The Brainfluence Podcast with Roger Dooley
Ep #112: Brand Seduction - How to Make Your Brand Memorable with Daryl Weber

On this episode, we'll be discussing how the unconscious side of brands connect with their audience, and how creative marketers can use this information as inspiration for new ad campaigns.

I'm speaking with Daryl Weber, author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. He'll teach us strategies he learned with brands like Nike and Coca Cola, explaining brand building and neuromarketing techniques that embed the brand in consumer memories.

You can find show notes and more information by clicking here: http://bit.ly/1ORa4b8

Direct download: BRAINFLUENCE112.mp3
Category:general -- posted at: 6:00am EDT

Have you ever tried to reason with an argumentative, emotional child? How about working with multiple, very different groups to find common ground? Negotiating emotional situations can be difficult...unless you have help.

This week, I'm talking to Dan Shapiro who is known around the world for his work in the field of negotiation and conflict resolution. Shapiro founded and directs the Harvard International Negotiation Program, which focuses on the human dimensions of conflict resolution.

You can find show notes and more information by clicking here: http://bit.ly/1V5rPoc

Direct download: BRAINFLUENCE111.mp3
Category:general -- posted at: 6:00am EDT

Most of our guests here on Brainfluence Podcast are experts; they run the gambit from persuasion experts and conversion experts to leadership experts, marketing experts, and many more. So, you won’t be surprised to hear this week’s guest is an expert, too. But, you might be surprised at his area of expertise. Anders Ericsson of Florida State University is, in fact, an expert in expertise!

Do you think perfect pitch is a skill only a few gifted people have? In fact, if you start early enough, any child can develop perfect pitch - a skill that will last a lifetime.

Learn about how people REALLY become experts. 

You can find show notes and more information by clicking here: http://bit.ly/24FRsyE

Direct download: BRAINFLUENCE110.mp3
Category:general -- posted at: 6:00am EDT

Would you like to be perceived as a true leader, as someone who can command the attention of your peers and convince them to follow your ideas with ease? Do you want to be seen as someone who's able to persuade the leaders in your industry and as one to watch and follow?

What you're looking for, that special something that attracts those above and below you like a magnet, is what my today's guest calls Executive Presence.

Tune in to learn how you can step up your game and cultivate your own executive presence!

You can find show notes and more information by clicking here: http://bit.ly/1OcB4MA

Direct download: BRAINFLUENCE109.mp3
Category:general -- posted at: 6:00am EDT

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