Wed, 24 December 2014
I first met Bart at the Conversion Jam Conference in Stockholm, where we both were speakers. I found it fascinating and fun that we were able to approach the same business website conversion problems from completely different angles. Bart has some real opinions on translating brain and behavior research into actionable strategies, and he has a knack for taking complex science and explaining it in terms that business people can understand. Bart is on today to share some of those tips and tactics to help you use economic psychology to increase your sales.
You can find show notes and more information by clicking here: http://bit.ly/1zlLw0M
Thu, 18 December 2014
This week is a departure from the usual format. It’s an interview, but I’m the one being interviewed. In this episode, I speak with Alex Harris about a variety of conversion and marketing optimization topics. We taped it for his video podcast, MarketingOptimization.TV, but I thought we covered so much useful content that I asked Alex if I could publish the audio version here.
You can find show notes and more information by clicking here: http://bit.ly/1Dx4OTD
Thu, 11 December 2014
My guest this week on The Brainfluence Podcast is author, speaker, and now, TV personality, Dan Pink. With New York Times 5 best-sellers to his credit, including Drive and To Sell is Human, Daniel has done more than anyone to bring behavior research to the non-academic world. He is a best-selling author with 20 years of experience in studying and writing about behavioral science, motivation, persuasion, and more.
We talk about the fascinating and sometimes funny hidden camera experiments in Dan's new TV show, Crowd Control, on Nat Geo.
Thu, 4 December 2014
Through observations of nonverbal behavior and the use of the Personal Discernment Inventory, the Myers Briggs Type Indicator and his proprietary techniques, Robin has built highly-effective tools for all aspects and stages of interpersonal communication. He combined all these tools and techniques and has created his one-of-a-kind formula.
You can find show notes and more information by clicking here: http://bit.ly/1pKyarF