Thu, 31 January 2019
Gary Hoover is a rare combination of a business scholar and practitioner. He founded both the first book superstore chain, Bookstop—later purchased by Barnes & Noble—and one of the world’s leading company information websites, Hoovers.com, which is now owned by Dun & Bradstreet. In 2009, Gary became the first Entrepreneur-in-Residence at the highly ranked McCombs Business School of the University of Texas at Austin, a role he now serves in the same University’s graduate School of Information.
Gary joins the show today to share what he's learned along his entrepreneurial journey and from working as an instructor and mentor for the last ten years, as well as how he is able to digest a book's contents in 15 - 30 minutes. Listen in to learn his process for grasping the essence of a book in the most efficient way possible, hear some of his top reading picks, and gain insights from his book, The Lifetime Learner's Guide to Reading and Learning.
You can find show notes and more information by clicking here: http://bit.ly/2S6PcmF
Thu, 24 January 2019
Thomas Ramsøy is a leading expert on neuromarketing and consumer neuroscience. With an academic background in economics, neuropsychology, neurobiology, and neuroimaging, Thomas is the founder of the applied neuroscience company, Neurons, Inc., and the Center for Decision Neuroscience at the University of Copenhagen. He is active in publishing research in scientific journals and serves on the editorial board for leading journals such as Frontiers in Neuroscience, Scientific Reports, Journal of Marketing, and Journal of Consumer Psychology.
In this episode, Thomas shares a somewhat different application of neuroscience, as well as insights from his latest book, co-authored with Kyle Nel and Nathan Furr, Leading Transformation: How to Take Charge of Your Company's Future. Listen in to learn how neuroscience can be applied to organizational change and innovation, the positive and negative implications of behavioral design, and what research tells us about the best way to produce positive change.
You can find show notes and more information by clicking here: http://bit.ly/2Hn2VBG
Thu, 17 January 2019
Amy Radin has been at the forefront of rewiring brands and has built a track record of success moving ideas to performance. A Fortune 100 Chief Marketing and Innovation Officer, advisor and investor, board member, and thought leader, Amy has worked with giant brands like American Express, Citi, E*TRADE, and AXA. She recently added "author" to her resume with the publication of her new book, The Change Maker's Playbook: How to Seek, Seed and Scale Innovation in Any Company.
In this episode, Amy shares what it takes to be a great innovator, as well as what often stands in the way of new ideas. Listen in to learn what goal to keep in mind when looking for insights into innovation, what companies should be focusing on but rarely do, and what it really means to be customer centric.
You can find show notes and more information by clicking here: http://bit.ly/2Co7N47
Thu, 10 January 2019
Kyle Nel is the CEO and co-founder of Uncommon Partners, a consulting and training firm that specializes in business transformation. Recognized on the 2015 Advertising Age 40 Under 40 list, Kyle previously held positions in market research with Lowe's and the Walmart Global Insights Group. He also launched a disruptive technology startup accelerator and incubator in Bangalore, India.
Kyle joins today’s show to share insights from the new book he co-authored with Nathan Furr and Thomas Zoega Ramsoy, Leading Transformation: How to Take Charge of Your Company's Future. Listen in to hear his tips for getting people to think outside the box, why he recommends bringing in partners you normally wouldn't consider working with, and what it really takes to generate new, disruptive ideas that create change.
You can find show notes and more information by clicking here: http://bit.ly/2GU2ij1
Thu, 3 January 2019
Brian Ahearn is the Chief Influence Officer at Influence PEOPLE, as well as a dynamic international keynote speaker, trainer, coach, and consultant. Named one of the Top 100 Influencers of 2016 by the Science of Digital Marketing, Brian specializes in applying the science of influence and persuasion in everyday situations. He is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer designation, and his LinkedIn course, Persuasive Selling, has been viewed over 150,000 times.
In this episode, Brian shares examples of how Cialdini's Principles of Persuasion can be utilized in marketing, as well as in our everyday lives. Listen in to hear how the scarcity mindset drives people into action, what you can do to gain more perceived authority, and more.
You can find show notes and more information by clicking here: http://bit.ly/2EU468R