Brainfluence

Dr. Sabrina Starling is the founder of Tap the Potential, a company that specializes in transforming small businesses into highly profitable, great places to work. Never one to accept the status quo or back down from a challenge, Dr. Starling's How To Hire The Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. Her latest book, How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees, is an international bestseller on Amazon.

In this episode, Dr. Starling explains why leaders need to stop solving every single problem their teams come across, as it creates an unhealthy, co-dependent relationship. You’ll learn how to bring the best out in your team, how to be a problem solver, and how to hire correctly for your business.

You can find show notes and more information by clicking here: https://bit.ly/2DTffW4 

Direct download: BRAINFLUENCE297.mp3
Category:general -- posted at: 6:00am EST

Harrison Monarth coaches C-suite leaders, senior executives, high potential managers, and other top professionals on effective leadership and positive behavior change for professional and organizational success. The CEO and Founder of Gurumaker, Harrison has served clients such as General Motors, Hewlett-Packard, AT&T, Merrill Lynch, and plenty more.

In this episode, he shares insights from his book, Executive Presence: The Art of Commanding Respect Like a CEO, including how to optimize your interactions and hold people's attention. Listen in to learn how to influence people without making them feel manipulated, why we should all figure out our weak spots, and how to create your own executive presence.

You can find show notes and more information by clicking here: https://bit.ly/34oMegv  

Direct download: BRAINFLUENCE296.mp3
Category:general -- posted at: 6:00am EST

Michael J. Gelb is the world’s leading authority on the application of genius thinking to personal and organizational development. A pioneer in the fields of creative thinking, accelerated learning, and innovative leadership, Michael is the author of 16 books, including How to Think Like Leonardo Da Vinci and his latest, The Healing Organization: Awakening the Conscience of Business to Help Save the World, which was co-authored with Professor Raj Sisodia.

In this episode, we discuss whether a fundamentally different operating system for business can lead to better outcomes for customers, employees, and communities—while also providing above-average financial results. Listen in to learn how you can become a humane and positive leader, the benefits of forward-thinking, and more.

You can find show notes and more information by clicking here: https://bit.ly/2qt8AP8 

Direct download: BRAINFLUENCE295.mp3
Category:general -- posted at: 6:00am EST

Nancy Duarte is a communication expert who has been ranked in the top 100 of Women in Leadership and has been featured in many papers and magazines like Fortune, Forbes, and The Wall Street Journal. A leader in persuasion and the author of five bestselling books, Nancy has cracked the code for effectively incorporating story patterns into business communications.

In this episode, she shares insights from her latest work, DataStory: Explain Data and Inspire Action Through Story, and discusses what is changing in communication and persuasion during presentations. Listen in to learn what it takes to hold people’s attention, whether animation is the right way to keep things interesting, and more.

You can find show notes and more information by clicking here: https://bit.ly/33HQpDO 

Direct download: BRAINFLUENCE294.mp3
Category:general -- posted at: 6:00am EST

Marc J. Epstein and Rob Shelton are co-authors and thought leaders in innovation. Considered one of the global leaders in governance, performance measurement, and accountability in both corporations and not-for-profit organizations, Marc was, until recently, Distinguished Research Professor of Management at Jones Graduate School of Business at Rice University. Rob is a globally recognized Silicon Valley-based consultant, author, and speaker on entrepreneurial excellence.

The duo joins the show today to share insights from their newest book, The Brilliant Jerk Conundrum, on how to handle a person in the office who is very annoying and unpleasant—but also very good at their job. Listen in to learn how to know when to step in and redirect a visionary, the importance of an active board, and what to do if you find yourself working for a brilliant jerk. 

You can find show notes and more information by clicking here: https://bit.ly/2CgMIsF 

Direct download: BRAINFLUENCE293.mp3
Category:general -- posted at: 6:00am EST

Joseph Michelli is an internationally sought-after speaker, organizational consultant, and one of Global Gurus' top 10 thought leaders in customer service. Also the author of numerous national bestsellers, such as The Starbucks Experience and The New Gold Standard, Joseph encourages leaders and frontline workers to grow and invest passionately in all aspects of their lives.

In this episode, he shares insights from his latest work, The Airbnb Way, including the strategies Airbnb uses to improve customer experience and build brand loyalty. Listen in to learn hacks for building trust, how to provide quality customer service, and what you can do to reduce friction in your own business.

You can find show notes and more information by clicking here: https://bit.ly/34figL8 

Direct download: BRAINFLUENCE292.mp3
Category:general -- posted at: 6:00am EST

John Jantsch is a marketing consultant, speaker, and the closest thing to an entrepreneurial guru you will find. Author of books like Duct Tape Marketing, Duct Tape Selling, The Referral Engine, and his newest work, The Self-Reliant Entrepreneur, John is on a 30-year entrepreneurial journey to challenge today’s entrepreneur to remain fiercely self-reliant while chasing their own version of success.

In this episode, he explains his take on why we do the things we do, as well as what it takes to build a better you. Listen in to learn how to form your own opinions and overcome your past so it doesn't define your future.

You can find show notes and more information by clicking here: https://bit.ly/2BGMWZG 

Direct download: BRAINFLUENCE291.mp3
Category:general -- posted at: 6:00am EST

Lee Hartley Carter is a partner at Maslansky + Partners, a research-driven language strategy firm that specializes in finding the right messages based on one simple idea: It’s not what you say that matters, it’s what you hear. Today Lee joins the show to share the key to persuasion and other insights from her book, Persuasion: Convincing Others When Facts Don’t Seem to Matter.

Listen in as Lee breaks down confirmation bias and the backfire effect, as well as the importance of listening to what your customer actually wants. You'll learn why discipline is so important, how empathy comes into play, and whose opinion really matters when it comes to persuasion.

You can find show notes and more information by clicking here: https://bit.ly/2pAi7D0 

Direct download: BRAINFLUENCE290.mp3
Category:general -- posted at: 6:00am EST

Safi Bahcall is a physicist and an award-winning entrepreneur. His insights into business success look at the factors that motivate behavior in organizations—and those motivations are not what you’ll learn in business school. Today Safi joins the show to share these insights and more from his book, Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries.

Listen in as he explains why good teams with excellent people and the best intentions kill great ideas, as well as what we can do about it. You'll learn what a “phase change” is, why we should be paying more attention to human motivation and human incentives, and more.

You can find show notes and more information by clicking here: https://bit.ly/2IINx0W 

Direct download: BRAINFLUENCE289.mp3
Category:general -- posted at: 6:00am EST

Ron Tite is the founder and CEO of Church+State, an award-winning advertising writer, and the creative director for multiple respected brands. He speaks to leading organizations about creativity, innovation, branding, and corporate strategy, and he joins the show today to teach you how to make good things happen for you and your organization.

In this episode, Ron shares ideas and examples from his new book Think. Do. Say.: How to seize attention and build trust in a busy, busy world. You’ll learn what forced him to come up with something that’s interesting and successful without doing what everyone expected and how he gained the confidence to speak his mind.

You can find show notes and more information by clicking here: https://bit.ly/31V7t8o 

Direct download: BRAINFLUENCE288.mp3
Category:general -- posted at: 6:00am EST

Elise Keith is the founder and Meeting Maven for Lucid Meetings, where she leads their research, publication, and product management efforts. As a software developer, business owner, and someone who doesn’t like to have her time wasted, Elise has a unique perspective on meetings. Today she joins the show to teach us how to run meetings that get things done and that employees won’t dread attending.

Listen in as Elise shares tips and tricks from her book Where The Action Is: The Meetings That Make or Break Your Organization. You'll learn what you can do to increase employee engagement, the 16 different types of meetings, and how to get better business results.

You can find show notes and more information by clicking here: https://bit.ly/2lfSG89 

Direct download: BRAINFLUENCE287.mp3
Category:general -- posted at: 6:00am EST

Rory Sutherland is one of the most influential advertising professionals in the world today. Having worked as the Vice Chairman of Ogilvy since 1988, Rory has formed a behavioral science practice within the agency, where his team works to uncover the hidden business and social possibilities that emerge when you apply creative minds to the latest thinking in psychology and behavioral science.

In this episode, Rory shares insight from his book, Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, and breaks down why we do the things we do. Listen in as he explains how to increase the perceived value of an offer, what you must never do in customer service, and more.

You can find show notes and more information by clicking here: https://bit.ly/2mijiFK 

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Category:general -- posted at: 6:00am EST

Paul Smith is one of the world’s leading experts in business storytelling. One of Inc. Magazine’s Top 100 Leadership Speakers of 2018, Paul is also a storytelling coach and the bestselling author of Sell with a Story and The 10 Stories Great Leaders Tell. He joins the show today to share his best storytelling secrets to help you become a more persuasive and inspiring leader.

Listen in as Paul explains what makes storytelling so important, as well as the 10 stories you need to incorporate into your business if you want to set a direction for your organization. You'll learn why most great leaders are also great storytellers and what it takes to tell the kinds of stories that motivate and stick with people.

You can find show notes and more information by clicking here: https://bit.ly/2kfMBbo 

Direct download: BRAINFLUENCE285.mp3
Category:general -- posted at: 6:00am EST

Nir Eyal is a writer, consultant, and teacher on the intersection of psychology, technology, and business. Dubbed “The Prophet of Habit-Forming Technology” by The M.I.T. Technology Review, Nir has founded two tech companies and his writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. He is also the author of the bestselling book, Hooked: How to Build Habit-Forming Products, as well as Indistractable: How to Control Your Attention and Choose Your Life.

In this episode, Nir explains how to reduce distractions and be as productive as you want to be in your day. Listen in to learn how to address the internal triggers that cause your distraction and channel them into helpful acts of traction so you can make the most of your time.

You can find show notes and more information by clicking here: https://bit.ly/2koNPRu 

Direct download: BRAINFLUENCE284.mp3
Category:general -- posted at: 6:00am EST

John Rossman is the author of Think Like Amazon: 50 ½ Ideas to Become a Digital Leader. A former Amazon executive, John launched and scaled the Marketplace business, which now accounts for more than 50% of all units sold at Amazon.com. He now heads Rossman Partners, a niche business advisory firm that helps clients succeed and thrive in the digital era.

In this episode, John explains how to measure and improve customer satisfaction, as well as the importance of challenging the status quo. Listen in to discover how your company can compete with more agility and effectiveness, how to improve digital strategies, and more.

You can find show notes and more information by clicking here: https://bit.ly/30EgEJC

Direct download: BRAINFLUENCE283.mp3
Category:general -- posted at: 6:00am EST

Oren Klaff is one of the world's leading experts on sales, raising capital, and negotiation. With more than 1,000,000 copies in print worldwide, his first book, Pitch Anything, is required reading throughout Silicon Valley and Wall Street, and Oren has been featured in hundreds of periodicals, podcasts, and blogs.

In this episode, he shares insights from his new book, Flip The Script, and explains how selling has changed over the past decade. Listen in as Oren explains how to hold people's attention and stop interruptions throughout presentations, as well as what it takes to convert leads and close deals.

You can find show notes and more information by clicking here: https://bit.ly/2ZnrbaK

Direct download: BRAINFLUENCE282.mp3
Category:general -- posted at: 6:00am EST

Brian Ahearn is the Chief Influence Officer at Influence PEOPLE, as well as a dynamic international keynote speaker, trainer, coach, and consultant. Specializing in applying the science of influence and persuasion in everyday situations, Brian was named one of the Top 100 Influencers of 2016 by the Science of Digital Marketing and is one of only 20 individuals in the world who currently hold the Cialdini Method Certified Trainer designation.

In this episode, Brian explains how to take Cialdini’s research on the psychology of persuasion and apply it in the digital era through social media. Listen in as we discuss powerful everyday opportunities to persuade that are lasting and ethical—and where too many people in business get it wrong.

You can find show notes and more information by clicking here: https://bit.ly/31JlOnZ

Direct download: BRAINFLUENCE281.mp3
Category:general -- posted at: 6:00am EST

Duane Varan is the CEO of MediaScience, a leading provider of lab-based audience/marketing research. Recognized as a champion of transparency and validation of neuromarketing methods, Duane has lectured in over 150 cities worldwide and has written over 50 peer-reviewed papers. He has also received numerous awards, including the Australian Prime Minister’s University Teacher of the Year award.

You can find show notes and more information by clicking here: https://bit.ly/2TlMYOs 

Direct download: BRAINFLUENCE280.mp3
Category:general -- posted at: 6:00am EST

Brian Solis is a leading digital anthropologist and futurist, and has been called "one of the greatest digital analysts of our time.” Also a world-renowned keynote speaker and an award-winning author, Brian studies the impact of disruptive technologies on business and works to humanize trends to help people understand how the world is changing, as well as what to do about it.

In this episode, he shares insights from his new book, Lifescale: How to Live a More Creative, Productive and Happy Life, which breaks down the struggles of living in a world rife with constant digital distractions. Listen in as he explains how to minimize your digital distractions and overcome the unforeseen consequences of living a technology-filled life.

You can find show notes and more information by clicking here: https://bit.ly/3184nNs 

Direct download: BRAINFLUENCE279.mp3
Category:general -- posted at: 6:00am EST

Today we are replaying a very well-received episode with Dr. BJ Fogg from late last year. BJ is a behavioral scientist at Stanford University, where he runs the Behavior Design Lab. He teaches his models and methods in graduate seminars, and his work has been applied by his students and others to create successful products, including Instagram.

In this episode, BJ explains how we can use behavior design strategies to develop beneficial habits and create positive change. You’ll learn the numerous factors that influence our behavior, what makes people do the things they do, and hacks for changing habits and motivating yourself.

You can find show notes and more information by clicking here: https://bit.ly/2Mb1yqE 

Direct download: BRAINFLUENCE278.mp3
Category:general -- posted at: 6:00am EST

Blake Morgan is recognized as a leader in customer experience. A keynote speaker and the author of two books on the subject—including More is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences—Blake joins the show to discuss the future of customer experience and how you can guarantee your business is valuable to customers.

Listen in as she shares the important distinction between customer service and customer experience, as well as why being valuable doesn't necessarily mean being profitable. You'll learn what it takes to customize an experience, the importance of having a good workplace culture, and more.

You can find show notes and more information by clicking here: https://bit.ly/2YSmBlu 

Direct download: BRAINFLUENCE277.mp3
Category:general -- posted at: 6:00am EST

Dr. Matthew L. Tompkins is an American magician-turned-psychologist who completed his DPhil in Experimental Psychology at the University of Oxford. His research focuses on the cognitive psychology of illusions, and his experience as a professional magician—before he began his academic career—continues to influence his work. Today he joins the show to discuss experimental psychology and share insights from his book, The Spectacle of Illusion.

Listen in as Matt explains the similarities between magic/illusions and psychology, as well as how people can experience what feels like a paranormal situation using conventional psychological methods. You’ll learn how much of magic is driven by attention, what Anomalistic Psychology is, and more.

You can find show notes and more information by clicking here: https://bit.ly/2G6Qh6Y 

Direct download: BRAINFLUENCE276.mp3
Category:general -- posted at: 6:00am EST

Colin Shaw is the Founder and CEO of Beyond Philosophy, one of the world's leading customer experience consultancy and training companies. Also a prolific blogger, the author of six bestselling books, and co-host of The Intuitive Customer podcast, Colin joins the show to discuss how to improve your brand's customer experience and what many businesses are doing wrong.

Listen in to learn the crucial difference between what customers say and what they do, as well as how to properly measure customer experience. You'll learn what it takes to build trust with your customers and how to give them the fantastic experience they deserve.

You can find show notes and more information by clicking here: http://bit.ly/32f24tu 

Direct download: BRAINFLUENCE275.mp3
Category:general -- posted at: 6:00am EST

Krista Neher is the CEO of Boot Camp Digital, a best-selling author, and an international speaker. With over 10 years of branding and marketing experience, Krista is a social media pioneer, having run one of the first successful corporate Twitter accounts—before social media was even a recognized phrase. Today she joins the show to share insights from her book, Digital Marketing That Actually Works, and offer advice for making digital marketing work for your company.

Listen in to learn about the importance of looking at quality instead of only looking at quantity and cost in regards to KPIs, as well as what's going on with the state of SEO today. You'll hear Krista’s thoughts on conversion optimization, when it's time to start using content marketing, and how to create better content.

You can find show notes and more information by clicking here: http://bit.ly/2RPcBqf 

Direct download: BRAINFLUENCE274.mp3
Category:general -- posted at: 6:00am EST

Andrew Tarvin claims to be the world’s first Humor Engineer, teaching people how to get better results while having more fun. Combining his background as a project manager at Procter & Gamble with his experience as an international comedian, Drew has worked with thousands of people at 200+ organizations—including P&G, GE, and Microsoft—to help them use humor in the workplace to improve communication, morale, and company loyalty.

In this episode, Drew discusses the benefits of making your workplace more fun, as well as how to decide when it is appropriate to use humor within your workspace. He also shares insights from his new book Humor That Works: The Missing Skill for Success and Happiness at Work, including tips for using humor more effectively and how to incorporate it into your life.

You can find show notes and more information by clicking here: http://bit.ly/2X2dhtD 

Direct download: BRAINFLUENCE273.mp3
Category:general -- posted at: 6:00am EST

Jason Hreha is one of the world’s leading applied behavioral scientists. He studied neuroscience at Stanford University, where he was the lead researcher in the world-renowned Stanford Persuasive Technology Lab. Today he joins the show to discuss how he started in behavioral science and how he applies his knowledge to complex business and product design problems.

Listen in to hear why Jason thinks social media platforms are more addictive these days and what’s changed from previous years of online messaging. You'll learn how Jason founded an industry-changing behavioral science unit at Walmart, as well as his take on simplification, motivation, and instigation.

You can find show notes and more information by clicking here: http://bit.ly/2IKLl8s 

Direct download: BRAINFLUENCE272.mp3
Category:general -- posted at: 6:00am EST

Art Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin, as well as Executive Director of the IC2 Institute. The author of over 150 scholarly papers on topics such as reasoning, decision making, and motivation, Art has also written several books, including Smart Thinking, Smart Change, and Brain Briefs.

In this episode, he shares insights from his upcoming book, Bring Your Brain to Work, and discusses what it takes to interview like a pro. Listen in to learn how to improvise in an interview situation, what you can do to become more productive, and more.

You can find show notes and more information by clicking here: https://bit.ly/2EUuoHl 

Direct download: BRAINFLUENCE271.mp3
Category:general -- posted at: 6:00am EST

Doug Hall is an inventor, researcher, and educator, as well as the founder of the Eureka! Ranch, Innovation Engineering Institute, and Brain Brew Custom Whisk(e)y. Doug has been named one of America’s top innovation experts by Inc. magazine, The Wall Street Journal, Dateline NBC, CNBC, CIO Magazine, and the CBC, and unlike other inventors who decide to keep their methods secret, he is dedicated to teaching innovation through his books and courses.

In this episode, Doug shares insight from his latest book, Driving Eureka!: Problem-Solving with Data Driven Methods & the Innovation Engineering System, and what it takes to become a master innovator. Listen in to learn how he went about starting up Brain Brew Custom Whisk(e)y, what he's doing to continue growing his business bigger and better, and what we can all do to become “meaningfully unique.”

You can find show notes and more information by clicking here: https://bit.ly/2Xl4nIn  

Direct download: BRAINFLUENCE270.mp3
Category:general -- posted at: 6:00am EST

James Crabtree is a Singapore-based author and journalist, an Associate Professor of Practice at the Lee Kuan Yew School of Public Policy, and a senior fellow at the school’s Centre on Asia and Globalisation. His best-selling book, The Billionaire Raj: A Journey Through India’s New Gilded Age, covers the rise of India’s new billionaire class in a radically unequal society and was short-listed for the Financial Times McKinsey book of the year.

In today's episode, James discusses India’s economy, as well as what he learned from years of working for the Financial Times and leading the newspaper's coverage of Indian business. Listen in to learn how India’s e-commerce sector is growing, what surprised James the most when talking with India's elite, and the problem he sees with the country's legal structure.

You can find show notes and more information by clicking here: https://bit.ly/2VOd5lX 

Direct download: BRAINFLUENCE269.mp3
Category:general -- posted at: 6:00am EST

Lisa Bodell is an award-winning author and CEO of FutureThink, an innovation firm that thrives on simplicity. A futurist and expert on the topic of change, Lisa’s mission is to provoke fresh thinking and help people solve problems in intentionally simple ways. She has appeared on NPR and FOX News, and has been published in Fast Company, The New York Times, and WIRED.

In this episode, Lisa shares insights from her book, Why Simple Wins, including how complexity issues not only hold companies back, but can also cost them money. Listen in to learn where many complexity issues start, how Lisa gauges these kinds of problems in the organizations she helps, and what you can do to start identifying similar issues within your own organization.

You can find show notes and more information by clicking here: http://bit.ly/2VNvlMa 

Direct download: BRAINFLUENCE268.mp3
Category:general -- posted at: 6:00am EST

Roger Dooley is an author, international keynote speaker, founder of the consultancy Dooley Direct, and co-founder of College Confidential, the leading college-bound website. He writes the popular blog  Neuromarketing  as well as a column at  Forbes.com, and his books include Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and his latest release, Friction: The Untapped Force That Can Be Your Most Powerful Advantage

In this episode, Roger shares key concepts from his new book that everyone should know, including strategies for both large and small organizations to boost sales. Listen in to learn how friction affects everything from human behavior and work environments to buying decisions and individual habits.

You can find show notes and more information by clicking here: https://bit.ly/2vPnf6p 

Direct download: BRAINFLUENCE267.mp3
Category:general -- posted at: 6:00am EST

Michael Goldsby, PhD is the Stoops Distinguished Professor of Entrepreneurship and Executive Director of the Entrepreneurship Center at Ball State University. Also the co-author of Entrepreneurship The Disney Way, which he co-wrote with Rob Mathews, Mike joins the show today to discuss the unbeatable combination of entrepreneurship, passion, and creativity that Walt Disney had to establish one of the most successful businesses in history.

You can find show notes and more information by clicking here: https://bit.ly/2PNIRJA 

 

Direct download: BRAINFLUENCE266.mp3
Category:general -- posted at: 6:00am EST

Ryan Levesque is the CEO of The ASK Method® Company, #1 national bestselling author of Ask, and co-founder of Bucket.io. Today, he joins the show to share insights from his latest book, Choose: The Single Most Important Decision Before Starting Your Business. With plenty of entrepreneurial experience, Ryan will give his most valuable tips on how to launch and expand your business.

Listen in to discover the importance of asking the right questions and what Ryan says is a critical incorrect choice many entrepreneurs make that leads to failure. You’ll learn how you can teach something you are passionate about—even if you're not an expert—and the steps you can take to ensure a successful business.

You can find show notes and more information by clicking here: https://bit.ly/2J0ESaT 

Direct download: BRAINFLUENCE265.mp3
Category:general -- posted at: 6:00am EST

Adrian Swinscoe is a customer experience consultant and advisor, as well as a frequent writer, podcaster, conference speaker, panelist, and interviewer. Today, he interviews Roger about how friction—defined as any unnecessary or wasted effort, time, or money in accomplishing a task—impacts not only our experience as customers, but also our everyday lives.

Listen in to discover how friction can hinder everything from the success of businesses to breaking bad habits, as well as some areas where friction can actually be a good thing. You’ll learn how to identify friction and what we can do to reduce it in our lives.

You can find show notes and more information by clicking here: http://bit.ly/2KLMY9Y 

Direct download: BRAINFLUENCE264.mp3
Category:general -- posted at: 6:00am EST

Greg Satell is a popular author, speaker, and trusted advisor. The author of Cascades: How to Create a Movement that Drives Transformational Change and Mapping Innovation (which was selected as one of the best business books of 2017 by 800-CEO-Read), Greg has been published in Harvard Business Review and Ink, and has been recognized as a thought leader by many others.

In this episode, Greg breaks down what it really takes to grow awareness and coordinate movement for change. Listen in to learn the keys to viral marketing, advice for increasing awareness, and how to get people to take part in a cause.

You can find show notes and more information by clicking here: http://bit.ly/2U97GQD 

Direct download: BRAINFLUENCE263.mp3
Category:general -- posted at: 6:00am EST

Dr. Tedi Asher is the first—and only—art museum neuroscientist. Shortly after completing her Ph.D. at Harvard Medical School, she became the Neuroscience Researcher at the Peabody Essex Museum (PEM) in Salem, Massachusetts. There, she helps to inform the exhibition design strategy by analyzing emerging neuroscientific findings and proposing recommendations to increase engagement and visitor impact.

In this episode, Tedi shares the details of her unique line of work, as well as how directing people's viewing impacts their experience. Listen in to hear about her findings on engagement, examples of her experiments, and more.

You can find show notes and more information by clicking here: http://bit.ly/2VnI3No 

Direct download: BRAINFLUENCE262.mp3
Category:general -- posted at: 6:00am EST

Mitch Joel has been called “one of North America’s leading visionaries” and the “Rock Star of Digital Marketing” by Strategy Magazine. A multi-talented podcast host, entrepreneur, and author, Mitch is the founder of Six Pixels Group and former co-founder and president of Twist Image, which he later sold to WPP. He frequently speaks to groups like Wal-Mart, Starbucks, Microsoft, and Twitter, and has been giving between 40 and 60 keynote presentations per year since 2005.

In this episode, Mitch breaks down where we are with technology today, as well as insights from his book Ctrl Alt Delete, which Amazon named one of the best business books of 2013. Listen in to hear why Mitch says many businesses remain "in purgatory" and what companies need to consider when it comes to their websites and how they connect.

You can find show notes and more information by clicking here: http://bit.ly/2JPiIKQ 

Direct download: BRAINFLUENCE261.mp3
Category:general -- posted at: 6:00am EST

Cal Newport isn’t on Twitter, Facebook, Instagram, or any other social media platform—and for good reason. An associate professor of computer science at Georgetown University, Cal has spent a lot of time studying and writing about how humans interact with technology. He’s the author of six books, including Deep Work, So Good They Can't Ignore You, and his latest, appropriately titled Digital Minimalism.

In this episode, Cal explains how social media has become more and more addictive and how this fragments our attention to make real concentration increasingly difficult. Listen in to learn the benefits of digital minimalism, how to draw the line between beneficial online activities and those that have a negative impact, and what you can do to give yourself a digital detox.

You can find show notes and more information by clicking here: http://bit.ly/2U08Th1 

Direct download: BRAINFLUENCE260.mp3
Category:general -- posted at: 6:00am EST

Rick DeLisi is the principal executive advisor for the Gartner Group, where he focuses on helping executives unlock the extraordinary potential of communication to solve business problems and contribute to the bottom line. The co-author of The Effortless Experience: Conquering the New Battleground for Customer Loyalty, Rick works with clients in a range of communications and customer experience topics, and he joins the show today to talk about one in particular: customer effort.

Listen in to hear how creating minimal effort for customers builds loyalty, as well as examples of how to make an experience feel like less effort—without changing the requirements. You’ll learn where most companies tend to fall flat when it comes to resolving problems, how a lot of businesses mistakenly end up being entirely company-centric, and the best way to predict if a customer will remain loyal in the future.

You can find show notes and more information by clicking here: http://bit.ly/2F8EX8V 

Direct download: BRAINFLUENCE259.mp3
Category:general -- posted at: 6:00am EST

Nathan Latka is the principal of Latka Capital, executive producer and host of The Top Entrepreneurs podcast, and CEO of two companies he recently purchased. Also the founder of the software company Heyo and star of the hit Facebook Watch show Latka's Money—which sees more than one million viewers tuning in every episode—Nathan has followed a unique path to success.

He joins the show today to share insights from his new book, How To Be A Capitalist Without Any Capital, in which he lays out the specifics of his process and results. Listen in to learn what entrepreneurial "rules" Nathan says should be broken and why you don’t need money or great ideas to be successful.

You can find show notes and more information by clicking here: http://bit.ly/2VLdpgv 

Direct download: BRAINFLUENCE258.mp3
Category:general -- posted at: 6:00am EST

Steve Woodruff is known as the King of Clarity. For more than 30 years, he has consulted with businesses ranging from solo startups to Top Five Pharma to help them achieve clarity in their brand and craft clear brand messaging. He also offers insight for businesses to use clarity as a way to create a competitive advantage in his new book, Clarity Wins: Get Heard. Get Referred.

In this episode, Steve explains where companies tend to miss the mark when it comes to both mission statements and sales messaging. Listen in to learn the key elements of clarity, common mistakes businesses make when targeting their audiences, and why being pigeonholed isn't such a bad thing after all.

You can find show notes and more information by clicking here: http://bit.ly/2IJKxUv 

Direct download: BRAINFLUENCE257.mp3
Category:general -- posted at: 6:00am EST

Don Rheem is an expert on workplace culture. The CEO and founder of E3 Solutions, Don has traveled the globe to speak to business leaders about employee engagement and is one of the most popular speakers in Vistage International, the world’s largest organization for CEOs. He is also the author of Thrive By Design: The Neuroscience That Drives High-Performance Cultures.

In this episode, Don breaks down what it takes to create a workplace environment that allows employees to do well and stay engaged. Listen in to learn the true root cause of employee disengagement, how evolutionary psychology impacts our perception of a workplace, and what managers can do to increase engagement among their employees.

You can find show notes and more information by clicking here: http://bit.ly/2tz16Ik 

Direct download: BRAINFLUENCE256.mp3
Category:general -- posted at: 6:00am EST

Albert-László Barabási is a network scientist who has done extensive research on success. The Robert Gray Dodge Professor of Network Science and a Distinguished University Professor at Northeastern University, Albert-László's work has led to many breakthroughs, including the discovery of scale-free networks in 1999, which continues to make him one of the most cited scientists today.

In this episode, he shares the scientific measures of success, as well as what his research has shown about the key factors that help to create it. Listen in to hear insights from his latest book, The Formula: The Universal Laws of Success, on how to gain traction and visibility, the common misconception about creativity in youth, and more.

You can find show notes and more information by clicking here: http://bit.ly/2tlt2ze 

Direct download: BRAINFLUENCE255.mp3
Category:general -- posted at: 6:00am EST

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. The instructor of a personal branding course at UCLA, Shane has consulted with Fortune 500 companies, influencers with digital products, and top celebrities. He has also been published by Ink, Huffington Post, Forbes, and more.

In this episode, Shane shares what we can all do to become better influence marketers. Listen in to hear his advice on how to find and reach out to influencers, what kinds of things to consider about the people you want to promote your brand, and advice for asking for promotion even if you don’t have a big budget.

You can find show notes and more information by clicking here: http://bit.ly/2WGPOPD 

Direct download: BRAINFLUENCE254.mp3
Category:general -- posted at: 6:00am EST

Mark Schaefer is a thought leader, globally-recognized keynote speaker, educator, business consultant, and author. He has worked in global sales, PR, and marketing positions for more than 30 years, and has been featured on media outlets such as CNN, Wall Street Journal, New York Times, and CBS News. The man behind {grow}, one of the top marketing blogs in the world, Mark has written six bestselling books, including The Tao of Twitter and The Content Code, which Ink magazine named as one of its top five marketing books of the year.

In this episode, Mark shares insights from his newest book, Marketing Rebellion: The Most Human Company Wins. Listen in to learn what it takes to gain customer loyalty in today’s society, marketing strategies that will help companies stay relevant, and what major consumer trend marketers must understand to be successful.

You can find show notes and more information by clicking here: http://bit.ly/2HCYpzc 

Direct download: BRAINFLUENCE253.mp3
Category:general -- posted at: 6:00am EST

Gary Hoover is a rare combination of a business scholar and practitioner. He founded both the first book superstore chain, Bookstop—later purchased by Barnes & Noble—and one of the world’s leading company information websites, Hoovers.com, which is now owned by Dun & Bradstreet. In 2009, Gary became the first Entrepreneur-in-Residence at the highly ranked McCombs Business School of the University of Texas at Austin, a role he now serves in the same University’s graduate School of Information.

Gary joins the show today to share what he's learned along his entrepreneurial journey and from working as an instructor and mentor for the last ten years, as well as how he is able to digest a book's contents in 15 - 30 minutes. Listen in to learn his process for grasping the essence of a book in the most efficient way possible, hear some of his top reading picks, and gain insights from his book, The Lifetime Learner's Guide to Reading and Learning.

You can find show notes and more information by clicking here: http://bit.ly/2S6PcmF 

Direct download: BRAINFLUENCE252.mp3
Category:general -- posted at: 6:00am EST

Thomas Ramsøy is a leading expert on neuromarketing and consumer neuroscience. With an academic background in economics, neuropsychology, neurobiology, and neuroimaging, Thomas is the founder of the applied neuroscience company, Neurons, Inc., and the Center for Decision Neuroscience at the University of Copenhagen. He is active in publishing research in scientific journals and serves on the editorial board for leading journals such as Frontiers in Neuroscience, Scientific Reports, Journal of Marketing, and Journal of Consumer Psychology.

In this episode, Thomas shares a somewhat different application of neuroscience, as well as insights from his latest book, co-authored with Kyle Nel and Nathan Furr, Leading Transformation: How to Take Charge of Your Company's Future. Listen in to learn how neuroscience can be applied to organizational change and innovation, the positive and negative implications of behavioral design, and what research tells us about the best way to produce positive change.

You can find show notes and more information by clicking here: http://bit.ly/2Hn2VBG 

Direct download: BRAINFLUENCE251.mp3
Category:general -- posted at: 6:00am EST

Amy Radin has been at the forefront of rewiring brands and has built a track record of success moving ideas to performance. A Fortune 100 Chief Marketing and Innovation Officer, advisor and investor, board member, and thought leader, Amy has worked with giant brands like American Express, Citi, E*TRADE, and AXA. She recently added "author" to her resume with the publication of her new book, The Change Maker's Playbook: How to Seek, Seed and Scale Innovation in Any Company.

In this episode, Amy shares what it takes to be a great innovator, as well as what often stands in the way of new ideas. Listen in to learn what goal to keep in mind when looking for insights into innovation, what companies should be focusing on but rarely do, and what it really means to be customer centric.

You can find show notes and more information by clicking here: http://bit.ly/2Co7N47 

Direct download: BRAINFLUENCE250.mp3
Category:general -- posted at: 6:00am EST

Kyle Nel is the CEO and co-founder of Uncommon Partners, a consulting and training firm that specializes in business transformation. Recognized on the 2015 Advertising Age 40 Under 40 list, Kyle previously held positions in market research with Lowe's and the Walmart Global Insights Group. He also launched a disruptive technology startup accelerator and incubator in Bangalore, India.

Kyle joins today’s show to share insights from the new book he co-authored with Nathan Furr and Thomas Zoega Ramsoy, Leading Transformation: How to Take Charge of Your Company's Future. Listen in to hear his tips for getting people to think outside the box, why he recommends bringing in partners you normally wouldn't consider working with, and what it really takes to generate new, disruptive ideas that create change.

You can find show notes and more information by clicking here: http://bit.ly/2GU2ij1 

Direct download: BRAINFLUENCE249.mp3
Category:general -- posted at: 6:00am EST

Brian Ahearn is the Chief Influence Officer at Influence PEOPLE, as well as a dynamic international keynote speaker, trainer, coach, and consultant. Named one of the Top 100 Influencers of 2016 by the Science of Digital Marketing, Brian specializes in applying the science of influence and persuasion in everyday situations. He is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer designation, and his LinkedIn course, Persuasive Selling, has been viewed over 150,000 times.

In this episode, Brian shares examples of how Cialdini's Principles of Persuasion can be utilized in marketing, as well as in our everyday lives. Listen in to hear how the scarcity mindset drives people into action, what you can do to gain more perceived authority, and more.

You can find show notes and more information by clicking here: http://bit.ly/2EU468R 

Direct download: BRAINFLUENCE248.mp3
Category:general -- posted at: 6:00am EST

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