Mike Michalowicz is a bestselling author, entrepreneur, and lecturer who is currently running his third multimillion-dollar venture, Profit First Professionals. Also a former small business columnist for the Wall Street Journal and the former business makeover specialist on MSNBC, Mike has traveled the globe speaking with thousands of entrepreneurs to help them improve their businesses.

In this episode, Mike shares insights from his newest book, Fix This Next: Make the Vital Change That Will Level Up Your Business, including why the biggest challenge business owners have is knowing what their biggest challenge actually is. Listen in as he discusses why every business has its own hierarchy of needs, as well as how to stop running in endless circles putting out fires—and instead focus on the next thing that will effortlessly move your business forward.

You can find show notes and more information by clicking here: https://bit.ly/2XWh2Vm

Rana el Kaliouby, Ph.D., is a pioneer in artificial emotional intelligence (emotion AI), as well as the co-founder and CEO of Affectiva, the acclaimed AI startup. Also an acclaimed TED Talk and Aspen Ideas speaker, Rana was named one of America's Top 50 Women in Tech by Forbes and included in Fortune's 40 Under 40 list. Today she joins the show to break down the science behind our emotions, facial recognition, and emotional responses.

Listen in as she shares insights from her new book, Girl Decoded: A Scientist's Quest to Reclaim Our Humanity by Bringing Emotional Intelligence to Technology, including how reliable facial expressions truly are for detecting feelings and how much individual or cultural variation there is when it comes to emotion. You'll learn why emotional intelligence is so important, how emotion AI is improving teleconferencing, and more.

You can find show notes and more information by clicking here: https://bit.ly/2XNphTs 

Stefan H. Thomke is a leading authority on the management of innovation, as well as the William Barclay Harding Professor of Business Administration at Harvard Business School. The author of Experimentation Works, Stefan has written over one hundred articles, case studies, and notes in books and journals, including the Harvard Business Review, Management Science, and MIT Sloan Management Review. He has also chaired numerous executive education programs in companies around the world and is a frequent conference speaker and advisor to global business leaders.

In this episode, Stefan explains the benefits of conducting experiments within your company, as well as the importance of reflecting on all experiment outcomes—even if they are negative—in order to learn from them. Listen in to discover how to successfully incorporate experimentation into your business, the common thread in positive customer experiences, and how to evoke the desired emotion in your customers.

You can find show notes and more information by clicking here: https://bit.ly/2RkmKML 

Dr. Péter Érdi serves as the Henry R. Luce Professor of Complex Systems Studies at Kalamazoo College, and he is the founding co-director of the study abroad program, Budapest Semester in Cognitive Science. Also the author of books on mathematical modeling of chemical, biological, and other complex systems, he has been published by big names such as Princeton University Press and MIT Press.

Today Péter joins the show to discuss a topic many people are familiar with but may not know much about: rankings, ratings, and lists. Listen in as he shares insights from his new book, Ranking: The Unwritten Rules of the Social Game We All Play, and explains why people attempt to rank everything in their lives, why we put so much faith in these rankings, and why lists are so attractive to us.

You can find show notes and more information by clicking here: https://bit.ly/2yrWdGL 

Mathew Sweezey is the Director of Market Strategy for Salesforce. Also a researcher, award-winning marketer, and keynote speaker at conferences around the world, Mathew routinely works with the world's largest and most well-respected brands, including UPS and Home Depot. He is the author of Marketing Automation for Dummies, as well as his latest book, The Context Marketing Revolution.

In this episode, Mathew explains how he improves customer experience by looking at modern media, technology, and consumer behavior. Listen in to learn how to use contextual marketing to reduce friction for consumers, how to motivate buyers in the age of social media, and more.

You can find show notes and more information by clicking here: https://bit.ly/2UukZ0i 

Ben Cohen is a sports reporter for the Wall Street Journal who writes about the NBA, the Olympics, and other topics that don't involve extraordinarily athletic people. While he is definitely the first sports reporter to join this show, he may also be the first sports reporter to write about behavioral science and cognitive biases.

In this episode, Ben covers both of those topics and more as he shares insights from his new book, The Hot Hand. Listen in to learn about the science and mystery of streaks, how The Hot Hand Fallacy may be faulted, and how to differentiate between random and skilled performances.

You can find show notes and more information by clicking here: https://bit.ly/38YyaLV 

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on change, influence, and consumer behavior. Also a leader in how products, ideas, and behaviors catch on, Jonah joins the show today to share insights from his most recent book, The Catalyst, including how to start influencing and stop manipulating your customers.

Listen in as he explains why persuasion is so hard and why simply telling people the facts is not always enough. You'll learn the importance of giving your customers and employees a choice instead of telling them what to do, the key to negotiation, and what it takes to get your customers to persuade themselves.

You can find show notes and more information by clicking here: https://bit.ly/33in2IS 

Jim McKelvey is a serial entrepreneur, inventor, philanthropist, and artist. The co-founder of Square, where he still serves on the Board of Directors, and founder Invisibly, an ambitious project set to rewire the economics of online content, Jim joins the show today to explain the benefits of reducing friction in your customers' transactions and more.

Listen in as he shares insights from his new book, The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time, as well as the story behind Square. You'll learn how to push through the hardships you may face as an entrepreneur, boost your credibility, and simplify things in your business.

You can find show notes and more information by clicking here: https://bit.ly/2PP0Kc9 

Jeanne Bliss has been helping companies like Land’s End and Microsoft Corp create deeper bonds with their customers for 35 years. She has shepherded a whole new breed of leader into the marketplace, guiding over 20,000 leaders around the world to understand that improving lives should be their most important strategic vision. Today Jeanne joins the show to share insights from her book Would You Do That To Your Mother? and explains how to be clear about how you want to be remembered.

You can find show notes and more information by clicking here: https://bit.ly/2PmD5zl 

Chris Goward is the founder of Widerfunnel & GO Group Digital, as well as one of the most recognized conversion optimization experts on the planet. Chris founded Widerfunnel with the belief that great customer experiences should be continuously tested to prove their value. Now, he helps massive companies such as Microsoft and Dollar Shave Club improve their growth.

In this episode, Chris shares insights from his book, You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing, including how to improve customer experience by testing it out. Listen in to learn how to ethically market online and how to understand the emotion behind the decisions your customers make.

You can find show notes and more information by clicking here: https://bit.ly/37R6HeU