Thu, 25 January 2018
We would all love to do less and get more done, but the question is: how? Morten T. Hansen is here to give us the answer based on his extensive research.
A management professor at University of California, Berkeley, Morten is the coauthor of the New York Times bestseller Great by Choice, and the author of the highly acclaimed Collaboration and Great at Work. His research has won several prestigious awards, and he is ranked one of the world’s most influential management thinkers by Thinkers50.
In this episode, Morten shares key behaviors that stand out among top performers, as well as tips for changing your habits to improve your own productivity. Listen in to learn how to make the most of your time, what to avoid in the workplace, and more.
You can find show notes and more information by clicking here: http://bit.ly/2rkS5Er
Thu, 18 January 2018
Today’s guest has made it her mission to use behavioral science to improve inclusion and diversity. A behavior economist and expert in organizational change, Tinna Nielsen is the founder of the non-profit change-organization Move the Elephant for Inclusiveness, the co-founder of the non-profit Inclusion Nudges Initiative, and the co-author of the Inclusion Nudges Guidebook. She is also a strategic partner for inclusiveness and gender parity at the United Nations, and she collaborates with organizations, practitioners, and social entrepreneurs worldwide to redesign communities and organizations.
In this episode, Tinna shares the surprising truth about the unconscious snap judgments we all make, as well as the devastating experience that led to her realization of what it really takes to influence people to change their behavior. Listen in to learn what types of unconscious biases we all have, as well as how to prevent those biases from affecting our communities.
You can find show notes and more information by clicking here: http://bit.ly/2DkWaOI
Thu, 11 January 2018
Have you ever thought about what brands in your life you can’t imagine living without? Maybe the thought of giving up your Apple computer gives you anxiety, or the idea of shopping anywhere other than Amazon makes you cringe. Those are the types of reactions that indicate how strongly we become attached to brands—if their marketing is done right.
Today’s guest, Brian Sheehan, knows all about what it takes to create that kind of powerful brand attachment. Now the Professor of Advertising at the S.I. Newhouse School of Public Communications at Syracuse University, he teaches courses in advertising, advertising management, advertising strategy, digital advertising, and international advertising. In this episode, he shares insights from his new book, Loveworks: How the World’s Best Marketers Make Emotional Connections to Win in the Marketplace, and explains what it takes to become a brand that consumers can’t live without.
You can find show notes and more information by clicking here: http://bit.ly/2COKMdj
Thu, 4 January 2018
We all have to ask for favors from time to time, but did you know there are certain things you can do to increase the likelihood that someone will say yes? From getting the timing right to planting the seed for a future favor, using psychology can significantly improve your odds of getting people to oblige.
In this episode, our very own Roger Dooley shares science-based tactics that will increase your chance of success the next time you ask for a favor. Some of them may surprise you!
You can find show notes and more information by clicking here: http://bit.ly/2lx1oLb