The Brainfluence Podcast with Roger Dooley

This week, I am delighted to welcome a legend in the field of persuasion and influence, Dr. Robert Cialdini.  His best-selling book Influence has sold over two million copies and has been translated into 27 languages. He is currently Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. We cover a variety of topics, including how small changes can have a big impact on the behavior of others.

You can find show notes and more information by clicking here: http://bit.ly/1wD8uvJ

Direct download: BRAINFLUENCE030.mp3
Category:general -- posted at: 6:00am EDT

This week on The Brainfluence Podcast, our guest is Paul Roetzer. Paul is the founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, whose focus is on getting and measuring results using marketing technology. Paul is also a fellow Wiley author, having written The Marketing Agency Blueprint and The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success.

You can find show notes and more information by clicking here: http://bit.ly/1s0NtGU

Direct download: BRAINFLUENCE029.mp3
Category:general -- posted at: 6:00am EDT

Today, we are exploring the sensory weapons that retailers need to be wielding against their eCommerce competitors, and how appealing to all five senses of consumers can give retailers the upper hand. Listen in to the podcast to learn how the sensory side of retail works, and how several examples of real companies have capitalized on this with huge success.

 You can find show notes and more information by clicking here: http://bit.ly/1sE9ul9

Direct download: BRAINFLUENCE028.mp3
Category:general -- posted at: 6:00am EDT

Our special guest this week on the Brainfluence Podcast is Scott Stratten. Scott is the President of the company, UnMarketing, a sought after-keynote speaker and an expert in viral, authentic and social marketing, utilizing a proprietary system called Un-Marketing. He is also the bestselling author of multiple business books, including his newest book Unselling: The New Customer Experience.

You can find show notes and more information by clicking here: http://bit.ly/10Dy5e1

Direct download: BRAINFLUENCE027.mp3
Category:general -- posted at: 6:00am EDT

This week on The Brainfluence Podcast, I welcome Kyle Henderson to the show. Kyle is the founder and chief product officer at YouEye, Inc. 

Using your customers' own computers, smart phones and tablets, YouEye enables your to get insight and instant feedback on website design, media and even products. Kyle and I discuss usability testing, the challenges of mobile, and the "cognitive funnel" aspect of ecommerce.

You can find show notes and more information by clicking here: http://bit.ly/1ozuJ0U

Direct download: BRAINFLUENCE026.mp3
Category:general -- posted at: 6:00am EDT

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