Thu, 27 April 2017
Content marketing remains one of the most potent and popular ways to connect with customers - but it's going to change profoundly as consumers and technology continue to increase their influence.
In this episode, Jon and I talk about why the term "prosumer" is a perfect way to describe all the things that today's consumer is capable of - not just consuming content, but producing and influencing it, too. Jon also shares some of the futurist thought he studied when writing his book, as well as his predictions for the marketing landscape of the future. We also discuss the changes brands and companies will have to make to remain influential.
You can find show notes and more information by clicking here: http://bit.ly/2pfKzpC