The Brainfluence Podcast with Roger Dooley

I first met Bart at the Conversion Jam Conference in Stockholm, where we both were speakers. I found it fascinating and fun that we were able to approach the same business website conversion problems from completely different angles. Bart has some real opinions on translating brain and behavior research into actionable strategies, and he has a knack for taking complex science and explaining it in terms that business people can understand. Bart is on today to share some of those tips and tactics to help you use economic psychology to increase your sales. 

You can find show notes and more information by clicking here: http://bit.ly/1zlLw0M

Direct download: BRAINFLUENCE038.mp3
Category:general -- posted at: 6:00am EDT

This week is a departure from the usual format. It’s an interview, but I’m the one being interviewed. In this episode, I speak with Alex Harris about a variety of conversion and marketing optimization topics.  We taped it for his video podcast, MarketingOptimization.TV, but I thought we covered so much useful content that I asked Alex if I could publish the audio version here.

 

You can find show notes and more information by clicking here: http://bit.ly/1Dx4OTD

Direct download: BRAINFLUENCE037.mp3
Category:general -- posted at: 6:00am EDT

My guest this week on The Brainfluence Podcast is author, speaker, and now, TV personality, Dan Pink. With New York Times 5 best-sellers to his credit, including Drive and To Sell is Human, Daniel has done more than anyone to bring behavior research to the non-academic world. He is a best-selling author with 20 years of experience in studying and writing about behavioral science, motivation, persuasion, and more. 

We talk about the fascinating and sometimes funny hidden camera experiments in Dan's new TV show, Crowd Control, on Nat Geo.  

You can find show notes and more information by clicking here: http://bit.ly/1z153ky

Direct download: BRAINFLUENCE036.mp3
Category:general -- posted at: 6:00am EDT

Through observations of nonverbal behavior and the use of the Personal Discernment Inventory, the Myers Briggs Type Indicator and his proprietary techniques, Robin has built highly-effective tools for all aspects and stages of interpersonal communication. He combined all these tools and techniques and has created his one-of-a-kind formula.

You can find show notes and more information by clicking here: http://bit.ly/1pKyarF

Direct download: BRAINFLUENCE035.mp3
Category:general -- posted at: 6:00am EDT

This week’s show comes to you from Austin, Texas, where I chat with fellow Austinites, Bryan and Jeffrey Eisenberg. They are the co-authors of New York Times bestsellers like Call to Action and Waiting for Your Cat to Bark. For almost 20 years, Bryan and Jeffrey have helped B2B and B2C companies such as HP, Google, Intel, Cancer Treatment Centers of America, GE Healthcare, Overstock, NBC Universal, Edmunds, Travelocity, and others to craft marketing strategies that work, emphasizing the optimization of customer experience in order to convert more leads, subscriptions, and sales. 

You can find show notes and more information by clicking here: http://bit.ly/1FqmfRr

Direct download: BRAINFLUENCE034.mp3
Category:general -- posted at: 6:00am EDT

This week’s guest on The Brainfluence Podcast, is scientist, author, entrepreneur and speaker Paul J. Zak. Paul is the founding Director of the Center for Neuroeconomics Studies at Claremont Graduate University and the founder of O-Factor, Inc. He's a pioneer in the study of oxytocin and the neurochemistry of human behavior.

You can find show notes and more information by clicking here: http://bit.ly/1qi7yi9

 

Direct download: BRAINFLUENCE033.mp3
Category:general -- posted at: 6:00am EDT

This week, we’re going to talk about how the way you describe your product or service can actually change what the customer experiences. While some business operate under the old maxim of “underpromise and overdeliver”, you may not only be selling your business and product short, but you may be creating a less-than-stellar customer experience.

You can find show notes and more information by clicking here: http://bit.ly/1tQj7eA

 

Direct download: BRAINFLUENCE032.mp3
Category:general -- posted at: 6:00am EDT

After last week’s epic interview with Dr. Robert Cialdini, I decided to do a short solo recording focused on the intersection of magic, neuroscience, and selling. 

Today we dive into how to master the art of the top magicians to captivate and hold our audience's focus. Listen in to learn how you too can learn to harness your body and your mind to ensure that your customers can't take their eyes off of you.

You can find show notes and more information by clicking here:

http://bit.ly/1Gc0MPn

Direct download: BRAINFLUENCE031.mp3
Category:general -- posted at: 6:00am EDT

This week, I am delighted to welcome a legend in the field of persuasion and influence, Dr. Robert Cialdini.  His best-selling book Influence has sold over two million copies and has been translated into 27 languages. He is currently Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. We cover a variety of topics, including how small changes can have a big impact on the behavior of others.

You can find show notes and more information by clicking here: http://bit.ly/1wD8uvJ

Direct download: BRAINFLUENCE030.mp3
Category:general -- posted at: 6:00am EDT

This week on The Brainfluence Podcast, our guest is Paul Roetzer. Paul is the founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, whose focus is on getting and measuring results using marketing technology. Paul is also a fellow Wiley author, having written The Marketing Agency Blueprint and The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success.

You can find show notes and more information by clicking here: http://bit.ly/1s0NtGU

Direct download: BRAINFLUENCE029.mp3
Category:general -- posted at: 6:00am EDT