Thu, 24 November 2016
You probably know intuitively that you've got to give your customers a good experience when they interact with you and your business. You'd naturally think that if you do this, they're likely to work with you again or recommend you to their friends. Today's guest, however, wants you to know that a lot more goes into customer loyalty than one good interaction.
Noah Fleming is already a successful author in the loyalty space, and now he's back with his new book The Customer Loyalty Loop. Inside, he breaks down the four stages of the customer experience so you can increase your chances of retaining customers and profiting from repeat sales.
You can find show notes and more information by clicking here: http://bit.ly/2gcw6WR
Thu, 17 November 2016
It's no secret that writing a great book can establish you as a thought leader in your field, but many would-be authors stumble over the final hurdle: publishing. Thankfully, today's guest is here to simplify that crucial piece of the publishing-puzzle and tell you how you can do it yourself.
Tom Corson-Knowles is a prolific author and self-publisher. One of his most popular books, The Kindle Publishing Bible, details the process of honing your idea, writing your book, and publishing it yourself. Just a few years after finishing business school, Tom is living his tropical dream by virtue of his publishing prowess - learn his secrets!
You can find show notes and more information by clicking here: http://bit.ly/2fPG3tM
Thu, 10 November 2016
Many of our guests on this show remind us just how powerful storytelling can be, in marketing and in life. Today's guest finds stories so important that he left his executive job at Procter & Gamble to pursue the study of them full-time.
Paul Smith is an author, speaker, and coach who specializes in helping businesses integrate better storytelling techniques into their practices. For his new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale, Paul interviewed salespeople and buyers (including procurement professionals) to find out how great stories impact their work.
You can find show notes and more information by clicking here: http://bit.ly/2f71x6r
Thu, 3 November 2016
Gregory Diehl joins us today to talk about how you can create a breakthrough brand. We discuss his travels and how he's built a sustainable business on the road. Gregory specifically focuses on branding, helping entrepreneurs and businesses build an identity that resonates with their target audiences.
Gregory and I talk about how he has been able to live and work in so many countries and continue to serve his clients. He also talks about why many entrepreneurs struggle to launch new products because of their own biases, and why it's important to have an outside pair of eyes examine your ideas. Finally, Gregory shares a few of the travel hacks he's gleaned from the past decade.
You can find show notes and more information by clicking here: http://bit.ly/2f1ELLM