Thu, 25 June 2020
Prince Ghuman is is a Professor of Neuromarketing at Hult International Business School, holding dual roles as the U.S. Director of Consumer Marketing and the Global Director of B2B Marketing for OFX. Matt Johnson is a professor, researcher, and writer specializing in the application of neuroscience and psychology to the business world. Together, Matt and Prince have co-authored Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains, a book about the surprising relationships between our brains and brands.
Today Prince and Matt join the show to discuss the impact that certain marketing may be having on your brain—without you being conscious of it. Listen in to learn why it is so important to make your advertising transparent and ethical in order to build trust with your customers and how to create a memorable experience to build loyal customers and a long-lasting brand.
Thu, 18 June 2020
Jez Groom has been practicing behavioral science for over ten years, working with some of the biggest organizations around the world. In 2016 he founded Cowry Consulting, the leading behavioral economics consultancy, and is currently a visiting fellow of Behavioural Science at City University.
April Vellacott has been studying the field of human behavior for nearly a decade, and holds degrees in Psychology and Behavior Change. As a behavioral consultant at Cowry Consulting, she helps global clients apply behavioral science in their organizations.
Together, Jez and April are the authors of the new book, Ripple: The big effects of small behaviour changes in business, and they join the show today to share how small behavior changes can have wide-reaching effects. Listen as they give real-life examples of how nudge theory has had massive impacts on outcomes, why friction is sometimes a good thing, and how behavioral principles can benefit any business.
You can find show notes and more information by clicking here: https://bit.ly/3heaQPE
Thu, 11 June 2020
Dan Hill, Ph.D., is an internationally recognized expert on the role of emotions in politics, business, sports, and popular culture. Dan has spoken to audiences in over 25 countries, and pioneered the use of facial coding in market research in 1998. His company, Sensory Logic, Inc., has done work for over half the world’s top 100 consumer-oriented B2C companies, and he has appeared in numerous media outlets, including CNN, Bloomberg TV, and The Wall Street Journal.
In this episode, Dan shares insights from his latest book, First Blush: People's Intuitive Reactions to Famous Art. Listen in to learn about his groundbreaking study on what imagery grabs our attention (or doesn’t), how it applies to marketing and advertising, and why you may want to think of people as cats when you’re crafting advertising messages.
You can find show notes and more information by clicking here: https://bit.ly/3dal6pI
Thu, 4 June 2020
Robbie Kellman Baxter is a bestselling author, speaker, and consultant with more than 20 years of experience providing strategic business advice to major organizations like Netflix and LinkedIn. In the past 10 years, her company, Peninsula Strategies, has advised over 100 organizations on subscription and growth strategy. She has been featured in the Wall Street Journal and CNN, as well as interviewed on over 50 podcasts—including once before on this one.
In this episode, we’re diving into her zone of genius with subscription models and discussing the risks and benefits of moving to a subscription or membership model. Listen in to learn what to consider before taking the leap, how to measure the success of your subscription approach, and how subscription models have changed not just the marketing behind a product, but also the product itself.
You can find show notes and more information by clicking here: https://bit.ly/36er9qE