The Brainfluence Podcast with Roger Dooley

David Forbes is the creator of the MindSight® emotional assessment technologies, a suite of applied neuropsychological methods for understanding consumer emotion and motivation. MindSight® is designed to help brands create an authentic personal connection with customers and analyze specific subconscious emotions that drive consumer behavior. David has won the Advertising Research Foundation (ARF) Great Mind award for that work.

He's also the author of the the new book, The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy. Learn about the nine basic motivators that drive all of your customers' behavior and more.

Get full show notes and more information here: http://bit.ly/1HcLMUW

Direct download: BRAINFLUENCE064.mp3
Category:general -- posted at: 6:00am EDT

Matt Britton joins us today to talk about what all business owners need to know about the millennial generation. He explains the premise behind his book and how the millennial generation is changing trends worldwide. Listen in to find out how you should be adapting your business models, watching the trends and embracing technology to ensure your business' survival.

You can find show notes and more information by clicking here: http://bit.ly/1MYkb8H

Direct download: BRAINFLUENCE063.mp3
Category:general -- posted at: 6:00am EDT

Today, I’m excited to welcome Robbie Kellman Baxter to the show. Robbie joins us today to talk about the concepts laid out in her new book, The Membership Economy. She explains why almost any kind of business can, and should, consider a subscription and membership model. Listen in to find out how businesses can start taking the membership approach and begin building a vibrant and profitable community.

Get full show notes and more information here: http://bit.ly/1e1f5gn

Direct download: BRAINFLUENCE062.mp3
Category:general -- posted at: 6:00am EDT

Joining The Brainfluence Podcast this week is Jeff Goins. Jeff is a full-time blogger, writer, speaker, and entrepreneur. After seven years of working for a nonprofit, Jeff realized he was not fulfilled with his work. He changed the direction of his life and now writes and speaks for a living, running an online business that helps writers and creative entrepreneurs chase their dreams.

You can find show notes and more information by clicking here: http://bit.ly/1LYXJv5

Direct download: BRAINFLUENCE061.mp3
Category:general -- posted at: 6:00am EDT

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