Brainfluence (general)

Lee Hartley Carter is a partner at Maslansky + Partners, a research-driven language strategy firm that specializes in finding the right messages based on one simple idea: it’s not what you say that matters, it’s what you hear. Today she joins the show to share insights from her book Persuasion: Convincing Others When Facts Don’t Seem to Matter as well as what the key to persuasion is.

You can find show notes and more information by clicking here: https://bit.ly/2pAi7D0 

Direct download: BRAINFLUENCE290.mp3
Category:general -- posted at: 6:00am EDT

Safi Bahcall is a physicist and an award-winning entrepreneur. His insights into business success look at the factors that motivate behavior in organizations—and those motivations are not what you’ll learn in business school. Today Safi joins the show to share these insights and more from his book, Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries.

Listen in as he explains why good teams with excellent people and the best intentions kill great ideas, as well as what we can do about it. You'll learn what a “phase change” is, why we should be paying more attention to human motivation and human incentives, and more.

You can find show notes and more information by clicking here: https://bit.ly/2IINx0W 

Direct download: BRAINFLUENCE289.mp3
Category:general -- posted at: 6:00am EDT

Ron Tite is the founder and CEO of Church+State, an award-winning advertising writer, and the creative director for multiple respected brands. He speaks to leading organizations about creativity, innovation, branding, and corporate strategy, and he joins the show today to teach you how to make good things happen for you and your organization.

In this episode, Ron shares ideas and examples from his new book Think. Do. Say.: How to seize attention and build trust in a busy, busy world. You’ll learn what forced him to come up with something that’s interesting and successful without doing what everyone expected and how he gained the confidence to speak his mind.

You can find show notes and more information by clicking here: https://bit.ly/31V7t8o 

Direct download: BRAINFLUENCE288.mp3
Category:general -- posted at: 6:00am EDT

Elise Keith is the founder and Meeting Maven for Lucid Meetings, where she leads their research, publication, and product management efforts. As a software developer, business owner, and someone who doesn’t like to have her time wasted, Elise has a unique perspective on meetings. Today she joins the show to teach us how to run meetings that get things done and that employees won’t dread attending.

Listen in as Elise shares tips and tricks from her book Where The Action Is: The Meetings That Make or Break Your Organization. You'll learn what you can do to increase employee engagement, the 16 different types of meetings, and how to get better business results.

You can find show notes and more information by clicking here: https://bit.ly/2lfSG89 

Direct download: BRAINFLUENCE287.mp3
Category:general -- posted at: 6:00am EDT

Rory Sutherland is one of the most influential advertising professionals in the world today. Having worked as the Vice Chairman of Ogilvy since 1988, Rory has formed a behavioral science practice within the agency, where his team works to uncover the hidden business and social possibilities that emerge when you apply creative minds to the latest thinking in psychology and behavioral science.

In this episode, Rory shares insight from his book, Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, and breaks down why we do the things we do. Listen in as he explains how to increase the perceived value of an offer, what you must never do in customer service, and more.

You can find show notes and more information by clicking here: https://bit.ly/2mijiFK 

Direct download: BRAINFLUENCE2862028take20229.mp3
Category:general -- posted at: 6:00am EDT

Paul Smith is one of the world’s leading experts in business storytelling. One of Inc. Magazine’s Top 100 Leadership Speakers of 2018, Paul is also a storytelling coach and the bestselling author of Sell with a Story and The 10 Stories Great Leaders Tell. He joins the show today to share his best storytelling secrets to help you become a more persuasive and inspiring leader.

Listen in as Paul explains what makes storytelling so important, as well as the 10 stories you need to incorporate into your business if you want to set a direction for your organization. You'll learn why most great leaders are also great storytellers and what it takes to tell the kinds of stories that motivate and stick with people.

You can find show notes and more information by clicking here: https://bit.ly/2kfMBbo 

Direct download: BRAINFLUENCE285.mp3
Category:general -- posted at: 6:00am EDT

Nir Eyal is a writer, consultant, and teacher on the intersection of psychology, technology, and business. Dubbed “The Prophet of Habit-Forming Technology” by The M.I.T. Technology Review, Nir has founded two tech companies and his writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. He is also the author of the bestselling book, Hooked: How to Build Habit-Forming Products, as well as Indistractable: How to Control Your Attention and Choose Your Life.

In this episode, Nir explains how to reduce distractions and be as productive as you want to be in your day. Listen in to learn how to address the internal triggers that cause your distraction and channel them into helpful acts of traction so you can make the most of your time.

You can find show notes and more information by clicking here: https://bit.ly/2koNPRu 

Direct download: BRAINFLUENCE284.mp3
Category:general -- posted at: 6:00am EDT

John Rossman is the author of Think Like Amazon: 50 ½ Ideas to Become a Digital Leader. A former Amazon executive, John launched and scaled the Marketplace business, which now accounts for more than 50% of all units sold at Amazon.com. He now heads Rossman Partners, a niche business advisory firm that helps clients succeed and thrive in the digital era.

In this episode, John explains how to measure and improve customer satisfaction, as well as the importance of challenging the status quo. Listen in to discover how your company can compete with more agility and effectiveness, how to improve digital strategies, and more.

You can find show notes and more information by clicking here: https://bit.ly/30EgEJC

Direct download: BRAINFLUENCE283.mp3
Category:general -- posted at: 6:00am EDT

Oren Klaff is one of the world's leading experts on sales, raising capital, and negotiation. With more than 1,000,000 copies in print worldwide, his first book, Pitch Anything, is required reading throughout Silicon Valley and Wall Street, and Oren has been featured in hundreds of periodicals, podcasts, and blogs.

In this episode, he shares insights from his new book, Flip The Script, and explains how selling has changed over the past decade. Listen in as Oren explains how to hold people's attention and stop interruptions throughout presentations, as well as what it takes to convert leads and close deals.

You can find show notes and more information by clicking here: https://bit.ly/2ZnrbaK

Direct download: BRAINFLUENCE282.mp3
Category:general -- posted at: 6:00am EDT

Brian Ahearn is the Chief Influence Officer at Influence PEOPLE, as well as a dynamic international keynote speaker, trainer, coach, and consultant. Specializing in applying the science of influence and persuasion in everyday situations, Brian was named one of the Top 100 Influencers of 2016 by the Science of Digital Marketing and is one of only 20 individuals in the world who currently hold the Cialdini Method Certified Trainer designation.

In this episode, Brian explains how to take Cialdini’s research on the psychology of persuasion and apply it in the digital era through social media. Listen in as we discuss powerful everyday opportunities to persuade that are lasting and ethical—and where too many people in business get it wrong.

You can find show notes and more information by clicking here: https://bit.ly/31JlOnZ

Direct download: BRAINFLUENCE281.mp3
Category:general -- posted at: 6:00am EDT

Duane Varan is the CEO of MediaScience, a leading provider of lab-based audience/marketing research. Recognized as a champion of transparency and validation of neuromarketing methods, Duane has lectured in over 150 cities worldwide and has written over 50 peer-reviewed papers. He has also received numerous awards, including the Australian Prime Minister’s University Teacher of the Year award.

You can find show notes and more information by clicking here: https://bit.ly/2TlMYOs 

Direct download: BRAINFLUENCE280.mp3
Category:general -- posted at: 6:00am EDT

Brian Solis is a leading digital anthropologist and futurist, and has been called "one of the greatest digital analysts of our time.” Also a world-renowned keynote speaker and an award-winning author, Brian studies the impact of disruptive technologies on business and works to humanize trends to help people understand how the world is changing, as well as what to do about it.

In this episode, he shares insights from his new book, Lifescale: How to Live a More Creative, Productive and Happy Life, which breaks down the struggles of living in a world rife with constant digital distractions. Listen in as he explains how to minimize your digital distractions and overcome the unforeseen consequences of living a technology-filled life.

You can find show notes and more information by clicking here: https://bit.ly/3184nNs 

Direct download: BRAINFLUENCE279.mp3
Category:general -- posted at: 6:00am EDT

Today we are replaying a very well-received episode with Dr. BJ Fogg from late last year. BJ is a behavioral scientist at Stanford University, where he runs the Behavior Design Lab. He teaches his models and methods in graduate seminars, and his work has been applied by his students and others to create successful products, including Instagram.

In this episode, BJ explains how we can use behavior design strategies to develop beneficial habits and create positive change. You’ll learn the numerous factors that influence our behavior, what makes people do the things they do, and hacks for changing habits and motivating yourself.

You can find show notes and more information by clicking here: https://bit.ly/2Mb1yqE 

Direct download: BRAINFLUENCE278.mp3
Category:general -- posted at: 6:00am EDT

Blake Morgan is recognized as a leader in customer experience. A keynote speaker and the author of two books on the subject—including More is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences—Blake joins the show to discuss the future of customer experience and how you can guarantee your business is valuable to customers.

Listen in as she shares the important distinction between customer service and customer experience, as well as why being valuable doesn't necessarily mean being profitable. You'll learn what it takes to customize an experience, the importance of having a good workplace culture, and more.

You can find show notes and more information by clicking here: https://bit.ly/2YSmBlu 

Direct download: BRAINFLUENCE277.mp3
Category:general -- posted at: 6:00am EDT

Dr. Matthew L. Tompkins is an American magician-turned-psychologist who completed his DPhil in Experimental Psychology at the University of Oxford. His research focuses on the cognitive psychology of illusions, and his experience as a professional magician—before he began his academic career—continues to influence his work. Today he joins the show to discuss experimental psychology and share insights from his book, The Spectacle of Illusion.

Listen in as Matt explains the similarities between magic/illusions and psychology, as well as how people can experience what feels like a paranormal situation using conventional psychological methods. You’ll learn how much of magic is driven by attention, what Anomalistic Psychology is, and more.

You can find show notes and more information by clicking here: https://bit.ly/2G6Qh6Y 

Direct download: BRAINFLUENCE276.mp3
Category:general -- posted at: 6:00am EDT

Colin Shaw is the Founder and CEO of Beyond Philosophy, one of the world's leading customer experience consultancy and training companies. Also a prolific blogger, the author of six bestselling books, and co-host of The Intuitive Customer podcast, Colin joins the show to discuss how to improve your brand's customer experience and what many businesses are doing wrong.

Listen in to learn the crucial difference between what customers say and what they do, as well as how to properly measure customer experience. You'll learn what it takes to build trust with your customers and how to give them the fantastic experience they deserve.

You can find show notes and more information by clicking here: http://bit.ly/32f24tu 

Direct download: BRAINFLUENCE275.mp3
Category:general -- posted at: 6:00am EDT

Krista Neher is the CEO of Boot Camp Digital, a best-selling author, and an international speaker. With over 10 years of branding and marketing experience, Krista is a social media pioneer, having run one of the first successful corporate Twitter accounts—before social media was even a recognized phrase. Today she joins the show to share insights from her book, Digital Marketing That Actually Works, and offer advice for making digital marketing work for your company.

Listen in to learn about the importance of looking at quality instead of only looking at quantity and cost in regards to KPIs, as well as what's going on with the state of SEO today. You'll hear Krista’s thoughts on conversion optimization, when it's time to start using content marketing, and how to create better content.

You can find show notes and more information by clicking here: http://bit.ly/2RPcBqf 

Direct download: BRAINFLUENCE274.mp3
Category:general -- posted at: 6:00am EDT

Andrew Tarvin claims to be the world’s first Humor Engineer, teaching people how to get better results while having more fun. Combining his background as a project manager at Procter & Gamble with his experience as an international comedian, Drew has worked with thousands of people at 200+ organizations—including P&G, GE, and Microsoft—to help them use humor in the workplace to improve communication, morale, and company loyalty.

In this episode, Drew discusses the benefits of making your workplace more fun, as well as how to decide when it is appropriate to use humor within your workspace. He also shares insights from his new book Humor That Works: The Missing Skill for Success and Happiness at Work, including tips for using humor more effectively and how to incorporate it into your life.

You can find show notes and more information by clicking here: http://bit.ly/2X2dhtD 

Direct download: BRAINFLUENCE273.mp3
Category:general -- posted at: 6:00am EDT

Jason Hreha is one of the world’s leading applied behavioral scientists. He studied neuroscience at Stanford University, where he was the lead researcher in the world-renowned Stanford Persuasive Technology Lab. Today he joins the show to discuss how he started in behavioral science and how he applies his knowledge to complex business and product design problems.

Listen in to hear why Jason thinks social media platforms are more addictive these days and what’s changed from previous years of online messaging. You'll learn how Jason founded an industry-changing behavioral science unit at Walmart, as well as his take on simplification, motivation, and instigation.

You can find show notes and more information by clicking here: http://bit.ly/2IKLl8s 

Direct download: BRAINFLUENCE272.mp3
Category:general -- posted at: 6:00am EDT

Art Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin, as well as Executive Director of the IC2 Institute. The author of over 150 scholarly papers on topics such as reasoning, decision making, and motivation, Art has also written several books, including Smart Thinking, Smart Change, and Brain Briefs.

In this episode, he shares insights from his upcoming book, Bring Your Brain to Work, and discusses what it takes to interview like a pro. Listen in to learn how to improvise in an interview situation, what you can do to become more productive, and more.

You can find show notes and more information by clicking here: https://bit.ly/2EUuoHl 

Direct download: BRAINFLUENCE271.mp3
Category:general -- posted at: 6:00am EDT

Doug Hall is an inventor, researcher, and educator, as well as the founder of the Eureka! Ranch, Innovation Engineering Institute, and Brain Brew Custom Whisk(e)y. Doug has been named one of America’s top innovation experts by Inc. magazine, The Wall Street Journal, Dateline NBC, CNBC, CIO Magazine, and the CBC, and unlike other inventors who decide to keep their methods secret, he is dedicated to teaching innovation through his books and courses.

In this episode, Doug shares insight from his latest book, Driving Eureka!: Problem-Solving with Data Driven Methods & the Innovation Engineering System, and what it takes to become a master innovator. Listen in to learn how he went about starting up Brain Brew Custom Whisk(e)y, what he's doing to continue growing his business bigger and better, and what we can all do to become “meaningfully unique.”

You can find show notes and more information by clicking here: https://bit.ly/2Xl4nIn  

Direct download: BRAINFLUENCE270.mp3
Category:general -- posted at: 6:00am EDT

James Crabtree is a Singapore-based author and journalist, an Associate Professor of Practice at the Lee Kuan Yew School of Public Policy, and a senior fellow at the school’s Centre on Asia and Globalisation. His best-selling book, The Billionaire Raj: A Journey Through India’s New Gilded Age, covers the rise of India’s new billionaire class in a radically unequal society and was short-listed for the Financial Times McKinsey book of the year.

In today's episode, James discusses India’s economy, as well as what he learned from years of working for the Financial Times and leading the newspaper's coverage of Indian business. Listen in to learn how India’s e-commerce sector is growing, what surprised James the most when talking with India's elite, and the problem he sees with the country's legal structure.

You can find show notes and more information by clicking here: https://bit.ly/2VOd5lX 

Direct download: BRAINFLUENCE269.mp3
Category:general -- posted at: 6:00am EDT

Lisa Bodell is an award-winning author and CEO of FutureThink, an innovation firm that thrives on simplicity. A futurist and expert on the topic of change, Lisa’s mission is to provoke fresh thinking and help people solve problems in intentionally simple ways. She has appeared on NPR and FOX News, and has been published in Fast Company, The New York Times, and WIRED.

In this episode, Lisa shares insights from her book, Why Simple Wins, including how complexity issues not only hold companies back, but can also cost them money. Listen in to learn where many complexity issues start, how Lisa gauges these kinds of problems in the organizations she helps, and what you can do to start identifying similar issues within your own organization.

You can find show notes and more information by clicking here: http://bit.ly/2VNvlMa 

Direct download: BRAINFLUENCE268.mp3
Category:general -- posted at: 6:00am EDT

Roger Dooley is an author, international keynote speaker, founder of the consultancy Dooley Direct, and co-founder of College Confidential, the leading college-bound website. He writes the popular blog  Neuromarketing  as well as a column at  Forbes.com, and his books include Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and his latest release, Friction: The Untapped Force That Can Be Your Most Powerful Advantage

In this episode, Roger shares key concepts from his new book that everyone should know, including strategies for both large and small organizations to boost sales. Listen in to learn how friction affects everything from human behavior and work environments to buying decisions and individual habits.

You can find show notes and more information by clicking here: https://bit.ly/2vPnf6p 

Direct download: BRAINFLUENCE267.mp3
Category:general -- posted at: 6:00am EDT

Michael Goldsby, PhD is the Stoops Distinguished Professor of Entrepreneurship and Executive Director of the Entrepreneurship Center at Ball State University. Also the co-author of Entrepreneurship The Disney Way, which he co-wrote with Rob Mathews, Mike joins the show today to discuss the unbeatable combination of entrepreneurship, passion, and creativity that Walt Disney had to establish one of the most successful businesses in history.

You can find show notes and more information by clicking here: https://bit.ly/2PNIRJA 

 

Direct download: BRAINFLUENCE266.mp3
Category:general -- posted at: 6:00am EDT

Ryan Levesque is the CEO of The ASK Method® Company, #1 national bestselling author of Ask, and co-founder of Bucket.io. Today, he joins the show to share insights from his latest book, Choose: The Single Most Important Decision Before Starting Your Business. With plenty of entrepreneurial experience, Ryan will give his most valuable tips on how to launch and expand your business.

Listen in to discover the importance of asking the right questions and what Ryan says is a critical incorrect choice many entrepreneurs make that leads to failure. You’ll learn how you can teach something you are passionate about—even if you're not an expert—and the steps you can take to ensure a successful business.

You can find show notes and more information by clicking here: https://bit.ly/2J0ESaT 

Direct download: BRAINFLUENCE265.mp3
Category:general -- posted at: 6:00am EDT

Adrian Swinscoe is a customer experience consultant and advisor, as well as a frequent writer, podcaster, conference speaker, panelist, and interviewer. Today, he interviews Roger about how friction—defined as any unnecessary or wasted effort, time, or money in accomplishing a task—impacts not only our experience as customers, but also our everyday lives.

Listen in to discover how friction can hinder everything from the success of businesses to breaking bad habits, as well as some areas where friction can actually be a good thing. You’ll learn how to identify friction and what we can do to reduce it in our lives.

You can find show notes and more information by clicking here: http://bit.ly/2KLMY9Y 

Direct download: BRAINFLUENCE264.mp3
Category:general -- posted at: 6:00am EDT

Greg Satell is a popular author, speaker, and trusted advisor. The author of Cascades: How to Create a Movement that Drives Transformational Change and Mapping Innovation (which was selected as one of the best business books of 2017 by 800-CEO-Read), Greg has been published in Harvard Business Review and Ink, and has been recognized as a thought leader by many others.

In this episode, Greg breaks down what it really takes to grow awareness and coordinate movement for change. Listen in to learn the keys to viral marketing, advice for increasing awareness, and how to get people to take part in a cause.

You can find show notes and more information by clicking here: http://bit.ly/2U97GQD 

Direct download: BRAINFLUENCE263.mp3
Category:general -- posted at: 6:00am EDT

Dr. Tedi Asher is the first—and only—art museum neuroscientist. Shortly after completing her Ph.D. at Harvard Medical School, she became the Neuroscience Researcher at the Peabody Essex Museum (PEM) in Salem, Massachusetts. There, she helps to inform the exhibition design strategy by analyzing emerging neuroscientific findings and proposing recommendations to increase engagement and visitor impact.

In this episode, Tedi shares the details of her unique line of work, as well as how directing people's viewing impacts their experience. Listen in to hear about her findings on engagement, examples of her experiments, and more.

You can find show notes and more information by clicking here: http://bit.ly/2VnI3No 

Direct download: BRAINFLUENCE262.mp3
Category:general -- posted at: 6:00am EDT

Mitch Joel has been called “one of North America’s leading visionaries” and the “Rock Star of Digital Marketing” by Strategy Magazine. A multi-talented podcast host, entrepreneur, and author, Mitch is the founder of Six Pixels Group and former co-founder and president of Twist Image, which he later sold to WPP. He frequently speaks to groups like Wal-Mart, Starbucks, Microsoft, and Twitter, and has been giving between 40 and 60 keynote presentations per year since 2005.

In this episode, Mitch breaks down where we are with technology today, as well as insights from his book Ctrl Alt Delete, which Amazon named one of the best business books of 2013. Listen in to hear why Mitch says many businesses remain "in purgatory" and what companies need to consider when it comes to their websites and how they connect.

You can find show notes and more information by clicking here: http://bit.ly/2JPiIKQ 

Direct download: BRAINFLUENCE261.mp3
Category:general -- posted at: 6:00am EDT

Cal Newport isn’t on Twitter, Facebook, Instagram, or any other social media platform—and for good reason. An associate professor of computer science at Georgetown University, Cal has spent a lot of time studying and writing about how humans interact with technology. He’s the author of six books, including Deep Work, So Good They Can't Ignore You, and his latest, appropriately titled Digital Minimalism.

In this episode, Cal explains how social media has become more and more addictive and how this fragments our attention to make real concentration increasingly difficult. Listen in to learn the benefits of digital minimalism, how to draw the line between beneficial online activities and those that have a negative impact, and what you can do to give yourself a digital detox.

You can find show notes and more information by clicking here: http://bit.ly/2U08Th1 

Direct download: BRAINFLUENCE260.mp3
Category:general -- posted at: 6:00am EDT

Rick DeLisi is the principal executive advisor for the Gartner Group, where he focuses on helping executives unlock the extraordinary potential of communication to solve business problems and contribute to the bottom line. The co-author of The Effortless Experience: Conquering the New Battleground for Customer Loyalty, Rick works with clients in a range of communications and customer experience topics, and he joins the show today to talk about one in particular: customer effort.

Listen in to hear how creating minimal effort for customers builds loyalty, as well as examples of how to make an experience feel like less effort—without changing the requirements. You’ll learn where most companies tend to fall flat when it comes to resolving problems, how a lot of businesses mistakenly end up being entirely company-centric, and the best way to predict if a customer will remain loyal in the future.

You can find show notes and more information by clicking here: http://bit.ly/2F8EX8V 

Direct download: BRAINFLUENCE259.mp3
Category:general -- posted at: 6:00am EDT

Nathan Latka is the principal of Latka Capital, executive producer and host of The Top Entrepreneurs podcast, and CEO of two companies he recently purchased. Also the founder of the software company Heyo and star of the hit Facebook Watch show Latka's Money—which sees more than one million viewers tuning in every episode—Nathan has followed a unique path to success.

He joins the show today to share insights from his new book, How To Be A Capitalist Without Any Capital, in which he lays out the specifics of his process and results. Listen in to learn what entrepreneurial "rules" Nathan says should be broken and why you don’t need money or great ideas to be successful.

You can find show notes and more information by clicking here: http://bit.ly/2VLdpgv 

Direct download: BRAINFLUENCE258.mp3
Category:general -- posted at: 6:00am EDT

Steve Woodruff is known as the King of Clarity. For more than 30 years, he has consulted with businesses ranging from solo startups to Top Five Pharma to help them achieve clarity in their brand and craft clear brand messaging. He also offers insight for businesses to use clarity as a way to create a competitive advantage in his new book, Clarity Wins: Get Heard. Get Referred.

In this episode, Steve explains where companies tend to miss the mark when it comes to both mission statements and sales messaging. Listen in to learn the key elements of clarity, common mistakes businesses make when targeting their audiences, and why being pigeonholed isn't such a bad thing after all.

You can find show notes and more information by clicking here: http://bit.ly/2IJKxUv 

Direct download: BRAINFLUENCE257.mp3
Category:general -- posted at: 6:00am EDT

Don Rheem is an expert on workplace culture. The CEO and founder of E3 Solutions, Don has traveled the globe to speak to business leaders about employee engagement and is one of the most popular speakers in Vistage International, the world’s largest organization for CEOs. He is also the author of Thrive By Design: The Neuroscience That Drives High-Performance Cultures.

In this episode, Don breaks down what it takes to create a workplace environment that allows employees to do well and stay engaged. Listen in to learn the true root cause of employee disengagement, how evolutionary psychology impacts our perception of a workplace, and what managers can do to increase engagement among their employees.

You can find show notes and more information by clicking here: http://bit.ly/2tz16Ik 

Direct download: BRAINFLUENCE256.mp3
Category:general -- posted at: 6:00am EDT

Albert-László Barabási is a network scientist who has done extensive research on success. The Robert Gray Dodge Professor of Network Science and a Distinguished University Professor at Northeastern University, Albert-László's work has led to many breakthroughs, including the discovery of scale-free networks in 1999, which continues to make him one of the most cited scientists today.

In this episode, he shares the scientific measures of success, as well as what his research has shown about the key factors that help to create it. Listen in to hear insights from his latest book, The Formula: The Universal Laws of Success, on how to gain traction and visibility, the common misconception about creativity in youth, and more.

You can find show notes and more information by clicking here: http://bit.ly/2tlt2ze 

Direct download: BRAINFLUENCE255.mp3
Category:general -- posted at: 6:00am EDT

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. The instructor of a personal branding course at UCLA, Shane has consulted with Fortune 500 companies, influencers with digital products, and top celebrities. He has also been published by Ink, Huffington Post, Forbes, and more.

In this episode, Shane shares what we can all do to become better influence marketers. Listen in to hear his advice on how to find and reach out to influencers, what kinds of things to consider about the people you want to promote your brand, and advice for asking for promotion even if you don’t have a big budget.

You can find show notes and more information by clicking here: http://bit.ly/2WGPOPD 

Direct download: BRAINFLUENCE254.mp3
Category:general -- posted at: 6:00am EDT

Mark Schaefer is a thought leader, globally-recognized keynote speaker, educator, business consultant, and author. He has worked in global sales, PR, and marketing positions for more than 30 years, and has been featured on media outlets such as CNN, Wall Street Journal, New York Times, and CBS News. The man behind {grow}, one of the top marketing blogs in the world, Mark has written six bestselling books, including The Tao of Twitter and The Content Code, which Ink magazine named as one of its top five marketing books of the year.

In this episode, Mark shares insights from his newest book, Marketing Rebellion: The Most Human Company Wins. Listen in to learn what it takes to gain customer loyalty in today’s society, marketing strategies that will help companies stay relevant, and what major consumer trend marketers must understand to be successful.

You can find show notes and more information by clicking here: http://bit.ly/2HCYpzc 

Direct download: BRAINFLUENCE253.mp3
Category:general -- posted at: 6:00am EDT

Gary Hoover is a rare combination of a business scholar and practitioner. He founded both the first book superstore chain, Bookstop—later purchased by Barnes & Noble—and one of the world’s leading company information websites, Hoovers.com, which is now owned by Dun & Bradstreet. In 2009, Gary became the first Entrepreneur-in-Residence at the highly ranked McCombs Business School of the University of Texas at Austin, a role he now serves in the same University’s graduate School of Information.

Gary joins the show today to share what he's learned along his entrepreneurial journey and from working as an instructor and mentor for the last ten years, as well as how he is able to digest a book's contents in 15 - 30 minutes. Listen in to learn his process for grasping the essence of a book in the most efficient way possible, hear some of his top reading picks, and gain insights from his book, The Lifetime Learner's Guide to Reading and Learning.

You can find show notes and more information by clicking here: http://bit.ly/2S6PcmF 

Direct download: BRAINFLUENCE252.mp3
Category:general -- posted at: 6:00am EDT

Thomas Ramsøy is a leading expert on neuromarketing and consumer neuroscience. With an academic background in economics, neuropsychology, neurobiology, and neuroimaging, Thomas is the founder of the applied neuroscience company, Neurons, Inc., and the Center for Decision Neuroscience at the University of Copenhagen. He is active in publishing research in scientific journals and serves on the editorial board for leading journals such as Frontiers in Neuroscience, Scientific Reports, Journal of Marketing, and Journal of Consumer Psychology.

In this episode, Thomas shares a somewhat different application of neuroscience, as well as insights from his latest book, co-authored with Kyle Nel and Nathan Furr, Leading Transformation: How to Take Charge of Your Company's Future. Listen in to learn how neuroscience can be applied to organizational change and innovation, the positive and negative implications of behavioral design, and what research tells us about the best way to produce positive change.

You can find show notes and more information by clicking here: http://bit.ly/2Hn2VBG 

Direct download: BRAINFLUENCE251.mp3
Category:general -- posted at: 6:00am EDT

Amy Radin has been at the forefront of rewiring brands and has built a track record of success moving ideas to performance. A Fortune 100 Chief Marketing and Innovation Officer, advisor and investor, board member, and thought leader, Amy has worked with giant brands like American Express, Citi, E*TRADE, and AXA. She recently added "author" to her resume with the publication of her new book, The Change Maker's Playbook: How to Seek, Seed and Scale Innovation in Any Company.

In this episode, Amy shares what it takes to be a great innovator, as well as what often stands in the way of new ideas. Listen in to learn what goal to keep in mind when looking for insights into innovation, what companies should be focusing on but rarely do, and what it really means to be customer centric.

You can find show notes and more information by clicking here: http://bit.ly/2Co7N47 

Direct download: BRAINFLUENCE250.mp3
Category:general -- posted at: 6:00am EDT

Kyle Nel is the CEO and co-founder of Uncommon Partners, a consulting and training firm that specializes in business transformation. Recognized on the 2015 Advertising Age 40 Under 40 list, Kyle previously held positions in market research with Lowe's and the Walmart Global Insights Group. He also launched a disruptive technology startup accelerator and incubator in Bangalore, India.

Kyle joins today’s show to share insights from the new book he co-authored with Nathan Furr and Thomas Zoega Ramsoy, Leading Transformation: How to Take Charge of Your Company's Future. Listen in to hear his tips for getting people to think outside the box, why he recommends bringing in partners you normally wouldn't consider working with, and what it really takes to generate new, disruptive ideas that create change.

You can find show notes and more information by clicking here: http://bit.ly/2GU2ij1 

Direct download: BRAINFLUENCE249.mp3
Category:general -- posted at: 6:00am EDT

Brian Ahearn is the Chief Influence Officer at Influence PEOPLE, as well as a dynamic international keynote speaker, trainer, coach, and consultant. Named one of the Top 100 Influencers of 2016 by the Science of Digital Marketing, Brian specializes in applying the science of influence and persuasion in everyday situations. He is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer designation, and his LinkedIn course, Persuasive Selling, has been viewed over 150,000 times.

In this episode, Brian shares examples of how Cialdini's Principles of Persuasion can be utilized in marketing, as well as in our everyday lives. Listen in to hear how the scarcity mindset drives people into action, what you can do to gain more perceived authority, and more.

You can find show notes and more information by clicking here: http://bit.ly/2EU468R 

Direct download: BRAINFLUENCE248.mp3
Category:general -- posted at: 6:00am EDT

Steven E. Landsburg is a Professor of Economics and the University of Rochester and the man behind the popular “Everyday Economics” column in Slate magazine. Also the author of More Sex Is Safer Sex, The Big Questions, Can You Outsmart an Economist?, and the bestselling The Armchair Economist, Steven has written over thirty journal articles in mathematics, economics, and philosophy. His work has been featured in Forbes, the Wall Street Journal, and other publications.

In this episode, Steven breaks down the surprising realities behind economic and social phenomena. Listen in to hear how height and pay are correlated, why we should all be grateful for people who hoard money, and why more sex is safer sex.

You can find show notes and more information by clicking here: http://bit.ly/2PQYEWf 

Direct download: BRAINFLUENCE247.mp3
Category:general -- posted at: 6:00am EDT

Shep Hyken is a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. Also a National Speakers Association Hall of Fame inductee and New York Times bestselling author, Shep works with companies and organizations that want to build loyal relationships with their customers and employees. His past clients include American Airlines, Anheuser-Busch, American Express, and many more.

Shep joins this episode to share insights from his latest book, The Convenience Revolution, which focuses on eliminating friction for customers. Listen in to hear his advice for building brand loyalty, the mindset companies should adopt when it comes to convenience, and what it really takes to create customer amazement.

You can find show notes and more information by clicking here: http://bit.ly/2EdQJjv 

Direct download: BRAINFLUENCE246.mp3
Category:general -- posted at: 6:00am EDT

Dr. BJ Fogg is a behavior scientist with deep experience in innovation and teaching. The head of the Behavior Design Lab at Stanford University, BJ teaches his models and methods in graduate seminars, and his work has been applied by his students and others to create successful products, including Instagram. He has personally coached over 40,000 people in forming new habits using his breakthrough method called “Tiny Habits,” and his TEDx talk, “Forget big change, start with Tiny Habits” has over a million views.

In this episode, BJ shares how we can use behavior design strategies to develop beneficial habits and create positive change. Listen in to learn the major factors that drive our behavior, hacks for changing habits, and the key thing innovators need to understand about what makes people do the things they do.

You can find show notes and more information by clicking here: http://bit.ly/2SxFmHa 

Direct download: BRAINFLUENCE245.mp3
Category:general -- posted at: 6:00am EDT

John Bargh is recognized as one of the world’s leading experts on the science of priming and the unconscious mind. The James Rowland Professor of Psychology, Professor of Management at Yale University, and founder of Yale's Automaticity in Cognition, Motivation, and Evaluation (ACME) lab, John has conducted revolutionary research focused on non-conscious drivers of human behavior for more than three decades. He has written nearly 200 scholarly research and theoretical papers—for which he has received major awards and honors, including a Guggenheim Fellowship, induction into the American Academy of Arts and Sciences, and the Distinguished Career Award from the American Psychological Association—and is the author of one of Business Insider's outstanding reads of 2017, Before You Know It: The Unconscious Reasons We Do What We Do.

In this episode, John dives into the research behind priming and how certain stimuli can shape our perception and behavior. Listen in to learn how images and strategic cues influence us, what we can do to counteract negative priming effects, and ways you can set up intentional primes in your own life to create positive outcomes.

You can find show notes and more information by clicking here: http://bit.ly/2rcUVbR 

Direct download: BRAINFLUENCE244.mp3
Category:general -- posted at: 6:00am EDT

Jay Baer and Daniel Lemin help the world's most iconic brands use technology to win new customers and keep the customers they've already earned. Respectively the President and Senior Strategist of the online customer service and digital marketing consultancy Convince & Convert, Jay and Daniel are both best-selling authors and marketing experts. Jay is a 7th-generation entrepreneur who has created five multi-million dollar companies, and Daniel, who has been featured in The New York Times, USA Today, CBS Radio, and Fox News, is the author of the online reputation guide Manipurated.

The duo joins the show today to share insights from their new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. Listen in to learn what makes word of mouth crucial for businesses, why relying on organic word of mouth isn't enough, and what companies must do in order to get customers talking.

You can find show notes and more information by clicking here: http://bit.ly/2BmsNJa 

Direct download: BRAINFLUENCE243.mp3
Category:general -- posted at: 6:00am EDT

Nigel Travis is the Executive Chairman of the Board and former CEO of Dunkin’ Brands. Previously serving as the President and COO of Blockbuster, Inc., as well as the President and CEO of Papa John’s, Nigel has become an expert in transforming company culture and getting results. His new book, The Challenge Culture: Why the Most Successful Organizations Run on Pushback, reflects on his decades of leadership and shares his unique approach to achieving prosperity.

In this episode, Nigel explains how cultivating a challenge culture within companies leads to greater alignment and better business solutions. Listen in to hear his advice on engaging everyone within an organization, the important lessons he’s learned about leadership over the years, and useful ways of gaining insights and improving policies.

You can find show notes and more information by clicking here: http://bit.ly/2DkCOIi 

Direct download: BRAINFLUENCE242.mp3
Category:general -- posted at: 6:00am EDT

David C. Baker teaches people how to turn unique knowledge into a profitable business. Referred to as the "expert’s expert" by The New York Times, David has written five books, advised over 900 firms, and keynoted conferences in over 30 countries. His work has also been featured in The Wall Street Journal, Forbes, USA Today, BusinessWeek, and more.

David joins this episode to share insights from his newest book, The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth. Listen in to hear tips to help you develop your expertise, how the way we deliver expert services is changing, and what it takes to effectively combine expertise and entrepreneurship.

You can find show notes and more information by clicking here: http://bit.ly/2yXWT49 

Direct download: BRAINFLUENCE241.mp3
Category:general -- posted at: 6:00am EDT

Bernard Ross and Omar Mahmoud are the authors of Change for Good: Using Behavioral Economics for a Better World, and they're here to share how we can use behavioral science and neuromarketing to benefit society. Bernard’s areas of expertise include strategic thinking, change leadership, innovation, and organizational transformation, while Omar has over 30 years of experience in multinational corporations and international organizations.

Currently working as the director of =mc—a management consultancy working worldwide for ethical organizations—and the Chief of Market Knowledge for UNICEF International Private Fundraising & Partnership division, respectively, Bernard and Omar join this episode to share their research and how we can apply it. Listen in to learn proven tactics for influencing behavior, the ethical concerns surrounding persuasive psychology, and important things to keep in mind when it comes to asking for donations.

You can find show notes and more information by clicking here: http://bit.ly/2OjVdXo 

Direct download: BRAINFLUENCE240.mp3
Category:general -- posted at: 6:00am EDT

Dr. Nick Morgan is one of the country's top communication speakers, theorists, and coaches. He has written speeches for Fortune 50 CEOs and presidents, as well as coached people to give Congressional testimony, to appear in the media, and to deliver unforgettable TED talks. The author of Give Your Speech, Change the World, Power Cues, and Trust Me, Nick has also written hundreds of articles for local and national publications.

In this episode, he shares insights from his newest book, Can You Hear Me?: How to Connect with People in a Virtual World. Listen in to hear which important cues we lose when communicating virtually, why even typically kind people can easily become online trolls, and what we can do to remain sensitive to emotion in the world of online communication.

You can find show notes and more information by clicking here: http://bit.ly/2PnlloW 

Direct download: BRAINFLUENCE239.mp3
Category:general -- posted at: 6:00am EDT

Josh Bernoff is a prolific blogger and the bestselling author of Writing Without Bullshit: Boost Your Career by Saying What You Mean. Frequently quoted in publications like The New York Times and The Wall Street Journal, Josh has keynoted major conferences on television, music, marketing, and technology. He also blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy.

In this episode, Josh shares how to streamline your writing and get to the point before you lose readers. Listen in to hear his tips for creating more effective content, identifying and eliminating passive voice, and more.

You can find show notes and more information by clicking here: http://bit.ly/2S1Xae3 

Direct download: BRAINFLUENCE238.mp3
Category:general -- posted at: 6:00am EDT

James Clear has been covered by USA Today, Forbes, Fast Company, Inc., and US News & World Report. He writes about psychology, habit formation, and peak performance at JamesClear.com, his personal website that sees a million visits per month. His articles also frequently appear in outlets like Time, Entrepreneur, Business Insider, Lifehacker, and The Next Web.

An author, entrepreneur, and photographer, James joins the show to share insights from his new book, Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones. Listen in to learn what it takes to form positive habits, how making small changes adds up over time, and how to set yourself up for success.

You can find show notes and more information by clicking here: http://bit.ly/2NFB5Pg 

Direct download: BRAINFLUENCE237.mp3
Category:general -- posted at: 6:00am EDT

Dr. Carl Marci is a lot of things: a medical doctor, an entrepreneur, and a pioneer in neuromarketing. Currently serving as Chief Neuroscientist of Nielsen Consumer Neuroscience, as well as a faculty member at Harvard Medical School, Carl travels around the world helping marketers and market researchers understand neuroscience, measuring engagement, and non-conscious processing in advertising.

He joins the podcast today to share the key lessons he’s learned over the years about what makes effective advertisements. Listen in to hear what almost half of an ad's sales performance can be attributed to, important differences in how people consume media on various devices, and what Carl says is the real challenge that marketers must overcome.

You can find show notes and more information by clicking here: http://bit.ly/2OCH8IH 

Direct download: BRAINFLUENCE236-1.mp3
Category:general -- posted at: 6:00am EDT

Today’s podcast is the second episode of our two-part series focused on The Persuasion Code, a new book co-authored by Christophe Morin and Patrick Renvoise. We're joined this time by Patrick, co-founder and Chief Neuromarketing Officer at SalesBrain. Along with Christophe, Patrick is also the co-author of what is likely the first book about neuroscience in marketing, Neuromarketing: Understanding the "Buy Button" in Your Customer's Brain.

Prior to co-founding SalesBrain, Patrick was in charge of business development at Silicon Graphics, and then at LinuxCare. He soon developed a fascination with the human brain and began investigating a scientific model to explain how people make buying decisions. Patrick spent two years researching and formalizing the first 100% science-based persuasion model called NeuroMAP™, a proprietary, award-winning methodology that has been used by over 6,000 companies worldwide.

In this episode, Patrick shares the major drivers of human behavior that all marketers should understand. Listen in to learn what's at the core of our decision-making, how to alleviate common pain points for customers, and what companies can do to ensure they're communicating their value propositions as effectively as possible.

You can find show notes and more information by clicking here: http://bit.ly/2xF1x6p 

Direct download: BRAINFLUENCE235.mp3
Category:general -- posted at: 6:00am EDT

Welcome to the first of a two-part series that will focus on the new book, The Persuasion Code, co-authored by Christophe Morin and Patrick Renvoise. Today we’re speaking with Christophe, who serves as the CEO and Chief Pain Officer at SalesBrain. With a Ph.D. in Media Psychology and over 30 years of marketing and business development experience, Christophe was formerly the Chief Marketing Officer for rStar Networks—a public company that developed the largest private network ever deployed in US schools. He also previously worked as VP of Marketing and Corporate Training for Grocery Outlet Inc, the largest grocery remarketer in the world.

In this episode, Christophe shares his expertise on understanding and predicting consumer behavior using neuroscience. Listen in to learn what it takes to create convincing campaigns and what makes marketing messages really stick.

You can find show notes and more information by clicking here: http://bit.ly/2xz7kdx 

Direct download: BRAINFLUENCE234.mp3
Category:general -- posted at: 6:00am EDT

Tiffani Bova has helped companies like Microsoft, Cisco, IBM, Dell, and more expand their market share and grow their revenues. Today, she is the Global Customer Growth and Innovation Evangelist at Salesforce, as well as the author of Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business. Previously VP, Distinguished Analyst, and Research Fellow with Gartner, Tiffani is a top Twitter influencer in customer experience, sales, AI, the future of work, cloud, and marketing with more than one million Twitter impressions per month.

In this episode, she explains where so many companies get it wrong when it comes to growth. Listen in to learn the key components of effective growth strategies, why timing and sequence are so important, and what must be in place before marketing efforts can truly work.

You can find show notes and more information by clicking here: http://bit.ly/2Mszv2h 

Direct download: BRAINFLUENCE233.mp3
Category:general -- posted at: 6:00am EDT

Carmine Gallo is a public speaking and communication expert who has coached some of the world’s most respected brands, including Apple, Disney, Wal-Mart, and many more. A popular keynote speaker and the bestselling author of Talk Like TED and The Storyteller's Secret, Carmine teaches CEOs and leaders to deliver dynamic presentations and share inspiring stories that sell products, grow brands, and inspire change.

In this episode, Carmine shares insights from his newest book, Five Stars: The Communication Secrets to Get from Good to Great. Listen in to hear the key components of great communication, why storytelling is so important to get your message across, and tips for figuring out your own story to help you better engage audiences.

You can find show notes and more information by clicking here: http://bit.ly/2wHCH4m 

Direct download: BRAINFLUENCE232.mp3
Category:general -- posted at: 6:00am EDT

My guest today has been called "one of the truly deep thinkers in the arena of technology and culture" (Geoff James of CBS Interactive Media), and his writing has been deemed "a brilliant vision of where we must take our enterprises to survive and thrive" (Tom Peters). Thomas Koulopoulos is the chairman of the Boston-based global innovation think tank Delphi Group—which was named one of the fastest growing private companies in the US by Inc. Magazine—a columnist for Inc.com, an adjunct professor at Boston University Graduate School of Management, and an Executive in Residence at Bentley University.

Formerly the Executive Director of the Babson College Center for Business Innovation and Executive Director of the Dell Innovation Lab, Thomas has written eleven books, including Cloud Surfing: A New Way to Think About Risk, Innovation, Scale & Success and Gen Z Effect: The Six Forces Shaping the Future of Business. In this episode, he shares insights from his newest book, Revealing the Invisible: How Our Hidden Behaviors Are Becoming the Most Valuable Commodity of the 21st Century, as well as his predictions for how advancements in technology and AI will shape our future. Listen in to hear how human behavior and innovation are linked, and how the inevitable technological shifts will make our lives easier and more productive.

You can find show notes and more information by clicking here: http://bit.ly/2MI3XdK 

Direct download: BRAINFLUENCE231.mp3
Category:general -- posted at: 6:00am EDT

John Padgett is a leader in transforming customer experience with technology. He is the Chief Experience Innovation Officer at Carnival Corporation—the operator of cruise lines like Princess Cruises, Holland America, Seabourn, and more—where he leads a team with diverse skills to create game-changing guest experiences.

A key player in the development of Disney’s MyMagic+ technology—which led to a $1 billion investment in technology infrastructure at Walt Disney World in Orlando—and Ocean Medallion—the first-of-its-kind wearable device that creates an interactive guest experience—John has 31 patent registrations and 92 trademarks to his credit. He has also won multiple innovation awards for wearable devices, experience itinerary scheduling, and optimization, digital experience interaction platforms, and operational processes.

In this episode, John shares how innovative technology can significantly improve customer experience, as well as the possibilities of applying similar technology in the broader world. Listen in to learn what companies should all keep in mind about keeping clients happy, the most important thing about any customer interactions, and what it really takes to create a frictionless experience.

You can find show notes and more information by clicking here: http://bit.ly/2nE3ieB 

Direct download: BRAINFLUENCE230.mp3
Category:general -- posted at: 6:00am EDT

Mike Michalowicz had founded and sold two companies—one to private equity and another to a Fortune 500—by his 35th birthday. The author of Profit First, Surge, The Pumpkin Plan, The Toilet Paper Entrepreneur, and his newest release, Clockwork: Design Your Business To Run Itself, Mike is now running his third multi-million dollar venture, Profit First Professionals.

Mike has traveled the globe to speak with thousands of entrepreneurs, and he's here today to share where many business owners get it wrong. Listen in to learn the key business elements that every entrepreneur needs to understand, what makes it so hard for business owners to separate themselves from their work, and the crucial thing that all businesses need to figure out in order to thrive.

You can find show notes and more information by clicking here: http://bit.ly/2BkmWWB

Direct download: BRAINFLUENCE229.mp3
Category:general -- posted at: 6:00am EDT

Allan Dib is a serial entrepreneur, rebellious marketer, and technology expert. He has started and grown multiple businesses in various industries including IT, telecommunications, and marketing, one of which grew from a startup to four years later earning a spot in Business Review Weekly's Fast 100 list as one of Australia's fastest growing companies.

As a highly sought after business coach, consultant, and public speaker, Allan frequently shares his proven strategies and cutting-edge tactics with people all over the world. In this episode, he shares insights from his book, The 1-Page Marketing Plan, which has sold over 60,000 copies and is used as a marketing text in university classrooms across the U.S. Listen in to learn Allan's system for selecting the right niche, common marketing mistakes to avoid, and tips for differentiating your business.

You can find show notes and more information by clicking here: http://bit.ly/2AYjPn0 

Direct download: BRAINFLUENCE228.mp3
Category:general -- posted at: 6:00am EDT

Today’s guest has a provocative theory about the business firm as we know it. Ralph Welborn is CEO of CapImpact, a predictive analytics and advisory firm focused on new growth models, and he says the way most businesses do things today isn't the best way to create growth and profit.

A former senior executive at both IBM and KPMG, Ralph spent 25 years advising public and private sector firms around the world. He joins the show to share insights from his new book—co-authored with Sajan Pillai—Topple: The End of the Firm-Based Strategy and the Rise of New Models for Explosive Growth. Listen in to learn how the competitive landscape has changed, what it means to look at it through the lens of business ecosystems, and the important questions businesses should be asking themselves when planning their strategies.

You can find show notes and more information by clicking here: http://bit.ly/2LOFLp9 

Direct download: BRAINFLUENCE227.mp3
Category:general -- posted at: 6:00am EDT

The concept of the starving artist is so widespread that sometimes it’s hard to imagine anyone—other than a few outliers—really succeeding in their craft. But my guest today says we shouldn't buy into that idea, and that it's actually much more possible to succeed as an artist than people think.

Jeff Goins is a writer, speaker, entrepreneur, and the best-selling author of five books, including The Art of Work and You Are a Writer (So Start Acting Like One). His award-winning blog Goinswriter.com is visited by millions of people every year, and through his online courses, events, and coaching programs, he helps thousands of writers succeed every year.

In this episode, Jeff shares insights from his new book, Real Artists Don’t Starve, and explains why we shouldn't buy into the concept of all artists struggling to make ends meet. Listen in to hear his advice for any serious artist who wants to get their career off the ground.

You can find show notes and more information by clicking here: http://bit.ly/2v6Jp35 

Direct download: BRAINFLUENCE226.mp3
Category:general -- posted at: 6:00am EDT

Have you ever caught yourself daydreaming, and then mentally scolded yourself for wasting time? Well, next time, don’t be so hard on yourself. My guest today is here to explain why wasting time isn’t such a bad thing. In fact, he says it’s necessary for creativity, self-identity, and overall health.

Alan Lightman is a physicist, novelist, and essayist with a Ph.D. in theoretical physics from Caltech. One of the first people to receive dual faculty appointments in science and in the humanities at MIT, Alan is the author of five novels, two collections of essays, a book-length narrative poem, and several books on science. His novel Einstein’s Dreams was an international bestseller and has been translated into thirty languages.

His new book new book is In Praise of Wasting Time, and he joins the show today to share the truth about the importance of downtime. Listen in to learn how to make sure you give yourself the mental breaks you need and why we should all be wasting time every day.

You can find show notes and more information by clicking here: http://bit.ly/2L7loUA 

Direct download: BRAINFLUENCE225.mp3
Category:general -- posted at: 6:00am EDT

Just about all of us have to do presentations of some kind or another, and David Hooker is an expert on making those presentations more effective. David is the Lead Evangelist for Prezi, a cloud-based presentation software that uses motion, zoom, and spatial relationships to bring ideas to life. With more than 85 million users of their software, David and his team have built stunning visuals for scientists, entrepreneurs, and celebrities like Bono and NPR’s Guy Raz.

In this episode, David discusses how images impact communication and shares valuable insights on creating engaging presentations. Listen in to learn how even the most unskilled artist can create effective images, what it means to be visually literate, and how to improve your own visual literacy as a consumer.

You can find show notes and more information by clicking here: http://bit.ly/2N9bBtH 

Direct download: BRAINFLUENCE224.mp3
Category:general -- posted at: 6:00am EDT

In today’s world of ever-shrinking attention spans and the seemingly endless barrage of marketing messages out there, is it really possible for brands to stand out anymore? My guest today says yes, and he’s here to explain how to do it.

Nick Westergaard is a strategist, speaker, author, and educator who serves as the Chief Brand Strategist at Brand Driven Digital. A contributor to the Harvard Business Review and host of the popular On Brand podcast, he helps build better brands at organizations of all sizes—from small businesses and Fortune 500 companies to President Obama’s Jobs Council.

In this episode, Nick shares key insights on effective branding from his new book, Brand Now: How to Stand Out in a Crowded, Distracted World. Listen in to hear how to develop a brand personality, where there are opportunities to "flip the script" to stand out from competitors, and what it takes to create real brand impact.

You can find show notes and more information by clicking here: http://bit.ly/2NqjlIw

Direct download: BRAINFLUENCE223.mp3
Category:general -- posted at: 6:00am EDT

Few people have contributed more to understanding human behavior and decision-making than Dr. Antonio Damasio. A University Professor, David Dornsife Professor of Neuroscience, Psychology and Philosophy, and Director of the Brain and Creativity Institute at the University of Southern California, Los Angeles, Dr. Damasio has brought groundbreaking insights to the science of emotions and consciousness through his research, theories, and books. His work has been cited over 100,000 times, and his books have been translated into dozens of languages.

In this episode, Dr. Damasio shares insights from his most recent book, The Strange Order of Things, which addresses the evolutionary development of the mind and the role of homeostasis in the generation of cultures. Listen in to learn how our minds and cultures are linked, where decision-making really happens, and the important role our emotions play in key areas of life.

You can find show notes and more information by clicking here: http://bit.ly/2Iyiimi 

Direct download: BRAINFLUENCE222.mp3
Category:general -- posted at: 6:00am EDT

Want to earn your audience's trust in the first 15 seconds you are on stage? Want to be seen as authentic and likable? Science has the answers.

In this episode, Noah shares the science behind what makes audiences perceive presenters as likable and trustworthy, as well as advice for improving your own communication. Listen in to hear what makes speakers seem authentic, tips for helping people clearly understand your message, and the surprising findings that came from his extensive research on communication.

Noah is the CEO and Co-Founder of Quantified Communications, and a pioneer in applying technology and AI to help people strengthen the way they communicate. Recognized as one of the most innovative domain experts in the rapidly growing field of people analytics and behavioral intelligence, Noah was featured on the main stage at TED2016 speaking about how leaders talk. He also spoke at SXSW on the Intelligent Future, delivered a TED-Ed Lesson in the Playing with Language Series with over nine million views, and was nationally broadcast discussing the future of personal analytics on NPR All Tech Considered.

You can find show notes and more information by clicking here: http://bit.ly/2yrGDKO 

Direct download: BRAINFLUENCE221.mp3
Category:general -- posted at: 6:00am EDT

Tom Peters co-authored a book that changed the way the world does business, and which is often called the best business book ever. In addition to the massively successful In Search of Excellence, Tom authored or co-authored seventeen other books, including his latest, The Excellence Dividend: Meeting the Tech Tide with Work that Wows and Jobs that Last.

Still breaking new ground in management thought leadership thirty-five years after In Search of Excellence, Tom received the 2017 Thinkers50 Lifetime Achievement Award. He joins the show today to discuss how too many companies get it wrong when it comes to effective business practices and finding the proper focus. Listen in to hear what Tom says company leaders must understand, his unexpected stance on maximizing shareholder value, and more.

You can find show notes and more information by clicking here: http://bit.ly/2HIKTF6 

Direct download: BRAINFLUENCE220.mp3
Category:general -- posted at: 6:00am EDT

Today’s guest has quickly built a reputation as one of the leading minds in B2B marketing. Sangram Vajre is the Co-Founder & CMO of Terminus—a software as a service platform for account-based marketing—and the mastermind behind #FlipMyFunnel. He’s also the author of Account-Based Marketing For Dummies, and was named one of the 2018 top B2B influencers to watch by B2B News Network.

Sangram brings his ABM expertise to conferences across the nation, including Dreamforce, #FlipMyFunnel conferences, PFL’s Big Sky Big Ideas, and Hypergrowth, and he joins this episode to share that knowledge with us. Listen in to hear typical B2B marketing mistakes companies make, where marketers should be focusing their energy, and more.

You can find show notes and more information by clicking here: http://bit.ly/2M3Ppl2 

Direct download: BRAINFLUENCE219.mp3
Category:general -- posted at: 6:00am EDT

My guest today works at the intersection of artificial intelligence, neurochemistry, and human behavior. Ramsay Brown is Co-Founder and COO of Boundless Mind (formerly Dopamine Labs), where he and his team work on persuasive AI and behavioral design. A NeuroTechnologist trained at USC's Brain Architecture Center, Ramsay worked on Brain Mapping and pioneered an app that was something like Google Maps for the Brain.

Ramsay is an emerging leader in Persuasive Technology & Neuroinformatics and has been featured on 60 Minutes, The Today Show, TechCrunch, Big Think, The Guardian, and GQ. In this episode, he shares how persuasive technology is shaping human behavior, what his company is doing to ensure they're promoting change for the better, and how society as a whole can become more neuro-literate.

You can find show notes and more information by clicking here: http://bit.ly/2LDTvzQ 

Direct download: BRAINFLUENCE218.mp3
Category:general -- posted at: 6:00am EDT

It may seem like the best way to grow a business is to acquire new customers, but today’s guest is here to explain the major flaws in that logic. Joey Coleman is the Chief Experience Composer at Design Symphony, a branding firm that specializes in creating unique, attention-grabbing customer experiences. His clients range from individual entrepreneurs to Fortune 500 companies, and from non-profits to government agencies.

In this episode, Joey shares his expert advice on improving customer retention, as well as insights from his new book, Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days. Listen in to learn why focusing on existing customers is so important and how to turn a one-time sale into a long-term relationship in just a few months.

You can find show notes and more information by clicking here: http://bit.ly/2KGWAxP 

Direct download: BRAINFLUENCE217.mp3
Category:general -- posted at: 6:00am EDT

Today’s guest is a former hostage negotiator for the FBI. Now you may be wondering what hostage negotiations have to do with you, but the answer is: a lot. Chris Voss has demonstrated that his techniques—which are rooted in brain science—crush the traditional approach to business negotiation, and we can all use his advice for negotiating within our own lives.

Chris’ company, The Black Swan Group, specializes in solving business communication problems using hostage negotiation solutions, and he joins the podcast today to share his expertise, as well as insights from his new book, Never Split the Difference: Negotiating As If Your Life Depended On It. Listen in to learn tricks for negotiating in highly emotional situations, advice for building trust, and more.

You can find show notes and more information by clicking here: http://bit.ly/2IIG2rU 

Direct download: BRAINFLUENCE216.mp3
Category:general -- posted at: 6:00am EDT

My guest this week is going to help us with a problem that makes many of us cringe—actually, she’s going to help with cringing itself. Melissa Dahl is an expert on awkwardness, and she's here today to share advice for dealing with this uncomfortable feeling. A senior editor covering health and psychology for New York's The Cut, Melissa cofounded New York’s popular social science site, Science of Us, in 2014. You may have also seen her work in Elle, Parents, or TODAY.com.

In this episode, you'll hear fascinating insights from Melissa's new book, Cringeworthy: A Theory of Awkwardness, on the science behind feeling awkward. She also gives tips for helping yourself to feel less awkward in social situations. Listen in to hear all that and more!

You can find show notes and more information by clicking here: http://bit.ly/2I8oz8U 

Direct download: BRAINFLUENCE215.mp3
Category:general -- posted at: 6:00am EDT

Jeffrey Shaw is many things: a photographer, an entrepreneur, the host of popular business podcast Creative Warriors, a featured storyteller on The Moth, a nationally acclaimed keynote speaker, and the author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. As one of the most sought-after portrait photographers in the U.S. for more than three decades, Jeffrey has photographed the families of such notables as Tom Seaver, Pat Riley, David Bloom, and Stephanie Seymour, and his portraits have appeared on the Oprah Show, in People and O magazines, and more.

But his keen eye isn’t just for photography. Jeffrey has also honed his ability to sense the needs of others, as well as trends in business. He uses this skill to teach entrepreneurs how to attract their ideal customers by speaking their secret language, and he joins this episode to share his expertise. Listen in to learn what it takes to build a brand people trust, how to avoid the common mistakes too many entrepreneurs make, and where to start learning and developing lingo that will resonate with customers.

You can find show notes and more information by clicking here: http://bit.ly/2HEtiPz 

Direct download: BRAINFLUENCE214.mp3
Category:general -- posted at: 6:00am EDT

Steve Bistritz knows firsthand how to work with C-level executives. With over 40 years of high-tech sales, sales management, and training management experience—as well as over 27 years working with IBM in sales and training-related positions—Steve is the President and Founder of sales training and consulting company SellXL.com. He is also a popular keynote speaker and the co-author of the best-selling book Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top.

In this episode, Steve shares key takeaways from the book, which provides expert advice rooted in 10 years of empirical research conducted through interviews with C-Suite executives in 500 diverse companies and government bodies. Listen in to learn how to gain access to the most relevant executives for any buying decision, common mistakes that too many salespeople make, and more.

You can find show notes and more information by clicking here: http://bit.ly/2vBMPhR 

Direct download: BRAINFLUENCE213.mp3
Category:general -- posted at: 6:00am EDT

Any good marketer should try to keep up with Google’s ever-changing metrics, and today’s guest is one of the best resources for doing so. Rand Fishkin is the founder of SparkToro, and was previously cofounder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series and his blog. He also shares business advice—as well as his personal story—in his new book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.

In this episode, Rand shares the stories behind his entrepreneurial adventures and misadventures, as well as the major lessons he learned along the way. Listen in to hear what Rand says every entrepreneur must keep in mind when looking into funding, timely SEO advice for businesses, and more.

You can find show notes and more information by clicking here: http://bit.ly/2Hz4pFy 

Direct download: BRAINFLUENCE212.mp3
Category:general -- posted at: 6:00am EDT

Today's guest is an international speaker and bestselling author on innovation and design. Most recently serving as the Global VP of Innovation and Officer at VF Corporation (a parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, and Nautica), Soon Yu regularly consults business leaders on developing meaningful Iconic Signature Elements, Signature Moments, and Signature Communication.

Soon has been featured in the Wall Street Journal, Washington Post, Entrepreneur Magazine, and New York Times, and he joins us today to share valuable advice on to how to build a brand's iconicity. Listen in to hear tips from his new book, Iconic Advantage®, and learn what it really takes for brands to become iconic.

You can find show notes and more information by clicking here: http://bit.ly/2GSLu7G 

Direct download: BRAINFLUENCE211.mp3
Category:general -- posted at: 6:00am EDT

Heather Ann Havenwood is a serial entrepreneur whose early career accomplishments include starting an online publishing company and taking it from zero to a seven-figure revenue in less than a year. She is also a prolific author—with titles ranging from dating to podcasting to entrepreneurship—and has been named one of the Top 50 Must-Follow Women Entrepreneurs for 2017 by Huffington Post.

Heather joins the podcast today to share insights from her newest book, Sexy Boss: How Female Entrepreneurs are Beating the BIG Boys While Changing the Rule Book for Money, Success and Even Sex. Listen in to hear the important lessons she learned from the struggles along her entrepreneurial journey, as well as her advice for female entrepreneurs to help them become a powerful force in the world.

You can find show notes and more information by clicking here: http://bit.ly/2GC5deX 

Direct download: BRAINFLUENCE210.mp3
Category:general -- posted at: 6:00am EDT

Have you ever met someone new, and then five minutes later realized you couldn’t remember that person’s name? Or have you ever tried to learn a language and been frustrated by your inability to recall many of the words that you just learned? Today’s guest can help you with those common memory struggles and more.

Dr. Anthony Metivier is the founder of the Magnetic Memory Method, a systematic, 21st Century approach to memorizing just about anything. What separates his approach from others is that he doesn’t focus on memorizing long strings of digits or training for memory championships. Instead, he focuses on things that are part of your daily life, such as names and faces, material for tests and exams, and foreign language vocabulary.

In this episode, Anthony shares the simple memory techniques that he describes as easy, elegant, effective and fun. Listen in to learn how to use them to improve your memory.

You can find show notes and more information by clicking here: http://bit.ly/2DV1Fil 

Direct download: BRAINFLUENCE209.mp3
Category:general -- posted at: 6:00am EDT

How many emails do you delete or scroll past every day without even reading them? Just taking a minute to think about that should give you a good idea of how utterly ineffective most marketing emails are. So what does it take to stand out in a crowded inbox? Today’s guest is here to tell us.

Erin Gargan is an award-winning entrepreneur, best-selling author, and digital persuasion expert who helps sales, marketing, and event professionals become more persuasive online communicators. She sold her first two companies—Jump Digital Media and PMS.com—before the age of 30, and in 2010, she founded Socialite Agency, a social media firm whose clients include The Oscars, ABC/Disney, VISA, Target, Hitachi, Siemens, and more.

In this episode, Erin breaks down her sales messaging formula that has been leveraged by some of the world’s biggest brands and shares advice from her new book, Digital Persuasion: Sell Smarter in the Modern Marketplace. Listen in to learn how to avoid the common mistakes most email marketers make and what you can do to stand out online.

You can find show notes and more information by clicking here: http://bit.ly/2u7ns6C 

Direct download: BRAINFLUENCE208.mp3
Category:general -- posted at: 6:00am EDT

Sometimes, learning from your mistakes doesn't work. When a decision you made turns out badly, your first instinct is to not repeat that. But, that decision may well have been the best one with the information you had.

Or, have you ever over-analyzed a decision so much that you prevented yourself from actually making a choice? It seems we've all been there, and today's guest is here to tell us how to overcome this situation of paralysis by analysis, as well as how to become a better decision maker.

Annie Duke is a World Series of Poker bracelet winner, the winner of the 2004 Tournament of Champions, and the only woman to win the NBC National Poker Heads Up Championship. Merging her poker expertise with her cognitive psychology graduate work at UPenn, Annie is now a full-time professional speaker and decision strategist.

In this episode, Annie explains the science behind how we evaluate decisions and how to reframe our thinking to look at decisions objectively. You'll hear insights from her new book, Thinking In Bets: Making Smarter Decisions When You Don’t Have All the Facts, on the biggest problems we have as decision makers, how the wrong kind of decision-making can hurt innovation, and more.

You can find show notes and more information by clicking here: http://bit.ly/2FIaKQo 

Direct download: BRAINFLUENCE207.mp3
Category:general -- posted at: 6:00am EDT

Today’s guest is a master at turning seemingly wild ideas into new realities and showing the rest of us how we can do the same. Awarded the Future Thinker Award from Thinkers50 and named the #1 person most likely to influence the future of management in both theory and practice, Nilofer Merchant has been called the “Jane Bond of Innovation”—and for good reason.

She has personally launched more than 100 products, netting $18 billion in sales, and has held executive positions at everywhere from Fortune 500 companies like Apple and Autodesk to startups in the early days of the Web. Her ideas have been featured in publications like the Harvard Business Review, Forbes, and Wired, as well as in her TED Talk, "Got a meeting? Take a walk."

In this episode, Nilofer shares insider expertise from her new book, The Power of Onlyness: Make Your Wild Ideas Mighty Enough to Dent the World, and explains how we can connect our ideas to the world around us and create change.

You can find show notes and more information by clicking here: http://bit.ly/2Fn4xGn 

Direct download: BRAINFLUENCE206.mp3
Category:general -- posted at: 6:00am EDT

Today we have a returning guest on the show! Denise Lee Yohn is an expert on brand leadership, a speaker and consultant, and a writer whose work appears in Fast Company, Entrepreneur, Knowledge@Wharton, and more. She is also the bestselling author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest.

Denise's new book is Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies, and she joins this episode to share insights from the book on how to create brand authenticity and on-brand customer experience. Listen in to hear her tips for creating purpose in your company, teaching employees to understand customers, and what it really takes to achieve brand-culture fusion.

You can find show notes and more information by clicking here: http://bit.ly/2FYKAH0 

Direct download: BRAINFLUENCE205.mp3
Category:general -- posted at: 6:00am EDT

Rohit Bhargava is a trend curator whose insights on trends, marketing, and the future have been utilized by dozens of the biggest brands and organizations in the world, including Intel, Under Armour, and the World Bank.

A marketing expert and the founder of the Non-Obvious Company, Rohit is also the Wall Street Journal bestselling author of five books on topics as wide-ranging as the future of business, building a human brand with personality, and why leaders never eat cauliflower. His newest book, Non-Obvious 2018 Edition: How To Predict Trends And Win The Future, features fifteen all-new trends across five categories, including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship.

In this episode, Rohit shares his marketing insight and predictions for the future, what he looks at to determine if something is really a trend, and what you can do to become a better trendspotter yourself. Tune in to hear all that and more!

You can find show notes and more information by clicking here: http://bit.ly/2Fr1oG8 

Direct download: BRAINFLUENCE204.mp3
Category:general -- posted at: 6:00am EDT

Sam Mallikarjunan is the co-author of the book How To Sell Better Than Amazon, and he’s here today to explain what it takes to do just that. A Marketing Fellow at HubSpot and former Head of Growth at HubSpot Labs—the somewhat-secret experimental arm of the world’s #1 Sales & Marketing platform—Sam has seen firsthand what it takes to market effectively. He teaches Advanced Digital Marketing at the Harvard Division of Continuing Education and speaks across the country and around the world about startups, business, and marketing.

In this episode, Sam shares his insight on market testing and the importance of focusing the user experience. He also talks about how to use a free tool in order to gain a lifetime customer, as well as the main thing marketers should focus on if they really want to sell better than Amazon.

You can find show notes and more information by clicking here: http://bit.ly/2ET3n8m

Direct download: BRAINFLUENCE203.mp3
Category:general -- posted at: 6:00am EDT

Today’s guest is a developmental molecular biologist who has a lifelong fascination with how the mind reacts to and organizes information. Dr. John J. Medina is an affiliate Professor of Bioengineering at the University of Washington School of Medicine, as well as the author of the New York Times bestseller Brain Rules, a provocative book that takes on the way our schools and work environments are designed. He also wrote Brain Rules for Baby—a must-read for parents and early-childhood educators—and recently released his new book, Brain Rules for Aging Well.

In this episode, John discusses fascinating research on what improves people’s ability to recall information, how simple visual changes can trick our brains, and more. He also shares tips for making presentations more effective, as well as practical things you can do to keep your mind sharp as you age.

You can find show notes and more information by clicking here: http://bit.ly/2EefDNm 

Direct download: BRAINFLUENCE202.mp3
Category:general -- posted at: 6:00am EDT

Today we have two guests on the show! Maryann Karinch and Jim McCormick are experts in body language and sales, and they are here to share how to read other people in selling or persuasion situations so you can present your case in a convincing way.

Maryann has been writing about body language for 14 years, building on her background in theater, where it was very important to be able to communicate emotions effectively and use correct body language. Jim's extensive knowledge of sales comes from his work shaping capital campaigns, sales strategies, and major donor programs for clients from the National World War II Museum to multiple international companies.

The pair combined their areas of expertise in their new book, Body Language Sales Secrets: How to Read Prospects and Decode Subconscious Signals to Get Results and Close the Deal, and they join us today to share tips and tricks you can use to improve your ability to sell. Listen in to learn what you should be doing from a body language perspective to increase your odds of closing the deal.

You can find show notes and more information by clicking here: http://bit.ly/2nyVT0v 

Direct download: BRAINFLUENCE201.mp3
Category:general -- posted at: 6:00am EDT

Would you trust a doctor who didn't understand physiology? An engineer with no knowledge of physics? Given how obvious those answers seem, it's surprising that so many companies trust marketers who don’t consider behavioural science.

Today’s guest, Richard Shotton, illustrated the absurdity of this fact with the above comparisons in his book, The Choice Factory, and he certainly has plenty of room to speak on the subject. After starting his career 17 years ago as a media planner and working on accounts such as Coke, 118 118, and comparethemarket.com, he now studies how findings from behavioural science can be applied to advertising.

Richard currently serves as Deputy Head of Evidence at Manning Gottlieb OMD, the most awarded media agency in the history of the IPA Effectiveness awards, and he writes about the behavioural experiments he runs for titles such as Marketing Week Campaign, Admap and The Huffington Post. He joins us in this episode to share his findings, how he has used them to increase campaign effectiveness, and more.

You can find show notes and more information by clicking here: http://bit.ly/2nbLveW 

Direct download: BRAINFLUENCE200.mp3
Category:general -- posted at: 6:00am EDT

We would all love to do less and get more done, but the question is: how? Morten T. Hansen is here to give us the answer based on his extensive research.

A management professor at University of California, Berkeley, Morten is the coauthor of the New York Times bestseller Great by Choice, and the author of the highly acclaimed Collaboration and Great at Work. His research has won several prestigious awards, and he is ranked one of the world’s most influential management thinkers by Thinkers50.

In this episode, Morten shares key behaviors that stand out among top performers, as well as tips for changing your habits to improve your own productivity. Listen in to learn how to make the most of your time, what to avoid in the workplace, and more.

You can find show notes and more information by clicking here: http://bit.ly/2rkS5Er 

Direct download: BRAINFLUENCE199.mp3
Category:general -- posted at: 6:00am EDT

Today’s guest has made it her mission to use behavioral science to improve inclusion and diversity. A behavior economist and expert in organizational change, Tinna Nielsen is the founder of the non-profit change-organization Move the Elephant for Inclusiveness, the co-founder of the non-profit Inclusion Nudges Initiative, and the co-author of the Inclusion Nudges Guidebook. She is also a strategic partner for inclusiveness and gender parity at the United Nations, and she collaborates with organizations, practitioners, and social entrepreneurs worldwide to redesign communities and organizations.

In this episode, Tinna shares the surprising truth about the unconscious snap judgments we all make, as well as the devastating experience that led to her realization of what it really takes to influence people to change their behavior. Listen in to learn what types of unconscious biases we all have, as well as how to prevent those biases from affecting our communities.

You can find show notes and more information by clicking here: http://bit.ly/2DkWaOI 

Direct download: BRAINFLUENCE198.mp3
Category:general -- posted at: 6:00am EDT

Have you ever thought about what brands in your life you can’t imagine living without? Maybe the thought of giving up your Apple computer gives you anxiety, or the idea of shopping anywhere other than Amazon makes you cringe. Those are the types of reactions that indicate how strongly we become attached to brands—if their marketing is done right. 

Today’s guest, Brian Sheehan, knows all about what it takes to create that kind of powerful brand attachment. Now the Professor of Advertising at the S.I. Newhouse School of Public Communications at Syracuse University, he teaches courses in advertising, advertising management, advertising strategy, digital advertising, and international advertising. In this episode, he shares insights from his new book, Loveworks: How the World’s Best Marketers Make Emotional Connections to Win in the Marketplace, and explains what it takes to become a brand that consumers can’t live without. 

You can find show notes and more information by clicking here: http://bit.ly/2COKMdj 

Direct download: BRAINFLUENCE197.mp3
Category:general -- posted at: 6:00am EDT

We all have to ask for favors from time to time, but did you know there are certain things you can do to increase the likelihood that someone will say yes? From getting the timing right to planting the seed for a future favor, using psychology can significantly improve your odds of getting people to oblige.

In this episode, our very own Roger Dooley shares science-based tactics that will increase your chance of success the next time you ask for a favor. Some of them may surprise you!

You can find show notes and more information by clicking here: http://bit.ly/2lx1oLb 

 

Direct download: BRAINFLUENCE196.mp3
Category:general -- posted at: 6:00am EDT

Today’s guest is a repeat visitor to the show whose last episode proved to be one of our most popular. Dan Ariely is the James B. Duke professor of psychology and behavioral economics at Duke University, and his work has long influenced the field of persuasion. Also the New York Times bestselling author of Predictably Irrational: The Hidden Forces That Shape Our Decisions and Payoff: The Hidden Logic That Shapes Our Motivations, Dan has convinced his readers—and listeners of his 2012 TED Talk—to look beyond logic when trying to communicate and persuade.

In this episode, Dan shares surprising truths about motivation and trust in work and society. Listen in to learn the most powerful ways to motivate people, what we should focus on in order to make people feel their work is meaningful, and more.

You can find show notes and more information by clicking here: http://bit.ly/2C3SVcQ 

Direct download: BRAINFLUENCE195.mp3
Category:general -- posted at: 6:00am EDT

We’ve all heard the claim that print is dead, but is that really true? In this special episode, our very own Roger Dooley discusses what research suggests about the ongoing print vs. digital debate. He also shares interesting information he has observed about how print and digital interact from the sales of his book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing.

Listen in to hear the truth about what people truly prefer, as well as fascinating psychological concepts that come into play when dealing with print materials.

You can find show notes and more information by clicking here: http://bit.ly/2jXpSxw 

Direct download: BRAINFLUENCE194.mp3
Category:general -- posted at: 6:00am EDT

Today’s guest is Tom Shapiro, founder and CEO of the branding, web design, and marketing agency Stratabeat, Inc. Throughout his career, Tom has developed marketing strategies for more than a dozen Fortune 500 clients, including AT&T, Hewlett-Packard, and P&G. He also served as Director of Digital Strategy at iProspect for five years, a time that saw the agency grow from 85 to more than 700 employees.

Tom’s marketing insights have been published in CMO.com, CNN.com, Forbes, and many others. His wisdom can also be found in his new book, Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth.

In this episode, Tom discusses powerful and innovative marketing strategies, what it takes to increase revenue, and much more. Listen in to hear his tips and inspiring stories of what companies have done to explode their growth.

You can find show notes and more information by clicking here: http://bit.ly/2nKEzbf 

Direct download: BRAINFLUENCE193.mp3
Category:general -- posted at: 6:00am EDT

In this episode, we’ll hear from one of the top sales experts and trainers in the country. John Asher, CEO of Asher Strategies, learned about leadership and sales in an unusual place: the Navy, where served as captain of two nuclear-powered fast attack submarines.

After co-founding an engineering firm in 1986, John and his team grew the company at a compounded growth rate of 42% per year for 14 straight years. He later started a sales and marketing advisory business, training over 70,000 salespeople in 22 countries on his efficient and effective sales process to quickly close new business.

Now a #1 rated speaker for Vistage, a worldwide network of CEOs, John joins us today to discusses what makes a good salesperson, tips for building trust with prospective clients, and more. He also shares insights from his new book, Close Deals Faster: The 15 Shortcuts of the Asher Sales Method. Be sure to tune in and hear his expert advice.

You can find show notes and more information by clicking here: http://bit.ly/2BEJIF0 

Direct download: BRAINFLUENCE192.mp3
Category:general -- posted at: 6:00am EDT

Today’s guest is the architect of seventy-seven business turnarounds over the past fifty years. Following early successes and troubles in his own professional career, Robert Thomas Bethel discovered his passion for taking over struggling businesses and guiding them toward profitability. Bob has turned around companies in diverse industries—from restaurant chains to engineering firms—and has helped save over ten thousand jobs as a result of his strategic business counsel.

In this episode, Robert shares insight from his new book, Strengthen Your Business: Fail-Proof Strategies from the Man Who Has Rescued 77 Businesses, which details the strategies he has used to fix businesses that owners thought were unfixable. Listen in to learn what you can do now to strengthen your business and prevent dire circumstances in the future.

You can find show notes and more information by clicking here: http://bit.ly/2jp59RV 

Direct download: BRAINFLUENCE191.mp3
Category:general -- posted at: 6:00am EDT