The Brainfluence Podcast with Roger Dooley (general)

You're probably familiar with the thrill of stepping outside your comfort zone and meeting success, perhaps in business, a tricky conversation with a loved one, or speaking in front of a crowd. But you're probably even more familiar with staying firmly planted in that comfort zone, avoiding the discomfort and risk that come along with stretching your capabilities.

Today we're sitting down with Andy Molinsky to talk about his new book Reach: A New Strategy to Help You Step Outside Your Comfort ZoneAndy has conducted research on entrepreneurs, doctors, salespeople, and countless others to examine how we construct and break out of our comfort zones.

Andy begins by talking about why so many people find traditional networking to be uncomfortable or downright off-putting. We also talk about beating impostor syndrome and knowing how to follow your own moral compass. 

You can find show notes and more information by clicking here: http://bit.ly/2ixOJsF 

Direct download: BRAINFLUENCE143.mp3
Category:general -- posted at: 6:00am EDT

In his new book Suggestible You: The Curious Science of Your Brain's Ability to Deceive, Transform, and HealErik Vance works to understand the real power behind the placebo effect -- your mind -- and what make the placebo effect so, well, effective.

Erik and I talk about several entertaining and fascinating topics, including homeopathic medicine, the man who popularized hypnosis, and brujos (witch doctors) in Mexico, who Erik convinced to curse him. We really go in depth on the subject of the placebo effect, and the wide-ranging implications of its power if we could better understand just how it works. There are big implications for marketers, too, who can change customer reality by setting the right expectations.

You can find show notes and more information by clicking here: http://bit.ly/2h0qz9T 

Direct download: BRAINFLUENCE142.mp3
Category:general -- posted at: 6:00am EDT

Dr. Adam Gazzaley is a renowned neurologist and pioneer of new technologies based on his research. Now he's bringing his expertise to the rest of us with his new book The Distracted Mind: Ancient Brains in a High-Tech World.

Adam and I cover a wide variety of topics, from his development of therapeutic video games to the impact of multitasking on our cognitive abilities. We also talk about how technology has interrupted the functioning of our brains and how we can use techniques like meditation to reclaim focus.

You can find show notes and more information by clicking here: http://bit.ly/2gtMYMb 

Direct download: BRAINFLUENCE141.mp3
Category:general -- posted at: 6:00am EDT

Colin Shaw is an expert in customer experience. He shares groundbreaking insights in his new book The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level,  which aims to update how you view customer experience and give you an edge over your competition. Colin joins us to share two of these most resonant imperatives, especially as they relate to psychology and neuromarketing.

Colin and I discuss how he has seen customer experience change over his career and why many businesses are lagging behind in this field. We also talk about how customers employ both rational thinking and intuition when making decisions, and why you must understand this in order to design a better CX.

You can find show notes and more information by clicking here: http://bit.ly/2h3tpq8 

Direct download: BRAINFLUENCE140.mp3
Category:general -- posted at: 6:00am EDT

The spotless desk, inbox zero, the to-do-list constructed the night before: these all sound like markers of high productivity. But what about those with a perpetually cluttered workspace, or those who prefer to switch between projects rather than focus on just one?

In this interview, Tim and I talk about why people love systems and organization, and why tolerating some disorder can increase creativity and innovation. Tim also shares the messy habits of some of the world's most creative people, and draws on research from a wide variety of fields to support the idea that working in slight disarray doesn't mean you're unproductive.

You can find show notes and more information by clicking here: http://bit.ly/2g8fv8Z 

Direct download: BRAINFLUENCE139.mp3
Category:general -- posted at: 6:00am EDT

You probably know intuitively that you've got to give your customers a good experience when they interact with you and your business. You'd naturally think that if you do this, they're likely to work with you again or recommend you to their friends. Today's guest, however, wants you to know that a lot more goes into customer loyalty than one good interaction.

Noah Fleming is already a successful author in the loyalty space, and now he's back with his new book The Customer Loyalty LoopInside, he breaks down the four stages of the customer experience so you can increase your chances of retaining customers and profiting from repeat sales.

You can find show notes and more information by clicking here: http://bit.ly/2gcw6WR 

Direct download: BRAINFLUENCE138.mp3
Category:general -- posted at: 6:00am EDT

It's no secret that writing a great book can establish you as a thought leader in your field, but many would-be authors stumble over the final hurdle: publishing. Thankfully, today's guest is here to simplify that crucial piece of the publishing-puzzle and tell you how you can do it yourself.

Tom Corson-Knowles is a prolific author and self-publisher. One of his most popular books, The Kindle Publishing Bibledetails the process of honing your idea, writing your book, and publishing it yourself. Just a few years after finishing business school, Tom is living his tropical dream by virtue of his publishing prowess - learn his secrets!

You can find show notes and more information by clicking here: http://bit.ly/2fPG3tM 

Direct download: BRAINFLUENCE137.mp3
Category:general -- posted at: 6:00am EDT

Many of our guests on this show remind us just how powerful storytelling can be, in marketing and in life. Today's guest finds stories so important that he left his executive job at Procter & Gamble to pursue the study of them full-time.

Paul Smith is an author, speaker, and coach who specializes in helping businesses integrate better storytelling techniques into their practices. For his new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the SalePaul interviewed salespeople and buyers (including procurement professionals) to find out how great stories impact their work.

You can find show notes and more information by clicking here: http://bit.ly/2f71x6r 

Direct download: BRAINFLUENCE136.mp3
Category:general -- posted at: 6:00am EDT

Gregory Diehl joins us today to talk about how you can create a breakthrough brand. We discuss his travels and how he's built a sustainable business on the road. Gregory specifically focuses on branding, helping entrepreneurs and businesses build an identity that resonates with their target audiences.

Gregory and I talk about how he has been able to live and work in so many countries and continue to serve his clients. He also talks about why many entrepreneurs struggle to launch new products because of their own biases, and why it's important to have an outside pair of eyes examine your ideas.  Finally, Gregory shares a few of the travel hacks he's gleaned from the past decade.

You can find show notes and more information by clicking here: http://bit.ly/2f1ELLM 

Direct download: BRAINFLUENCE135.mp3
Category:general -- posted at: 6:00am EDT

In this brief episode, I talk about the definition of unity and provide some examples of unity in action. I cover the intersection of unity and identity, as well as what unity isn't.

I also mention some individuals and companies that have effectively used the unity principle to appeal to their audiences, and how you can do the same.

You can find show notes and more information by clicking here: http://bit.ly/2dBeTDW 

Direct download: BRAINFLUENCE134.mp3
Category:general -- posted at: 6:00am EDT