Brainfluence

Thomas Zoëga Ramsøy is the CEO and Founder of Neurons Inc, a global leader in applied neuroscience. A neuropsychologist with a Ph.D. in neurobiology and neuroimaging, Thomas has worked with leading universities like Oxford, Cambridge, Stanford, and Harvard, using a combination of psychology and neuroscience to understand what drives our choices and behaviors.

In this episode, we discuss how Neurons’ eye-tracking tool works, the circumstances where eye tracking can really make a difference, and when you should consider combining this technology with other neuromarketing tools. Listen in to learn how organizations can harness the power of neuromarketing (without the often hefty price tag) and how the pandemic has had a lasting impact in the neuromarketing space.

You can find show notes and more information by clicking here: https://bit.ly/36ZeyZN

Direct download: BRAINFLUENCE382.mp3
Category:general -- posted at: 6:00am EDT

Juliet Funt is a keynote speaker and advisor to Fortune 500 companies. She’s the founder and CEO of the efficiency firm Juliet Funt Group and an evangelist for expanding the potential of companies by unburdening their talent from busywork. She has also put her insights into a new book, A Minute To Think: Reclaim Creativity, Conquer Busyness, and Do Your Best Work.

Listen in as Juliet explains what white space is and why it is so important to enhance productivity in the workplace and get away from the hustle culture that has so many of us feeling burned out. She also shares some of the small ways that white space can be incorporated into your day, why we need to break the assumption that white space is only for recuperation, and tips on how to get away from living in your inbox so you can be less frazzled and more productive.

You can find show notes and more information by clicking here: https://bit.ly/2VZ1n8X

Direct download: BRAINFLUENCE381.mp3
Category:general -- posted at: 6:00am EDT

Gleb Tsipursky is the founder and CEO of Disaster Avoidance Experts. A thought leader in future-proofing and cognitive bias risk management, Gleb joins the show for a second time to share insights from his new book, Returning to the Office and Leading Hybrid and Remote Teams: A Manual on Benchmarking to Best Practices for Competitive Advantage.

Listen in as we discuss how COVID-19 has changed how businesses handle shutdowns, as well as the primary cause of the market failure during the pandemic. Glen also shares the different biases that come into play when it comes to decision-making around remote work and how organizations can balance the desires of their employees for a hybrid workplace with the needs of the organization.

You can find show notes and more information by clicking here: https://bit.ly/3woZbEh

Direct download: BRAINFLUENCE380.mp3
Category:general -- posted at: 6:00am EDT

Richelle Taylor is a leader in performance improvement and marketing services in North America. She oversees One10’s go-to-market strategy and its Incentives & Recognition business segment, which includes global rewards and technology development for One10’s propriety performance improvement platform, PerformX.

In this episode, we talk about the good and the bad of sales incentive programs. Listen in to learn what programs that work well have in common and the one non-negotiable that every sales incentive program should include. We also discuss other types of incentive programs that can help to increase employee engagement and loyalty, as well as why the focus of incentive programs should not be solely on top performers—and where that focus should be instead.

You can find show notes and more information by clicking here: https://bit.ly/3At5PMQ

Direct download: BRAINFLUENCE379.mp3
Category:general -- posted at: 6:00am EDT

Before he became internationally recognized as one of the world’s foremost experts on body language, Joe Navarro was an eight-year-old refugee fleeing communist-controlled Cuba. In America, as a non-English speaker, he survived by observing others, eventually going on to lead a career as an FBI Special Agent studying and applying the science of non-verbal communication. From there, he went on to spend a quarter-century with the FBI, pursuing spies and other dangerous criminals across the globe.

In this episode, Joe describes how he has collected his hard-earned lessons in his new book, Be Exceptional, distilling his experience into five principles that outstanding individuals live by. He also shares why observation is the key to innovation, what the pandemic has taught us all about body language and facial expressions, and where he sees the future of business and personal communication going.

You can find show notes and more information by clicking here: https://bit.ly/2T1gcGR

Direct download: BRAINFLUENCE378.mp3
Category:general -- posted at: 6:00am EDT

1