Thu, 29 November 2018
Jay Baer and Daniel Lemin help the world's most iconic brands use technology to win new customers and keep the customers they've already earned. Respectively the President and Senior Strategist of the online customer service and digital marketing consultancy Convince & Convert, Jay and Daniel are both best-selling authors and marketing experts. Jay is a 7th-generation entrepreneur who has created five multi-million dollar companies, and Daniel, who has been featured in The New York Times, USA Today, CBS Radio, and Fox News, is the author of the online reputation guide Manipurated.
The duo joins the show today to share insights from their new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. Listen in to learn what makes word of mouth crucial for businesses, why relying on organic word of mouth isn't enough, and what companies must do in order to get customers talking.
You can find show notes and more information by clicking here: http://bit.ly/2BmsNJa
Thu, 22 November 2018
Nigel Travis is the Executive Chairman of the Board and former CEO of Dunkin’ Brands. Previously serving as the President and COO of Blockbuster, Inc., as well as the President and CEO of Papa John’s, Nigel has become an expert in transforming company culture and getting results. His new book, The Challenge Culture: Why the Most Successful Organizations Run on Pushback, reflects on his decades of leadership and shares his unique approach to achieving prosperity.
In this episode, Nigel explains how cultivating a challenge culture within companies leads to greater alignment and better business solutions. Listen in to hear his advice on engaging everyone within an organization, the important lessons he’s learned about leadership over the years, and useful ways of gaining insights and improving policies.
You can find show notes and more information by clicking here: http://bit.ly/2DkCOIi
Thu, 15 November 2018
David C. Baker teaches people how to turn unique knowledge into a profitable business. Referred to as the "expert’s expert" by The New York Times, David has written five books, advised over 900 firms, and keynoted conferences in over 30 countries. His work has also been featured in The Wall Street Journal, Forbes, USA Today, BusinessWeek, and more.
David joins this episode to share insights from his newest book, The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth. Listen in to hear tips to help you develop your expertise, how the way we deliver expert services is changing, and what it takes to effectively combine expertise and entrepreneurship.
You can find show notes and more information by clicking here: http://bit.ly/2yXWT49
Thu, 8 November 2018
Bernard Ross and Omar Mahmoud are the authors of Change for Good: Using Behavioral Economics for a Better World, and they're here to share how we can use behavioral science and neuromarketing to benefit society. Bernard’s areas of expertise include strategic thinking, change leadership, innovation, and organizational transformation, while Omar has over 30 years of experience in multinational corporations and international organizations.
Currently working as the director of =mc—a management consultancy working worldwide for ethical organizations—and the Chief of Market Knowledge for UNICEF International Private Fundraising & Partnership division, respectively, Bernard and Omar join this episode to share their research and how we can apply it. Listen in to learn proven tactics for influencing behavior, the ethical concerns surrounding persuasive psychology, and important things to keep in mind when it comes to asking for donations.
You can find show notes and more information by clicking here: http://bit.ly/2OjVdXo
Thu, 1 November 2018
Dr. Nick Morgan is one of the country's top communication speakers, theorists, and coaches. He has written speeches for Fortune 50 CEOs and presidents, as well as coached people to give Congressional testimony, to appear in the media, and to deliver unforgettable TED talks. The author of Give Your Speech, Change the World, Power Cues, and Trust Me, Nick has also written hundreds of articles for local and national publications.
In this episode, he shares insights from his newest book, Can You Hear Me?: How to Connect with People in a Virtual World. Listen in to hear which important cues we lose when communicating virtually, why even typically kind people can easily become online trolls, and what we can do to remain sensitive to emotion in the world of online communication.
You can find show notes and more information by clicking here: http://bit.ly/2PnlloW