The Brainfluence Podcast with Roger Dooley (general)

This week, Wired co-founder and prolific writer/author Kevin Kelly is here to talk about his new book, The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future. As technology only becomes more complex and ever-present, an understanding of future trends is essential.

Kevin discusses the early days of Wired, how humans and artificial intelligence will collaborate in the future, and why there is a shift from owning things to simply accessing them. 

You can find show notes and more information by clicking here: http://bit.ly/2d0G8vY 

Direct download: BRAINFLUENCE132.mp3
Category:general -- posted at: 6:00am EST

The work of today's guest, Dr. Jennie Wong of Shopping Quizzes, sits right in the sweet-spot for listeners of this show. Her new book 7 Ways to Hack the Mind of the Online Shopper is a short-but-powerful read that combines psychology, marketing, and persuasion science to make your eCommerce presence as good as it can be.

Jennie shares some of her favorite question-asking techniques, how to make your pitch really resonate with your customer, and why instant gratification is crucial to making customers happy.

You can find show notes and more information by clicking here: http://bit.ly/2dBqSae  

Direct download: BRAINFLUENCE131.mp3
Category:general -- posted at: 6:00am EST

Pride is the most deadly sin... Pride goes before a fall... If you think pride is only for narcissistic jerks, you need to hear what Dr. Jessica Tracy of UBC's Emotion & Self Lab, has discovered in her years of research.

On this episode, Dr. Tracy makes the case that pride, the first "deadly sin" we've all been warned about, is what distinguishes those two types of leaders. As detailed in her new book, Take Pride: Why the Deadliest Sin Holds the Secret to Human SuccessJessica and her colleagues have meticulously argued that pride can enhance your performance, for yourself and your team alike, if manifested in the right way.

You can find show notes and more information by clicking here: http://bit.ly/2dfMTcU 

Direct download: BRAINFLUENCE130.mp3
Category:general -- posted at: 6:00am EST

This week's guest, Dan Roam, has put a modern twist on hacking our image-partial brains. We're excited to speak with Dan Roam, an expert consultant and author of the breakout book The Back of the Napkin. In his new book, Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual MindDan expands on his revolutionary persuasion tactic: harnessing the power of visual communication with simple, elegant drawings.

You can find show notes and more information by clicking here: http://bit.ly/2coM5AS 

Direct download: BRAINFLUENCE129.mp3
Category:general -- posted at: 6:00am EST

Our guest this week is Susan David, an expert on emotions and thinking. Susan not only has her PhD in psychology, she is an author and the CEO of her consulting firm Evidence-Based Psychology. Her new book, Emotional Agility: Get Unstuck, Embrace Change, and Thrive in Work and Lifeis packed with ways to make emotions into valuable workplace tools rather than distractions.

We begin by defining "emotional agility" and discussing Susan's primary goal: letting people bring their emotions to the workplace to become more effective, curious, and challenged employees. We talk about how organizations want to be adaptable more than ever before, which begins with adaptability on an individual level.

You can find show notes and more information by clicking here: http://bit.ly/2c3EwkG 

Direct download: BRAINFLUENCE128.mp3
Category:general -- posted at: 6:00am EST

It may seem like a no-brainer that customers should be a company's priority -- after all, "the customer is always right." But, as this week's guest shows us, all too often companies are more focused on profits than on the value they add to customers' lives through products and services. 

Today we're joined by Gautam Mahajan, author and Value Creation expert, as he shares some of the key insights from his new book Value Creation: The Definitive Guide for Business LeadersWhile he doesn't assert that the customer is indeed always correct, he does argue in favor of a customer-centric philosophy and the many benefits it entails.

You can find show notes and more information by clicking here: http://bit.ly/2cBjHOR 

Direct download: BRAINFLUENCE127.mp3
Category:general -- posted at: 6:00am EST

This week, I'm honored to host the “Godfather of Influence,” Dr. Robert Cialdini. Robert's seminal book Influence is a foundational, bestselling text about why people say "yes" and how to apply psychology when persuading others.

Thirty years later, Robert is back with a paradigm-shifting idea in the form of his book Pre-Suasion: A Revolutionary Way to Influence and PersuadeIn this interview, Robert and I talk about some of the key lessons from his upcoming book, and how you can apply them immediately to step up your persuasion game.

You can find show notes and more information by clicking here: http://bit.ly/2bvqjYC 

Direct download: BRAINFLUENCE126.mp3
Category:general -- posted at: 6:00am EST

Ray is a behavioral economist with a knack for explaining economics in ways that relate to our everyday existence. In his new book, The Inner Lives of Markets: How People Shape Them—And They Shape Us, Ray and co-author Tim Sullivan break down Nobel Prize-winning research and theories into concepts that entrepreneurs and business people can apply.

Ray and I discuss his previous work with eBay, which illustrates how firms convey their trustworthiness to buyers and why bad firms won't copy these tactics. Ray shares a couple of the techniques that firms use to convey their strength to competitors and customers alike.

You can find show notes and more information by clicking here: http://bit.ly/2bY9xHC 

Direct download: BRAINFLUENCE125.mp3
Category:general -- posted at: 6:00am EST

When was the last time your business dealt with growing pains? Or experienced the discomfort of reinvention that often accompanies a novel breakthrough? Change is difficult. There's an entire discipline of leadership termed "change management."

Communication expert Patti Sanchez has studied leaders that promoted change in their organizations by communicating effectively. So, she and her co-author (and boss) Nancy Duarte wrote a book: Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and SymbolsInside, Patti and Nancy break down the tools great leaders can use to inspire action in their team and fuel a movement in their organization.

You can find show notes and more information by clicking here: http://bit.ly/2aVXRC2 

Direct download: BRAINFLUENCE124.mp3
Category:general -- posted at: 6:00am EST

Roland Smart has experience with entrepreneurship and business in ventures both large and small. While he now works for tech-industry giant Oracle, he has spent most of his career working for start-ups and having odd entrepreneurial adventures.

Roland is the author of The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage, which dissects the fundamentally changed world of marketing in the digital age. The book and the man himself are both chock-full of advice about how marketers can update their thinking about the field to match its rapidly changing landscape. 

You can find show notes and more information by clicking here: http://bit.ly/2aKqTF7   

Direct download: BRAINFLUENCE123.mp3
Category:general -- posted at: 6:00am EST