The Brainfluence Podcast with Roger Dooley (general)

Many of us leap to conclusions when trying to solve our problems, whether they are personal, financial, or otherwise. But is there a better, more thought-out way to find solutions?

Matthew E. May is a specialist in critical thinking, as well as a prolific author of books about ideas and how to improve them. His new book, titled Winning The Brain Game: Fixing the 7 Fatal Flaws of Thinking, aims to point out seven common, yet destructive, flaws in our thinking patterns. Matthew's book (and interview!) will help you understand these flaws, how you can change the way you think, and why it's crucial to do so.

You can find show notes and more information by clicking here: http://bit.ly/1XQR4NB 

Direct download: BRAINFLUENCE116.mp3
Category:general -- posted at: 6:00am EDT

How can images of naked women and sculptures made out of urinal structures thwart a terrorist or help you save your company lots of money? Amy Herman teaches the Art of Perception to help us step back and engage the most powerful technology tools we have - our eyes.

You can find show notes and more information by clicking here: http://bit.ly/1Pjtq3I

Direct download: BRAINFLUENCE115.mp3
Category:general -- posted at: 6:00am EDT

Just about every self-help author and life coach tries to pump you up by getting you to think better of yourself and your capabilities. Ryan Holiday, it’s safe to say, has a somewhat different path to success.

Ryan is a business and media strategist who has advised authors, artists, and companies. Among other accomplishments, he was a key part of American Apparel’s meteoric rise in sales.

Ryan is also the author of three books. His latest title, Ego is the Enemy, sheds light on all the negative ways your ego may be affecting your business without you knowing it.

You can find show notes and more information by clicking here: http://bit.ly/1U4Uyrs

Direct download: BRAINFLUENCE114.mp3
Category:general -- posted at: 6:00am EDT

On this episode, we're discussing practical techniques copywriters can use to link to the brain's reward system and impact decision making by influencing memory so consumers will execute accordingly after being exposed to your marketing content.

You can find show notes and more information by clicking here: http://bit.ly/1XTGl3k

Direct download: BRAINFLUENCE__113.mp3
Category:general -- posted at: 6:00am EDT

Ep #112: Brand Seduction - How to Make Your Brand Memorable with Daryl Weber

On this episode, we'll be discussing how the unconscious side of brands connect with their audience, and how creative marketers can use this information as inspiration for new ad campaigns.

I'm speaking with Daryl Weber, author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. He'll teach us strategies he learned with brands like Nike and Coca Cola, explaining brand building and neuromarketing techniques that embed the brand in consumer memories.

You can find show notes and more information by clicking here: http://bit.ly/1ORa4b8

Direct download: BRAINFLUENCE112.mp3
Category:general -- posted at: 6:00am EDT

Have you ever tried to reason with an argumentative, emotional child? How about working with multiple, very different groups to find common ground? Negotiating emotional situations can be difficult...unless you have help.

This week, I'm talking to Dan Shapiro who is known around the world for his work in the field of negotiation and conflict resolution. Shapiro founded and directs the Harvard International Negotiation Program, which focuses on the human dimensions of conflict resolution.

You can find show notes and more information by clicking here: http://bit.ly/1V5rPoc

Direct download: BRAINFLUENCE111.mp3
Category:general -- posted at: 6:00am EDT

Most of our guests here on Brainfluence Podcast are experts; they run the gambit from persuasion experts and conversion experts to leadership experts, marketing experts, and many more. So, you won’t be surprised to hear this week’s guest is an expert, too. But, you might be surprised at his area of expertise. Anders Ericsson of Florida State University is, in fact, an expert in expertise!

Do you think perfect pitch is a skill only a few gifted people have? In fact, if you start early enough, any child can develop perfect pitch - a skill that will last a lifetime.

Learn about how people REALLY become experts. 

You can find show notes and more information by clicking here: http://bit.ly/24FRsyE

Direct download: BRAINFLUENCE110.mp3
Category:general -- posted at: 6:00am EDT

Would you like to be perceived as a true leader, as someone who can command the attention of your peers and convince them to follow your ideas with ease? Do you want to be seen as someone who's able to persuade the leaders in your industry and as one to watch and follow?

What you're looking for, that special something that attracts those above and below you like a magnet, is what my today's guest calls Executive Presence.

Tune in to learn how you can step up your game and cultivate your own executive presence!

You can find show notes and more information by clicking here: http://bit.ly/1OcB4MA

Direct download: BRAINFLUENCE109.mp3
Category:general -- posted at: 6:00am EDT

Paul Rouke joins me today to talk about his book The Growth Strategy That's Being Ignored: A Story of Untapped Potential, and how his research has been changing the way companies have been shaping their consumers' online experience for over twelve years.

Paul is an expert in conversion optimization, and he walks us through how any business can achieve superior results without investing more in paid ads, SEO, content marketing, or other expensive traffic-boosting strategies.

You can find show notes and more information by clicking here: http://bit.ly/21b492s

Direct download: BRAINFLUENCE108.mp3
Category:general -- posted at: 6:00am EDT

This week on The Brainfluence Podcast, my guest has the unique distinction of being credited with coining the term FOMO, or "Fear of Missing Out." Patrick McGinnis is a venture capitalist and writer based in New York City. His firm, Dirigo Advisors, provides strategic advice to investors and businesses operating in Latin America and other emerging markets.

You can find show notes and more information by clicking here: http://bit.ly/25YWTKB

Direct download: BRAINFLUENCE107.mp3
Category:general -- posted at: 6:00am EDT