Scott Stratten is a former music industry marketer, the president of UnMarketing, and the author of five best-selling business books. After running one of the most successful viral video agencies in the world for nearly a decade, Scott began focusing on speaking at big events to help companies navigate their way through the landscape of business disruption.

He has always had an interesting perspective—usually looking for logic and reason—and in this episode, he shares his thoughts on several topics around marketing. Listen in to gain insights from his new book, The Jackass Whisperer: How to deal with the worst people at work, at home and online—even when the Jackass is you, and learn how to stop stressing about the annoying people and situations in your life.

You can find show notes and more information by clicking here: https://bit.ly/2Rg8jJQ 

Will Leach is the founder of TriggerPoint, a leading behavioral research and design consultancy specializing in Mindstate Marketing. With over 25 years of behavioral insights experience, Will is also a behavioral design instructor at the Cox School of Business BLC at Southern Methodist University and the CEO of the Mindstate Group, a company that teaches how to apply behavioral design to marketing and innovation.

In this episode, Will explains what marketers need to understand in order to truly get into the minds of customers and understand their decision-making process. Listen in to gain key insights from his book, Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing, and learn how you too can use behavioral psychology to optimize marketing for your business.

You can find show notes and more information by clicking here: https://bit.ly/30njJi1 

Jono Bacon is a leading community and management strategy consultant, speaker, and author. Now the founder of a company that provides community and management advice, Jono has consulted and advised a range of organizations. He previously served as director of community at GitHub, Canonical, XPRIZE, and OpenAdvantage.

In this episode, Jono explains why building an online community is easier than ever and shares insights from his new book, People Powered: How Communities Can Supercharge Your Business, Brand, and Team. Listen in to learn how you can grow your business through an online community and how to make sure that community is easily accessible.

You can find show notes and more information by clicking here: https://bit.ly/2T8jXrF 

David Meerman Scott spotted the real-time marketing revolution in its infancy—and wrote five books about it. One of them, The New Rules of Marketing and PR, sold more than 400,000 copies in English and is available in 29 languages. He joins the show today to explain how superficial online communications have made tech-weary people hungry for true human connection and what you can do to help your business thrive.

Listen in as he shares how organizations have learned to win by tapping into the mindset that relationships with customers are more important than the products they sell. You'll gain insights from his new book, Fanocracy: Turning Fans into Customers and Customers into Fans, and discover how you can create the kind of customer experience that keeps people coming back.

You can find show notes and more information by clicking here: https://bit.ly/2MYKhk7 

BJ Fogg is the founder of the Behavior Design Lab at Stanford University and one of the best known behavioral scientists out there. He teaches industry innovators how human behavior really works, and he created the Tiny Habits Academy to help people around the world improve their lives and the lives of their clients.

In this episode, BJ shares insights from his book, Tiny Habits: The Small Changes That Change Everything, and explains how to quickly and easily improve your habits. Listen in to learn what it takes to increase your motivation, how to break bad habits, and what we can all do to design for positive change.

You can find show notes and more information by clicking here: http://bit.ly/2Q6nzsk