Thu, 28 September 2017
Have you ever felt like you were addicted to a product? Food, beverage, device, or otherwise, it seems everyone has been there. But what is it about certain products that keeps you coming back for more and more…and more?
In this episode, Robert H. Lustig, M.D., MSL, breaks down the science behind addiction and how businesses are using it to take over their customers' brains. The author of the acclaimed Fat Chance: Beating the Odds Against Sugar, Processed Foods, Obesity and Disease (Avery, 2012), Robert is professor of pediatrics in the Division of Endocrinology and a member of the Institute for Health Policy Studies at University of California, San Francisco.
Today, he shares insights from his new book, The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains. Listen in to hear how corporations get customers to confuse pleasure and happiness in order to keep them hooked.
You can find show notes and more information by clicking here: http://bit.ly/2yAQiuw
Thu, 21 September 2017
We’re living in a time that some have referred to as the “retail apocalypse,” but that doesn’t mean there’s no hope for retailers. It just means retailers need to change their business model to keep up. The question is: how?
Today’s guest, Matthew Bertulli, brings us the answer. The Co-Founder & CEO of Demac Media, an award-winning eCommerce Agency that has helped process more than $500 million in online sales to date, Matthew has had a direct hand in the creation and growth of more than 100 eCommerce businesses over the last decade. A self-taught software developer, he has a strong foundation for his retail upbringing into the eCommerce space.
You can find show notes and more information by clicking here: http://bit.ly/2wAZJI6
Thu, 14 September 2017
We’ve all heard a certain saying about curiosity and the unfortunate fate of a cat, but have you ever wondered where that questioning mindset comes from in the first place? What is it that makes us eager to know more? Dr. Mario Livio is here today to answer that question and explain how marketers can use the science behind curiosity to make appealing advertisements.
An internationally renowned astrophysicist, a best-selling author, and a popular speaker, Dr. Livio has published more than 400 scientific papers on topics ranging from Dark Energy and cosmology to black holes and extrasolar planets. He is also the author of six popular science books, including The Golden Ratio, Brilliant Blunders, and Is God A Mathematician? (the basis for the 2016 Emmy-nominated NOVA program The Great Math Mystery).
His newest book is entitled Why? What Makes Us Curious, and he joins us to discuss that very subject. Tune in to find out where curiosity comes from and how you can use it produce powerful marketing messages.
You can find show notes and more information by clicking here: http://bit.ly/2wRuX1Y
Thu, 7 September 2017
What makes a superconsumer, and why are they so important? Today’s guest, growth strategy expert Eddie Yoon, is here to answer those questions and more. Eddie is the founder of the growth think tank and advisory firm, Eddie Would Grow, and has helped numerous businesses—ranging from cable media to pet food, and from consumer robotics to standby generators—go from several hundred million to nearly a billion dollars.
Eddie is also the author of the acclaimed book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth (Harvard Business School Press, 2016), as well as over 40 articles, including Make Your Best Customers Even Better (Harvard Business Review magazine, March 2014) and Why It Pays to Be a Category Creator (Harvard Business Review magazine, March 2013). He has been a keynote speaker in the U.S., Africa, Australia, Denmark, the UK, and Japan.
Today, he’s here to share what makes superconsumers, and why marketers need to understand how to reach them for the sake of growing their businesses.
You can find show notes and more information by clicking here: http://bit.ly/2eK7oB2