The Brainfluence Podcast with Roger Dooley (general)

Science has thoroughly analyzed what specific aspects of headshots and profile photos can help you project intelligence, trustworthiness, and likability. You only get one chance at a first impression, make it count!

I've gathered ten science-based hacks for making your headshot communicate the values you want it to - be that friendliness, trust, or dominance. I cover some key findings from research about pupil size, whether or not people favor one side of your face, and whether or not you should smile in your photo.

You can find show notes and more information by clicking here: http://bit.ly/2pwPUIu 

Direct download: BRAINFLUENCE162.mp3
Category:general -- posted at: 6:00am EST

Affiliate marketing is an incredibly effective marketing technique that combines a knowledgeable brand and an influential partner - but it wasn't always that straightforward. Robert Glazer is on the show today to talk about his new book, Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketingand explain why affiliate marketing is experiencing a revival.

You can find show notes and more information by clicking here: http://bit.ly/2qB62to 

Direct download: BRAINFLUENCE161.mp3
Category:general -- posted at: 6:00am EST

Content marketing remains one of the most potent and popular ways to connect with customers - but it's going to change profoundly as consumers and technology continue to increase their influence. 

In this episode, Jon and I talk about why the term "prosumer" is a perfect way to describe all the things that today's consumer is capable of - not just consuming content, but producing and influencing it, too. Jon also shares some of the futurist thought he studied when writing his book, as well as his predictions for the marketing landscape of the future. We also discuss the changes brands and companies will have to make to remain influential. 

You can find show notes and more information by clicking here: http://bit.ly/2pfKzpC 

Direct download: BRAINFLUENCE160.mp3
Category:general -- posted at: 6:00am EST

There's tons of advice out there about how to grow your audience quickly - but today's guest has some direct, outside-the-box strategies that you probably haven't heard before. Noah Kagan of Sumo and AppSumo is known for using a friendly tone and highly-targeted content to drive growth, and he's here to share his strategies with you.

Noah explains why it's essential to limit your time and money when you're creatively tackling a task, and why he so intently focuses on a narrow target market. He shares the strategy he implemented at Mint to grow their audience in the nine months leading up to launch, and how he applies the same innovative attitude to his work at Sumo.

You can find show notes and more information by clicking here: http://bit.ly/2pajKGl 

Direct download: BRAINFLUENCE159.mp3
Category:general -- posted at: 6:00am EST

With technology and innovation zipping along faster than ever - and especially with rapid gains in AI - it feels like we have to confront the question: are we finally reaching the Death of the Salesman? Tiffani Bova of Salesforce is here to weigh in on the great oncoming changes in sales and artificial intelligence that should make business better for all.

Tiffani is a self-described sales futurist and the Global Customer Growth and Innovation Evangelist for Salesforce.com. She focuses on the intersection of innovation, technology, and people to help companies grow bigger and better serve their customers.

Brands are rapidly learning to keep up with shifting customer needs, and sales must do the same - and Tiffani Bova has some great ideas about how you can stay ahead of the curve.

You can find show notes and more information by clicking here: http://bit.ly/2p5I9we 

Direct download: BRAINFLUENCE158.mp3
Category:general -- posted at: 6:00am EST

Data is fascinating, and the proliferation of pseudo-scientific headlines and fancy charts across the internet only feed our obsession with numbers. But data can also be easily manipulated to support a narrative that is flashier and more interesting than the truth. How do you recognize it when this is the case? Dr. John Johnson has some ideas. 

We start off by debunking a couple humorous cases of manipulated data (think: pregnant men in the UK and grilled cheese leading to a better love life) and John explains why we're so susceptible to questionable data. John also shares his thoughts on the relationship between content marketing and data, and some statistics about the credibility boost enjoyed by articles with seemingly scientific graphics. 

You'll learn how YOU can use numbers to persuade more effectively - but use this knowledge for good!

You can find show notes and more information by clicking here: http://bit.ly/2oKHIoa 

Direct download: BRAINFLUENCE157.mp3
Category:general -- posted at: 6:00am EST

A lot has changed on the web since today's guest was first on the show - and even more so in the five years since she published her now-classic book on web psychology. Have marketers gotten better at applying our knowledge of psychology to their online endeavors? And what's around the next curve? Nathalie Nahai has these answers, and more.

In this episode, we talk about the uptick in psychological marketing on the internet and the ethics discussions its spurred. Nathalie summarizes some new insights about personality and how they're used to target the right audience. We also debate the idea that technology is addictive, and imagine the future of a more seamless, less screen-dominated future.

You can find show notes and more information by clicking here: http://bit.ly/2obfu90 

Direct download: BRAINFLUENCE156.mp3
Category:general -- posted at: 6:00am EST

Challenging the long-established science of interpreting facial expressions, facial coding, is just one of the surprises in this episode. The belief that the brain is divided into rational and emotional components is an ancient one, and hard to dispel. But our guest today, Dr. Lisa Feldman Barrett, and her team are doing work that debunks many of the old stereotypes we have about emotion, facial expressions, and rationality. She joins us to talk about her new book How Emotions Are Made: The Secret Life of the Brain and shares some of its most groundbreaking insights.

You can find show notes and more information by clicking here: http://bit.ly/2nzthFE 

Direct download: BRAINFLUENCE155.mp3
Category:general -- posted at: 6:00am EST

Many of us think of creativity as an isolated incident - a flash of brilliance that inspires a bold painting or a perfect business decision. Yet research increasingly finds that discipline is key to fostering creativity. 

Erik Wahl begins this interview by sharing his love of art and the core mission of his book - to dispel the idea that creativity is a fleeting, singular moment rather than a daily practice. We talk about the coexistence of strict routine and freedom of mind, and how artists and successful businesses alike apply these principles to their work. Erik also shares his thoughts on why it's okay to keep a day job to protect your ability to create without commoditizing your work.

You can find show notes and more information by clicking here: http://bit.ly/2mQDLjx 

Direct download: BRAINFLUENCE154.mp3
Category:general -- posted at: 6:00am EST

It seems like the term "addiction" gets thrown around quite often when we discuss technology: we're "addicted" to screens, to Facebook, to likes, and so on. But one of my first-ever guests on the show, Nir Eyal, is back to talk about why blaming technology for our behavior is misguided and counterproductive.

We kick things off by discussing the difference between habits and addiction and why Nir intentionally won't work with companies that aim to capitalize on the latter. We also talk about how new frontiers in the tech world relate to what Nir taught us in his book Hooked, and what the future of voice interfaces might be like.

You can find show notes and more information by clicking here: http://bit.ly/2mTd8e6 

 

Direct download: BRAINFLUENCE153.mp3
Category:general -- posted at: 6:00am EST