The Brainfluence Podcast with Roger Dooley

Got an idea for a better software mousetrap? An app that you know people would find really useful? But, are you unsure how to go from idea to code? I invited Poornima Vijayashankar to share her incredible experiences with technology and the entrepreneurial world. Listen in to discover how you can break into the software and tech space, find the engineers who can make it happen, and get the customers to help you develop and grow your business beyond your wildest dreams.

You can find show notes and more information by clicking here: http://bit.ly/1kJWIj5

Direct download: BRAINFLUENCE082.mp3
Category:general -- posted at: 6:00am EDT

My guest this week is Susan Weinschenk. Susan is a behavioral scientist with a Ph.D. in Psychology and over 30 years of experience. She is the CEO of The Team W, Inc., and a consultant to Fortune 1000 companies, start-ups, non-profits, as well as the government.

I've shared Susan's book, Neuro Web Design, in the past. Today, we talk about her latest book, 100 MORE Things Every Designer Needs To Know About People.

You can find show notes and more information by clicking here: http://bit.ly/1ZSy7bY

Direct download: BRAINFLUENCE081.mp3
Category:general -- posted at: 6:00am EDT

Anchoring and framing biases are cognitive biases we are all programmed with. They can be powerful tools for improving results of your marketing, advertising, and sales efforts. Today, we take a close look at these tools in action and how simple changes to your product presentation can generate big sales increases.

You can find show notes and more information by clicking here: http://bit.ly/1G4iQ1f

Direct download: BRAINFLUENCE080.mp3
Category:general -- posted at: 6:00am EDT

My guest this week, you might say, is a business scientist. George Danner is a Texas Aggie engineer and has a Masters from MIT. He has 30 years of experience in corporate strategy across a wide variety of industries: manufacturing, energy, telecommunications, transportation, and financial services. 

What George brings to the show is his unique perspective on solving business problems using the scientific method. He explains how even apparently impossible problems, like improving the efficiency of government offices, can be cracked with the right approach.

And, these techniques aren't just for big organizations - even entrepreneurs and small businesses can use the same approach.

You can find show notes and more information by clicking here: http://bit.ly/1McDRYG

Direct download: BRAINFLUENCE079.mp3
Category:general -- posted at: 6:00am EDT

This week on The Brainfluence Podcast, our guest is one of the most experienced practitioners in the neuromarketing industry - Darren Bridger. Darren is the co-founder of two pioneering neuromarketing companies: NeuroCo and The MindLab. Darren has degrees in Psychology and Psychological Research Methods; and in his spare time, he has written books on marketing, decision-making, and memory.

You can find show notes and more information by clicking here: http://bit.ly/1ODqfXX

Direct download: BRAINFLUENCE078.mp3
Category:general -- posted at: 6:00am EDT

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