we get older.

You can find show notes and more information by clicking here: http://bit.ly/2rRiowS 

Direct download: BRAINFLUENCE169.mp3
Category:general -- posted at: 6:00am EDT

Video consumption is exploding, and is rapidly overtaking written content as the top medium for communication and content marketing. Veteran filmmaker Vern Oakley's new book, Leadership in Focus: Bringing Out Your Best on Camerateaches leaders in particular how they can create authentic, pitch-perfect video content to connect with their audiences - be they employees, consumers, or constituents.

Vern and I talk about how and why video consumption is growing so quickly and its advantages over written content. Vern tells us why so many people freeze up on camera, and what you can do to come across as the most authentic version of yourself. He explains how you can be more credible, friendly, and trustworthy. We also discuss how to gauge your audience and hit the right note with your communication and editing style. 

You can find show notes and more information by clicking here: http://bit.ly/2rN6b1j 

Direct download: BRAINFLUENCE168.mp3
Category:general -- posted at: 6:00am EDT

Ken Blanchard, author of the massive best seller One Minute Manager, is the most prolific author we've had on the show, and he's showing no signs of stopping. His new book, co-authored with Claire Diaz-Ortiz, is One Minute Mentoring: How to Find and Work with a Mentor — And Why You’ll Benefit from Being One.

In this interview, Ken and I talk about his longtime writing career and how he writes books that stand the test of time. We discuss the typical business-book format and voice, and why he and co-authors have decided to buck that trend. Ken also shares his tips for finding a mentor and why he's a big fan of cross-generational mentorship.

You can find show notes and more information by clicking here: http://bit.ly/2rba6Rf 

Direct download: BRAINFLUENCE167.mp3
Category:general -- posted at: 6:00am EDT

My guest today may be one of the few to say that we ask our advertisements to do too much. But in an age that sees us constantly bombarded by marketing, he has a point - it may be unrealistic to expect a simple banner ad to drive traffic.

Jeff and I talk about advertising friction and how it keeps both people and brands from realizing their goals. Jeff talks about how customers today don't want to be interrupted and how our brains have learned to block out advertising. We highlight some of the biggest and best brands in the advertising game, and how they use inspiring content to keep customers engaged.

You can find show notes and more information by clicking here: http://bit.ly/2rzo7ut 

Direct download: BRAINFLUENCE166.mp3
Category:general -- posted at: 6:00am EDT

Our guest today reinvented himself from a bestselling author to a media entrepreneur. Tucker Max left Duke Law School in 2001 with a law degree and no interest in becoming a lawyer. Instead, he wrote a book, I Hope They Serve Beer in Hell, that hit the New York Times bestseller list and created the genre known as "fratire." Eventually, the book would lead to a movie deal and spend more than 100 weeks on the New York Times list. Two of Tucker's other books landed on the NYTimes list as well.

Tucker’s latest venture is Book in a Box, a business that helps busy entrepreneurs and executives write and publish books by managing the process and supporting them every step of the way.

In our conversation, he shares practical advice on turning your knowledge and expertise into a book that people will read and buy.

You can find show notes and more information by clicking here: http://bit.ly/2rCEKXy

Direct download: BRAINFLUENCE165.mp3
Category:general -- posted at: 6:00am EDT

Bryce Hoffman's time at the U.S. Army’s Red Team Leader Program at the University of Foreign Military and Cultural Studies became the core of his new book, Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything. 

In this episode, Bryce introduces the concept of red teaming and how militaries and companies around the world use the strategy to stress-test their decisions. We discuss how red teaming can help you uncover blindspots in your thinking and overcome cognitive biases that might otherwise lead you into a business quagmire.

You can find show notes and more information by clicking here: http://bit.ly/2qJ3ig2 

Direct download: BRAINFLUENCE164.mp3
Category:general -- posted at: 6:00am EDT

Today’s guest transitioned from being a screenwriter to his current role as a successful blogger. Eric Barker’s humorous, practical blog, "Barking Up the Wrong Tree", presents science-based answers and expert insight on how to be awesome at life. With hundreds of thousands of regular readers, Eric has garnered attention for his regular search for what really works!

You'll learn why valedictorians seem to be cursed, whether nice guys really finish last, and lots more!

You can find show notes and more information by clicking here: http://bit.ly/2qnpuM8 

Direct download: BRAINFLUENCE163.mp3
Category:general -- posted at: 9:03am EDT

Science has thoroughly analyzed what specific aspects of headshots and profile photos can help you project intelligence, trustworthiness, and likability. You only get one chance at a first impression, make it count!

I've gathered ten science-based hacks for making your headshot communicate the values you want it to - be that friendliness, trust, or dominance. I cover some key findings from research about pupil size, whether or not people favor one side of your face, and whether or not you should smile in your photo.

You can find show notes and more information by clicking here: http://bit.ly/2pwPUIu 

Direct download: BRAINFLUENCE162.mp3
Category:general -- posted at: 6:00am EDT

Affiliate marketing is an incredibly effective marketing technique that combines a knowledgeable brand and an influential partner - but it wasn't always that straightforward. Robert Glazer is on the show today to talk about his new book, Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketingand explain why affiliate marketing is experiencing a revival.

You can find show notes and more information by clicking here: http://bit.ly/2qB62to 

Direct download: BRAINFLUENCE161.mp3
Category:general -- posted at: 6:00am EDT

Content marketing remains one of the most potent and popular ways to connect with customers - but it's going to change profoundly as consumers and technology continue to increase their influence. 

In this episode, Jon and I talk about why the term "prosumer" is a perfect way to describe all the things that today's consumer is capable of - not just consuming content, but producing and influencing it, too. Jon also shares some of the futurist thought he studied when writing his book, as well as his predictions for the marketing landscape of the future. We also discuss the changes brands and companies will have to make to remain influential. 

You can find show notes and more information by clicking here: http://bit.ly/2pfKzpC 

Direct download: BRAINFLUENCE160.mp3
Category:general -- posted at: 6:00am EDT

There's tons of advice out there about how to grow your audience quickly - but today's guest has some direct, outside-the-box strategies that you probably haven't heard before. Noah Kagan of Sumo and AppSumo is known for using a friendly tone and highly-targeted content to drive growth, and he's here to share his strategies with you.

Noah explains why it's essential to limit your time and money when you're creatively tackling a task, and why he so intently focuses on a narrow target market. He shares the strategy he implemented at Mint to grow their audience in the nine months leading up to launch, and how he applies the same innovative attitude to his work at Sumo.

You can find show notes and more information by clicking here: http://bit.ly/2pajKGl 

Direct download: BRAINFLUENCE159.mp3
Category:general -- posted at: 6:00am EDT

With technology and innovation zipping along faster than ever - and especially with rapid gains in AI - it feels like we have to confront the question: are we finally reaching the Death of the Salesman? Tiffani Bova of Salesforce is here to weigh in on the great oncoming changes in sales and artificial intelligence that should make business better for all.

Tiffani is a self-described sales futurist and the Global Customer Growth and Innovation Evangelist for Salesforce.com. She focuses on the intersection of innovation, technology, and people to help companies grow bigger and better serve their customers.

Brands are rapidly learning to keep up with shifting customer needs, and sales must do the same - and Tiffani Bova has some great ideas about how you can stay ahead of the curve.

You can find show notes and more information by clicking here: http://bit.ly/2p5I9we 

Direct download: BRAINFLUENCE158.mp3
Category:general -- posted at: 6:00am EDT

Data is fascinating, and the proliferation of pseudo-scientific headlines and fancy charts across the internet only feed our obsession with numbers. But data can also be easily manipulated to support a narrative that is flashier and more interesting than the truth. How do you recognize it when this is the case? Dr. John Johnson has some ideas. 

We start off by debunking a couple humorous cases of manipulated data (think: pregnant men in the UK and grilled cheese leading to a better love life) and John explains why we're so susceptible to questionable data. John also shares his thoughts on the relationship between content marketing and data, and some statistics about the credibility boost enjoyed by articles with seemingly scientific graphics. 

You'll learn how YOU can use numbers to persuade more effectively - but use this knowledge for good!

You can find show notes and more information by clicking here: http://bit.ly/2oKHIoa 

Direct download: BRAINFLUENCE157.mp3
Category:general -- posted at: 6:00am EDT

A lot has changed on the web since today's guest was first on the show - and even more so in the five years since she published her now-classic book on web psychology. Have marketers gotten better at applying our knowledge of psychology to their online endeavors? And what's around the next curve? Nathalie Nahai has these answers, and more.

In this episode, we talk about the uptick in psychological marketing on the internet and the ethics discussions its spurred. Nathalie summarizes some new insights about personality and how they're used to target the right audience. We also debate the idea that technology is addictive, and imagine the future of a more seamless, less screen-dominated future.

You can find show notes and more information by clicking here: http://bit.ly/2obfu90 

Direct download: BRAINFLUENCE156.mp3
Category:general -- posted at: 6:00am EDT

Challenging the long-established science of interpreting facial expressions, facial coding, is just one of the surprises in this episode. The belief that the brain is divided into rational and emotional components is an ancient one, and hard to dispel. But our guest today, Dr. Lisa Feldman Barrett, and her team are doing work that debunks many of the old stereotypes we have about emotion, facial expressions, and rationality. She joins us to talk about her new book How Emotions Are Made: The Secret Life of the Brain and shares some of its most groundbreaking insights.

You can find show notes and more information by clicking here: http://bit.ly/2nzthFE 

Direct download: BRAINFLUENCE155.mp3
Category:general -- posted at: 6:00am EDT

Many of us think of creativity as an isolated incident - a flash of brilliance that inspires a bold painting or a perfect business decision. Yet research increasingly finds that discipline is key to fostering creativity. 

Erik Wahl begins this interview by sharing his love of art and the core mission of his book - to dispel the idea that creativity is a fleeting, singular moment rather than a daily practice. We talk about the coexistence of strict routine and freedom of mind, and how artists and successful businesses alike apply these principles to their work. Erik also shares his thoughts on why it's okay to keep a day job to protect your ability to create without commoditizing your work.

You can find show notes and more information by clicking here: http://bit.ly/2mQDLjx 

Direct download: BRAINFLUENCE154.mp3
Category:general -- posted at: 6:00am EDT

It seems like the term "addiction" gets thrown around quite often when we discuss technology: we're "addicted" to screens, to Facebook, to likes, and so on. But one of my first-ever guests on the show, Nir Eyal, is back to talk about why blaming technology for our behavior is misguided and counterproductive.

We kick things off by discussing the difference between habits and addiction and why Nir intentionally won't work with companies that aim to capitalize on the latter. We also talk about how new frontiers in the tech world relate to what Nir taught us in his book Hooked, and what the future of voice interfaces might be like.

You can find show notes and more information by clicking here: http://bit.ly/2mTd8e6 

 

Direct download: BRAINFLUENCE153.mp3
Category:general -- posted at: 6:00am EDT

Now more than ever you need to stand out and be recognized as an expert in your field. Today's guest, Mark Schaefer, joins us to share some critical insights and personal branding advice from his new book KNOWN: The handbook for building and unleashing your personal brand in the digital age

Mark and I begin by recalling his prediction (made three years ago) that content marketing would cease to be effective, which we're starting to see today. We then chat about his book, why he wanted to write it now, and how it's different from other personal branding how-tos. Mark offers some great tips for finding your niche, making sure it's sustainable enough to build a platform on, and what he learned from well-known, successful people across many fields. 

You can find show notes and more information by clicking here: http://bit.ly/2luBSVF 

Direct download: BRAINFLUENCE152.mp3
Category:general -- posted at: 6:00am EDT

Email has become a seemingly inescapable feature of our modern lives - but it doesn't have to be overwhelming or time-consuming. In this interview, writer Jocelyn Glei shares some great email-busting tips from her new book Unsubscribe: How to Kill Email Anxiety, Avoid Distractions, and Get Real Work Done

Jocelyn begins by talking about the psychology and neurochemistry of email and the two things that make it particularly addictive: random rewards and completion bias. Jocelyn also shares some of her best tips for cutting down on time spent writing emails, and how to conserve time and energy when writing e-correspondence. She even leaves us with some advice about how to make your emails stand out amongst the clutter of your recipient's inbox.

You can find show notes and more information by clicking here: http://bit.ly/2l1VpwN 

Direct download: BRAINFLUENCE151.mp3
Category:general -- posted at: 6:00am EDT

Change is one of the few things you can rely on in life, in the personal, technological, and business realms alike. Today's guest, Dave Gray, explores how we can intentionally harness change in his new book Liminal Thinking: Create the Change You Want by Changing the Way You Think, using quirky, engaging illustrations to help him explain the concept of liminal thinking.

We start off discussing Dave's first career as a news illustrator and why drawings can be such an effective teaching tool. Dave also explains the concept of liminal thinking that he explores in his new book, including how you can intentionally create liminal phases in your life to spur change. Dave and I also relate liminality and illustration to the business sector, and talk about why managers are often the obstacle to turning around failing companies.

You can find show notes and more information by clicking here: http://bit.ly/2lJ4z15 

Direct download: BRAINFLUENCE150.mp3
Category:general -- posted at: 6:00am EDT

Do bigger bonuses or fatter paychecks lead to greater effort and better results? Dan Ariely answers these and other questions as he explains the science of motivation.

Dan's first book, the NYTimes bestseller Predictably Irrational, refuted the idea that people make fundamentally rational choices in their lives and purchases. His newest book Payoff: The Hidden Logic That Shapes Our Motivations, pulls together myriad studies to help us better understand motivation, its limitations, and how we can better harness it.

Dan and I talk about the state of social science research today, including how his work has shaped the field and the replication crisis we're currently experiencing. He also talks about the importance of trust in work and society, and how we can impact even our best people as we attempt to weed out bad apples. We also chat about some of the experiments from his new book and why money isn't the all-powerful motivator we think it is.

You can find show notes and more information by clicking here: http://bit.ly/2knuY6J 

Direct download: BRAINFLUENCE149.mp3
Category:general -- posted at: 6:00am EDT

Paul Zak has created waves throughout his career, first with his fascinating research on oxytocin and its effects on the relationships, trust, and morality that make us human. His latest book, Trust Factor: The Science of Creating High Performance Companies, uses neuroscience and practical actions to help you measure and manage your organizational culture and inspire teamwork and accelerate business outcomes.

Trust Factor is one of the most science-based books I've seen on what makes companies tick and what separates the high performers from the rest.

You can find show notes and more information by clicking here: http://bit.ly/2jNDU5b 

Direct download: BRAINFLUENCE148.mp3
Category:general -- posted at: 6:00am EDT

Although it might seem counterintuitive that businesses would fear innovation, today's guest makes an excellent case for why they do (and why they shouldn't). Building on a career of research into creativity and leadership, professor Jennifer Mueller illuminates decision makers' biases against innovation in her new book Creative Change: Why We Resist It . . . How We Can Embrace It

Jennifer and I talk about several of her recent published papers, including one that's been affectionately dubbed the "why men don't ask for directions" project. Jennifer discusses the punishment leaders often face for seeking help with crises, and why the qualities that might make you an outwardly convincing leader don't guarantee any actual skill in leadership. We then dig into precisely why decision makers in companies are often fearful of innovative or creative ideas and end up squashing them, to the detriment of both their employees and their business.

You can find show notes and more information by clicking here: http://bit.ly/2jpFkAd 

Direct download: BRAINFLUENCE147.mp3
Category:general -- posted at: 6:00am EDT

Companies are always looking for new ways to understand their customers, but few might think to look to the science of anthropology for those insights. Dr. Andi Simon, author of the new book On the Brink: A Fresh Lens to Take Your Business to New Heights, shares some of the anthropological tools and strategies she uses to help businesses solve their most pressing problems.

Dr. Andi Simon is a corporate anthropologist and the founder of Simon Associates Management Consultants. She has over twenty years of experience as a senior executive in the financial and health care spaces, and now she helps companies & non-profit institutions develop their purpose, brand positioning, and redesign their culture. 

You can find show notes and more information by clicking here: http://bit.ly/2j2yIr5 

Direct download: BRAINFLUENCE146.mp3
Category:general -- posted at: 6:00am EDT

Heard the comment that "SEO is dead?" - guess again! Stephan Spencer, co-author of the 1,000 page Art of SEO, explains why search engine optimization is still one of the most important and flexible ways to drive traffic to your content online. This episode is packed with takeaways that will boost your traffic.

In this interview, Stephan Spencer and I talk in depth about SEO and how it's changing in light of new technology. He answers the question of which search engines other than Google you should think about. Stephan also shares some of his favorite tools for optimizing your site, and we talk about the evolution of SEO as it's been shaped by psychology and persuasion. Stephan also offers a way for you to get a free copy of one of his books, so be sure to listen!

You can find show notes and more information by clicking here: http://bit.ly/2jc9E1i 

Direct download: BRAINFLUENCE145.mp3
Category:general -- posted at: 6:00am EDT

Have you ever thought of marketing and meeting a romantic partner as two sides of the same coin? It might sound a bit strange (and maybe even funny), but today's guest makes a great case for why the same persuasion principles apply whether you're selling a product or trying to ask someone out.

Jonathan Mall, a computational neuropsychology expert, and I volley back-and-forth in this episode, comparing the surprisingly similar processes of communicating with people and marketing to them. We go step-by-step through the journey of capturing someone's attention, how to hold it, and how to persuade them to buy in to what you're offering. 

You can find show notes and more information by clicking here: http://bit.ly/2iFRyY6 

Direct download: BRAINFLUENCE144.mp3
Category:general -- posted at: 6:00am EDT

You're probably familiar with the thrill of stepping outside your comfort zone and meeting success, perhaps in business, a tricky conversation with a loved one, or speaking in front of a crowd. But you're probably even more familiar with staying firmly planted in that comfort zone, avoiding the discomfort and risk that come along with stretching your capabilities.

Today we're sitting down with Andy Molinsky to talk about his new book Reach: A New Strategy to Help You Step Outside Your Comfort ZoneAndy has conducted research on entrepreneurs, doctors, salespeople, and countless others to examine how we construct and break out of our comfort zones.

Andy begins by talking about why so many people find traditional networking to be uncomfortable or downright off-putting. We also talk about beating impostor syndrome and knowing how to follow your own moral compass. 

You can find show notes and more information by clicking here: http://bit.ly/2ixOJsF 

Direct download: BRAINFLUENCE143.mp3
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In his new book Suggestible You: The Curious Science of Your Brain's Ability to Deceive, Transform, and HealErik Vance works to understand the real power behind the placebo effect -- your mind -- and what make the placebo effect so, well, effective.

Erik and I talk about several entertaining and fascinating topics, including homeopathic medicine, the man who popularized hypnosis, and brujos (witch doctors) in Mexico, who Erik convinced to curse him. We really go in depth on the subject of the placebo effect, and the wide-ranging implications of its power if we could better understand just how it works. There are big implications for marketers, too, who can change customer reality by setting the right expectations.

You can find show notes and more information by clicking here: http://bit.ly/2h0qz9T 

Direct download: BRAINFLUENCE142.mp3
Category:general -- posted at: 6:00am EDT

Dr. Adam Gazzaley is a renowned neurologist and pioneer of new technologies based on his research. Now he's bringing his expertise to the rest of us with his new book The Distracted Mind: Ancient Brains in a High-Tech World.

Adam and I cover a wide variety of topics, from his development of therapeutic video games to the impact of multitasking on our cognitive abilities. We also talk about how technology has interrupted the functioning of our brains and how we can use techniques like meditation to reclaim focus.

You can find show notes and more information by clicking here: http://bit.ly/2gtMYMb 

Direct download: BRAINFLUENCE141.mp3
Category:general -- posted at: 6:00am EDT

Colin Shaw is an expert in customer experience. He shares groundbreaking insights in his new book The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level,  which aims to update how you view customer experience and give you an edge over your competition. Colin joins us to share two of these most resonant imperatives, especially as they relate to psychology and neuromarketing.

Colin and I discuss how he has seen customer experience change over his career and why many businesses are lagging behind in this field. We also talk about how customers employ both rational thinking and intuition when making decisions, and why you must understand this in order to design a better CX.

You can find show notes and more information by clicking here: http://bit.ly/2h3tpq8 

Direct download: BRAINFLUENCE140.mp3
Category:general -- posted at: 6:00am EDT

The spotless desk, inbox zero, the to-do-list constructed the night before: these all sound like markers of high productivity. But what about those with a perpetually cluttered workspace, or those who prefer to switch between projects rather than focus on just one?

In this interview, Tim and I talk about why people love systems and organization, and why tolerating some disorder can increase creativity and innovation. Tim also shares the messy habits of some of the world's most creative people, and draws on research from a wide variety of fields to support the idea that working in slight disarray doesn't mean you're unproductive.

You can find show notes and more information by clicking here: http://bit.ly/2g8fv8Z 

Direct download: BRAINFLUENCE139.mp3
Category:general -- posted at: 6:00am EDT

You probably know intuitively that you've got to give your customers a good experience when they interact with you and your business. You'd naturally think that if you do this, they're likely to work with you again or recommend you to their friends. Today's guest, however, wants you to know that a lot more goes into customer loyalty than one good interaction.

Noah Fleming is already a successful author in the loyalty space, and now he's back with his new book The Customer Loyalty LoopInside, he breaks down the four stages of the customer experience so you can increase your chances of retaining customers and profiting from repeat sales.

You can find show notes and more information by clicking here: http://bit.ly/2gcw6WR 

Direct download: BRAINFLUENCE138.mp3
Category:general -- posted at: 6:00am EDT

It's no secret that writing a great book can establish you as a thought leader in your field, but many would-be authors stumble over the final hurdle: publishing. Thankfully, today's guest is here to simplify that crucial piece of the publishing-puzzle and tell you how you can do it yourself.

Tom Corson-Knowles is a prolific author and self-publisher. One of his most popular books, The Kindle Publishing Bibledetails the process of honing your idea, writing your book, and publishing it yourself. Just a few years after finishing business school, Tom is living his tropical dream by virtue of his publishing prowess - learn his secrets!

You can find show notes and more information by clicking here: http://bit.ly/2fPG3tM 

Direct download: BRAINFLUENCE137.mp3
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Many of our guests on this show remind us just how powerful storytelling can be, in marketing and in life. Today's guest finds stories so important that he left his executive job at Procter & Gamble to pursue the study of them full-time.

Paul Smith is an author, speaker, and coach who specializes in helping businesses integrate better storytelling techniques into their practices. For his new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the SalePaul interviewed salespeople and buyers (including procurement professionals) to find out how great stories impact their work.

You can find show notes and more information by clicking here: http://bit.ly/2f71x6r 

Direct download: BRAINFLUENCE136.mp3
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Gregory Diehl joins us today to talk about how you can create a breakthrough brand. We discuss his travels and how he's built a sustainable business on the road. Gregory specifically focuses on branding, helping entrepreneurs and businesses build an identity that resonates with their target audiences.

Gregory and I talk about how he has been able to live and work in so many countries and continue to serve his clients. He also talks about why many entrepreneurs struggle to launch new products because of their own biases, and why it's important to have an outside pair of eyes examine your ideas.  Finally, Gregory shares a few of the travel hacks he's gleaned from the past decade.

You can find show notes and more information by clicking here: http://bit.ly/2f1ELLM 

Direct download: BRAINFLUENCE135.mp3
Category:general -- posted at: 6:00am EDT

In this brief episode, I talk about the definition of unity and provide some examples of unity in action. I cover the intersection of unity and identity, as well as what unity isn't.

I also mention some individuals and companies that have effectively used the unity principle to appeal to their audiences, and how you can do the same.

You can find show notes and more information by clicking here: http://bit.ly/2dBeTDW 

Direct download: BRAINFLUENCE134.mp3
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Our guest today is Jim Crimmins, author of 7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence. Jim is a professional persuader and has an impressive background of academic and real-world credentials.

We discuss the principles of persuasion and how small businesses or entrepreneurs can leverage these principles to target behavior changes on par with professional marketing agencies. Persuasion is done best when people persuade themselves. Jim illustrates simple ways to target behavior rather than attitudes in order to establish long-lasting shifts in brand awareness.

You can find show notes and more information by clicking here: http://bit.ly/2dk1l46

Direct download: BRAINFLUENCE133.mp3
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This week, Wired co-founder and prolific writer/author Kevin Kelly is here to talk about his new book, The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future. As technology only becomes more complex and ever-present, an understanding of future trends is essential.

Kevin discusses the early days of Wired, how humans and artificial intelligence will collaborate in the future, and why there is a shift from owning things to simply accessing them. 

You can find show notes and more information by clicking here: http://bit.ly/2d0G8vY 

Direct download: BRAINFLUENCE132.mp3
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The work of today's guest, Dr. Jennie Wong of Shopping Quizzes, sits right in the sweet-spot for listeners of this show. Her new book 7 Ways to Hack the Mind of the Online Shopper is a short-but-powerful read that combines psychology, marketing, and persuasion science to make your eCommerce presence as good as it can be.

Jennie shares some of her favorite question-asking techniques, how to make your pitch really resonate with your customer, and why instant gratification is crucial to making customers happy.

You can find show notes and more information by clicking here: http://bit.ly/2dBqSae  

Direct download: BRAINFLUENCE131.mp3
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Pride is the most deadly sin... Pride goes before a fall... If you think pride is only for narcissistic jerks, you need to hear what Dr. Jessica Tracy of UBC's Emotion & Self Lab, has discovered in her years of research.

On this episode, Dr. Tracy makes the case that pride, the first "deadly sin" we've all been warned about, is what distinguishes those two types of leaders. As detailed in her new book, Take Pride: Why the Deadliest Sin Holds the Secret to Human SuccessJessica and her colleagues have meticulously argued that pride can enhance your performance, for yourself and your team alike, if manifested in the right way.

You can find show notes and more information by clicking here: http://bit.ly/2dfMTcU 

Direct download: BRAINFLUENCE130.mp3
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This week's guest, Dan Roam, has put a modern twist on hacking our image-partial brains. We're excited to speak with Dan Roam, an expert consultant and author of the breakout book The Back of the Napkin. In his new book, Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual MindDan expands on his revolutionary persuasion tactic: harnessing the power of visual communication with simple, elegant drawings.

You can find show notes and more information by clicking here: http://bit.ly/2coM5AS 

Direct download: BRAINFLUENCE129.mp3
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Our guest this week is Susan David, an expert on emotions and thinking. Susan not only has her PhD in psychology, she is an author and the CEO of her consulting firm Evidence-Based Psychology. Her new book, Emotional Agility: Get Unstuck, Embrace Change, and Thrive in Work and Lifeis packed with ways to make emotions into valuable workplace tools rather than distractions.

We begin by defining "emotional agility" and discussing Susan's primary goal: letting people bring their emotions to the workplace to become more effective, curious, and challenged employees. We talk about how organizations want to be adaptable more than ever before, which begins with adaptability on an individual level.

You can find show notes and more information by clicking here: http://bit.ly/2c3EwkG 

Direct download: BRAINFLUENCE128.mp3
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It may seem like a no-brainer that customers should be a company's priority -- after all, "the customer is always right." But, as this week's guest shows us, all too often companies are more focused on profits than on the value they add to customers' lives through products and services. 

Today we're joined by Gautam Mahajan, author and Value Creation expert, as he shares some of the key insights from his new book Value Creation: The Definitive Guide for Business LeadersWhile he doesn't assert that the customer is indeed always correct, he does argue in favor of a customer-centric philosophy and the many benefits it entails.

You can find show notes and more information by clicking here: http://bit.ly/2cBjHOR 

Direct download: BRAINFLUENCE127.mp3
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This week, I'm honored to host the “Godfather of Influence,” Dr. Robert Cialdini. Robert's seminal book Influence is a foundational, bestselling text about why people say "yes" and how to apply psychology when persuading others.

Thirty years later, Robert is back with a paradigm-shifting idea in the form of his book Pre-Suasion: A Revolutionary Way to Influence and PersuadeIn this interview, Robert and I talk about some of the key lessons from his upcoming book, and how you can apply them immediately to step up your persuasion game.

You can find show notes and more information by clicking here: http://bit.ly/2bvqjYC 

Direct download: BRAINFLUENCE126.mp3
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Ray is a behavioral economist with a knack for explaining economics in ways that relate to our everyday existence. In his new book, The Inner Lives of Markets: How People Shape Them—And They Shape Us, Ray and co-author Tim Sullivan break down Nobel Prize-winning research and theories into concepts that entrepreneurs and business people can apply.

Ray and I discuss his previous work with eBay, which illustrates how firms convey their trustworthiness to buyers and why bad firms won't copy these tactics. Ray shares a couple of the techniques that firms use to convey their strength to competitors and customers alike.

You can find show notes and more information by clicking here: http://bit.ly/2bY9xHC 

Direct download: BRAINFLUENCE125.mp3
Category:general -- posted at: 6:00am EDT

When was the last time your business dealt with growing pains? Or experienced the discomfort of reinvention that often accompanies a novel breakthrough? Change is difficult. There's an entire discipline of leadership termed "change management."

Communication expert Patti Sanchez has studied leaders that promoted change in their organizations by communicating effectively. So, she and her co-author (and boss) Nancy Duarte wrote a book: Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and SymbolsInside, Patti and Nancy break down the tools great leaders can use to inspire action in their team and fuel a movement in their organization.

You can find show notes and more information by clicking here: http://bit.ly/2aVXRC2 

Direct download: BRAINFLUENCE124.mp3
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Roland Smart has experience with entrepreneurship and business in ventures both large and small. While he now works for tech-industry giant Oracle, he has spent most of his career working for start-ups and having odd entrepreneurial adventures.

Roland is the author of The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage, which dissects the fundamentally changed world of marketing in the digital age. The book and the man himself are both chock-full of advice about how marketers can update their thinking about the field to match its rapidly changing landscape. 

You can find show notes and more information by clicking here: http://bit.ly/2aKqTF7   

Direct download: BRAINFLUENCE123.mp3
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Imagine you raised €16 million for charities in your country, got knighted by your queen, and then got kicked out of your hometown. Would you think to become a digital nomad, enhancing your business and your personal freedom in the process?

This is precisely the situation this week's guest found herself in. Esther Jacobs is the co-author of Digital Nomads: How to Live, Work and Play Around the Worldbased off of her own transition to a life of location-independent entrepreneurship. Esther and her co-author, André Gussekloo, detail the myriad opportunities of today's digitally connected world, and how entrepreneurs can make the most of it.

You can find show notes and more information by clicking here: http://bit.ly/2adxncd 

Direct download: BRAINFLUENCE122.mp3
Category:general -- posted at: 6:00am EDT

More often than not, the eight-hour workday feels like a mildly productive slog. Some people work more quickly and efficiently than others, yet everybody is held to the same clock-in, clock-out schedule. So how can working less actually boost productivity, creativity, and success across the board?

Stephan and I cover a lot of ground in this interview: his appearance on Shark Tank, why the United States has some of the lowest happiness levels of industrialized countries, and how Tower has evolved into a beach-lifestyle brand are just a few of the highlights. The Five-Hour Workday challenges the stagnant workweek to catch up with the technological advances of the last few decades.

You can find show notes and more information by clicking here: http://bit.ly/2alO9ta 

Direct download: BRAINFLUENCE121.mp3
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What one simple tactic will improve your negotiation skills and outcomes? Why do most people think they're immune to social pressures? Can being aware of these influences make you more likely to overcome them? Jonah Berger joins us this week to answer these questions and more about why people act the way they do.

Jonah's book, Invisible Influence: The Hidden Forces that Shape Behavioris all about the subtle social influences that affect our decision-making processes every day. Through research, Jonah and others have revealed that many things -- products, people, and decisions included -- don't succeed or fail just based on quality, but more often because of unseen social forces. Jonah also details the fascinating connection between individual motivation and the success of others around you.

You can find show notes and more information by clicking here: http://bit.ly/2ab1ANP 

Direct download: BRAINFLUENCE120.mp3
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What could UGGs, Tesla, and cronuts (yes, the pastry) possibly have in common? This week, I sit down with author and speaker Mike Michalowicz to talk about the marketing strategies that make these products and services highly sought-after.

In his new book Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna, Mike walks through a five-step process that small businesses can use to capitalize on opportunities in the marketplace. Because positioning yourself at the right time is the key to this process, even an weak product can be very successful at the right moment.

You can find show notes and more information by clicking here: http://bit.ly/29CubJS 

Direct download: BRAINFLUENCE119.mp3
Category:general -- posted at: 6:00am EDT

There’s no guest this week, just me – Roger Dooley. I’m going to do a brief intro to the concept of “social proof,” one of Robert Cialdini’s famous Six Principles of Influence.

I’ll also cover some recent research on the right and wrong ways to use social proof. Social proof of any kind will usually improve your persuasion effort, but not always. And some social proof is better than others. Tune in to amp up your persuasive efforts!

You can find show notes and more information by clicking here: http://bit.ly/29h1DTZ 

Direct download: BRAINFLUENCE118.mp3
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Al Ramadan's new book, Play Bigger - How Pirates, Dreamers, and Innovators Create and Dominate Markets, co-authored with Dave Peterson, Christopher Lochhead, and Kevin Maney, is a study of legendary category-breaking companies like Apple, Google, and other Silicon Valley giants. In this interview, Al touches on some of the characteristics of these companies that make them so industry-defining.

In each case, these firms redefined their category, ultimately leading to market domination. But, this isn't just for big brands - even small companies and individuals can use category design to achieve success.

You can find show notes and more information by clicking here:  http://bit.ly/28Z9Yxn

Direct download: BRAINFLUENCE117.mp3
Category:general -- posted at: 6:00am EDT

Many of us leap to conclusions when trying to solve our problems, whether they are personal, financial, or otherwise. But is there a better, more thought-out way to find solutions?

Matthew E. May is a specialist in critical thinking, as well as a prolific author of books about ideas and how to improve them. His new book, titled Winning The Brain Game: Fixing the 7 Fatal Flaws of Thinking, aims to point out seven common, yet destructive, flaws in our thinking patterns. Matthew's book (and interview!) will help you understand these flaws, how you can change the way you think, and why it's crucial to do so.

You can find show notes and more information by clicking here: http://bit.ly/1XQR4NB 

Direct download: BRAINFLUENCE116.mp3
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How can images of naked women and sculptures made out of urinal structures thwart a terrorist or help you save your company lots of money? Amy Herman teaches the Art of Perception to help us step back and engage the most powerful technology tools we have - our eyes.

You can find show notes and more information by clicking here: http://bit.ly/1Pjtq3I

Direct download: BRAINFLUENCE115.mp3
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Just about every self-help author and life coach tries to pump you up by getting you to think better of yourself and your capabilities. Ryan Holiday, it’s safe to say, has a somewhat different path to success.

Ryan is a business and media strategist who has advised authors, artists, and companies. Among other accomplishments, he was a key part of American Apparel’s meteoric rise in sales.

Ryan is also the author of three books. His latest title, Ego is the Enemy, sheds light on all the negative ways your ego may be affecting your business without you knowing it.

You can find show notes and more information by clicking here: http://bit.ly/1U4Uyrs

Direct download: BRAINFLUENCE114.mp3
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On this episode, we're discussing practical techniques copywriters can use to link to the brain's reward system and impact decision making by influencing memory so consumers will execute accordingly after being exposed to your marketing content.

You can find show notes and more information by clicking here: http://bit.ly/1XTGl3k

Direct download: BRAINFLUENCE__113.mp3
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Ep #112: Brand Seduction - How to Make Your Brand Memorable with Daryl Weber

On this episode, we'll be discussing how the unconscious side of brands connect with their audience, and how creative marketers can use this information as inspiration for new ad campaigns.

I'm speaking with Daryl Weber, author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. He'll teach us strategies he learned with brands like Nike and Coca Cola, explaining brand building and neuromarketing techniques that embed the brand in consumer memories.

You can find show notes and more information by clicking here: http://bit.ly/1ORa4b8

Direct download: BRAINFLUENCE112.mp3
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Have you ever tried to reason with an argumentative, emotional child? How about working with multiple, very different groups to find common ground? Negotiating emotional situations can be difficult...unless you have help.

This week, I'm talking to Dan Shapiro who is known around the world for his work in the field of negotiation and conflict resolution. Shapiro founded and directs the Harvard International Negotiation Program, which focuses on the human dimensions of conflict resolution.

You can find show notes and more information by clicking here: http://bit.ly/1V5rPoc

Direct download: BRAINFLUENCE111.mp3
Category:general -- posted at: 6:00am EDT

Most of our guests here on Brainfluence Podcast are experts; they run the gambit from persuasion experts and conversion experts to leadership experts, marketing experts, and many more. So, you won’t be surprised to hear this week’s guest is an expert, too. But, you might be surprised at his area of expertise. Anders Ericsson of Florida State University is, in fact, an expert in expertise!

Do you think perfect pitch is a skill only a few gifted people have? In fact, if you start early enough, any child can develop perfect pitch - a skill that will last a lifetime.

Learn about how people REALLY become experts. 

You can find show notes and more information by clicking here: http://bit.ly/24FRsyE

Direct download: BRAINFLUENCE110.mp3
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Would you like to be perceived as a true leader, as someone who can command the attention of your peers and convince them to follow your ideas with ease? Do you want to be seen as someone who's able to persuade the leaders in your industry and as one to watch and follow?

What you're looking for, that special something that attracts those above and below you like a magnet, is what my today's guest calls Executive Presence.

Tune in to learn how you can step up your game and cultivate your own executive presence!

You can find show notes and more information by clicking here: http://bit.ly/1OcB4MA

Direct download: BRAINFLUENCE109.mp3
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Paul Rouke joins me today to talk about his book The Growth Strategy That's Being Ignored: A Story of Untapped Potential, and how his research has been changing the way companies have been shaping their consumers' online experience for over twelve years.

Paul is an expert in conversion optimization, and he walks us through how any business can achieve superior results without investing more in paid ads, SEO, content marketing, or other expensive traffic-boosting strategies.

You can find show notes and more information by clicking here: http://bit.ly/21b492s

Direct download: BRAINFLUENCE108.mp3
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This week on The Brainfluence Podcast, my guest has the unique distinction of being credited with coining the term FOMO, or "Fear of Missing Out." Patrick McGinnis is a venture capitalist and writer based in New York City. His firm, Dirigo Advisors, provides strategic advice to investors and businesses operating in Latin America and other emerging markets.

You can find show notes and more information by clicking here: http://bit.ly/25YWTKB

Direct download: BRAINFLUENCE107.mp3
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While we have talked multiple times about persuasion, typically about how to persuade others or how to avoid being swindled by con artists, this interview with Al Pittampali brings an entirely new theory to the table. Al and I talk about how being open to persuasion, at least some of the time, may make you a smarter leader and help your team, company, and life to be more successful.

You can find show notes and more information by clicking here: http://bit.ly/23uSXPH

Direct download: BRAINFLUENCE106.mp3
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My guests today are superstars in the world of sales and knowing what tools to use in this ever-changing world. Tim Brown and Dan Streeter are the co-authors of Old School with New Tools: The Extra 5% that Takes You to the Top of Your Sales Game and Keeps You There.

You can find show notes and more information by clicking here: http://bit.ly/23fHcwj

Direct download: BRAINFLUENCE105.mp3
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Christopher S. Penn is an author, speaker, professor, thought leader and a key influencer in marketing. Chris has made a name for himself as an authority in innovation, digital marketing and marketing technology. 

His latest book, Leading Innovation, is focused on the intersection of leadership and creativity. Chris and I talk about how to become a leader that inspires innovation, the perils and opportunities of publishing books, and more.

You can find show notes and more information by clicking here: http://bit.ly/1ThEEuK

Direct download: BRAINFLUENCE104.mp3
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Join Bob Berg and I today, as we explore the world of business and selling in parable form. Using an engaging story line, Bob has drawn in thousands of entrepreneurs to learn how to sell with a purpose and bring value to everyone they meet. You don’t want to miss this episode’s value packed lessons and actionable tips that can change your mindset forever.

You can find show notes and more information by clicking here: http://bit.ly/1Vyax2N

Direct download: BRAINFLUENCE103.mp3
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James Garvey’s latest book, The Persuaders: The Hidden Industry that Wants to Change Your Mind, is one I think marketers should read. As most of The Brainfluence Podcast listeners are a part of the persuasion industry in one way or another, this interview will hit home even if you disagree with parts. Listen in as James brings his sometimes skeptical eye to bear on the world of marketing, ethics and persuasion.

You can find show notes and more information by clicking here: http://bit.ly/1S0QGpP

Direct download: BRAINFLUENCE102.mp3
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I invited Jay to talk about his latest book, Hug Your Haters, that addresses the fear of engaging with potentially nasty or even mean customers. Jay shares how you can learn to embrace these "haters" and turn them into inspiration for even better customer care.

Jay makes the point that we spend vast amounts of money on marketing and sales in the quest for new customers, but only a tiny fraction of that on serving our current customers.

Tune in to this engaging conversation to discover how you can use customer service as your new marketing plan and bring your customers back time and time again.

You can find show notes and more information by clicking here: http://bit.ly/1TGjyaE

Direct download: BRAINFLUENCE101.mp3
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Matthew Willcox joins me today to share his expertise on how people make choices. We talk about how marketers can leverage psychological studies on human behavior to market more effectively. With Matthew’s help, you can help your customers make the easy choice and buy from your business.

You can find show notes and more information by clicking here: http://bit.ly/1VMioHX

Direct download: BRAINFLUENCE100.mp3
Category:general -- posted at: 6:00am EDT

Listen in as Justin talks about his predictions in the world of sales and shares his revolutionary approach for creating a powerful sales team. Turn up the volume and get ready to take notes, because you are not going to want to miss Justin's strategies for building a sales machine that will ensure your company’s success for years to come.

You can find show notes and more information by clicking here: http://bit.ly/1KFF8ZA

Direct download: BRAINFLUENCE099.mp3
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This week on The Brainfluence Podcast, I am joined by New York Times best-selling author Maria Konnikova. Maria’s first book, Mastermind: How to Think Like Sherlock Holmes, was a favorite with the brain-oriented crowd. Her newest book, The Confidence Game, is an in-depth exploration of con artists – their minds, motives, and methods. Join us as Maria and I dive into her research and the legitimate lessons you can learn from the con men of the world.

You can find show notes and more information by clicking here: http://bit.ly/1OaLKK1

Direct download: BRAINFLUENCE098.mp3
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Join Martin and I as we delve into his incredible journey into marketing, which remarkably started as a LEGO-obsessed child. Martin has built his career on traveling the world and honing his observational skills and knowledge through non-traditional ways. You don’t want to miss this episode as Martin shares his tips on how you can adopt his marketing techniques in your own business, without having to leave the comforts of your own community.

You can find show notes and more information by clicking here: http://bit.ly/1SdunzR

Direct download: BRAINFLUENCE097.mp3
Category:general -- posted at: 6:00am EDT

Carla Clark is The Draw Shop’s neuroscience and psychology expert. She is also BrainBlogger’s Psychology and Psychiatry Section Editor and writer. Carla is a scientific consultant in multiple fields, including psychology and neuropsychology, biotechnology, molecular biology and biophysical chemistry.

Listen in as we talk about why animation outperforms live video in terms of both attention and memory formation.

You can find show notes and more information by clicking here: http://bit.ly/1KSO0FD

Direct download: BRAINFLUENCE096.mp3
Category:general -- posted at: 6:00am EDT

This week on The Brainfluence Podcast, I am honored to bring you Morag Barrett. Morag first started out in retail banking with Royal Bank of Scotland Group in the UK. She was responsible for global leadership and executive development in a major US telecommunications company.

She has a team-building framework that will help you not only get people on the same page but will work to cure toxic environments.

You can find show notes and more information by clicking here: http://bit.ly/1SbNb15

Direct download: BRAINFLUENCE095.mp3
Category:general -- posted at: 6:00am EDT

Martin joins me today to share his journey from monk to marketing expert. With his expertise, artists of all kinds can learn to market their work and gain a following rivaling any gallery or publisher.

You can find show notes and more information by clicking here: http://bit.ly/1ncptGO

Direct download: BRAINFLUENCE094.mp3
Category:general -- posted at: 6:00am EDT

This week is the second half of our countdown, which means we’re highlighting the most-read posts of the year. Some of these posts had thousands of shares on Twitter, LinkedIn, and Facebook.

You can find show notes and more information by clicking here: http://bit.ly/1SOz7uR

Direct download: BRAINFLUENCE093.mp3
Category:general -- posted at: 6:00am EDT

For the first episode of 2016, I thought it would be good inspiration to review the most important concepts from the Neuromarketing posts of 2015. We’ve crowdsourced our post rankings by using views and shares as the key metrics. I think you’ll agree that our readers have picked the best of the best.

Listen in for ideas you can start using today to make your own 2016 the best year ever!

You can find show notes and more information by clicking here: http://bit.ly/1RXYDOW

Direct download: BRAINFLUENCE092.mp3
Category:general -- posted at: 6:00am EDT

This week, I am excited to bring you Constant Berkhout. Constant is an expert in retail marketing and shopper experience. He has been working in and around the field of retail marketing since childhood, by hanging out in the supermarket owned by his aunt and uncle and helping serve customers.

Constant’s new book, Retail Marketing Strategy: Delivering Shopper Delight, is a detailed look at how the leading retail companies in the world are making money by ensuring their customers receive a unique and utterly unforgettable experience. You definitely don’t want to miss this episode’s insights and tools that are sure to help you create an entirely unique buying experience that will bring customers back time after time.

You can find show notes and more information by clicking here: http://bit.ly/1NJlHwH

Direct download: BRAINFLUENCE091.mp3
Category:general -- posted at: 6:00am EDT

Ryan interviewed me for his podcast since apparently none of the greatest leaders in the world were available. We covered a range of neuromarketing topics that had never been addressed on the Brainfluence podcast. So, with Ryan’s permission, I’m including our conversation here.

You can find show notes and more information by clicking here: http://bit.ly/1J1a31f

Direct download: BRAINFLUENCE090.mp3
Category:general -- posted at: 6:00am EDT

Today, I am excited to bring you Loretta Graziano Breuning, Ph.D., the founder of the Inner Mammal Institute and author of the new book, Habits of a Happy Brain: Retrain Your Brain to Boost Your Serotonin, Dopamine, Oxytocin and Endorphin Levels.

You can find show notes and more information by clicking here: http://bit.ly/1YdWP33

Direct download: BRAINFLUENCE089.mp3
Category:general -- posted at: 6:00am EDT

Brian is a best-selling author regular contributor to leading business and industry publications including Adage, Forbes, Wired, and VentureBeat. He joins us here today to share his latest insights on how design is a critical part of a brand experience, and how businesses need to consciously design the experience they offer.

You can find show notes and more information by clicking here: http://bit.ly/1OIzhm1

Direct download: BRAINFLUENCE088.mp3
Category:general -- posted at: 6:00am EDT

This week on The Brainfluence Podcast, my guest is the internationally acclaimed marketing and public relations expert, David Meerman Scott. David is the author/co-author of ten books, three of which became international bestsellers.

Learn how David's marketing book is now being turned into a movie, what has changed for marketers as we head into 2016, and much more!

You can find show notes and more information by clicking here: http://bit.ly/1lUUAps

Direct download: BRAINFLUENCE087.mp3
Category:general -- posted at: 6:00am EDT

Denise Lee Yohn joins me today to share her research and the backstory of her latest book and how it applies to not just to big enterprises but businesses of any size. Listen in to discover the strategies that companies like HEB, Costco, and PIRCH are using to grow their brands.

You can find show notes and more information by clicking here: http://bit.ly/1N57eb0

Direct download: BRAINFLUENCE086.mp3
Category:general -- posted at: 6:00am EDT

Sir John joins me to share his comedic, yet practical, advice that is helping entrepreneurs worldwide hack their schedules and get more done. Listen in to discover how to increase your productivity, use comedy to increase your following, and mind hack your way to incredible success.

You can find show notes and more information by clicking here: http://bit.ly/1OcKhGg

Direct download: BRAINFLUENCE085.mp3
Category:general -- posted at: 6:00am EDT

How can you avoid being an entrepreneurial failure? Most startups don’t achieve success, but author and entrepreneur Gabriel Weinberg has decoded the pattern followed by the most successful startups. 

You can find show notes and more information by clicking here: http://bit.ly/20IAvmj

Direct download: BRAINFLUENCE084.mp3
Category:general -- posted at: 6:00am EDT

This week on The Brainfluence Podcast, my special guest is Spencer Lanoue.  After reading a great article he wrote about what’s actually working today in lead generation and list building, I wanted to get him on the show to share his insights.

You can find show notes and more information by clicking here: http://bit.ly/1RLYivh

Direct download: BRAINFLUENCE083.mp3
Category:general -- posted at: 6:00am EDT

Got an idea for a better software mousetrap? An app that you know people would find really useful? But, are you unsure how to go from idea to code? I invited Poornima Vijayashankar to share her incredible experiences with technology and the entrepreneurial world. Listen in to discover how you can break into the software and tech space, find the engineers who can make it happen, and get the customers to help you develop and grow your business beyond your wildest dreams.

You can find show notes and more information by clicking here: http://bit.ly/1kJWIj5

Direct download: BRAINFLUENCE082.mp3
Category:general -- posted at: 6:00am EDT