Thu, 28 July 2016
More often than not, the eight-hour workday feels like a mildly productive slog. Some people work more quickly and efficiently than others, yet everybody is held to the same clock-in, clock-out schedule. So how can working less actually boost productivity, creativity, and success across the board?
Stephan and I cover a lot of ground in this interview: his appearance on Shark Tank, why the United States has some of the lowest happiness levels of industrialized countries, and how Tower has evolved into a beach-lifestyle brand are just a few of the highlights. The Five-Hour Workday challenges the stagnant workweek to catch up with the technological advances of the last few decades.
You can find show notes and more information by clicking here: http://bit.ly/2alO9ta
Thu, 21 July 2016
What one simple tactic will improve your negotiation skills and outcomes? Why do most people think they're immune to social pressures? Can being aware of these influences make you more likely to overcome them? Jonah Berger joins us this week to answer these questions and more about why people act the way they do.
Jonah's book, Invisible Influence: The Hidden Forces that Shape Behavior, is all about the subtle social influences that affect our decision-making processes every day. Through research, Jonah and others have revealed that many things -- products, people, and decisions included -- don't succeed or fail just based on quality, but more often because of unseen social forces. Jonah also details the fascinating connection between individual motivation and the success of others around you.
You can find show notes and more information by clicking here: http://bit.ly/2ab1ANP
Thu, 14 July 2016
What could UGGs, Tesla, and cronuts (yes, the pastry) possibly have in common? This week, I sit down with author and speaker Mike Michalowicz to talk about the marketing strategies that make these products and services highly sought-after.
In his new book Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna, Mike walks through a five-step process that small businesses can use to capitalize on opportunities in the marketplace. Because positioning yourself at the right time is the key to this process, even an weak product can be very successful at the right moment.
You can find show notes and more information by clicking here: http://bit.ly/29CubJS
Thu, 7 July 2016
There’s no guest this week, just me – Roger Dooley. I’m going to do a brief intro to the concept of “social proof,” one of Robert Cialdini’s famous Six Principles of Influence.
I’ll also cover some recent research on the right and wrong ways to use social proof. Social proof of any kind will usually improve your persuasion effort, but not always. And some social proof is better than others. Tune in to amp up your persuasive efforts!
You can find show notes and more information by clicking here: http://bit.ly/29h1DTZ