Art, Ads, and Facial Coding with Dan Hill

Dan Hill, Ph.D., is an internationally recognized expert on the role of emotions in politics, business, sports, and popular culture. Dan has spoken to audiences in over 25 countries, and pioneered the use of facial coding in market research in 1998. His company, Sensory Logic, Inc., has done work for over half the world’s top 100 consumer-oriented B2C companies, and he has appeared in numerous media outlets, including CNN, Bloomberg TV, and The Wall Street Journal.

In this episode, Dan shares insights from his latest book, First Blush: People's Intuitive Reactions to Famous Art. Listen in to learn about his groundbreaking study on what imagery grabs our attention (or doesn’t), how it applies to marketing and advertising, and why you may want to think of people as cats when you’re crafting advertising messages.

You can find show notes and more information by clicking here: https://bit.ly/3dal6pI