Brainfluence

Any good marketer should try to keep up with Google’s ever-changing metrics, and today’s guest is one of the best resources for doing so. Rand Fishkin is the founder of SparkToro, and was previously cofounder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series and his blog. He also shares business advice—as well as his personal story—in his new book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.

In this episode, Rand shares the stories behind his entrepreneurial adventures and misadventures, as well as the major lessons he learned along the way. Listen in to hear what Rand says every entrepreneur must keep in mind when looking into funding, timely SEO advice for businesses, and more.

You can find show notes and more information by clicking here: http://bit.ly/2Hz4pFy 

Direct download: BRAINFLUENCE212.mp3
Category:general -- posted at: 6:00am EDT

Today's guest is an international speaker and bestselling author on innovation and design. Most recently serving as the Global VP of Innovation and Officer at VF Corporation (a parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, and Nautica), Soon Yu regularly consults business leaders on developing meaningful Iconic Signature Elements, Signature Moments, and Signature Communication.

Soon has been featured in the Wall Street Journal, Washington Post, Entrepreneur Magazine, and New York Times, and he joins us today to share valuable advice on to how to build a brand's iconicity. Listen in to hear tips from his new book, Iconic Advantage®, and learn what it really takes for brands to become iconic.

You can find show notes and more information by clicking here: http://bit.ly/2GSLu7G 

Direct download: BRAINFLUENCE211.mp3
Category:general -- posted at: 6:00am EDT

Heather Ann Havenwood is a serial entrepreneur whose early career accomplishments include starting an online publishing company and taking it from zero to a seven-figure revenue in less than a year. She is also a prolific author—with titles ranging from dating to podcasting to entrepreneurship—and has been named one of the Top 50 Must-Follow Women Entrepreneurs for 2017 by Huffington Post.

Heather joins the podcast today to share insights from her newest book, Sexy Boss: How Female Entrepreneurs are Beating the BIG Boys While Changing the Rule Book for Money, Success and Even Sex. Listen in to hear the important lessons she learned from the struggles along her entrepreneurial journey, as well as her advice for female entrepreneurs to help them become a powerful force in the world.

You can find show notes and more information by clicking here: http://bit.ly/2GC5deX 

Direct download: BRAINFLUENCE210.mp3
Category:general -- posted at: 6:00am EDT

Have you ever met someone new, and then five minutes later realized you couldn’t remember that person’s name? Or have you ever tried to learn a language and been frustrated by your inability to recall many of the words that you just learned? Today’s guest can help you with those common memory struggles and more.

Dr. Anthony Metivier is the founder of the Magnetic Memory Method, a systematic, 21st Century approach to memorizing just about anything. What separates his approach from others is that he doesn’t focus on memorizing long strings of digits or training for memory championships. Instead, he focuses on things that are part of your daily life, such as names and faces, material for tests and exams, and foreign language vocabulary.

In this episode, Anthony shares the simple memory techniques that he describes as easy, elegant, effective and fun. Listen in to learn how to use them to improve your memory.

You can find show notes and more information by clicking here: http://bit.ly/2DV1Fil 

Direct download: BRAINFLUENCE209.mp3
Category:general -- posted at: 6:00am EDT

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