Brainfluence

This week, I am excited to bring you Constant Berkhout. Constant is an expert in retail marketing and shopper experience. He has been working in and around the field of retail marketing since childhood, by hanging out in the supermarket owned by his aunt and uncle and helping serve customers.

Constant’s new book, Retail Marketing Strategy: Delivering Shopper Delight, is a detailed look at how the leading retail companies in the world are making money by ensuring their customers receive a unique and utterly unforgettable experience. You definitely don’t want to miss this episode’s insights and tools that are sure to help you create an entirely unique buying experience that will bring customers back time after time.

You can find show notes and more information by clicking here: http://bit.ly/1NJlHwH

Direct download: BRAINFLUENCE091.mp3
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Ryan interviewed me for his podcast since apparently none of the greatest leaders in the world were available. We covered a range of neuromarketing topics that had never been addressed on the Brainfluence podcast. So, with Ryan’s permission, I’m including our conversation here.

You can find show notes and more information by clicking here: http://bit.ly/1J1a31f

Direct download: BRAINFLUENCE090.mp3
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Today, I am excited to bring you Loretta Graziano Breuning, Ph.D., the founder of the Inner Mammal Institute and author of the new book, Habits of a Happy Brain: Retrain Your Brain to Boost Your Serotonin, Dopamine, Oxytocin and Endorphin Levels.

You can find show notes and more information by clicking here: http://bit.ly/1YdWP33

Direct download: BRAINFLUENCE089.mp3
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Brian is a best-selling author regular contributor to leading business and industry publications including Adage, Forbes, Wired, and VentureBeat. He joins us here today to share his latest insights on how design is a critical part of a brand experience, and how businesses need to consciously design the experience they offer.

You can find show notes and more information by clicking here: http://bit.ly/1OIzhm1

Direct download: BRAINFLUENCE088.mp3
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This week on The Brainfluence Podcast, my guest is the internationally acclaimed marketing and public relations expert, David Meerman Scott. David is the author/co-author of ten books, three of which became international bestsellers.

Learn how David's marketing book is now being turned into a movie, what has changed for marketers as we head into 2016, and much more!

You can find show notes and more information by clicking here: http://bit.ly/1lUUAps

Direct download: BRAINFLUENCE087.mp3
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Denise Lee Yohn joins me today to share her research and the backstory of her latest book and how it applies to not just to big enterprises but businesses of any size. Listen in to discover the strategies that companies like HEB, Costco, and PIRCH are using to grow their brands.

You can find show notes and more information by clicking here: http://bit.ly/1N57eb0

Direct download: BRAINFLUENCE086.mp3
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Sir John joins me to share his comedic, yet practical, advice that is helping entrepreneurs worldwide hack their schedules and get more done. Listen in to discover how to increase your productivity, use comedy to increase your following, and mind hack your way to incredible success.

You can find show notes and more information by clicking here: http://bit.ly/1OcKhGg

Direct download: BRAINFLUENCE085.mp3
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How can you avoid being an entrepreneurial failure? Most startups don’t achieve success, but author and entrepreneur Gabriel Weinberg has decoded the pattern followed by the most successful startups. 

You can find show notes and more information by clicking here: http://bit.ly/20IAvmj

Direct download: BRAINFLUENCE084.mp3
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This week on The Brainfluence Podcast, my special guest is Spencer Lanoue.  After reading a great article he wrote about what’s actually working today in lead generation and list building, I wanted to get him on the show to share his insights.

You can find show notes and more information by clicking here: http://bit.ly/1RLYivh

Direct download: BRAINFLUENCE083.mp3
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Got an idea for a better software mousetrap? An app that you know people would find really useful? But, are you unsure how to go from idea to code? I invited Poornima Vijayashankar to share her incredible experiences with technology and the entrepreneurial world. Listen in to discover how you can break into the software and tech space, find the engineers who can make it happen, and get the customers to help you develop and grow your business beyond your wildest dreams.

You can find show notes and more information by clicking here: http://bit.ly/1kJWIj5

Direct download: BRAINFLUENCE082.mp3
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My guest this week is Susan Weinschenk. Susan is a behavioral scientist with a Ph.D. in Psychology and over 30 years of experience. She is the CEO of The Team W, Inc., and a consultant to Fortune 1000 companies, start-ups, non-profits, as well as the government.

I've shared Susan's book, Neuro Web Design, in the past. Today, we talk about her latest book, 100 MORE Things Every Designer Needs To Know About People.

You can find show notes and more information by clicking here: http://bit.ly/1ZSy7bY

Direct download: BRAINFLUENCE081.mp3
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Anchoring and framing biases are cognitive biases we are all programmed with. They can be powerful tools for improving results of your marketing, advertising, and sales efforts. Today, we take a close look at these tools in action and how simple changes to your product presentation can generate big sales increases.

You can find show notes and more information by clicking here: http://bit.ly/1G4iQ1f

Direct download: BRAINFLUENCE080.mp3
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My guest this week, you might say, is a business scientist. George Danner is a Texas Aggie engineer and has a Masters from MIT. He has 30 years of experience in corporate strategy across a wide variety of industries: manufacturing, energy, telecommunications, transportation, and financial services. 

What George brings to the show is his unique perspective on solving business problems using the scientific method. He explains how even apparently impossible problems, like improving the efficiency of government offices, can be cracked with the right approach.

And, these techniques aren't just for big organizations - even entrepreneurs and small businesses can use the same approach.

You can find show notes and more information by clicking here: http://bit.ly/1McDRYG

Direct download: BRAINFLUENCE079.mp3
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This week on The Brainfluence Podcast, our guest is one of the most experienced practitioners in the neuromarketing industry - Darren Bridger. Darren is the co-founder of two pioneering neuromarketing companies: NeuroCo and The MindLab. Darren has degrees in Psychology and Psychological Research Methods; and in his spare time, he has written books on marketing, decision-making, and memory.

You can find show notes and more information by clicking here: http://bit.ly/1ODqfXX

Direct download: BRAINFLUENCE078.mp3
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Brady Wilson, founder of Juice Inc. and author of Beyond Engagement: A Brain-Based Approach That Blends the Engagement Managers Want with the Energy Employees Need, joins me today to share his knowledge of employee and employer engagement in the workplace. He can help you improve your business so that your employees love coming to work. Turn up your volume and tune in! This is one episode you can’t afford to miss.

You can find show notes and more information by clicking here: http://bit.ly/1j4w4Rg

Direct download: BRAINFLUENCE077.mp3
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My guest this week on The Brainfluence Podcast has quite a diverse resume. Joseph LeDoux is an author, professor and a local NYC rockstar as the lead singer and songwriter in the rock band, The Amygdaloids. He is the Henry and Lucy Moses Professor of Science at NYU in the Center for Neural Science, and he directs the Emotional Brain Institute at NYU.

You can find show notes and more information by clicking here: http://bit.ly/1KPCPCB

Direct download: BRAINFLUENCE076.mp3
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Todd joins us today to share his incredible journey through the creation of his books. Taking the lessons he has learned in his life, business and consulting, Todd has created the ultimate guide to changing the world one manageable step at a time. With his help, you can finally change your life, and the world, with your authentic message and purpose.

You can find show notes and more information by clicking here: http://bit.ly/1EULv8m

Direct download: BRAINFLUENCE075.mp3
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In this solo podcast, I explain the data and then get into what the scientists found would actually work with selling to the different groups. In particular, they found that tightwads could be persuaded to part with their money rather easily… with the right message!

You can find show notes and more information by clicking here: http://bit.ly/1Fa6gaR

Direct download: BRAINFLUENCE074.mp3
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Want to deliver better speeches, pitches, and presentations? This week on The Brainfluence Podcast, my guest has a truly impressive resume. Michael Port has been called “an uncommonly honest author" by the Boston Globe, a "marketing guru" by The Wall Street Journal, and a “sales guru” by the Financial Times. Michael is a NY Times bestselling author of six books, including Book Yourself Solid, The Think Big Manifesto and his hot new release, Steal the Show.

You can find show notes and more information by clicking here: http://bit.ly/1JsK1Oh

Direct download: BRAINFLUENCE073.mp3
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Our guest this week has a title that I know everyone will love. William Greenwald is the founder and Chief Neuroleaderologist at the Windsor Leadership Group, a global executive development and leadership coaching firm specializing in the neuropsychology of team and leadership behavior. He works with global executives and organizations to accelerate their strategy, optimize their performance, and build high performing teams and service cultures.

You can find show notes and more information by clicking here: http://bit.ly/1DZzqi1

Direct download: BRAINFLUENCE072.mp3
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My guest today is someone who has been instrumental in helping me get this show out to you every single week. Probably best known as the “Podcast Marketing Guy," Ben Krueger has become the go-to authority on positioning, cultivating and growing small businesses through the power of podcast marketing.

You can find show notes and more information by clicking here: http://bit.ly/1IXSecW

Direct download: BRAINFLUENCE071.mp3
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Our guest this week on The Brainfluence Podcast has an incredible story. Tim Grahl is a book marketing expert who has worked with many best-selling authors, most of them you would recognize instantly, like Dan Pink, Charles Duhigg, Chip and Dan Heath. He is also the author of the book, Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book.

This spring, he had five clients on the New York Times best-seller list at the same time.

And, as you will find out, Tim's techniques aren't just for books. They can be used for any kind of product launch or to build your personal platform as a thought leader.

You can find show notes and more information by clicking here: http://bit.ly/1HnhHvn

Direct download: BRAINFLUENCE070.mp3
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Today, Jeffrey Battin, Eric Nyberg, Ph.D., and Sanjay Chopra  are here to discuss their exciting new project and the possible applications. We talk about the ways that most companies are interacting currently with their consumers: where they go wrong and how the Cognistx has the potential to change everything.

Eric Nyberg was part of CMU's partnership with IBM in developing Watson, the artificial intelligence system that beat human competitors in the Jeopardy Challenge. Eric's insights are a key part of creating a smarter customer experience on ecommerce sites.

You can find show notes and more information by clicking here: http://bit.ly/1JQJCpt

Direct download: BRAINFLUENCE069.mp3
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My guest today on The Brainfluence Podcast is quite a unique scholar. Al Roth is the Craig and Susan McCaw Professor of Economics at Stanford University, as well as the Gund Professor of Economics and Business Administration Emeritus at Harvard University. He is the author of Who Gets What And Why: The New Economics of Matchmaking and Market Design. He also happens to have been awarded the Nobel Prize for Economics in 2012.

You can find show notes and more information by clicking here: http://bit.ly/1HI5WmK

Direct download: BRAINFLUENCE068.mp3
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My guest today an unusual message for you. Would you like to be better at what you do? Do you want to be a successful leader or entrepreneur? Traditional advice would be to focus on fixing your weaknesses. This week’s guest, Thuy Sindell, has a better way.

The key lies in your hidden strengths. These are not the primary strengths you already know, but rather things you are already somewhat good at. These can be improved into a new set of high level performance tools.

You can find show notes and more information by clicking here: http://bit.ly/1Czrq6c

Direct download: BRAINFLUENCE067.mp3
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Dr. Barry Schwarrtz joins us today to discuss what all business owners need to know about the choices they are offering their clients. He explains the research behind his book and how too many choices can be hurting your business. Listen in to learn how you can find the right balance of options that will enable your customers to buy with confidence.

You can find show notes and more information by clicking here:  http://bit.ly/1S4Ha2N

Direct download: BRAINFLUENCE066.mp3
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Joining The Brainfluence Podcast this week is Dan Ward. Dan is a US Air Force veteran, who after spending 20 years in the service, retired after three engineering degrees and a Bronze Star. He founded Dan Ward Consulting LLC to help companies to reduce costs, time and the complexity of their innovations.

Dan has pioneered an active approach toward simplicity. In many problem-solving situations, our natural instinct is to use a solution that actually adds complexity. Dan explains how to counter that tendency to save time and money.

You can find show notes and more information by clicking here: http://bit.ly/1NrxiiR

Direct download: BRAINFLUENCE065.mp3
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David Forbes is the creator of the MindSight® emotional assessment technologies, a suite of applied neuropsychological methods for understanding consumer emotion and motivation. MindSight® is designed to help brands create an authentic personal connection with customers and analyze specific subconscious emotions that drive consumer behavior. David has won the Advertising Research Foundation (ARF) Great Mind award for that work.

He's also the author of the the new book, The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy. Learn about the nine basic motivators that drive all of your customers' behavior and more.

Get full show notes and more information here: http://bit.ly/1HcLMUW

Direct download: BRAINFLUENCE064.mp3
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Matt Britton joins us today to talk about what all business owners need to know about the millennial generation. He explains the premise behind his book and how the millennial generation is changing trends worldwide. Listen in to find out how you should be adapting your business models, watching the trends and embracing technology to ensure your business' survival.

You can find show notes and more information by clicking here: http://bit.ly/1MYkb8H

Direct download: BRAINFLUENCE063.mp3
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Today, I’m excited to welcome Robbie Kellman Baxter to the show. Robbie joins us today to talk about the concepts laid out in her new book, The Membership Economy. She explains why almost any kind of business can, and should, consider a subscription and membership model. Listen in to find out how businesses can start taking the membership approach and begin building a vibrant and profitable community.

Get full show notes and more information here: http://bit.ly/1e1f5gn

Direct download: BRAINFLUENCE062.mp3
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Joining The Brainfluence Podcast this week is Jeff Goins. Jeff is a full-time blogger, writer, speaker, and entrepreneur. After seven years of working for a nonprofit, Jeff realized he was not fulfilled with his work. He changed the direction of his life and now writes and speaks for a living, running an online business that helps writers and creative entrepreneurs chase their dreams.

You can find show notes and more information by clicking here: http://bit.ly/1LYXJv5

Direct download: BRAINFLUENCE061.mp3
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Our special guest this week is Dan Ariely. Dan is a scientist and author who is well known to our listeners and readers. He is the James B. Duke Professor of Psychology & Behavioral Economics at Duke University and the author of several bestsellers, including Predictably Irrational. Dan’s newest book is Irrationally Yours: On Missing Socks, Pickup Lines, and Other Existential Puzzles.

You can find show notes and more information by clicking here: http://bit.ly/1cYGaQa

Direct download: BRAINFLUENCE060.mp3
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I’m solo-podcasting this week in order to answer one of the most commonly asked questions I receive: "How do I prepare for or start a career in neuromarketing?" Since universities do not (yet) offer a degree specializing in neuromarketing and, for the most part, avoid even the mention of this focus, this is not an easy path to navigate on one's own.

We'll look at what neuromarketing jobs require, how to look for a college degree program to prepare for neuromarketing careers, and more.

You can find show notes and more information by clicking here: http://bit.ly/1IIgPHS

Direct download: BRAINFLUENCE059.mp3
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Martha Pease joins us today to share some insights laid out in her new book, Think Round: How To Own The Future By Focusing 100% Of Your Company On Customers & Consumers 100% Of The Time. Martha explains why she believes her approach can help simplify dealing with complex customer sets and get everyone within an organization on the same page. Don’t miss this episode full of ideas to help you get your customer’s undivided attention.

Get full show notes and more information here: http://bit.ly/1e05NAS

Direct download: BRAINFLUENCE058.mp3
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Our special guest this week is fellow author Jonathan Gabay. I invited Jonathan to share some of the major concepts he writes about in Brand Psychology. In this wide-ranging conversation, we also discuss the intricacies of branding in the current market: what makes some copy better than others, how big data affects marketing, hierarchy of needs for the modern brander and much more.

Get full show notes and more information here: http://bit.ly/1GZp2a3

Direct download: BRAINFLUENCE057.mp3
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I invited Justin Rondeau, Conversion Optimization Manager at Digital Marketer, to talk about some of the not-so-obvious ways of increasing conversion rates that he has developed over the course of his career. He also shares some surprising test results that might shake your current beliefs about conversion rate optimization (CRO) techniques. Listen in to learn some game-changing tips, dos and don’ts of conversion, how long you should run tests before you can be confident in your results, and much more!

Get full show notes and more information here: http://bit.ly/1zaPbQq

Direct download: BRAINFLUENCE056.mp3
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Dorie Clark joins me today to talk about her book and how, through her extensive study and interviews, she determined the key steps to become a thought leader. In this wide-ranging discussion, we talk about why everyone needs to become recognized as an expert in their field, how to conduct cheap but efficient research, and much more. You don’t want to miss Dorie’s practical and highly actionable tips that may just help you become the Seth Godin of your niche.

You can find show notes and more information by clicking here: http://bit.ly/1bfijei

 

Direct download: BRAINFLUENCE055.mp3
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Erica joins us today to talk about connectional intelligence. She also analyzes companies and groups who have successfully started using this process, and explains how you too can take advantage of it to advance your company faster and farther than you ever thought possible.

You can find show notes and more information by clicking here:

http://bit.ly/1IbLqdm

Direct download: BRAINFLUENCE054.mp3
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Today, Ben Parr is here to talk about his new book, CAPTIVOLOGY: The Science of Capturing People’s Attention. We dive into the history of how attention works, and how the environment that affects human attention has changed. Ben translates his extensive research on attention into tips that any business owner, author, and journalist can use to captivate the attention of customers and readers everywhere.

You can find show notes and more information by clicking here: http://bit.ly/1y6DGJr

Direct download: BRAINFLUENCE053.mp3
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This week, on The Brainfluence Podcast, my guest is David Devonis, PhD. Dr. Devonis is a professor and the program coordinator of Psychology at Graceland University in Iowa. His new book, History of Psychology 101, part of Springer’s Psych 101 series, was recently awarded “Outstanding Academic Title” status by the American Library Association.

You can find show notes and more information by clicking here: http://bit.ly/1ONT82b

Direct download: BRAINFLUENCE052.mp3
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On this episode of The Brainfluence Podcast, my guest is fellow Wiley author, Andy Frawley. Andy is the President of Epsilon, a firm that strives to create customer connections that build brand and business equity. His new book is Igniting Customer Connections: Fire Up Your Company's Growth By Multiplying Customer Experience & Engagement.

You can find show notes and more information by clicking here: http://bit.ly/1MYVk3d

Direct download: BRAINFLUENCE051.mp3
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On this episode of The Brainfluence Podcast, our guest is Amy Wilkinson. Amy is a strategic adviser, entrepreneur, author and lecturer at the Stanford Graduate School of Business. She is also the author of the new book, The Creator’s Code: The Six Essential Skills of Extraordinary Entrepreneurs.

You can find show notes and more information by clicking here: http://bit.ly/1Fz1ztK

Direct download: BRAINFLUENCE050.mp3
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This week on The Brainfluence Podcast, my guest is Elissa Moses. Elissa is the head of the global Ipsos Neuro & Behavioral Science Centre. Her expertise includes every form of neuromarketing technology, from simple implicit tests and web-based facial coding to gold-standard fMRI.

You can find show notes and more information by clicking here: http://bit.ly/1Bv43Xv

Direct download: BRAINFLUENCE049.mp3
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Today, Guy Kawasaki joins me to discuss his journey through school, writing and rewriting his books, and the current company he is supporting - Canva. We talk about how Guy created a 100% improvement in your social media engagement overnight, his idea for three books every entrepreneur should read, and lots more..

You can find show notes and more information by clicking here: http://bit.ly/18HvZ0X

 

Direct download: BRAINFLUENCE048.mp3
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This week, my guest on The Brainfluence Podcast is Neale Martin. Neale is an author, entrepreneur, and consultant. He is currently a faculty member at the Coles College of Management at Kennesaw State University as a Professor of Innovation. As founder and CEO of Subline Behavior Marketing, a consulting and education firm, Neale has been working with his clients for over a decade.

You can find show notes and more information by clicking here: http://bit.ly/1BQEF12

Direct download: BRAINFLUENCE047.mp3
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Denise Lee Yohn is a consultant, speaker, author, and brand building expert. She was Sony Electronics Inc.’s first brand leader as Vice President and General Manager of brand and strategy. Denise has led brand strategy at ad agencies for accounts like Burger King, Land Rover, and Unilever, just to name a few.

Denise is a fellow Wiley author. Her book, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest, is celebrating its one-year anniversary. You can also find her writings in publications like Harvard Business Review, Forbes, SmartBrief on Leadership, GigaOm, and Advertising Age. As if that’s not enough, Denise has also been a guest author at Neuromarketing, with a great post on comparing levels of customer service to Maslow’s Hiearchy of Needs. Listen in to learn from Denise’s years of research and hands-on experience to ensure your brand is known not only for your product, but your customer experience that will keep you in business for years to come. 

You can find show notes and more information by clicking here: http://bit.ly/1DuTBRl

Direct download: BRAINFLUENCE046.mp3
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This week, I have a special treat for The Brainfluence Podcast listeners. My guests are the three lead researchers from Temple University's Center for Neural Decision Making at the Fox School of Business. Professors Angelika Dimoka, Paul Pavlou and Vinod Venkatraman have received a $286,000 research grant from the Advertising Research Foundation (ARF), a non-profit group that provided TV ads from major sponsor companies in the consumer-goods, financial, technology, travel, and pharmaceutical industries.

Their mission was to test all of the popular neuromarketing technologies and see which could actually predict consumer behavior. The results may surprise you!

You can find show notes and more information by clicking here: http://bit.ly/1A7Dnyo

Direct download: BRAINFLUENCE045.mp3
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This week, flying, or I should say, "sailing" solo, I am bringing this podcast to you from the middle of the ocean in Southeast Asia. The inspiration for this episode came from my experiences on my cruise I am currently on. I believe that these experiences (the good and the bad) can very well apply to your marketing game plan.

You can find show notes and more information by clicking here: http://bit.ly/1x1oaXO

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Noah is an expert in strategic marketing and customer loyalty and he has provided coaching and consulting to thousands of business owners, executives, and individuals to help them cultivate loyal customers. His newest book, Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving, was written to give real world examples of companies who have created loyal and devoted customers. Listen in to learn about the simple changes you can make to completely change your customers experience shopping with you, so they will never go to your competitors again! 

You can find show notes and more information by clicking here: http://bit.ly/1ElpDAZ

Direct download: BRAINFLUENCE043.mp3
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My guest this week on The Brainfluence Podcast is entrepreneur, author, speaker, and worldwide connector, Peter Shankman. Peter is recognized nationally and globally for radically new ways of thinking about social media, PR, marketing, advertising, creativity, and much more. Peter started his career in Vienna, VA, with America Online as a Senior News Editor, helping found the AOL Newsroom.

He is the author of Can We Do That? and Nice Companies Finish First, and his newest book, Zombie Loyalists. Just as the title implies, in his book Peter teaches companies to use great service to create rabid fans. 

You can find show notes and more information by clicking here: http://bit.ly/1CuwIe8

Direct download: BRAINFLUENCE042.mp3
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This week on The Brainfluence Podcast, my special guest is Joe Leech. Joe is the Director of User Experience at CX Partners, working with clients such as Marriott, Disney, LateRooms, theTrainline, Peugeot, Virgin and eBay. He is also the author of Psychology for Designers and writes for various websites, magazines, in addition to being a speaker and consultant.

You can find show notes and more information by clicking here: http://bit.ly/14tdESj

Direct download: BRAINFLUENCE041.mp3
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On this episode of The Brainfluence Podcast, I am joined by Peep Laja. Peep is an entrepreneur and conversion optimization expert. He's been doing digital marketing for over 10 years in Europe, Middle East, Central America and the U.S. His resume is extremely diverse: he ran a software company in Europe, an SEO agency in Panama, a real estate portal in Dubai, and worked for an international non-profit.

Listen in to learn how you too can raise the bar on your content and dramatically increase your conversion rates. 

You can find show notes and more information by clicking here: http://bit.ly/1wOUBIG

Direct download: BRAINFLUENCE040.mp3
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Joining The Brainfluence Podcast this week is Dr. Andrew Hill. Dr. Hill is a cognitive neuroscientist who has, among other things, studied how attention operates in the brain. He currently lectures at UCLA, teaching courses in Neuroscience and Psychology. He is also the Director at the Alternatives Brain Institute, where they use neurofeedback and meditation to help clients increase their mindfulness. 

You can find show notes and more information by clicking here: http://bit.ly/1xuAR41

Direct download: BRAINFLUENCE039.mp3
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