The Brainfluence Podcast with Roger Dooley (general)

We’ve all heard a certain saying about curiosity and the unfortunate fate of a cat, but have you ever wondered where that questioning mindset comes from in the first place? What is it that makes us eager to know more? Dr. Mario Livio is here today to answer that question and explain how marketers can use the science behind curiosity to make appealing advertisements.

An internationally renowned astrophysicist, a best-selling author, and a popular speaker, Dr. Livio has published more than 400 scientific papers on topics ranging from Dark Energy and cosmology to black holes and extrasolar planets. He is also the author of six popular science books, including The Golden Ratio, Brilliant Blunders, and Is God A Mathematician? (the basis for the 2016 Emmy-nominated NOVA program The Great Math Mystery).

His newest book is entitled Why? What Makes Us Curious, and he joins us to discuss that very subject. Tune in to find out where curiosity comes from and how you can use it produce powerful marketing messages.

You can find show notes and more information by clicking here: http://bit.ly/2wRuX1Y 

Direct download: BRAINFLUENCE180.mp3
Category:general -- posted at: 6:00am EDT

What makes a superconsumer, and why are they so important? Today’s guest, growth strategy expert Eddie Yoon, is here to answer those questions and more. Eddie is the founder of the growth think tank and advisory firm, Eddie Would Grow, and has helped numerous businesses—ranging from cable media to pet food, and from consumer robotics to standby generators—go from several hundred million to nearly a billion dollars.

Eddie is also the author of the acclaimed book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth (Harvard Business School Press, 2016), as well as over 40 articles, including Make Your Best Customers Even Better (Harvard Business Review magazine, March 2014) and Why It Pays to Be a Category Creator (Harvard Business Review magazine, March 2013). He has been a keynote speaker in the U.S., Africa, Australia, Denmark, the UK, and Japan.

Today, he’s here to share what makes superconsumers, and why marketers need to understand how to reach them for the sake of growing their businesses.

You can find show notes and more information by clicking here: http://bit.ly/2eK7oB2 

Direct download: BRAINFLUENCE179.mp3
Category:general -- posted at: 6:00am EDT

Our guest, Alexander Jutkowitz, has spent over 20 years helping brands find and tell their stories, and he joins us today to share techniques you can use to do the same.

A content marketing and strategy expert, Alexander has worked in more than 30 countries to lead communication, marketing, and political campaigns. He's worked with multinational corporations, not-for-profits, trade associations, and more. The co-founder of GROUP SJR and Truffle Pig, Alexander also serves as CEO of Hill+Knowlton Strategies and as a board member of The Advertising Council. Today he shares insights from his new book, The Strategic Storyteller, as well as valuable tips to help you find your story and connect with customers.

You can find show notes and more information by clicking here: http://bit.ly/2wMQ45G 

Direct download: BRAINFLUENCE178.mp3
Category:general -- posted at: 6:00am EDT

First impressions are formed in milliseconds, are long lasting, and are incredibly important. Knowing nothing about candidates other than their photos, subjects were 70% accurate in predicting the outcome of actual elections. Our guest on this episode, Alexander Todorov, describes this research and shares other insights about first impressions. His new book Face Value: The Irresistible Influence of First Impressions collects his research and that of other scientists on how facial features, expressions, and other factors can influence people’s judgments and actions.

Alex’s research gives us some valuable insights into how we are seen by other people. He also shares some tips on how to match your look with the image you want to portray and the importance of a smile.

You can find show notes and more information by clicking here: http://bit.ly/2uFckOs

Direct download: BRAINFLUENCE176.mp3
Category:general -- posted at: 6:00am EDT

Studies have found that 95% of people in influential positions think they are more influential than they really are. No matter what level of leadership you're at or how many followers you have, your true influence lies in your ability to move people to action. Stacey Hanke is on the show today to discuss her new book Influence Redefined: Be the Leader You Were Meant to Be, Monday to Monday and share how true influencers gain trust and communicate to draw people in.

You can find show notes and more information by clicking here: http://bit.ly/2vgvrNt

Direct download: BRAINFLUENCE175.mp3
Category:general -- posted at: 6:00am EDT

When it comes to writing a book that sells year after year, Ryan Holiday definitely knows the formula. His books have all been best-sellers, and more importantly, they have continued to sell well long after their issue dates. In this episode, he discusses the principles for crafting a longstanding work, whether it's a book, a product, or even a restaurant,  from his newest book, Perennial Seller: The Art of Marketing Work that Lasts.

Ryan shares what differentiates a book that keeps selling over the years from a book that sells well initially but gradually disappears from view. He emphasizes that from the outset of creating a book, you need to be thinking ahead about what content and marketing efforts will truly make the book last. Finding the perfect balance between content that adds value and strategic marketing is crucial.

You can find show notes and more information by clicking here: http://bit.ly/2uQftcD

Direct download: BRAINFLUENCE174.mp3
Category:general -- posted at: 6:00am EDT

Amazon is the company that every other company wants to be. They dominate ecommerce and are a serious player in every market they enter. And, their customers love them.

In this episode, best-selling authors Bryan and Jeffrey Eisenberg share lessons from their new book, written with co-author Roy Williams, Be Like Amazon: Even Lemonade Stands Can Do It. They have a passion for learning from Amazon and applying their strategies to businesses big and small.

You can find show notes and more information by clicking here: http://bit.ly/2vYUylo

Direct download: BRAINFLUENCE173.mp3
Category:general -- posted at: 6:00am EDT

Former Navy SEAL Chris Fussell knows what it takes to work as part of a high-functioning team. In this episode, he shares some of his expertise on team-building while discussing his new book, One Mission: How Leaders Build a Team of Teams, and how businesses and civilian teams can benefit from using some military-style strategies.

Chris dispels many stereotypes about military leadership methods in this episode. He shares examples of how to get an edge on opponents using a more trusting and less hierarchal decision-making process. He emphasizes the need for leadership to create an atmosphere for successful collaboration by creating a unifying message that gets the group focused on a goal bigger than themselves. And finally, we discuss how recognizing the advantage of different viewpoints and conflicting ideas is a key to success.

You can find show notes and more information by clicking here: http://bit.ly/2u9MYF1 

Direct download: BRAINFLUENCE172.mp3
Category:general -- posted at: 6:00am EDT

Get ready to get psyched up and motivated with today’s guest, Daniel McGinn. Dan is senior editor at the Harvard Business Review and the author of the new book Psyched Up: How the Science of Mental Preparation Can Help You Succeed. In it, he explores how the right mental preparation can dramatically change the way you perform in all areas, from sports competitions to business meetings alike.

Dan starts by shedding light on why your mind reacts the way it does under stress and how you can use that reaction to channel excitement rather than fear. We also discuss studies from Dan's book, including how mind-altering thoughts and rituals can have a positive effect on our performance. Dan then shares specific ways to weave proven psychological techniques into the way you work, from musical or meditative style centering to pep talks and rituals.

You can find show notes and more information by clicking here:http://bit.ly/2uEGmhs

Direct download: BRAINFLUENCE171.mp3
Category:general -- posted at: 6:00am EDT

Is it actually OK to discuss gender differences in the workplace? For years, the mere suggestion that men and women might think differently would have meant a mandatory sensitivity training session. Things are changing, though. Gender expert Barbara Annis provides breakthrough, science-based ideas and solutions that will improve results and maximize team performance.

Using scientific studies and data from clients, Barbara shows that it’s far better to understand gender differences rather than hide or ignore them. She encourages companies to do their research and check their assumptions. They should steer away from basing assessments and work expectations on “sameness.”

You can find show notes and more information by clicking here: http://bit.ly/2tPVFXs

 

Direct download: BRAINFLUENCE170.mp3
Category:general -- posted at: 6:00am EDT