Brainfluence

Peter Ramsey is the founder of Built for Mars, a UX consultancy with the simple goal of helping people build better product experiences. He is known for publishing detailed teardowns of the user experience for known brands such as Disney+, MailChimp, and many more. His latest project was a detailed evaluation of common processes at a dozen traditional and challenger banks and fintech firms.

An entrepreneur and expert in user experience, Peter joins the show today to discuss the metrics that can be measured to evaluate your company's user experience, as well as the steps that can be taken to improve these results. Listen in to learn the benefits of using a site search on your website, why companies rely too much on data, and more.

You can find show notes and more information by clicking here: https://bit.ly/2Ww7zTm 

Direct download: BRAINFLUENCE329.mp3
Category:general -- posted at: 6:00am EDT

*Original air date: October 13, 2018.*

James Clear has been covered by USA TodayForbesFast Company, Inc., and US News & World Report. He writes about psychology, habit formation, and peak performance at JamesClear.com, his personal website that sees a million visits per month. His articles also frequently appear in outlets like TimeEntrepreneurBusiness InsiderLifehacker, and The Next Web.

An author, entrepreneur, and photographer, James joins the show to share insights from his new book, Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones. Listen in to learn what it takes to form positive habits, how making small changes adds up over time, and how to set yourself up for success.

You can find show notes and more information by clicking here: http://bit.ly/2NFB5Pg  

Direct download: BRAINFLUENCE328.mp3
Category:general -- posted at: 6:00am EDT

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing. A popular keynote speaker who has been invited to speak in more than a dozen countries across four continents, Neal teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). He is also the host of the Maximize Your Social Influence podcast and the author of four books on social media, including his latest, The Age of Influence: The Power of Influencers to Elevate Your Brand.

Listen in as Neal shares his insights on the new age of social media and digital marketing, as well as his number one piece of advice for becoming an influencer in your niche. You'll learn how to build social proof with your audience, how the influencer pyramid has changed as social media has evolved, and why the "know, like, and trust" factor is just as important in the online space as it is offline.

You can find show notes and more information by clicking here: https://bit.ly/2O0REHP

Direct download: BRAINFLUENCE327.mp3
Category:general -- posted at: 6:00am EDT

Laura Patterson is a trusted authority with a 25+ year career in sales and is recognized as one of the pioneers in Marketing Performance Management. Selected as one of the Top 50 women in marketing technology by Martechexec and chosen to be among the Top 20 Women in Business according to the Sales Lead Management Association, Laura has worked across functions spanning customer relationship management, strategic and product marketing, analytics, and marketing operations. Today, she is at the helm of VisionEdge Marketing.

In this episode, Laura shares her passion for marketing, as well as insights from her recent book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth, which has received industry acclaim. Listen in to learn why the old adage “if you build it, they will come” is a fallacy, how to assess whether your company is actually putting the customer first, and what it takes to create long-term and sustainable company growth. 

You can find show notes and more information by clicking here: https://bit.ly/2COEKKL

Direct download: BRAINFLUENCE326.mp3
Category:general -- posted at: 6:00am EDT

Prince Ghuman is is a Professor of Neuromarketing at Hult International Business School, holding dual roles as the U.S. Director of Consumer Marketing and the Global Director of B2B Marketing for OFX. Matt Johnson is a professor, researcher, and writer specializing in the application of neuroscience and psychology to the business world. Together, Matt and Prince have co-authored Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains, a book about the surprising relationships between our brains and brands.

Today Prince and Matt join the show to discuss the impact that certain marketing may be having on your brain—without you being conscious of it. Listen in to learn why it is so important to make your advertising transparent and ethical in order to build trust with your customers and how to create a memorable experience to build loyal customers and a long-lasting brand.

You can find show notes and more information by clicking here: https://bit.ly/30Er4vJ 

Direct download: BRAINFLUENCE325.mp3
Category:general -- posted at: 6:00am EDT

Jez Groom has been practicing behavioral science for over ten years, working with some of the biggest organizations around the world. In 2016 he founded Cowry Consulting, the leading behavioral economics consultancy, and is currently a visiting fellow of Behavioural Science at City University.

April Vellacott has been studying the field of human behavior for nearly a decade, and holds degrees in Psychology and Behavior Change. As a behavioral consultant at Cowry Consulting, she helps global clients apply behavioral science in their organizations.

Together, Jez and April are the authors of the new book, Ripple: The big effects of small behaviour changes in business, and they join the show today to share how small behavior changes can have wide-reaching effects. Listen as they give real-life examples of how nudge theory has had massive impacts on outcomes, why friction is sometimes a good thing, and how behavioral principles can benefit any business.

You can find show notes and more information by clicking here: https://bit.ly/3heaQPE

Direct download: BRAINFLUENCE324.mp3
Category:general -- posted at: 6:00am EDT

Dan Hill, Ph.D., is an internationally recognized expert on the role of emotions in politics, business, sports, and popular culture. Dan has spoken to audiences in over 25 countries, and pioneered the use of facial coding in market research in 1998. His company, Sensory Logic, Inc., has done work for over half the world’s top 100 consumer-oriented B2C companies, and he has appeared in numerous media outlets, including CNN, Bloomberg TV, and The Wall Street Journal.

In this episode, Dan shares insights from his latest book, First Blush: People's Intuitive Reactions to Famous Art. Listen in to learn about his groundbreaking study on what imagery grabs our attention (or doesn’t), how it applies to marketing and advertising, and why you may want to think of people as cats when you’re crafting advertising messages.

You can find show notes and more information by clicking here: https://bit.ly/3dal6pI

 

Direct download: BRAINFLUENCE323.mp3
Category:general -- posted at: 6:00am EDT

Robbie Kellman Baxter is a bestselling author, speaker, and consultant with more than 20 years of experience providing strategic business advice to major organizations like Netflix and LinkedIn. In the past 10 years, her company, Peninsula Strategies, has advised over 100 organizations on subscription and growth strategy. She has been featured in the Wall Street Journal and CNN, as well as interviewed on over 50 podcasts—including once before on this one.

In this episode, we’re diving into her zone of genius with subscription models and discussing the risks and benefits of moving to a subscription or membership model. Listen in to learn what to consider before taking the leap, how to measure the success of your subscription approach, and how subscription models have changed not just the marketing behind a product, but also the product itself.

You can find show notes and more information by clicking here: https://bit.ly/36er9qE

Direct download: BRAINFLUENCE321.mp3
Category:general -- posted at: 6:00am EDT

Tom Peters is the co-author of In Search of Excellence, the book that changed the way the world does business and is often tagged as the best business book ever. Seventeen books and thirty-five years later, he is still at the forefront of the “management guru industry” that he single-handedly invented. Tom joins the show today to share how businesses are operating during this crisis, as well as the two new manifestos he has created to help cope with the current pandemic: Excellence Now: The 27 "Number Ones" and Excellence 2020 Observations: Leading with Compassion and Care in Troubled Times.

Listen in as he explains how to be an outstanding leader by being empathetic and desperate for employees to succeed. You will learn how this pandemic has shown which companies truly care about their employees, how these businesses can do better, and Tom's best advice on how to lead your team to a successful future.

You can find show notes and more information by clicking here: https://bit.ly/2XszX8k 

Direct download: BRAINFLUENCE321-NEW.mp3
Category:general -- posted at: 6:00am EDT

Steve Sims is an expert marketer within the luxury industry and the founder of Bluefish, one of the top personal concierge services in the world. Also known as the “Real Life Wizard of Oz” for his ability to make the impossible possible, Steve has worked with Elton John and Elon Musk and has been quoted in various publications, including the Wall Street Journal, Forbes, and London’s The Sunday Times. He joins the show today to share his lessons on success for any size business.

Listen in as Steve explains why communication is so integral to success, as well as the most important question that you should be asking your clients. You'll learn why sometimes ignorance is a superpower, how he turned one client into James Bond for a day, and what it takes to make amazing things happen in life and business.

You can find show notes and more information by clicking here: https://bit.ly/2LrjoEd

Direct download: BRAINFLUENCE320.mp3
Category:general -- posted at: 6:00am EDT