Carl Marci and the Science Behind Ad Compression

Dr. Carl Marci is a lot of things: a medical doctor, an entrepreneur, and a pioneer in neuromarketing. Currently serving as Chief Neuroscientist of Nielsen Consumer Neuroscience, as well as a faculty member at Harvard Medical School, Carl travels around the world helping marketers and market researchers understand neuroscience, measuring engagement, and non-conscious processing in advertising.

He joins the podcast today to share the key lessons he’s learned over the years about what makes effective advertisements. Listen in to hear what almost half of an ad's sales performance can be attributed to, important differences in how people consume media on various devices, and what Carl says is the real challenge that marketers must overcome.

You can find show notes and more information by clicking here: http://bit.ly/2OCH8IH