Thu, 25 July 2019
Blake Morgan is recognized as a leader in customer experience. A keynote speaker and the author of two books on the subject—including More is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences—Blake joins the show to discuss the future of customer experience and how you can guarantee your business is valuable to customers. Listen in as she shares the important distinction between customer service and customer experience, as well as why being valuable doesn't necessarily mean being profitable. You'll learn what it takes to customize an experience, the importance of having a good workplace culture, and more. You can find show notes and more information by clicking here: https://bit.ly/2YSmBlu |
Thu, 18 July 2019
Dr. Matthew L. Tompkins is an American magician-turned-psychologist who completed his DPhil in Experimental Psychology at the University of Oxford. His research focuses on the cognitive psychology of illusions, and his experience as a professional magician—before he began his academic career—continues to influence his work. Today he joins the show to discuss experimental psychology and share insights from his book, The Spectacle of Illusion. Listen in as Matt explains the similarities between magic/illusions and psychology, as well as how people can experience what feels like a paranormal situation using conventional psychological methods. You’ll learn how much of magic is driven by attention, what Anomalistic Psychology is, and more. You can find show notes and more information by clicking here: https://bit.ly/2G6Qh6Y |
Thu, 11 July 2019
Colin Shaw is the Founder and CEO of Beyond Philosophy, one of the world's leading customer experience consultancy and training companies. Also a prolific blogger, the author of six bestselling books, and co-host of The Intuitive Customer podcast, Colin joins the show to discuss how to improve your brand's customer experience and what many businesses are doing wrong. Listen in to learn the crucial difference between what customers say and what they do, as well as how to properly measure customer experience. You'll learn what it takes to build trust with your customers and how to give them the fantastic experience they deserve. You can find show notes and more information by clicking here: http://bit.ly/32f24tu |
Thu, 4 July 2019
Krista Neher is the CEO of Boot Camp Digital, a best-selling author, and an international speaker. With over 10 years of branding and marketing experience, Krista is a social media pioneer, having run one of the first successful corporate Twitter accounts—before social media was even a recognized phrase. Today she joins the show to share insights from her book, Digital Marketing That Actually Works, and offer advice for making digital marketing work for your company. Listen in to learn about the importance of looking at quality instead of only looking at quantity and cost in regards to KPIs, as well as what's going on with the state of SEO today. You'll hear Krista’s thoughts on conversion optimization, when it's time to start using content marketing, and how to create better content. |