Brainfluence

John Jantsch is a marketing consultant, speaker, and the closest thing to an entrepreneurial guru you will find. Author of books like Duct Tape Marketing, Duct Tape Selling, The Referral Engine, and his newest work, The Self-Reliant Entrepreneur, John is on a 30-year entrepreneurial journey to challenge today’s entrepreneur to remain fiercely self-reliant while chasing their own version of success.

In this episode, he explains his take on why we do the things we do, as well as what it takes to build a better you. Listen in to learn how to form your own opinions and overcome your past so it doesn't define your future.

You can find show notes and more information by clicking here: https://bit.ly/2BGMWZG 

Direct download: BRAINFLUENCE291.mp3
Category:general -- posted at: 6:00am EDT

Lee Hartley Carter is a partner at Maslansky + Partners, a research-driven language strategy firm that specializes in finding the right messages based on one simple idea: It’s not what you say that matters, it’s what you hear. Today Lee joins the show to share the key to persuasion and other insights from her book, Persuasion: Convincing Others When Facts Don’t Seem to Matter.

Listen in as Lee breaks down confirmation bias and the backfire effect, as well as the importance of listening to what your customer actually wants. You'll learn why discipline is so important, how empathy comes into play, and whose opinion really matters when it comes to persuasion.

You can find show notes and more information by clicking here: https://bit.ly/2pAi7D0 

Direct download: BRAINFLUENCE290.mp3
Category:general -- posted at: 6:00am EDT

Safi Bahcall is a physicist and an award-winning entrepreneur. His insights into business success look at the factors that motivate behavior in organizations—and those motivations are not what you’ll learn in business school. Today Safi joins the show to share these insights and more from his book, Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries.

Listen in as he explains why good teams with excellent people and the best intentions kill great ideas, as well as what we can do about it. You'll learn what a “phase change” is, why we should be paying more attention to human motivation and human incentives, and more.

You can find show notes and more information by clicking here: https://bit.ly/2IINx0W 

Direct download: BRAINFLUENCE289.mp3
Category:general -- posted at: 6:00am EDT

Ron Tite is the founder and CEO of Church+State, an award-winning advertising writer, and the creative director for multiple respected brands. He speaks to leading organizations about creativity, innovation, branding, and corporate strategy, and he joins the show today to teach you how to make good things happen for you and your organization.

In this episode, Ron shares ideas and examples from his new book Think. Do. Say.: How to seize attention and build trust in a busy, busy world. You’ll learn what forced him to come up with something that’s interesting and successful without doing what everyone expected and how he gained the confidence to speak his mind.

You can find show notes and more information by clicking here: https://bit.ly/31V7t8o 

Direct download: BRAINFLUENCE288.mp3
Category:general -- posted at: 6:00am EDT

Elise Keith is the founder and Meeting Maven for Lucid Meetings, where she leads their research, publication, and product management efforts. As a software developer, business owner, and someone who doesn’t like to have her time wasted, Elise has a unique perspective on meetings. Today she joins the show to teach us how to run meetings that get things done and that employees won’t dread attending.

Listen in as Elise shares tips and tricks from her book Where The Action Is: The Meetings That Make or Break Your Organization. You'll learn what you can do to increase employee engagement, the 16 different types of meetings, and how to get better business results.

You can find show notes and more information by clicking here: https://bit.ly/2lfSG89 

Direct download: BRAINFLUENCE287.mp3
Category:general -- posted at: 6:00am EDT

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