Thu, 25 April 2019
Adrian Swinscoe is a customer experience consultant and advisor, as well as a frequent writer, podcaster, conference speaker, panelist, and interviewer. Today, he interviews Roger about how friction—defined as any unnecessary or wasted effort, time, or money in accomplishing a task—impacts not only our experience as customers, but also our everyday lives.
Listen in to discover how friction can hinder everything from the success of businesses to breaking bad habits, as well as some areas where friction can actually be a good thing. You’ll learn how to identify friction and what we can do to reduce it in our lives.
You can find show notes and more information by clicking here: http://bit.ly/2KLMY9Y
Thu, 18 April 2019
Greg Satell is a popular author, speaker, and trusted advisor. The author of Cascades: How to Create a Movement that Drives Transformational Change and Mapping Innovation (which was selected as one of the best business books of 2017 by 800-CEO-Read), Greg has been published in Harvard Business Review and Ink, and has been recognized as a thought leader by many others.
In this episode, Greg breaks down what it really takes to grow awareness and coordinate movement for change. Listen in to learn the keys to viral marketing, advice for increasing awareness, and how to get people to take part in a cause.
You can find show notes and more information by clicking here: http://bit.ly/2U97GQD
Thu, 11 April 2019
Dr. Tedi Asher is the first—and only—art museum neuroscientist. Shortly after completing her Ph.D. at Harvard Medical School, she became the Neuroscience Researcher at the Peabody Essex Museum (PEM) in Salem, Massachusetts. There, she helps to inform the exhibition design strategy by analyzing emerging neuroscientific findings and proposing recommendations to increase engagement and visitor impact.
In this episode, Tedi shares the details of her unique line of work, as well as how directing people's viewing impacts their experience. Listen in to hear about her findings on engagement, examples of her experiments, and more.
You can find show notes and more information by clicking here: http://bit.ly/2VnI3No
Thu, 4 April 2019
Mitch Joel has been called “one of North America’s leading visionaries” and the “Rock Star of Digital Marketing” by Strategy Magazine. A multi-talented podcast host, entrepreneur, and author, Mitch is the founder of Six Pixels Group and former co-founder and president of Twist Image, which he later sold to WPP. He frequently speaks to groups like Wal-Mart, Starbucks, Microsoft, and Twitter, and has been giving between 40 and 60 keynote presentations per year since 2005.
In this episode, Mitch breaks down where we are with technology today, as well as insights from his book Ctrl Alt Delete, which Amazon named one of the best business books of 2013. Listen in to hear why Mitch says many businesses remain "in purgatory" and what companies need to consider when it comes to their websites and how they connect.
You can find show notes and more information by clicking here: http://bit.ly/2JPiIKQ