The Brainfluence Podcast with Roger Dooley

Ray is a behavioral economist with a knack for explaining economics in ways that relate to our everyday existence. In his new book, The Inner Lives of Markets: How People Shape Them—And They Shape Us, Ray and co-author Tim Sullivan break down Nobel Prize-winning research and theories into concepts that entrepreneurs and business people can apply.

Ray and I discuss his previous work with eBay, which illustrates how firms convey their trustworthiness to buyers and why bad firms won't copy these tactics. Ray shares a couple of the techniques that firms use to convey their strength to competitors and customers alike.

You can find show notes and more information by clicking here: http://bit.ly/2bY9xHC 

Direct download: BRAINFLUENCE125.mp3
Category:general -- posted at: 6:00am EST

When was the last time your business dealt with growing pains? Or experienced the discomfort of reinvention that often accompanies a novel breakthrough? Change is difficult. There's an entire discipline of leadership termed "change management."

Communication expert Patti Sanchez has studied leaders that promoted change in their organizations by communicating effectively. So, she and her co-author (and boss) Nancy Duarte wrote a book: Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and SymbolsInside, Patti and Nancy break down the tools great leaders can use to inspire action in their team and fuel a movement in their organization.

You can find show notes and more information by clicking here: http://bit.ly/2aVXRC2 

Direct download: BRAINFLUENCE124.mp3
Category:general -- posted at: 6:00am EST

Roland Smart has experience with entrepreneurship and business in ventures both large and small. While he now works for tech-industry giant Oracle, he has spent most of his career working for start-ups and having odd entrepreneurial adventures.

Roland is the author of The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage, which dissects the fundamentally changed world of marketing in the digital age. The book and the man himself are both chock-full of advice about how marketers can update their thinking about the field to match its rapidly changing landscape. 

You can find show notes and more information by clicking here: http://bit.ly/2aKqTF7   

Direct download: BRAINFLUENCE123.mp3
Category:general -- posted at: 6:00am EST

Imagine you raised €16 million for charities in your country, got knighted by your queen, and then got kicked out of your hometown. Would you think to become a digital nomad, enhancing your business and your personal freedom in the process?

This is precisely the situation this week's guest found herself in. Esther Jacobs is the co-author of Digital Nomads: How to Live, Work and Play Around the Worldbased off of her own transition to a life of location-independent entrepreneurship. Esther and her co-author, André Gussekloo, detail the myriad opportunities of today's digitally connected world, and how entrepreneurs can make the most of it.

You can find show notes and more information by clicking here: http://bit.ly/2adxncd 

Direct download: BRAINFLUENCE122.mp3
Category:general -- posted at: 6:00am EST

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