Ep #108: The Growth Strategy You Shouldn’t Ignore with Paul Rouke

Paul Rouke joins me today to talk about his book The Growth Strategy That's Being Ignored: A Story of Untapped Potential, and how his research has been changing the way companies have been shaping their consumers' online experience for over twelve years.

Paul is an expert in conversion optimization, and he walks us through how any business can achieve superior results without investing more in paid ads, SEO, content marketing, or other expensive traffic-boosting strategies.

You can find show notes and more information by clicking here: http://bit.ly/21b492s