The Brainfluence Podcast with Roger Dooley

Today’s guest is Tom Shapiro, founder and CEO of the branding, web design, and marketing agency Stratabeat, Inc. Throughout his career, Tom has developed marketing strategies for more than a dozen Fortune 500 clients, including AT&T, Hewlett-Packard, and P&G. He also served as Director of Digital Strategy at iProspect for five years, a time that saw the agency grow from 85 to more than 700 employees.

Tom’s marketing insights have been published in CMO.com, CNN.com, Forbes, and many others. His wisdom can also be found in his new book, Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth.

In this episode, Tom discusses powerful and innovative marketing strategies, what it takes to increase revenue, and much more. Listen in to hear his tips and inspiring stories of what companies have done to explode their growth.

You can find show notes and more information by clicking here: http://bit.ly/2nKEzbf 

Direct download: BRAINFLUENCE193.mp3
Category:general -- posted at: 6:00am EST

In this episode, we’ll hear from one of the top sales experts and trainers in the country. John Asher, CEO of Asher Strategies, learned about leadership and sales in an unusual place: the Navy, where served as captain of two nuclear-powered fast attack submarines.

After co-founding an engineering firm in 1986, John and his team grew the company at a compounded growth rate of 42% per year for 14 straight years. He later started a sales and marketing advisory business, training over 70,000 salespeople in 22 countries on his efficient and effective sales process to quickly close new business.

Now a #1 rated speaker for Vistage, a worldwide network of CEOs, John joins us today to discusses what makes a good salesperson, tips for building trust with prospective clients, and more. He also shares insights from his new book, Close Deals Faster: The 15 Shortcuts of the Asher Sales Method. Be sure to tune in and hear his expert advice.

You can find show notes and more information by clicking here: http://bit.ly/2BEJIF0 

Direct download: BRAINFLUENCE192.mp3
Category:general -- posted at: 6:00am EST

Today’s guest is the architect of seventy-seven business turnarounds over the past fifty years. Following early successes and troubles in his own professional career, Robert Thomas Bethel discovered his passion for taking over struggling businesses and guiding them toward profitability. Bob has turned around companies in diverse industries—from restaurant chains to engineering firms—and has helped save over ten thousand jobs as a result of his strategic business counsel.

In this episode, Robert shares insight from his new book, Strengthen Your Business: Fail-Proof Strategies from the Man Who Has Rescued 77 Businesses, which details the strategies he has used to fix businesses that owners thought were unfixable. Listen in to learn what you can do now to strengthen your business and prevent dire circumstances in the future.

You can find show notes and more information by clicking here: http://bit.ly/2jp59RV 

Direct download: BRAINFLUENCE191.mp3
Category:general -- posted at: 6:00am EST

How often do you negotiate? Even if it’s not an essential part of your job, odds are you’re doing it more than you think. Whether you’re overcoming disagreements about schedules, asking for a raise, or even pleading with your toddler, the truth is that negotiations come up all the time. Today’s guest can help you negotiate more effectively in all of those situations and more.

Keld Jensen is a recognized expert in negotiation. Through his experience as CEO of several publicly traded Scandinavian companies, his participation in numerous start-ups, and as Founder and CEO of MarketWatch Centre For Negotiation A/S, he advocates changing the culture of dealmaking organizations in order to impact the bottom line and increase shareholder value.

Regarded as a thought leader in Europe, Asia, the Middle East, and North America, Keld has authored 24 books, including his most recent, Honest Negotiation. He is one of the most influential authorities in the world today on negotiation as a leadership competency, and he’s here today to share his expertise and explain why all of us need to take an honest look at how well we negotiate.

You can find show notes and more information by clicking here: http://bit.ly/2zS9VBT 

Direct download: BRAINFLUENCE190.mp3
Category:general -- posted at: 6:00am EST

What does it take to grow a list of engaged subscribers who are looking for exactly what you're offering? Today’s guest has the answer.

Nathan Ellering is a writer and marketer who has served as the driving force behind the amazing subscriber growth at CoSchedule, a software tool that helps organize marketing and social media projects in one place. Nathan has headed up CoSchedule’s demand generation team since 2014, and in just three years, he’s grown their blog audience from 500 to over 250,000+ monthly subscribers.

In this episode, Nathan shares the best techniques for attracting new readers and subscribers. Tune in to hear the strategies that led to the impressive audience growth at CoSchedule, and how you can apply them to grow your own list.

You can find show notes and more information by clicking here: http://bit.ly/2yZa074 

Direct download: BRAINFLUENCE189.mp3
Category:general -- posted at: 6:00am EST

Today’s guest is an expert on decision-making, emotion, and influence. Dr. Tali Sharot has spent the past two decades studying human behavior and conducting dozens of experiments to figure out what causes people to change their decisions, update their beliefs, and rewrite their memories.

An Associate Professor of cognitive neuroscience at University College London—where she directs the Affective Brain Lab—as well as a visiting Professor at MIT, Tali has been featured in or written for the New York Times, Time magazine, The Washington Post, CNN, the BBC, the Today Show, and many others. Her new book, The Influential Mind: What the Brain Reveals About Our Power to Change Others, explores the nature of influence and the critical role emotion plays in persuading others.

In this episode, Tali shares what research tells us about influencing the human mind. Listen in to learn the most effective ways to persuade people, motivate them to take action, and more.

You can find show notes and more information by clicking here: http://bit.ly/2yAAb28 

Direct download: BRAINFLUENCE188.mp3
Category:general -- posted at: 6:00am EST

We all have powerful assets at our disposal that we tend to ignore instead of leverage: our stories. Esther Choy joins us to explain why storytelling is so often overlooked, and why we should be using it more often. She explains why stories are persuasive and memorable, what kind of storytelling works best, and in which situations you can use stories.

You'll also learn how charts, images, data, and statistics can make your stories even more persuasive.

You can find show notes and more information by clicking here: http://bit.ly/2gMjJC0

Direct download: BRAINFLUENCE187.mp3
Category:general -- posted at: 6:00am EST

Our guest today is Om Marwah, the first person to hold the position of Global Head of Behavioral Science at Walmart and Sam's Club. Om’s group applies research in psychology to customer shopping, business strategy, e-commerce, and more, focusing not just on Walmart’s one billion shoppers but also the company’s 2.4 million associates.

The founder of the Behavioral Science and Marketing Summit, Om also works as an instructor at UCLA and teaches students how to take ideas from the academic world and apply them in business. In this episode, he shares his insight on building a great customer experience, as well as tips for fostering long-term engagement. Listen in so you can start applying his advice today.

You can find show notes and more information by clicking here: http://bit.ly/2yGv14U 

Direct download: BRAINFLUENCE186.mp3
Category:general -- posted at: 6:00am EST

Does the thought of starting your own business seem daunting? Many people have bought into the idea that being an entrepreneur means lots of sleepless nights and 18-hour workdays, but Dorie Clark is here today to shatter that myth. She explains why creating an entrepreneurial income stream is not only something you could do, but also something you should do.

Described by The New York Times as an “expert at self-reinvention and helping others make changes in their lives,” Dorie Clark consults and speaks for clients including Google, Microsoft, and the World Bank. She is a frequent contributor to the Harvard Business Review, as well as the author of Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine.

Her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive, breaks down what it really takes to create an entrepreneurial side career, and why it’s much more achievable than you might think.

You can find show notes and more information by clicking here: http://bit.ly/2ykeu4K 

Direct download: BRAINFLUENCE185.mp3
Category:general -- posted at: 6:00am EST

Today’s guest is an entrepreneur at the forefront of marketing, branding, positioning and communicating “The Next Big Thing.” The founder and president of Cunningham Collective, a marketing, brand and communication strategy firm, Andy Cunningham has played a key role in the launch of many new technology categories and products (including helping Steve Jobs launch the Apple Macintosh) over the past 35 years.

Her new book, Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition (McGraw-Hill), explains the winning framework she uses to transform markets and industries. Today, she joins us to share insights from the book and divulge her expertise in branding and positioning.

You can find show notes and more information by clicking here: http://bit.ly/2xseHAt

Direct download: BRAINFLUENCE184.mp3
Category:general -- posted at: 6:00am EST