Thu, 27 April 2017
Content marketing remains one of the most potent and popular ways to connect with customers - but it's going to change profoundly as consumers and technology continue to increase their influence.
In this episode, Jon and I talk about why the term "prosumer" is a perfect way to describe all the things that today's consumer is capable of - not just consuming content, but producing and influencing it, too. Jon also shares some of the futurist thought he studied when writing his book, as well as his predictions for the marketing landscape of the future. We also discuss the changes brands and companies will have to make to remain influential.
You can find show notes and more information by clicking here: http://bit.ly/2pfKzpC
Thu, 20 April 2017
There's tons of advice out there about how to grow your audience quickly - but today's guest has some direct, outside-the-box strategies that you probably haven't heard before. Noah Kagan of Sumo and AppSumo is known for using a friendly tone and highly-targeted content to drive growth, and he's here to share his strategies with you.
Noah explains why it's essential to limit your time and money when you're creatively tackling a task, and why he so intently focuses on a narrow target market. He shares the strategy he implemented at Mint to grow their audience in the nine months leading up to launch, and how he applies the same innovative attitude to his work at Sumo.
You can find show notes and more information by clicking here: http://bit.ly/2pajKGl
Thu, 13 April 2017
With technology and innovation zipping along faster than ever - and especially with rapid gains in AI - it feels like we have to confront the question: are we finally reaching the Death of the Salesman? Tiffani Bova of Salesforce is here to weigh in on the great oncoming changes in sales and artificial intelligence that should make business better for all.
Tiffani is a self-described sales futurist and the Global Customer Growth and Innovation Evangelist for Salesforce.com. She focuses on the intersection of innovation, technology, and people to help companies grow bigger and better serve their customers.
Brands are rapidly learning to keep up with shifting customer needs, and sales must do the same - and Tiffani Bova has some great ideas about how you can stay ahead of the curve.
You can find show notes and more information by clicking here: http://bit.ly/2p5I9we
Thu, 6 April 2017
Data is fascinating, and the proliferation of pseudo-scientific headlines and fancy charts across the internet only feed our obsession with numbers. But data can also be easily manipulated to support a narrative that is flashier and more interesting than the truth. How do you recognize it when this is the case? Dr. John Johnson has some ideas.
We start off by debunking a couple humorous cases of manipulated data (think: pregnant men in the UK and grilled cheese leading to a better love life) and John explains why we're so susceptible to questionable data. John also shares his thoughts on the relationship between content marketing and data, and some statistics about the credibility boost enjoyed by articles with seemingly scientific graphics.
You'll learn how YOU can use numbers to persuade more effectively - but use this knowledge for good!
You can find show notes and more information by clicking here: http://bit.ly/2oKHIoa